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SEO Web Design Blog

The New and Improved SEO Blog is Under Development -- Launching Q3 2022!
SEO Web Design /  SEO Web Design Blog
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30-second summary: SEMrush have created the guide ‘How to Do Online Competitor Analysis’ to help you start looking at what your competitors are doing. Analyzing your competitors’ digital marketing strategy can help you optimize your campaign and your upcoming ideas to improve both your short and long-term wins. A website traffic analysis can help you learn more about your biggest competitors, their performance the past months, their audience and whether there had been any big changes to their results. A...

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30-second summary: SEO’s love to write about HTML elements as a vital ranking signal, and as a part of any “perfectly” optimized page. To avoid possible confusion, this is not an HTML guide. Aleh Barysevich, Founder and CMO of SEO PowerSuite and Awario, takes a detailed look at the top eight HTML elements to better communicate with the search engines to achieve better SERP rankings. Lots of pro tips to watch out for, read on! Using HTML for SEO benefits isn’t new....

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None of us were prepared for the realities of the COVID-19 virus. Who could have predicted the omnipresence of vocabularies like social distancing and telework? Who would have thought we’d be facing “out of stock” notices for pasta… and toilet paper? I certainly wouldn’t have predicted, in Q4 of 2019, massive closures of client-facing businesses as a preventive measure in a world-wide sanitary crisis. I’d like to take a moment to hope that you and your families...

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As much of the world begins to explore the reopening of businesses and more relaxed social distancing measures, the question many in the marketing industry are wondering is what that means for in-person events. In order to better understand that ourselves, we are surveying our audience of digital marketers and marketing technologists every two weeks to gauge exactly how everyone is feeling about attending live events in the 4th quarter of this year. Click here to take the...

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[embedded content] The degree to which user behavior affects Google’s search algorithms has been speculated over for some time, with the company characteristically reluctant to elaborate on the relationship. However, nearly instantaneous changes to trending search results has some SEOs convinced that Google’s automated systems do kick in when search intent shifts. “Seeing [the intent behind a query change] over and over again, where something becomes newsworthy and it shifts the whole SERP [search engine results page] —...

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Here we are at the beginning of May. Many businesses still can’t restock inventory, but the initial jolts to supply chains and fulfillment systems[1] have somewhat subsided. The mortality rate attributed to COVID-19 declined[2] in the U.S. last week, “but remains significantly elevated.” In late March, roughly half[3] of small businesses said they could survive just two months, and the gradual reopenings[4] by states are now “a source of uncertainty rather than confidence,” for many of...

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About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly Friedman …[1] The cat is out! Meet SmashingConf Live[2] (June 9–10), our very first online conference. With interactive live sessions, practical insights, accessible speakers, collaborative notes and friendly fireplace chats with like-minded folks. Jump to quick summary[3]. In these strange times when everything is connected, it’s...

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More than a few multipurpose WordPress themes have become big sellers in recent years, and for a reason. Actually, for several reasons. Free First Month: Millions of Fonts, Freebies & Design Assets One reason is they serve as excellent toolkits for web designers who have large and varied clienteles. The best multipurpose themes, like those presented here, are popular for other reasons as well. They are uniformly responsive, SEO friendly, and flexible. Most are either reasonably, or very easy to work with. Most...

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Google has included special announcements within its Performance report and added a new Special Announcements Enhancement report to Search Console, the company announced[1] Tuesday. Google’s Rich Results Test tool also now supports SpecialAnnouncement markup. The new Special Announcements Enhancement report. Source: Google. The new Special Announcements Enhancement report. The Special Announcements Enhancement report shows warnings, errors and valid pages for markup implemented on your site. Special Announcements within the Performance report. Source: Google. Special Announcements in the Performance report. The...

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Scripts are awesome for many reasons but the business conditions brought on by coronavirus have highlighted one of their most powerful benefits: they can be created cheaply and quickly. So much so that they can be deployed in quick response to unexpected events, even when there’s no expectation they will be useful for a long time. And when it comes to COVID scripts, we all hope those will be irrelevant sooner than later. But until then,...

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About The Author Drew is a director at edgeofmyseat.com, co-founder of Notist and lead developer for small content management system Perch. Prior to this, he was a Web Developer … More about Drew McLellan …[1][2][3] In this episode of the Smashing Podcast, we’re talking about building apps on a tight timeline. How can you quickly turn around a project to respond to an emerging situation like COVID-19? Drew McLellan talks to Phil Smith to find out. In this episode...

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Omnichannel has been a buzzword for years in the retail industry and has been vaguely synonymous with digital transformation. But now there’s more urgency, as traditional merchants large and small are having to place more emphasis on technology, e-commerce and integrated online and offline experiences (e.g., BOPIS) during the pandemic. Shopify and Yelp make parallel moves. Two developments in the small business segment illustrate this omnichannel acceleration clearly. Shopify has launched[1] an updated point-of-sale (POS) system for...

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30-second summary: In-home media consumption during the quarantine of March 2020, worldwide, shows that 35% are reading more books/listening to more audiobooks, and 44% are spending more time on social media. People are looking for education without getting slumped with an information overload. For example, LinkedIn professionals are going “live” to share data-driven and real insight with their audiences. On the other hand, people are looking to stay entertained and keep their minds in a good place during this...

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Google’s search liaison Danny Sullivan said[1] Monday that Google “has never seen as many searches” as it has for content related to COVID-19. Much of it is tied to local news updates about the virus. How Google defines local news. Sullivan explains that Google defines “local news content” as material produced by local publishers (e.g. newspapers) or those outside the geographic area if relevant. He adds that in order to better surface high-demand local news content, Google...

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Google announced[1] it is rolling out a new core update, the May 2020 core update, Monday. This is the second core update of the 2020 year, the first one was the January 2020 core update[2]. Historically, Google has released a core Google algorithm update[3] every few months or so. It was just a bit over 3-months ago since the January core update. The announcement. Google said “Later today, we are releasing a broad core algorithm update, as we do...

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30-second summary: If you think optimizing your content for Google is tough, then you‘re going to be amazed by how many factors you‘ll have to consider when optimizing your writing for multiple search engines.  Two benefits of doing so can be seen in local SEO and voice search. UK Linkology’s Content Marketing Manager, Hannah Stevenson walks you through the complex process to understand and implement how you can optimize content for search engines beyond Google – Bing, DuckDuckGo, Ask.com,...

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[embedded content] “That’s an [algorithm] update: they didn’t start moving from position one to four because of COVID, [Google is] experimenting with something there,” said Dr. Pete Meyers, marketing scientist at Moz, during our search disruption session of Live with Search Engine Land[1].  “One percent of all SERPs containing featured snippets now have featured snippets not in the top position,” said Olga Andrienko, head of global marketing at SEMrush, adding, “It’s tiny, but we considered it as an...

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The state of the world around us can greatly impact website design. From emotional changes that correlate to the feel of a design to information and data to deliver, the impact of the worldwide COVID-19 pandemic is making its way into projects (intentionally or not). Here’s what’s trending in design this month. Free First Month: Millions of Fonts, Freebies & Design Assets   1. “Unbalanced” Use of Space Space can be a huge influence on a design project. It impacts visual...

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About The Author I love building software for the web, writing about web technologies, and playing video games. More about Jerry …[1] Mobile app development using hybrid frameworks has come a long way since initial release in 2008. With the improvements being made to the JavaScript engine and improved processing power available to mobile phones, the major concern people had when they considered developing their apps using the hybrid approach — namely, performance — has all but been...

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My next interview while I was in Israel last December was with Aaron Friedman, an individual I’ve known in the SEO space for over a decade now. He is a Chicago native, but moved to Israel several years ago with his family to pursue his dream. In our interview, we talked about different ways of using tools to find content ideas. Aaron explained that since now Google does not give us our keyword data within Google Analytics...

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As a designer, we’re overloaded with choices every day, but there are some apps that are absolutely worth your time and investment. Finding the best ones and most useful ones can be a difficult task, so we’re going to make things easy for you and give you our top 10 apps and websites we couldn’t live without. So sit back, relax, eat your popcorn, and let’s get into this list. If You’re a Designer, You Better Be Using These...

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The news is true, we completely redesigned the best blog in the world, Web Design Ledger! Okay, maybe we’re a little bit biased, but there’s no denying that the new web design layout is amazing. We are so excited to show you guys the finished product. Let me just hit you with the most satisfying before and after ever. Before… After! Amazing, right?! With this new era and new decade that we’ve come into this year, we wanted to bring our design blog...

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Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers.  The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the past...

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30-second summary: With sponsor deals shutting down, trips cancelled and events postponed, the Coronavirus has given influencer marketing a huge hit. Travel influencers suffered while fitness influencers thrived in a world of social distancing. Twitch, which is a top live streaming platform, saw a 10% rise in viewership. Be it self-help or DIY tutorials, social media figures are finding new ways to help their followers.  As audiences trusting influencers more than faceless brands, they’re collaborating to raise funds from people affected...

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Should marketers be investing in top-of-funnel campaigns or performance advertising right now? That question is being hotly debated in a lot of places, including major earnings reports[1] where performance seems to be winning. (We’ll be debating top vs. bottom of the funnel marketing on tomorrow’s Live with Search Engine Land[2].) Making the case for brand. New consumer data from Survata[3] makes a strong case for brand marketing and argues that trusted brands are winning during the pandemic....

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