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Google’s Chrome browser will start blocking resource-heavy ads around the end of August, the company announced[1] Thursday. Ads that are programmed poorly, aren’t network-optimized or mine cryptocurrency (seriously) can affect users’ devices — hogging network data and draining batteries. “We have recently discovered that a fraction of a percent of ads consume a disproportionate share of device resources, such as battery and network data, without the user knowing about it,” Marshall Vale, a Chrome product manager wrote. What will...

As the websites of retailers like Amazon, Walmart and Target become not only distribution channels, but also marketing channels, many campaign management software vendors are adding functionality that allows marketers to extend their campaigns to these new platforms. MarTech Today’s “Digital Commerce Advertising Management Platforms – For Amazon, Google Shopping and Beyond[1]“ examines the market for digital commerce advertising management platforms and the considerations involved in implementation. The 56-page report reviews this growing market, plus the latest...

It’s already hard to remember a time when a local SEO’s priorities included having to deal with Google My Business’ various support teams across email, phone, live chat, and social media. Earlier this year, though, it was a different story. So, inspired by serious issues with incorrect recommendations, errant listing suspensions and very long wait times for reinstatements earlier this year, I sought to find out what the local search experts (many of whom are GMB Product...

[embedded content] “We’re seeing . . . that a lot of brands are doing things that they have never done before, and that’s actually what is working,” Kaitlin McGrew, SEM strategist at PMG, said during our digital commerce marketing session of Live with Search Engine Land[1], adding that she has been witnessing brands offer deeper discounts on products that typically don’t get marked down to help bring key performance indicators close to their normal levels. Fashion accessory brand...

Since inception in 2015, the Search Engine Land Awards[1] have maintained some of the highest submission requirements and strictest standards among digital marketing awards programs. The application process requires submitting details around campaign budget, metrics, strategy and tactics, tools and resources used by entrants, in addition to laying out a compelling case study within the submission limitations. As a result, assembling all of the required materials and supporting data is a team effort and time investment, though one...

About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris …[1] A month is a long time to stay on top of things. In today’s monthly post, you’ll find an overview of everything we’ve been working on and have also enjoyed reading over the past month. In these current strange times of isolation and social...

In mid-March Google temporarily disabled[1] publication of new reviews, business owner review replies and new Q&A posts. There were other delays in posting new listings or hours and address updates as well. Then, in early April, Google began to slowly publish[2] some of the “backlogged” reviews. Speed picking up: all countries and most categories. The GMB support site notice was changed to read, “Review replies are now available. New user reviews, new user photos, new short names,...

Wearable devices are some of the hottest tech on the market today. We’re living in a world where people want access to endless information as quickly as possible. Glancing at your watch and being able to check everything from your heart rate, to your text messages can be incredibly convenient. As of 2019, the latest numbers revealed that around 1 quarter of adults[1] used a wearable device at least once a month in the US. What’s more,...

About The Author Carie Fisher is a digital accessibility developer and trainer who is passionate about inclusive front-end code and promoting diversity in tech. More about Carie …[1] Creating accessible images seems like a simple topic at first glance — you just need to add alt text to an image, right? But the topic is much more nuanced than some people think. In this article, we will review the different types of images, dive into some real-world examples...

Back in 2018, Google notified[1] developers that it will end support for HTTP and JSON-RPC requests for its APIs. Today, Google announced[2] on the Google Webmaster Twitter handle that this will be happening soon. HTTP & JSON-RPC requests. Google said that if you are using the Google Search Console API and batch HTTP and JSON-RPC requests, it will stop working soon. You might be using this method. Google noted that it continues “to see requests for the Search...

Digital marketing – involving everything from search engines to social media to display ads to email to mobile apps and more – is a complex endeavor, whether marketers are in-house at a brand or employed by an agency. Enterprise workflow and project management tools can offer significant benefits that help marketers get a handle on their work and better communicate with colleagues, including the following: More efficient management of global operations. Workflow and project management tools can help...

[embedded content] “We’re looking to try to at least generate some emotional ROI if we’re not doing sales, just to be one of those brands that was standing up and doing the right thing at the right time,” said Tony Verre of The Integer Group during our digital commerce marketing session of Live with Search Engine Land[1]. Particularly for businesses that have been negatively affected by the COVID-19 crisis, Verre advises focusing on marketing efforts that can generate...

This Friday, Search Engine Land’s Greg Sterling will lead a Live with Search Engine Land discussion with two leaders in the local marketing space: Foursquare CEO David Shim and PlaceIQ CEO Duncan McCall. Related: Foursquare and Factual merge, CEO Shim to lead combined company[1] The session will explore what location data is telling us about consumer behavior during the COVID-19 pandemic. We’ll also examine the near-term outlook for store visitation and talk about how brands and marketers can use...

[embedded content] “We were doing a lot of our own research and what we found is that brands that go dark during recession, depression or even crisis-type periods have a very difficult time climbing back up the mountain once things begin to normalize,” said Tony Verre, VP of e-commerce at Integer Group. During our digital commerce marketing session of Live with Search Engine Land[1], Verre, Kaitlin McGrew, senior SEM strategist at PMG and Bryant Garvin, CMO of Groove...

Retail sales were down 8.7% in March[1], the steepest decline ever recorded. However in April, e-commerce enjoyed unprecedented growth, aided in part by government stimulus payments. And over the past past week, data released by Adobe, Shopify and PayPal reflect the scale of e-commerce gains and even “Black Friday” level traffic and transactions. Double and triple-digit digital sales growth. Adobe’s new “Digital Economy Index[2]” released earlier today found that e-commerce grew sequentially by 49% (which is huge)...

30-second summary: Misinformation can be even more harmful that the danger itself, Michael McManus highlights the initiatives search and social giants have and are promoting COVID-19 awareness. Google has made some of the biggest changes, modifying the SERPS for COVID-19 related search queries to provide all the needful information people could need. Google also made changes to Google My Business to help companies navigate through this difficult time. Facebook created a coronavirus information centre that has been added to the...

30-second summary: Recent studies have shown that the “Zero Clicks SERPs” have been consistently growing over the last 10 to 15 years and no click queries are now a common part of the overall search experience. Unfortunately, there’s not much you can do about the ways search engines choose to display the information. However, there is something businesses of all sizes can do to thrive in this new environment. Before discussing in detail the intricacies of branding for the...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] Smashing Meets is a friendly, inclusive, online meetup for people who work on the web. We focus on front-end and UX, but cover all sorts of topics from performance to accessibility. We organize Smashing Meets[2] together with some amazing communities...

About The Author Shedrack Akintayo is a software engineer from Lagos, Nigeria, who has a love for community building, open source and creating content and tech for the next … More about Shedrack …[1] React is a fantastic JavaScript library for building rich user interfaces. It provides a great component abstraction for organizing your interfaces into well-functioning code, but what about the look and feel of the app? There are various ways of styling React components from using...

30-second summary: The marketing and advertising industry is bracing itself for a slowdown, with analysts steadily adjusting ad spending forecasts. Marketers will keep a close watch to determine what drives the most value. Influencer marketing has surged in popularity recently, and investment was expected to hit $15 billion in 2022, according to pre-pandemic forecasts. However, COVID-19 has skewed the current picture for influencer marketing.  To better understand what survival looks like, we’ll examine two distinct brand scenarios that enterprises are...

About The Author Paul is a leader in conversion rate optimisation and user experience design thinking. He has over 25 years experience working with clients such as Doctors … More about Paul …[1] Arguing that dark patterns are unethical is not enough on its own. We will also need to make the case to clients and colleagues that they are damaging to business. You are a smart, well-informed person. After all, you are reading Smashing Magazine so you must...

For those of you working from home right now (willingly or unwillingly), you can’t allow your surroundings to have an effect on your work and, more importantly, your client relationships. Clients don’t care where you are. They just want you to get the job done, and get it done it well. By that same token, you can’t allow your interactions with clients to have a trickle-down effect on your home life. There needs to be a clear...

In this post I’m going to show you how to scale your content marketing. (Step-by-step) In fact, this process has helped me publish 326,649 words of blog content over the last year. Plus: a new flagship course, dozens of social media posts, email newsletters, YouTube video scripts, and more. And in today’s post I’ll show you exactly how I scaled up. Step #1: Break Down Your Writing Process Into TINY Steps I used to think of “writing content ” as a single...

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly Friedman …[1] The web has become a noisy place with millions of companies trying to get users’ attention. No wonder many of them apply increasingly desperate techniques to encourage users to act on their websites. We’ve seen an explosion of dark patterns attempting to manipulate...

About The Author Thomas Bohm studied graphic communication design at college (BTEC, Leicester College, UK) and university (BA, Norwich University of the Arts, UK). Runs User … More about Thomas …[1][2] For hundreds of years, we have been using white space in typography. Today, in 2020, how do we add spacing to punctuation marks and other symbols, and how do we adjust the space on the left and right side in an easy and consistent way? It is...