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“We experienced a significant reduction in the demand for advertising, as well as a related decline in the pricing of our ads, over the last three weeks of the first quarter of 2020.” — Facebook (Advertising revenues increased by 17% year-over-year to $17.4 billion.) “. . . but then in March we experienced a significant slowdown in ad revenues” — Google/Alphabet (Advertising revenues increased by 10% year-over-year to $33.8 billion for the quarter.) “. . . a strong...

“One thing I can say is a true trend when we look across clients who are doing really well versus [those that are] struggling right now, is how well organized they were beforehand,” said Brad Geddes, co-founder of AdAlysis, during our PPC for B2B session of Live with Search Engine Land[1], adding, “Companies who had good CRM systems that talked to their stuff [and] their data flowed well, are managing this much better than people who...

While Microsoft said the coronavirus pandemic had minimal impact on total net revenue in the third quarter of fiscal year 2020, its ad businesses saw significant declines. Overall, Microsoft reported[1] a 15% increase in revenues year-over-year to $35 billion Wednesday. Search advertising hit. Microsoft’s Search advertising revenues (ex-TAC or traffic acquisition costs) grew by just 1% year-over-year for the quarter, well below company expectations due to “significantly reduced advertising spend” in March amid the coronavirus outbreak. Microsoft...

Last year, Google says it took down 2.7 billion so-called bad ads for violating the company’s ad policies, according to its annual report[1] released Thursday. That’s up from the 2.3 billion bad ads Google reported taking down in 2018[2]. The number of ad accounts Google terminated remained relatively flat from the previous year at nearly one million. Publisher network. Google also noted that it terminated the accounts of more than 1.2 million publishers and removed ads from over...

If you own an agency, or are with an agency, you are probably wondering how things will change due to COVID-19. I’ve spent a good amount of time thinking about this and here is what I predict will happen.  1. Strategy with change Everything a digital marketing agency does starts with their strategy, so I think it is important we address this first.  How it will change There have been clear changes to supply and demand online. The product market...

As people following the stay-at-home requests, we’re seeing an increase in searches. We want to provide regularly updated insights and trends specific to different verticals to help you understand the search trends and shifts in consumer behavior happening right now.   What’s driving change in the auto vertical? Sources: COVID Insights: Autos Consumer Sentiment – New & Used Searches and COVID Insights: Automotive Click Trends[1][2]For many of us, the thought of our daily commute is slowly fading off into...

The disruption caused by the COVID-19 pandemic offered an unprecedented window into how search behavior can affect rankings. “Outside of the core updates, you haven’t really seen this much volatility [in such a short timeframe],” said Rank Ranger’s Mordy Oberstein, regarding the prolonged period of rankings fluctuations he witnessed between March 15 and April 3.  During our search disruption session of Live with Search Engine Land[1], Oberstein, search consultant Marie Haynes, Olga Andrienko of SEMRush, Dr. Pete...

About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick …[1] Readability programs may seem like a godsend, but the worst thing writers can do is write to please them above all others. Finding your voice is hard enough without also trying to sound like everyone else. The web is awash with words. They’re everywhere. On websites, in emails, advertisements, tweets, pop-ups,...

Content Management Systems are arguably the internet’s most powerful web development tool. In a rapidly growing market where every business under the sun requires a website that is not only fully functioning, but optimised, easy to update regularly, and implement the latest features, the right CMS is important. As a web developer it can be easy to stick to the CMS you know – even if there are potentially better ones out there. With such a busy...

Amazon’s advertising business grew roughly 44% in the first quarter. Click to enlarge.Amazon still keeps its ad business in an “Other” line item in its earning statements. Advertising comprises the bulk of that account, but we can’t precisely speak about ad revenue and growth because there are other things in that line item. On the earnings call Thursday, Amazon CFO Dave Fildes did say the company had a strong quarter in terms of ad revenue and that...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] Our initial online workshops went so well, we have scheduled many more[2]. Find out how what we learned from those first workshops and what we have coming up over the next two months. It has been a month since we launched...

About The Author Kelvin Omereshone is the CTO at Quru Lab. Kelvin was formerly a Front-end engineer at myPadi.ng. He’s the creator of Nuxtjs Africa community and very passionate … More about Kelvin …[1][2] In this first part of the Mirage JS Deep Dive series, we will be looking at Mirage JS models and associations. We’ll take a closer look at what they are and the roles they play in crafting out production-ready frontend without an actual backend...

As designers, we usually turn to different sources of inspiration, and, well, as a matter of fact, we’ve discovered the best one: wallpapers that are a little more distinctive than the usual crowd. May is here! And even though the current situation makes this a different kind of May, with a new routine and different things on our minds as in the years before, luckily some things never change. Like the fact that we start into the...

30-second summary: Johnson & Johnson CEO Alex Gorsky has said that the COVID-19 pandemic is one of the most significant events ever experienced. Pharma search engine marketers want answers to these key questions – “How are these shifts impacting the search messaging landscape? How to adapt SEM campaigns to remain relevant to shifting patient/provider needs and stay competitive in the search auction?” Ian Orekondy shares insights from AdComplyRx analysis of 50k+ SEM text ads from over 500 prescription treatment...

Just like Google’s earnings[1] yesterday, Facebook reported[2] a pretty decent quarter marred by “a steep decrease in advertising revenue in March.” However April has reportedly brought nascent “signs of stability,” which is enough to drive the company’s stock up 10% in after-hours trading. Beating diminished expectations. To say that Wall Street expectations have been lowered by the economic fallout from the pandemic might be the understatement of the quarter. Any positive news now is being greeted with...

The COVID-19 crisis has cast a shadow over all interactions, including communications between businesses and their customers. While business goals should always be kept in mind, brands need to adapt their messaging and their offerings to turn this economic downturn into an opportunity to serve their audiences. [embedded content] During our PPC for B2B session of Live with Search Engine Land[1], Brad Geddes of AdAlysis and Michelle Morgan of Clix Marketing shared a few trends they’ve witnessed and...

Facebook is expanding its test of in-stream ads in Facebook Live to more verticals, including “pre-vetted entertainment, news and sports partners,” the company announced this week. The test is designed to help evaluate whether or not the ad format is effective before rolling it out more broadly. For now, Facebook is piloting in-stream ads with only a select number of publishers. The limited test will help determine if pre-vetted content creators are able to successfully monetize their...

Microsoft Advertising (formally Bing Ads[1]) has come a long way in the last year as they rebrand the advertising platform and look to let everyone know they are still an option. Plus a refresh of the Advertising Editor[2] was a welcome change last year as well. What has been the biggest change since last year is updating the new UI within the ad manager itself. This UI update does not include the Microsoft Merchant Center platform, which...

“Use proper link markup, do not use fragment URLs for links you want crawlers to discover and follow, and you should be building websites that work well with JavaScript and the links will be found,” Martin Splitt, developer advocate at Google, summed up on Google’s Webmaster Conference Lightning Talk[1] Wednesday. [embedded content] The right way to create links. Using the HTML <a> tag with the destination URL in the href attribute is the most straightforward way to create...

30-second summary: Google Trends can be an invaluable tool, as it helps to uncover opportunities for ecommerce brands, publishers, and local businesses. The real benefit to Google Trends is that it can help us understand and predict consumer behaviour post-pandemic. Additionally, we can see how categories are evolving. Some things the search trends have shown is that consumers need help finding resources they often rely on salons for. leisurewear is king and we have seen an abnormal increase in demand...

About The Author Anton Suprunenko is a T-shape product designer and art-director from Ukraine, with more than 15 years of working experience in cross functional … More about Anton …[1] In this article, we will take a deeper look at one of the most simple yet quite often underrated activities in web development: the design of wireframes. You’ll learn what wireframes are, why we need to design them, how to get the most out of the designs, and...

One of the struggles that marketers face is how to send the right message at exactly the right time to target people in a way that will appeal to them. To solve the problem, businesses need to get themselves acquainted with new technologies and the power of personalization. In the past few years, digital marketing[1] as we know it has undergone numerous changes, distinguishing itself from the traditional marketing of the past. Free First Month: Millions of Fonts,...

Cookie-based experiments are now available on Microsoft Advertising, the company announced[1] Monday. If this option is selected, customers will only be shown ads from either your experiment or your original campaign when they search. The “Create an experiment” page with the new cookie-based split option. Why we care Microsoft Advertising experiments enable you to create a duplicate of a campaign and test (on a segment of its traffic) whether an update works better for your business.  The new cookie-based experimenting...

by Brian Dean · Updated Apr. 28, 2020 We recently analyzed 11.8 million Google search results to answer the question: Which factors correlate with first page search engine rankings? We looked at content. We looked at backlinks. We even looked at page speed. With the help of our data partner Ahrefs[1], we uncovered some interesting findings. And today I’m going to share what we found with you. Here is a Summary of Our Key Findings: 1. Our data shows that a site’s overall...

Google reported Q1 earnings[1] this afternoon, beating analysts’ revenue expectations that were partly moderated by the COVID crisis. The company announced $41.16 billion in revenue compared with $40.3 billion expected. Significant slowdown in March. Alphabet CFO Ruth Porat said, “Performance was strong during the first two months of the quarter, but then in March we experienced a significant slowdown in ad revenues.” Based on strong performance during the first two months, revenue was up 13% year over...