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Google has introduced a new “confirm with voice match” payments feature into the Google Assistant for smart speakers and displays. Originally noticed[1] by Android Police, I was able to access and activate it on my iPhone through the Google Home app. (I have not yet tried to test it.) Turning on the feature. On an iPhone, you can enable the feature by opening the Home app, tapping your image in the upper right and then selecting assistant settings....

One of the most common opportunities we see for Shopify stores is to create blog content for SEO. Often, we see that Shopify sites are targeting keywords with informational intent with transactional pages. This creates a discrepancy between what content the store has and what Google is “willing” to rank. The result is that the Shopify store doesn’t have pages to support the intent of the keywords. In this post, we’ll talk about ways you can...

WordPress plugins are both great for adding functionality to WordPress and by extension reducing website designers’ workloads, as well as reducing costs to their clients. There’s certainly no shortage of plugins. 55,000+ currently reside in the official WordPress repository and more are added with each passing day. Free First Month: Millions of Fonts, Freebies & Design Assets Some of these plugins are free, some are quite affordable, and some are premium products that can be quite expensive. Most provide...

About The Author Front-end developer based in Lagos, Nigeria. He enjoys converting designs into code and building things for the web. More about Timi …[1] In this tutorial, we will learn how to make a request in our Nuxt.js applications using the Axios module. We will also learn how to use the ayncData and fetch methods to fetch data on the server-side using Axios and the differences between the two methods. Finally, we will learn how to add...

https://youtu.be/MKoASYPZ-Uk This Friday, Search Engine Land Editor-in-Chief Ginny Marvin lead a discussion on the ins and outs of Google Shopping. She was joined by experts Kirk Williams, owner of ZATO Marketing, and Mike Ryan, product management lead at Smarter Ecommerce. Watch the replay above. E-commerce has been booming during this time as physical retail locations are closed or providing limited services due to stay at home orders. This has presented new opportunities and challenges for e-commerce marketers. Google sped up...

Facebook ads pro, Gil David[1], founder of Facebook and Instagram Ads consultancy Run DMG, and Florian Litterst of Adsventure.de, will join Search Engine Land Editor-in-Chief Ginny Marvin for a deep dive into Facebook’s big push into e-commerce: Facebook Shops. At 12:00 pm EST on Wednesday, May 27, they’ll discuss the details of Facebook Shops, what it means for brands and businesses and much more. Based in Northern Ireland, Gil is an official Facebook Marketing Consultant Partner who...

About The Author Tilo Mitra studied Engineering at the University of Waterloo. He is an Engineering Manager and a Software Engineer. He’s been writing in JavaScript … More about Tilo …[1] Tailwind is a popular utility-first CSS framework that provides low-level class names to web developers. It does not have any JavaScript and works well with existing frameworks such as React, Vue, Angular, Ember, and others. Whilst this is positive, it can be confusing for new developers to...

For many professionals looking for new work opportunities, they know that prospective employers are going to ask for proof of their credentials; where they went to school; how long they worked in the field; who they worked for; a résumé communicates these details nicely. For web designers, though, a list of jobs and accolades isn’t sufficient. Free First Month: Millions of Fonts, Freebies & Design Assets Imagine if you created a resume that listed off your skills and experience...

Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. Somewhat less attention has been paid to COVID-19’s effect on small businesses (SMBs) and the related implications for the digital marketing ecosystem. According to an Alignable survey of more than 300,000 small businesses, roughly 85% have now been...

One of the biggest concerns for anyone on the internet, whether you’re selling a product or buying one, is security. And honestly, nobody can blame them. The internet is a scary place with lots of potential security threats. But, don’t freak out too much. There are lots of security measures in place to make sure that your internet browsing session is an enjoyable one. Today, we’re going to be highlighting one of the best security measures any brand can make with...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

[embedded content] Businesses may feel pressure to scale back their marketing and advertising efforts to reduce costs during economic downturns, but the coronavirus pandemic has proved that there is no one-size-fits-all response. We’ve also seen continuing shifts in behaviors as the realities of and responses to the pandemic have evolved. “We have seen a little bit of a decrease in search volume on the B2B side, so we’re getting less volume but the leads that we are getting...

As my state begins opening up after implementing stay home orders, I’m finding I’m interacting with businesses much more on the phone. I’m not talking about clicking on apps or engaging with a mobile browser. I’m referring to that unsung hero in digital marketing — a voice call to a business spurred by a search ad, a Google My Business listing or even display advertising. Whether it’s coordinating a curbside pickup, asking about current business hours or...

[embedded content] “We’re more okay than we typically are with trying to understand anecdotal evidence and gut reactions,” said HubSpot’s Meghan Keaney Anderson, explaining that the standard key performance indicators (KPIs) her organization, and many others, are used to tracking have been disrupted by the coronavirus outbreak. “I think some of that qualitative [data] that we usually push off to the side as just ‘nice to have’ has become more and more important,” she added. During our content...

Optimizing your Shopify store for Google, Bing and other search engines is critical for helping potential customers discover your site. Many of the tenets of search engine optimization (SEO) are based on providing users with a positive experience. The easier it is to discover and use your Shopify store, the more likely people are to shop with you. The fundamentals covered in our SEO guide[1] also apply to Shopify SEO, but there are some tricks involved in...

[embedded content] “Generally, the trend has been to be supportive and empathetic to the customer, to really dig into, ‘Okay, how is this current environment changing life for our customer and where can we be of assistance?’” said Lee Odden, CEO of TopRank Marketing during our content marketing in the time of COVID session of Live with Search Engine Land[1]. In the early days of the coronavirus outbreak, many brands responded by pushing out generic content and emails...

Walmart U.S. reported total revenue of $134.6 billion, up 8.6% year-over-year for the first quarter in its fiscal year 2021. The financial report[1] sheds light on the company’s shifting approach to e-commerce as well as broader consumer trends during the coronavirus pandemic. So long, Jet.com The biggest news? After acquiring the fledgling Jet.com for $3.3 billion in 2016, Walmart announced it is shuttering the e-commerce marketplace. “Due to continued strength of the Walmart.com brand, the company will discontinue Jet.com,”...

Bing can now return a “Yes” or “No” answer for certain queries, the company announced[1] Tuesday. The new search feature includes the one-word answer as well as a carousel of related excerpts from various sources. What it looks like. This was the top result for the query “can dogs eat chocolate” prior to the change. Source: Bing. The new yes/no summary result now looks like this: Certain queries will also trigger an option to refine the search for a more...

30-second summary: When it’s about spreading information, social media platforms are the biggest medium. As search and social giants are providing special measures, this article takes a look at what Twitter has done to support people around the globe during these testing times. Twitter condemned any spread of misleading information on its platform. Twitter further donated a million dollars to support journalism during the pandemic. More details on all these and a list of reliable Twitter accounts you can follow for accurate...

Typography is an integral part of website design. The typography and fonts you use play a huge role in multiple aspects of a website design. It affects factors such as readability, user experience, and even the perceived length of an article or page. It is very important that web designers get it right with typography to adequately convey the purpose of the website and its content.  As with almost every part of web design, there are several tools...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Great logo design can do incredible things for the company behind it. Set the tone for the brand. Improve memorability. Help users emotionally connect to the brand. Create consistency between all marketing channels. Set it apart from the competition. But as a web designer, do...

In this ninth issue of Inspired Design Decisions, Andy Clarke will explain how studying the work of Max Huber — one of the less well known but most distinguished Swiss designers — will teach you how to turn mundane subjects into exciting visual communication. Years ago, I wished I could work on advertising projects for household names because I thought that above-the-line work would bring creative satisfaction. I’ve been lucky to work with many well-known businesses and...

This Friday, Search Engine Land Editor-in-Chief Ginny Marvin will lead a discussion on the ins and outs of Google Shopping. She will be joined by experts Kirk Williams, owner of ZATO Marketing, and Mike Ryan, product management lead at Smarter Ecommerce. The discussion will begin on Friday, May 22 at 12 p.m. EST. We will allow up to 50 people to join the audience to experience the session live and to be able to ask questions of the...

Over the past few months, COVID-19 has had a dramatic impact on the performance of Google My Business (GMB) listings across every industry. Businesses have scrambled to keep their GMB listings up to date and relevant with Google suspending customer reviews and scaling back support. Meanwhile, how has GMB performance been affected? To find out, I worked with my company Reputation.com to examine GMB performance across all verticals. One trend that seemed to come out of this...

[embedded content] “There should be a moment of evaluation that you have as a business to say, ‘What role can I have in this? What need can I address?’ and your content strategy can match that,” said Meghan Keaney Anderson, VP of marketing at HubSpot, on our content marketing during COVID session of Live with Search Engine Land[1]. The coronavirus pandemic has resulted in waves of change for businesses. Many have had to temporarily close, move operations online,...