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Google has made its free YouTube Video Builder available for beta access, the company announced[1] Tuesday. The tool lets businesses animate static assets, like text, images and logos, with music and transitions for ads on YouTube. Why we care The YouTube Video Builder allows businesses with less multimedia experience or resources to generate quick video ads. For more established brands and agencies, it may also be a good tool for quickly testing new messaging and assets. Additionally, due to...

Search Engine Land Editor-in-Chief Ginny Marvin will host our next session of Live with Search Engine Land[1] this Friday, and this time we’re going to be digging into digital commerce. Ginny will be joined by PPC experts and Kaitlin McGrew,[2] SEM strategist at PMG; Bryant Garvin, CMO of Groove Life; Anthony Verre vice president of e-commerce at The Integer Group. All three have been speakers at our SMX events[3] in the past. The panel will discuss digital commerce...

Starting April 21, Amazon affiliates, which include publishers and influencers, will see lower commissions from their affiliate link sales across several product categories. The Amazon Associates program is set to cut commission rates for furniture and home improvement products from 8% to 3% and for grocery products to just 1%, down from 5%, CNBC first reported[1] Tuesday. Everyday item categories will be especially hard hit, with Grocery, Health & Personal Care and Amazon Fresh to see commission...

To all of our readers, we hope you and your colleagues are well and safe in these challenging times.  In an email we sent out back on March 18, we announced that — in an attempt to take at least one thing off applicant’s plates — the Search Engine Land Awards’ Early Bird deadline would be pushed to April 17. That deadline has once again been extended to Friday, July 24 at 11:59 p.m. PST. To review the...

The White House and other federal agencies are coordinating with Schema.org to promote visibility for coronavirus-related information on search engines, the White House Office of Science and Technology Policy announced[1] Wednesday. The presidential department is directing federal chief information officers and encouraging the private sector, state and local governments and the academic community to incorporate the structured data tags “SpecialAnnouncement” and “eventAttendanceMode”[2] introduced last month. Why we care To increase implementation, the White House has enlisted the Networking and...

[embedded content] The COVID-19 crisis has been crippling for so many businesses, and agency SEOs are having to advise their clients when so much is uncertain. But SEO is a long-term game, so it is important to balance short-term pullbacks with making changes that can hurt down the road. In this clip from Live with Search Engine Land[1], Path Interactive’s Lily Ray, Merkle’s Alexis Sanders and Pedro Dias of APIs3 share the advice they are giving their clients in...

About The Author Adeneye David Abiodun is a JavaScript lover and a Tech Enthusiast, Founded @corperstechhub and currently a Lecturer / IT Technologist @critm_ugep. I build … More about Adeneye …[1] This article covers the rules of React Hooks and how to effectively start using them in your projects. Please note that in order to follow this article in detail, you will need to know how to use React Hooks[2]. React Hooks are a new addition in React 16.8...

There are many reasons designers choose to take on side projects to complement their work. Whether they are looking to make a bit more money on the side, to grow professionally, improve their personal brand, or to learn new skills; side projects can be a great way to provide an outlet for your creativity and to explore more experimental designs. Side projects can help to demonstrate your passion and enthusiasm for design to future clients or employers...

With the economy in turmoil and people staying at home, search behavior is naturally affected. But is there really a substantial shift from mobile to desktop devices? Is night-time search traffic really on the rise? Are the differences between weekdays really blurring? And most importantly: How does this affect my accounts? I found it tedious to analyze these things manually, so I made a script. The script I’m sharing today helps to answer these questions. It basically...

Google must pay to display news content in France. That’s the decision of French antitrust authorities, according a Bloomberg report[1] on April 9. The antitrust regulator has given Google three months to work out a deal with French publishers. No pricing or licensing framework has yet been determined. Google told Bloomberg that it would comply with the decision and that the parties have already entered into negotiations. A significant turn. This decision marks a significant turn in a...

30-second summary: Ecommerce, curbside delivery and pickup, and buy-online-pick-up-in-store have become the new normal as the world struggles to maintain social distancing. 75% of consumers are now using their social media daily, and only 4% want brands to stop advertising right now. As consumers seek information about how businesses are handling COVID-19 restrictions, evaluate their buying options, adapt to remote work, and try their very best to stay informed and entertained, search is now more important than ever. Many companies have...

30-second summary: According to Magisto, 60% of businesses already spend more than a quarter of their marketing budget on video. Animoto states that 60% of consumers who buy from a brand say they discovered it on social media. Marketers have some common misconceptions that creating videos is too time-consuming, expensive, or complex. Fortunately, none of these assumptions is true. You can create effective marketing videos at virtually the expense of nothing thanks to modern technology and often in lesser time than, writing...

SMX Overtime is part of our SMX speaker series from conference presenters who answer questions from attendees on a variety of topics. Q. For LinkedIn Lookalike audiences, if you upload a list, wear it out, and then upload another list for the same persona 6 months later, how much of the lookalike will change vs. overlap with the first created lookalike? A. We’re not privy to the information of how much overlap there is between the Lookalike models,...

This is a complete guide to technical SEO. In this all-new guide you’ll learn all about: Crawling and indexing XML sitemaps Duplicate content Structured data Hreflang Lots more So if you want to make sure that your technical SEO is up to speed, you should get a lot of value from today’s guide. Chapter 1:Technical SEO Fundamentals Let’s kick things off with a chapter on the basics. Specifically, in this chapter I’m going to cover why technical SEO is still SUPER important in 2020. I’ll also show you...

About The Author Anna Prenzel studied computer science at the University of Applied Sciences Zittau/Görlitz and received her doctorate at the BTU Cottbus-Senftenberg.She is … More about Anna …[1] Particle animations belong to the most impressive animations that exist. In this article, Anna Prenzel will explain how you can to easily program a small trail of particles with anime.js[2]. Have you ever thought about distracting visitors of your website with a fancy, glittering particle animation for a few moments,...

Retailers have been forced to adapt to a new marketing landscape in light of COVID-19. Some retailers have successfully pivoted to new consumer demands, leveraging their marketing channels to connect products with the shoppers who need it most. But there are new challenges emerging, particularly as retailers balance their marketing efforts with inventory management. For some retailers, products they anticipated would move quickly prior to COVID-19 risk sitting in a warehouse unsold. In the apparel vertical, retailers...

Everyone loves to talk about how great Facebook Ads are. With its multi-billion user base, cutting edge ad platform, detailed targeting options, and extensive list of case studies[1], Facebook often seems like the place to market online. But amidst all of the glow, there’s a hard truth: many, if not most businesses, struggle to get good results from Facebook Ads. That’s not to say that Facebook isn’t a good place to advertise. You can get great results from...

30-second summary: Most SEOs use average monthly search volume, however, there are many other approaches and tools that can take your keyword research a few steps further. One of those tools is the Google Ads Keyword Planner. Using the Keyword Planner, we can see the monthly search volume – not just averages –  all the way back to 2016, practically the middle ages in SEO years. This data is a virtual time machine, revealing seasonality of keywords and...

30-second summary: With the COVID-19 virus striking, the world has been subjected to “self-quarantine”, “social distancing”, and “remote work”, there’s a high chance that remote working is here to stay for a lot of people. Karina Tama, founder of Senior Care Clicks caught up with Jason Barnard, the Brand SERP guy and keynote speaker to talk about the challenges of remote work during COVID19 and share some tips. It takes a lot of self-discipline (and understanding co-home sharers) to stick...

Before the COVID-19 outbreak, many small and large companies alike were already moving toward offering remote work. Now, with this pandemic forcing the global workforce to shutter themselves in their homes, there’s no more opportune time to get remote-workability to be a part of the contingency plan for your design team. One of the biggest perks of a career in Web Design is the potential for working remotely[1]. As long as you have access to Wi-Fi, you...

In this eighth issue of Inspired Design Decisions, Andy Clarke will explain how learning about American graphic designer and typographer Herb Lubalin has transformed his approach to typography on the web. How can we combine elements to develop powerful headers and calls to action? How do we use pre-formatted HTML text, and the text element in SVG for precise control over type? How can we optimise SVGs and make SVG text accessible? In this article, we’ll...

Dan Leibson from Local SEO Guide[1] spoke with me about two hot local SEO topics. Dan got into the SEO space in 2007 but really buckled down in local SEO in 2012. The first was shortly after Google confirmed that it changed how the local rankings worked to use neural matching[2]. The second was his dissatisfaction around how Google handles multi-location businesses within Google My Business support and features. Here is the video: [embedded content] I started this vlog series...

After the session at SMX West where Paxton Gray and I spoke about “Optimize Ranking In AnswerBox/People Also Ask[1],” attendees asked some great followup questions around how to optimize for featured snippets and about the strategy recommendations we’d make. Below are some of our answers to those questions. How do we find opportunities and gauge efforts if we don’t have access to the resources mentioned? Are there other ways, or do you recommend investing in these? One of...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

You don’t have to install the app to experience TikTok. If you’re reading this, odds are you’ve already stumbled upon a TikTok-emblazoned clip of someone wearing bread on their feet or feverishly performing a choreographed dance. None of it makes sense and that’s the point. It’s meme culture at its finest. Teens see TikTok as a home for pure, unfiltered entertainment. Brands, on the other hand, are watching it like a shiny new penny. The platform known...