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30-second summary: The needs of an SEO agency are dynamic and change as the business grows From data accuracy to seamless functionality, the spectrum of SEO tools and their features is wide, but how do you decide? Five telltale signs that it might be time to start prospecting for new SEO software to complete your technology stack The SEO industry is constantly changing and evolving. Your SEO agency’s needs also change as your business grows. The tools you use will...

Jeffrey Jose, a Google Product Manager, announced at Google I/O that while the Google page experience update[1] is initially only going to be looking at mobile pages[2], Google is looking to bringing it to desktop pages as well. The announcement. Jeffrey Jose announced in his Google I/O talk yesterday and on Twitter. Here is that tweet: What he said. “I am happy to announce that we are bringing page experience ranking to desktop,” Jose said on the video....

Google’s Prabhakar Raghavan showcased a new technology called Multitask Unified Model (MUM) at Google I/O on Tuesday. Similar to BERT[1], it’s built on a transformer architecture but is far more powerful (1,000 times more powerful) and is capable of multitasking to connect information for users in new ways. The company is currently running internal pilot programs with MUM, although no public rollout date was announced. Multitasking is the difference. One of the differentiating characteristics of MUM is...

Your once-a-year opportunity to train with and learn from some of the smartest people in search marketing is here: Attend SMX Advanced[1], online June 15-16, to unlock two intense days[2] of expert-led sessions, data-rich case studies, and actionable tactics that drive measurable results… all for just $219. Check out the speakers[3] you’ll learn from next month… you’ll see SEO and PPC legends along with fresh faces chosen for their exceptional knowledge and eagerness to share: The best part?...

About The Author Mikołaj is a designer and front-end developer leading a design team at ucreate, a British company specialised in building startups. He’s passionate about … More about Mikołaj ↬[1] Today, we are taking a closer look at SVGator 3.0[2], a new major release of the popular SVG application that lets you create, edit and animate SVG files and make the best out of what SVG has to offer — from start to finish. SVGator is evolving and...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and social media platforms are finally giving us what we want! That is, according to rumors across the web for devs who are finding secret code. It looks like we’ll soon...

About The Author Drew is a Staff Engineer specialising in Frontend at Snyk, as well as being a co-founder of Notist and the small content management system Perch. Prior to this, … More about Drew ↬[1][2][3][4] In this episode, we’re talking about VisBug. What is it, and how is it different from the array of options already found in Chrome DevTools? Drew McLellan talks to its creator Adam Argyle to find out. In this episode, we’re talking about VisBug....

User experience design is something that most of us associate with websites. But why isn’t it something we extend beyond the website? Here’s why I ask this: As a consumer, it’s so rare that your only interaction with a brand is through its website. Take an ecommerce site, for example. You buy a product from it, and then what happens? You get a confirmation email; You get another email when the package ships; You might get another email or SMS notification...

About The Author Beau is a full-stack developer based in Victoria, Canada. He built one of the first online image editors, Snipshot, in one of the first Y Combinator batches in … More about Beau ↬[1] Google’s “Page Experience Update” will start rolling out in June. At first, sites that meet Core Web Vitals thresholds will have a minor ranking advantage in mobile search for all browsers. Search is important to any business, and this is the story...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and how important is content to SEO? What about site architecture? Would you say reputation is a critical factor to Google? How about user experience? If you have opinions on how...

Each day design fans submit incredible industry stories to our sister-site, Webdesigner News[1]. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation...

Every month we feature a set of comics created exclusively for WDD. The content revolves around web design, blogging and funny situations that we encounter in our daily lives as designers. These great cartoons are created by Jerry King, an award-winning cartoonist who’s one of the most published, prolific and versatile cartoonists in the world today. So for a few moments, take a break from your daily routine, have a laugh and enjoy these funny cartoons!   Review fear   Free at last!   Too...

About The Author Átila Fassina is on a mission to make code simple. When not recording screencasts or courses, you may find him either writing and talking about jamstack, … More about Átila ↬[1] “Tree-shaking” is a must-have performance optimization when bundling JavaScript. In this article, we dive deeper on how exactly it works and how specs and practice intertwine to make bundles leaner and more performant. Plus, you’ll get a tree-shaking checklist to use for your projects. Before...

Pennsylvania-based Storage Asset Management, known as SAM, has an effective marketing strategy. Unusually, however, the company isn’t really striving to market itself. “We are actually guilty of not doing a great job of marketing ourselves. All of our growth has been from word-of-mouth and referrals. We don’t actively market ourselves as best we could.” That’s what Melissa Stiles, VP of marketing and sales at SAM, told us. But that growth has been quite tangible, from launching with...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, are you excited about the upcoming Google I/O event? This year, Google is holding Google I/O virtually, it is 100% free to attend and you can register over here[2] if you...

Are you thinking of building a website with a site builder but find yourself confused by the dizzying array of options? Well, puzzle no more because we’ve put together this great infographic to cut to the heart of the question: Which is better for you, Squarespace[1] or Wix[2]? Each of these site-building giants is ideal for a particular type of person, but which is best suited to your next project? Do you need total creative freedom? How...

In a Google Marketing Livestream preview announcement[1] of upcoming product launches, Vidhya Srinivasan, Vice President of Engineering at Google Ads, wrote about machine learning in Google Analytics, consent mode for Tag Manager, and enhanced conversions with first-party data. Machine learning extended to behavioral analytics in Google Analytics. Google announced GA4 last year which includes conversion modeling to help close measurement gaps and get better insights into customer behavioral analytics data as privacy becomes more of a concern...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and let’s talk about expanding your search marketing business, Hiring is hard. Whether you’re hiring your first employee or your 500th employee, hiring is one thing that doesn’t ever get easier....

In this new series of articles on UX, we take a closer look at some frustrating design patterns and explore better alternatives, along with plenty of examples to keep in mind when building or designing one. Don’t miss the next ones: subscribe to our newsletter to get updates[1]. You’ve seen them before. Confusing and frustrating design patterns that seem to be chasing you everywhere you go, from one website to another. Perhaps it’s a disabled submit button...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and we hope we got your name right today! ;)  Let’s get local with today’s newsletter. I mean, with George Nguyen out this week, showing his mom around his local neighborhood,...

Today marks the day we sent out our 300th edition of the Smashing Newsletter[1]. This article is a little celebration in which we share little Smashing stories from people working behind the scenes. This is not a regular Smashing article. Over a decade ago, we set out to send a truly smashing newsletter[2] with useful tips and techniques for designers and developers. The first issue was sent out in early 2009. And we would have never imagined...

Schema.org has launched its schema markup validator tool at validator.schema.org[1], the organization announced[2] this afternoon. The markup validator helps you validate your structured data on your site that is used for general purposes, outside of the Google rich results testing tool. Why the move. Google initially launched its structured data testing tool in 2015[3] and then launched in 2017[4] the company launched the rich results testing tool. In July 2020[5] Google moved the rich results testing tool...

Creatives need a digital space to call their home. A place from which they can show off their best work, and from where people can get in touch with them to buy or hire from them. You should have a digital space of your own as well, and we’re here to help you do just that.  With one of 600+ Be Theme’s pre-built websites[1] at your fingertips you can establish your own digital presence in no time at...

A prototype of the long-awaited CSS container queries has landed in Chrome Canary and is available for experimentation. Let’s look at what problem is being solved, learn how container queries work, and see how they compare with and complement existing CSS features for layout. At present, container queries can be used in Chrome Canary[1] by visiting chrome://flags and searching for and enabling them. A restart will be required. View of the search results within Chrome Canary’s chrome://flags settings...