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“I was expecting that people would be more like, ‘No, we don’t want updates,’” said Daniel Waisberg, search advocate at Google, in response to a Twitter poll that Search Engine Land News Editor Barry Schwartz posted asking whether Google should temporarily halt algorithm updates during the COVID-19 outbreak. Should Google stop pushing out search algorithm updates during the COVID-19 outbreak? — Barry Schwartz (@rustybrick) March 16, 2020[1] Although the sentiment from poll participants was relatively split, Bing’s Frédéric Dubut[2]...

Have you brought new testing ideas to your clients only to hear objections? Maybe you’ve never even suggested certain tactics because you know there are hurdles that stand in the way. Let’s take a look at two of the most common roadblocks and ways to overcome them. Creative creation If your client has limited resources to create new videos or images, then maybe a channel’s tools can help. Here are a few examples: Google: I’ve found that some clients have...

Knowledge Graph. Direct Answers. FAQs. Just a sampling of a whopping 810 (!) features on Google’s search engine results pages. Each are tied to a certain type of search or search intent. Not all of the features show up at a given time – I mean, that would virtually be impossible. According to research conducted by SEO Clarity, about 161 of those features are found on more than 0.2% of keywords. What does this mean to you,...

Google announced[1] that marketers can now add website links to Call Ads. The idea is to give consumers another way to contact and engage with the business during a time when call volumes are very high and wait times may be long — risking a bad customer experience. The mock-up below shows a traditional Call Ad, but with a new “visit website” link immediately below the description. This is optional, not mandatory. Link makes the ad size larger....

“Normally in an office environment, you’ve got a long sales cycle — it takes forever to get through all the stakeholders and everyone’s busy with meetings,” AdAlysis’ Brad Geddes said during our PPC for B2B session of Live with Search Engine Land[1], adding “Now, things that are normally six-month buy cycles, we’re seeing happen in two weeks flat.” Shorter buying cycles and higher conversion rates have been seen for B2B businesses and can be attributed to less...

The recent days and weeks have been a blur as I’ve helped clients manage their online reputations amid a global pandemic that continues to inflict a heavy toll. Oftentimes Google My Business has been in the eye of the storm, with businesses turning to their GMB listings to notify people of sudden changes ranging from scaled back hours to temporary closures. Here are three truths that have emerged from this experience: 1. Your GMB listing is your...

Google is extending its identity verification program to all advertisers, the company announced[1] Thursday. Advertisers will be required to submit business incorporation documents, personal identification and other information to prove who they and the country they operate in. Disclosures can be viewed by clicking on the ad URL. Source: Google. Why we care A wider rollout for Google’s identity verification program helps users find out more about who is advertising to them and enables them to make more informed...

Microsoft Advertising now supports multi-account Google imports, the company announced[1] Thursday. Advertisers can elect to import an entire Google Ads account or specific campaigns. The interface for multi-account imports. Source: Microsoft. Why we care Multi-account imports will make it easier for advertisers extending their campaigns from Google to Microsoft’s platform. This feature will also help advertisers, especially agency advertisers responsible for numerous campaigns, get more out of their time already spent adjusting keywords, ads, geotargeting and so on. More on...

The one thing that every business that offers a service has in common is its customers. It doesn’t matter if you are a freelancer with just one client or a small design agency with a few clients, you have to deal with customers on a day to day basis. Since you are dealing with customers — even if it’s just a few, it is important that you offer them the best possible experience. This is especially important...

Node.js is an interesting tool for web developers. With its high level of concurrency, it has become a leading candidate for people choosing tools to use in web development. In this article, we will learn about what makes up Node.js, give it a meaningful definition, understand how the internals of Node.js interact with one another, and explore the project repository for Node.js on GitHub. Since the introduction of Node.js by Ryan Dahl[1] at the European JSConf on...

Google today announced[1] it is launching a new feature that tries to help you rephrase your query when the search engine cannot find relevant results on the web. Google said it is rolling out in the U.S. today “a new message that lets you know when Google hasn’t been able to find anything that matches your search particularly well.” Who will see this. Google said you are unlikely to see this message because for most queries, Google...

30-second summary: With the entire global COVID-19 pandemic that has brought the world to its feet and forced everyone inside their homes, mobile marketing is going to take a very different turn. As per earlier estimates, mobile advertising was going to make up for a whopping 75% of all digital ad spending by 2022. Considering the new alterations, the best thing to do would be to understand the fabric of it and work to implement mobile advertising strategies for your own...

About The Author Flutter and Linux enthusiast, author of the Programming Flutter book with the Pragmatic Bookshelf. Blogs more, tweets less. More about Carmine …[1] Flutter has already made quite a splash on the mobile development scene. Now it’s taking on bigger devices as well. Here’s what you need to know to be ready to take on the task of developing web and desktop apps using this wonderful cross-platform framework. This tutorial is not an introduction to Flutter itself....

Bing has partnered with crowdfunding platform GoFundMe to facilitate donations to local businesses impacted by the COVID-19 pandemic, the search engine announced[1] Monday. Bing Places for Business account owners can set up a fundraiser through GoFundMe and Bing will display a donation button within its local listing page. The donate button within a local listing. Source: Bing. Why we care Many local businesses have had to change operating hours, temporarily close[2] or shift their business models to protect their...

30-second summary: The COVID-19 crisis is impacting so many incredible brands — from neighbourhood spots to household names — many businesses have been reeling from the impact of everyone needing to stay home for the good of public health. Fractl’s Marketing Director, Amanda Milligan looked into how various brands are responding to this hardship through content to share some important lessons for other B2B and B2C businesses. She mentions how the messaging you use and the ways you choose...

30-second summary: When you look at what all a CRM system does for you, it lines up perfectly with the goals of an effective SEO strategy. The two should go hand-in-hand, working together to make each other more successful. Right from initiating surveys to getting insights from customer data for hyper-targeted content creation, there’s a lot that a CRM can offer that will add value to your SEO strategy. Customer experience too is intricately linked to the heart of...

If you weren’t working on a remote team before, well, chances are that you probably are now! I know that I love working from home, but when you first start working remotely, it can start as a bit of a challenge. Of course, it has its pros and cons, but it’s just a learning curve. Through this global pandemic, you can still be as productive and connected to your team as ever, despite working remotely. There are a few tools...

Teamstack[1] is a password manager for your whole team. Running in the cloud it allows you to manage your tools and resources, and seamlessly scale your teams’ access, from a single, easy-to-use control panel. Teamstack is powerful, and secure with multi-factor authentication, single sign-in, SAML and form-based authentication. It works with desktop and mobile apps, and in the browser. Teamstack means easy access for your team, zero access for everyone else.   Why Use Teamstack All of your data is locked...

About The Author Paul is a leader in conversion rate optimisation and user experience design thinking. He has over 25 years experience working with clients such as Doctors … More about Paul …[1] Creating a compelling landing page involves a combination of clear focus, persuasive copy, considered design and relentless testing. Without all four your page will fail. If you want more leads or increased sales, you need compelling landing pages. According to Hubspot[2], those companies with over 30...

The COVID-19 pandemic has taken its toll on consumer and business confidence, with various surveys reflecting pessimism[1] and expectations of a deep and serious recession. Indeed, many economic forecasters and major investment firms project between 15% and 30% unemployment when all the layoffs are through. (At the height of the Great Depression, unemployment was 24.9%.) But amid the gloom and doom there are several hopeful signs for marketers considering campaign strategies and expenditures that may indicate the...

SMX‌ ‌Overtime‌ ‌is‌ ‌part‌ ‌of‌ ‌our‌ ‌speaker‌ ‌series‌ ‌from‌ ‌conference‌ ‌presenters‌ ‌who‌ ‌answer‌ ‌questions‌ ‌from‌ ‌SMX‌ attendees‌ ‌on‌ ‌a‌ ‌variety‌ ‌of‌ ‌topics.‌ ‌ Vice President of Search of SearchLab Chicago, Greg Gifford, was one of the SMX West speakers for the “Google My Business: Optimizing Images, Content And Q&A For Ranking Visibility And Engagement” session in San Jose back in February. Attendees asked a lot of questions about optimizing in GMB and Greg took the time to...

SMX‌ ‌Overtime‌ ‌is‌ ‌part‌ ‌of‌ ‌our‌ ‌speaker‌ ‌series‌ ‌from‌ ‌conference‌ ‌presenters‌ ‌who‌ ‌answer‌ ‌questions‌ ‌from‌ ‌SMX‌ attendees‌ ‌on‌ ‌a‌ ‌variety‌ ‌of‌ ‌topics.‌ ‌ Senior SEO Manager at Two Octobers, Niki Mosier, was one of the SMX West speakers for the “Google My Business: Optimizing Images, Content And Q&A For Ranking Visibility And Engagement” session in San Jose. She and fellow presenter Greg Gifford[1] fielded a lot of questions about GMB so Niki took the time to answer...

About The Author Drew is a director at edgeofmyseat.com, co-founder of Notist and lead developer for small content management system Perch. Prior to this, he was a Web Developer … More about Drew McLellan …[1][2][3] In this episode of the Smashing Podcast, we’re talking about running online workshops. How can a traditional event adapt when participants can’t attend in person? Drew McLellan talks to Rachel Andrew to find out. In this episode of the Smashing Podcast, we’re talking about...

[embedded content] “Eventually search engines can reduce crawling frequency of sites to detect changes and refresh the indexed content,” Bing wrote when it increased the number of URLs webmasters could submit for indexing and crawling from 10 to 10,000 per day[1]. Enabling site owners to submit URLs directly to its search engine decreases Bing’s costs and may even facilitate higher quality search results. Earlier this year, the search engine partnered with Botify to introduce a content submission...

Last month, Google announced it would be providing $340 million in Google Ads credits for SMBs[1] as part of an $800 million effort to support organizations during the coronavirus pandemic. On Monday, the company updated the help page[2] to provide some more information about the ad credits program. Eligibility. Initially, Google had said small and medium-size businesses would be eligible if they had been active advertisers since the beginning of 2019 and adhere to Google Ads policies....