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30-second summary: Consumers visit an average of 14 different channels before they decide whether to make a purchase. To make this more complicated, mobile ecommerce sales are expected to account for 54% of all ecommerce sales by 2021. Shoppers searching on mobile will be served both the Google Search results and products relevant to that search, organically. These aren’t ads, just a single unified search of both Google and available products. To determine which products are relevant for a...

About The Author Awesome frontend developer who loves everything coding. I’m a lover of choral music and I’m working to make it more accessible to the world, one upload at a … More about Chidi …[1] In this article, we will create a set of API endpoints using Express[2] from scratch in ES6 syntax, and cover some development best practices. Find out how all the pieces work together as you create a small project using Continuous Integration and...

Thirty years after the historic passage of the Americans with Disabilities Act[1], the landmark legislation that transformed the US’s workplaces and common spaces for the better, so much of our lives have moved out of the physical world and into the digital one. The urgency of equality — and the need to ensure that web design and development consider digital accessibility and the user experience of those with disabilities — is at an all-time high. Nearly one...

30-second summary: When people are searching for something through the search engines, they’re always keeping their location in mind. 87% of consumers prefer interacting with businesses through reviews. According to Google, mobile searches in the “near me” category with some alteration of “to buy” have escalated over 500%. Performing amazing SEO audits will not only help you define your client’s current status and strategy but will also give you the chance to fix loopholes and come up with additional productive...

30-second summary: Marketing in the digital age is a challenging and rewarding occupation. Disruptive technologies call for marketers to be agile and adaptable, while abundant data and an ever-growing understanding of our customers and the journeys they make means we need to be both consumer-led and numbers-led at the same time. Luke Richards identifies three key skill sets you need to master to become a successful marketer today. Marketing in the digital age is a challenging and rewarding occupation. Disruptive technologies...

30-second summary: Let’s admit it, the line between paid search and organic search is getting blurred. A lot of businesses simply assume that paying more than the competition assures a piece of the most trusted real estate in Google and Bing’s SERPs. While an aggressive paid strategy can certainly get you a piece of it, too often brands overlook the equally important defensive strategy of paid search monitoring. CEO of BrandVerity, Dave Naffziger, helps you learn the essential techniques for...

30-second summary: Even though brands have grasped the importance of UX, not all brands are doing it the right way. A new report released by ecommerce design specialists Xigen has revealed that UK consumers feel they are being tricked by brands using what are considered dark UX patterns. A huge 90% of people in the UK believe that it should actually be made illegal for brands to purposely make it difficult to unsubscribe to online services. Insights on why brands are using...

The stakes for hiring an SEO are high. The right person can help put your business on a path toward significant organic visibility and revenue growth. Yet, the wrong person could have little impact — or worse, reverse your existing organic visibility and revenue. Between a lack of familiarity with the disciplines involved in SEO and inexperience in hiring for SEO roles, it’s easy for businesses to make hiring mistakes. If you’re looking to hire an SEO,...

Search Engine Optimization drives 22% of all website visits, making it “one of the largest traffic producers for most brands (if not the largest),” according to Merkle’s 2019 Digital Media report. What does this mean to you, the SEO? SEO is here to stay. And to remain on top of your game, there are many complexities and considerations to factor in: content marketing, user experience, and search intelligence interpretation. This SEO trend is one of many trends you’ll uncover in...

Google is postponing the Google Ads API v1 retirement and giving developers more flexibility around updates that require changes to their AdWords API and Google Ads API code. What’s changing. Developers will have more time to migrate to version two. The Google Ads API v1 sunset is now slated for July 29, 2020. The AdWords API will also remain available for production use, the company said. Updates that will require coding changes will either be deferred or developers...

Do you want the entire internet to know you have your facts right? If so, then you should take a look at the Fact Check structured data. In this post, I’ll cover everything you need to know about it.  What is Fact Check structured data? It’s part of Schema.org[1] markup. Specifically, the Fact Check structured data includes three elements: You’ll need to use all three types if you want Google to display your fact-check in search. In this article, I’ll...

About The Author Drew is a director at edgeofmyseat.com, co-founder of Notist and lead developer for small content management system Perch. Prior to this, he was a Web Developer … More about Drew McLellan …[1][2][3] In this episode of the Smashing Podcast we’re talking about online privacy. What should web developers be doing to make sure the privacy of our users is maintained? Drew McLellan talks to an expert on the subject, Laura Kalbag, to find out. In this...

Identity is hard, and it’s getting even more complex with Google’s recent announcement that it plans to end support for third-party cookies in its Chrome browser within two years. This move will have the greatest impact on digital channels that rely on reach as a key benchmark for targeting audiences. New alternatives will need to be developed for advertisers to move forward without cookies. To gain a broader understanding of the overall situation and some of...

In something of a surprise announcement[1] Monday, Foursquare and Factual said they were merging. No terms were disclosed but the companies reported their combined revenue would be $150 million, which is smaller than we might have expected; the majority of which is likely Foursquare’s. The new Foursquare will have more than 400 employees. There will apparently be a small reduction in force to eliminate redundancy. Foursquare CEO Shim will lead. The merged entity will be called Foursquare Labs...

The coronavirus outbreak has had dramatic impact on nearly every business, including on conversion rates. Whether your business is experiencing a surge or precipitous decline in conversion rate during this time, Google Ads’ seasonality adjustment[1] isn’t the tool to turn to. Short-term solution. Seasonality adjustments are available for Search, Shopping and Display campaigns. They are meant to be used to inform Google’s bidding systems about expected short-term conversion rate changes — during special promotions, product launches or...

A UK High Court judge is offering Google a difficult choice[1]: let a working SEO see confidential algorithm documents or withdraw those documents as evidence of Google’s ranking impartiality in a years-old civil case tied to alleged “search bias” in shopping search in Europe. Lawsuit started seven years ago. Filed in 2013,[2] the case is Foundem vs. Google. Foundem is a comparison shopping engine that plaintiffs argue was punished and demoted in search results as Google pushed...

About The Author Zara Cooper is a software developer and technical writer who enjoys sharing what she learns as a developer with others. When she’s got time to spare, she enjoys … More about Zara …[1] Writing is a crucial skill every software developer should cultivate. Creating and hosting a technical blog provides an opportunity to do just that. Let’s take a look at how to deploy a blog for free and with minimal effort using Hugo and...

In April’s 20 Best New Websites roundup we’ve got some awesome examples of current design trends, and one or two sites that have struck out in their own direction. There’s an experimental typeface, a museum making perfect use of video, and lots of large type. But the two dominant themes are lots of color, and lots of transitions. Enjoy!   Calexo This incredible site for THC-infused beverages from Calexo[1], is bursting with color, and positivity. We absolutely love the...

A panel of experts will join Live with Search Engine Land[1] on Tuesday to discuss the recent volatility of Google search results since the global coronavirus pandemic broke out. Our panel will share data from tools like SEMRush, RankRanger and Moz[2] that shows some pretty interesting movement in SERPs Search Engine Land’s Barry Schwartz will lead the discussion. He will be joined by search consultant Marie Haynes, Olga Andrienko of SEMRush, Mordy Oberstein of Rank Ranger and...

Eric Wu has been doing the SEO thing since 2000 and he is someone I have always enjoyed talking to about that subject, amongst others. Back in December I convinced Eric to spend a few minute with me on camera to talk about his history, and two topics he is passionate about. We first talked about some strategies around how SEOs can talk to developers. He said it is important to speak their language, even go as...

If you follow my blog, you’ll know about the latest update[1] to Featured Snippets on Google. An update which most of us probably didn’t see coming. I found that the “Featured” aspect of a “Featured Snippet” had been drastically reduced. While the result was still boxed-in, the ranking position had been demoted. This article explores this update, assessing how far-reaching it was in search results, along with some additional context involving classification. But first, a quick TL;DR: Featured Snippets...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

Facebook announced[1] the ability to publish hours updates[2] and service changes on Facebook Pages Friday. Businesses can mark themselves “temporarily closed” (as with Google My Business[3]) or communicate other types of changes, which respond to the coronavirus outbreak (e.g., takeout, online classes or e-commerce offerings). Businesses can also pin posts to the top of their timeliness[4], as another tool to communicate messages to customers. The changes and where they appear. Facebook says that to make the changes, you...

Amazon has released[1] product targeting for Sponsored Display ads. Merchants can now target similar or complementary products and categories via Seller Central. Product discovery targeting. With new options, for example, you could target running shoe ads to appear on category pages for running shorts, says Amazon. Similarly, you can cross-promote your own products. “If you also sell socks, product targeting placements on your shoes’ product detail page makes it easy for shoppers to add a pair of socks...

Google has released a new developer document with advice on generating structured data with JavaScript[1]. It offers more direction on this topic, something SEOs have been seeking for a while from Google. Previously, SEOs, and sometimes even Google, cautioned to shy away from using structured data in JavaScript. Applications. Google said, “There are different ways to generate structured data with JavaScript, but the most common are using Google Tag Manager and custom JavaScript.” Google Tag Manager is...