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30-second summary: Private Blog Networks (PBNs) are a huge part of the SEO industry and whilst getting backlinks is still a key driver in the Google search algorithm, PBNs will always be the source of debate and interest amongst SEO practitioners.  PBNs have different uses and interpretations but can be used to point links to your site, sell links, or just simply add your home page links on them. Will you get penalized if you use PBNs? Should you consider using...

About The Author Kelvin Omereshone is the CTO at Quru Lab. Kelvin was formerly a Front-end engineer at myPadi.ng. He’s the creator of Nuxtjs Africa community and very passionate … More about Kelvin …[1][2] In this article, Kelvin Omereshone introduces you to machines, an open standard for JavaScript functions. At the end of this article, you should be familiar with what machines are and how to implement them. As developers, we always seek ways to do our job better,...

YouTube has relaunched its premium advertising program, now called YouTube Select. The company made the announcement[1] ahead of its Brandcast upfront presentation to advertisers next month. YouTube Select rolls up the program formerly known as Google Preferred and connected TV viewing into a global offering. Google Preferred allowed advertisers in select markets to target the top 5% of video content in certain categories and was largely focused on the U.S., though it was also available in Canada,...

30-second summary: Lockdown and self-quarantine are causing consumers to spend more time online.  To encourage growth, companies may need to pivot the way they interact with customers or the goods and services they supply as demands change.  Organizations need to optimize their SEO strategy, website and online presence to stay relevant among competitors.  Several free resources are available to analyze SEO and websites. You can use them to make changes and improvements so that during lockdown your business continues to...

The web has made it all too easy for consumers to look up anything and everything they’re interested in or have questions about. “Pet stores near me.” “Best web hosting 2020.” “Tom Brady net worth.” And it’s with this easy access to data that consumers have grown pickier about who they do business with. Because if they can get answers to all the other questions in their lives, why can’t they find out everything there is to...

About The Author Independent developer for 16 years. Sold out to corporations. Jack of all trades, master of none. More of the last part. Founder and chief-editor of the … More about Anton …[1] It’s not enough to optimize an application. You need to prevent performance from degradation, and the first step to do it is to make performance changes visible. In this article, Anton Nemtsev shows a couple of ways of showing them in the GitLab merge requests. Performance degradation is...

Google has posted[1] about a reporting glitch in Google Search Console’s performance reports. This reporting bug is specifically for the Google Discover performance reports and you may notice a “significant drop in Discover reporting,” Google said. What went wrong. Google said there was an “internal logging issues” that caused this issue. Google is working on fixing this but this may result in your Google Discover performance reporting to be inaccurate. May 12, 2020. This bug started on May...

30-second summary: Ecommerce is suddenly a reality for millions of businesses who may not have had online selling on their radar prior to COVID-19. Consumers in most countries are cutting back on discretionary spending as optimism for economic recovery has fallen. Groceries, household supplies, personal care, and entertainment are among the categories in which consumers plan to maintain spending. In this post, we’ll take a look at the current state and how businesses will need to adapt their ecommerce...

30-second summary: With Google frequently changing its search engine algorithm in recent times in a bid to reduce the organic reach of most businesses so they can invest more in Ads, what are the options left for your small business in this period? According to GoGulf, 46% of all Google searches are of people searching for local information, and 86% of people look up the location of a business on Google Maps. If Local SEO is that effective, what...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Since more and more web traffic comes from mobile users, our websites need to be in the best position to serve them. The easiest thing to do would be to remove unnecessary content from the site. However, it may not always be the best solution....

Next month, thousands of search marketers from around the world will log online for SMX Next[1], a free virtual event designed to equip you with actionable SEO and SEM tactics that can drive more traffic, leads, and sales. Join us June 23-24 to access more than 30 sessions from leaders in search marketing technology, actionable insights from senior-level search marketers, and four, just-announced keynotes from the Search Engine Land experts you know and trust: Don’t miss this opportunity...

Bing Webmaster Tools’ Submit URL, Block URL and Crawl Control features have been migrated to the new Bing Webmaster portal, the company announced[1] Tuesday at SMX London. Users will be able to use the current and new pages simultaneously for a brief period before Bing deprecates the current pages in a few weeks. Why we care Bing’s new toolset is designed to provide a cleaner, faster, more responsive experience for webmasters and SEOs. The newly migrated tools are...

Google launched new reports this morning in Google Search Console for Guided Recipes. Google launched a new Guided Recipes Enhancement report and also Guided Recipes in Rich Results test. This new feature allows you to “instantly validate the markup for individual recipes,” Google said. IT also lets you discover any issues with all of the recipes on your site. Guided Recipes Enhancement Report. The new guided recipes enhancement report gives you a dedicated report for your recipe markup....

About The Author Drew is a director at edgeofmyseat.com, co-founder of Notist and lead developer for small content management system Perch. Prior to this, he was a Web Developer … More about Drew McLellan …[1][2][3] In this episode of the Smashing Podcast, we’re talking about shaping our physical spaces when working from home. What can you do to take a step up from working at your kitchen table? Drew McLellan talks to workspace geek Ben Frain to find...

30-second summary: With marketers and brands alike losing trust in traditional advertising, alternative promotional channels need to be used and the numbers stack up in favour of influencer marketing as the solution for product exposure. We’ll examine the concept of high powered influencers and case study successful influencer promotions. What is influencer marketing and why should your brand rely on it? To adequately take advantage of influencer marketing we’ll go through the best ways to partner with influencers and understudy...

About The Author Chafik Gharbi is an engineer and passionate mobile and web apps developer interested in everything related to JavaScript and cross-platform solutions. More about Chafik …[1] In this article, based on my experience with creating a GPS and navigation application, I will show you how to create a mobile app using Expo and Firebase services such as Firestore, Firebase functions and Expo push notifications. Maybe you’ve heard of or worked with React, the JavaScript framework developed by...

The Google May 2020 core update[1] that began rolling out on Monday, May 4, 2020, is now done rolling out. Google announced “the May 2020 Core Update rollout is complete” via Twitter on Monday. The announcement. Here is the tweet from Google at 12:37pm ET on Monday, May 18, 2020. The May 2020 Core Update rollout is complete. — Google SearchLiaison (@searchliaison) May 18, 2020[2] Two weeks. It took about two weeks to completely roll out. Google told us the...

30-second summary: Google has rolled out some of its most revolutionary features and additions in years in terms of how it displays the SERPs. These new SERP-related changes are meant as both a remedy and an insight into what the future of Google searches may look like. These changes have allowed Google to finally make some headway in combining two essential but vastly different needs of its users, that is, personalization and diversity of results. The new additions to the...

There are plenty of new tools to speed up your work available now. From background patterns and icons to landing page templates and new fonts, we’ve got something for almost everyone here. And while some of these tools are premium options, almost everything is free and open-source. Here’s what’s new for designers this month. Free First Month: Millions of Fonts, Freebies & Design Assets   Pattern.css Pattern.css[1] is a CSS-only library that you can use to fill empty backgrounds. There are...

Gilad Sasson is an SEO I’ve known for almost two-decades now. I had the opportunity to interview him when I visited Israel last December. In our interview, we talked about the good old days of the SEO community and some of the early SEO forums. But then quickly moved to the topic about the future of search and SEO. He is the type of person to always see opportunity in Google changes. That is what makes a...

One could easily put together a list of good reasons for choosing a multipurpose WordPress theme. Reasons that apply to web designers and website owners alike. The approach we’ve taken is to present you with this list of 8 top-tier multipurpose themes. We give you the opportunity to let any one of them speak for itself. These themes are well-established best-sellers with each one. Also having its unique base of highly satisfied customers. Browse the list, check into...

You feel you have done everything right on your website. The copy looks compelling. The design looks magnificent. But still, visitors are not spending as much time on your website as much as you want them to. You have little to no clue about why it is happening and how to fix it. You try out a bunch of SEO tools, you undergo usability testing, but still, no significant improvements can be seen. You feel tired and...

[embedded content] This past Friday, Search Engine Land’s Greg Sterling lead a Live with Search Engine Land discussion with two leaders in the local marketing space: Foursquare CEO David Shim and PlaceIQ CEO Duncan McCall. Related: Foursquare and Factual merge, CEO Shim to lead combined company[1] The session explored what location data is telling us about consumer behavior during the COVID-19 pandemic. They also examined the near-term outlook for store visitation and spoke about how brands and marketers can use...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

Gallery ads, the splashy, image-driven format[1] that Google introduced last year, will be phasing out. Instead, Google will focus its other image beta, image extensions. Google is informing Gallery ad beta testers that the format will sunset beginning in August. The ads featured a large carousel of images. The format has worked for the automotive industry with the auto ad unit[2], but didn’t gain enough traction with other verticals. Whereas Gallery ads required setting up a whole new...