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The New and Improved SEO Blog is Under Development -- Launching Q3 2022!

(Beyond social) creative moments that caught our attention Audi x We Are Social takes viewers on a virtual road trip. With much of the world on lockdown, Audi Australia in partnership with creative agency We Are Social jumped on the opportunity to recreate a scenic drive for those stuck at home. The four-hour, slow TV-style video – shot inside and around an Audi A6 sedan – takes viewers through Australia’s countryside, complete with weather changes throughout the...

“We don’t know right now if the web is changing, if Google is changing something, if people’s behavior is changing; but, we also know that people are just doing things so differently that it’s nearly impossible to set [these things] apart,” said Peter Meyers, marketing scientist at Moz, commenting on the unprecedented search results volatility he and others have observed since COVID-19 broke out in the US. The global pandemic has caused nearly everyone to reevaluate their...

You know what sucks? Having to navigate through dozens of tools, all on separate dashboards, just to get one job done. Nowadays, there’s a tool for everything, and while that’s amazing, it’s very overwhelming sometimes. Oftentimes, some tools are forgotten about completely. How on earth do we tackle this situation? I mean, as time goes on, your digital tool belt will most likely expand. This whole headache of remembering which tools you and your team use, logins, and so...

Google shut down[1] the publication of new reviews and Q&A a few weeks ago as part of its coronavirus response and reduced support. However, the company appears to have just re-started publication of reviews and review replies. Google announces review return. On this page[2] Google says: “Review replies are now available. New user reviews, new user photos, new short names, and Q&A will gradually return by country and business category.” Mike Blumenthal first noticed this[3] earlier this afternoon. I...

Many e-commerce retailers consider their PPC and SEO marketing strategies to be separate entities. Sometimes, they are even viewed as alternatives to one another, with brands only investing in one at a time. Of course, this is a tragic mistake as PPC and SEO strategies are necessary to integrate into one another for a site to reach its fullest potential in the SERPs. SEO is a method for increasing a site’s organic traffic[1] through enhanced visibility and site...

All coronavirus all the time: that’s what everyone’s content looks like right now. It makes sense, because most digital marketers feel compelled to respond to the crisis. However, the proliferation of “conronacontent” also creates a dilemma and a practical problem. There are a ton of me-too listicles and volumes of “how COVID-19 is impacting e-commerce” data circulating. This creates a kind of content din and raises the fundamental question: what should you be creating and how do...

Confusion about an announcement of upcoming changes[1] to Apple Safari’s Intelligent Tracking Prevention (ITP[2]) led to accusations of Apple intentionally trying to destroy Progressive Web Apps[3] (PWAs) “just as they were taking off.” It turns out that that’s not the case. However, the changes still have serious ramifications for web developers and marketers. Developers face numerous challenges as browser support varies for features they might want to use with modern websites. It has always been daunting dealing...

There are a lot of negative emotions swirling around right now: fear; stress; frustration; anxiety; depression. And what’s worse is that it feels like there’s no escape from them. We don’t know how long the coronavirus crisis is going to last, so we can’t allow these negative emotions to overwhelm us day in and day out. It’s not sustainable. What’s more, there’s a direct correlation[1] between negativity and productivity. So, when you’re feeling bad about something, you’re...

As the pandemic has unfolded, initially bullish ad-spending forecasts have given way to more cautious or pessimistic projections. Such is the case with eMarketer’s newly revised search-spending numbers for the first half of this year. A drop of $6 to $8 billion. The firm revised its forecast for the first and second quarters of 2020 down, from nearly $28 billion to between $25.5 and $23.8 billion. That’s a decline of $6 billion to $8 billion compared with...

About The Author Shedrack Akintayo is a software engineer from Lagos, Nigeria, who has a love for community building, open source and creating content and tech for the next … More about Shedrack …[1] In this tutorial, you are going to learn and understand what React hooks are, the basic React Hooks that are available and also examples of how to write them for your React applications. In the process, you will also get to know about some...

SMX Overtime is part of our SMX speaker series from SMX presenters who answer questions from attendees on a variety of topics. Last month I spoke at SMX West in San Jose, CA with Tony Verre[1], vice president of e-commerce at The Integer Group, about refining and optimizing search on e-commerce sites. At the end of my presentation, “SEO For e-commerce category, product detail pages,” there were a number of questions from session attendees but this is...

We’re in uncharted territory with COVID-19 and its impact on lives, the economy and our PPC campaigns. I don’t have a medical degree, I’m not a scientist, a first responder, or someone whose job takes them to the front-lines of the situation so I am grateful for everything they are doing.  With my skills as a PPC expert, the best I can offer is to help people get clarity so they can make the best possible decisions...

In February, Google announced sweeping changes[1] to the requirements for agencies to qualify for the Google Partners badging and certification program. Those new requirements were set to take effect in June. Now, amid the upheaval caused by the coronavirus pandemic and shelter in place orders, Google is postponing the changes until 2021. “We hope this change helps give you and your customers the time you need to adjust to the ongoing developments,” the company said in an...

While effective budget management is Paid Search 101, it can also be hard work. Budgets are set at campaign level, and some advertisers have hundreds if not thousands of campaigns in their account.  Not only that, but many advertisers run multiple accounts – for example, separate accounts for different regions across the globe or for smaller businesses within a larger organization. Changing all these campaign budgets in multiple accounts is hard enough, but it also needs to be...

Bing’s “corona” and “coronavirus”-related search results pages now feature the Centers for Disease Control and Prevention’s (CDC) Coronavirus self-checker[1] as a persistent, expandable chatbot. Users can interact with the self-checker right from the search results page to assess their symptoms and receive guidance. The CDC’s Coronavirus self-checker on Bing.com. Why we care Chat functions have shown up in Bing’s search results[2] in the past, but this is the first time one has appeared so prominently. Bing could potentially apply this...

Bing announced[1] Wednesday that it now supports new snippet controls with robots meta tags to help webmasters manage how their search results are displayed in Bing. These new controls work via robots meta tags in HTML or X-Robots-Tag tag in the HTTP Header. New meta tags to settings snippets. Here are the three new controls Bing offers: “max-snippet:[number]” — This lets you specify the maximum text-length, in characters, of a snippet in search results. Here is the meta...

With the explosion of digital marketing, and attribution, the phone is often relegated to second class status. But research suggests that 60 percent of US consumers prefer to contact a business by phone after finding them online – compared to just 16 percent who prefer email and 15 percent who prefer to visit the business location. Without a call analytics platform, optimizing campaigns across channels, allocating budget, and driving revenue are difficult, or impossible. And because of...

In our next SEO video interview, or vlog as the cool kids say, I spent a few minutes talking with Alexis Sanders (@alexisksanders[1]) of Merkle[2], she is a senior account manager at the company. You may have heard of Alexis already, she is a contributor here[3] on Search Engine Land and speaks at many of our SMX events[4]. We talked about two primary topics, SEO strategy and SEO testing. Her take on SEO strategy is really about...

Google has been rolling out COVID-19 updates and advice[1] to local businesses regularly. In an update specifically for health and medical professionals, the company has introduced two new links in the Google My Business (GMB) dashboard. This was first discovered by Erica Paige[2] and picked up by Mike Blumenthal[3]. New “info links” available in Google My Business for COVID-19 and telehealth.New profile links. Google has dedicated GMB instructions[4] for healthcare and medical professionals. Telemedicine is a custom...

30-second summary: While it has always been important to optimize PDPs, which serve as one of the main entry points to a site, it is a good time for online retailers to maximize the performance of traffic to these pages, ensuring high-intent visitors are able to find what they are looking for. Product recommendations are consistently used to surface relevant items for visitors on PDPs. However, brands can influence browsing even further by creating a richer recommendation experience. Sometimes,...

30-second summary: In June 2019, 50% of Google searches resulted in no clicks according to Rand Fishkin from Sparktoro statistics. Besides the best practices, experimenting to find new aspects holds potential in generating higher revenues. Doing things differently in online business means two things ongoing experimentation and implementation of underrated SEO tactics. Recently, Russ Jones, ex-principal search scientist at Moz, asked on Twitter: “What do you think is the most underrated SEO tactic?” And the answers are ones you can’t afford...

About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick …[1] Retrofitting search engine optimization only gets you so far. As metadata gets smarter, it’s more important than ever to build it into the design process from the start. Search engine optimization (SEO[2]) is essential for almost every kind of website, but its finer points remain something of a specialty. Even today...

Microsoft Advertising has rolled out to new conversion goal options for Search and Audience Network campaigns. Before you get started, you’ll need to ensure you have Universal Event Tracking (UET) set up properly[1] to use either option. Include in “Conversions.” With this option, you can tell Microsoft which conversion goals to include in your conversion metrics. For example, you may be tracking newsletter signups, but only want to prioritize and optimize your campaigns for whitepaper downloads and...

A new survey[1] validates the importance of maintaining your SEO efforts through the coming downturn. The survey, by Conductor, had 317 respondents drawn from Conductor’s extended network across a range of industries, including B2B (24%), Retail (12%), Healthcare (11%), Media (10%) and others (travel and hospitality, consumer technology, financial services, insurance, automotive, e-commerce and manufacturing). Budgets down, but goals the same or up. Like the most other marketer surveys[2] right now, the Conductor study shows that budgets...

[embedded content] A panel of experts recently joined Live with Search Engine Land to discuss the recent volatility of Google search results since the global coronavirus pandemic broke out. The panel shared data from tools like SEMRush, RankRanger and Moz that shows some pretty interesting movement in SERPs. Related: Our guide to Enterprise SEO tools[1] Search Engine Land’s Barry Schwartz lead the discussion and was joined by search consultant Marie Haynes, Olga Andrienko of SEMRush, Mordy Oberstein of Rank...