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[embedded content] “I don’t know why people are reinventing the wheel,” said Martin Splitt, search developer advocate for Google, during our crawling and indexing session of Live with Search Engine Land[1]. As more and more techniques are developed to provide SEOs and webmasters with flexible solutions to existing problems, Splitt worries that relying on these workarounds, instead of sticking to the basics, can end up hurting a site’s organic visibility. “We have a working mechanism to do links...

[embedded content] Facebook ads pro, Gil David[1], founder of Facebook and Instagram Ads consultancy Run DMG, and Florian Litterst[2] of Adsventure.de, recently joined Search Engine Land Editor-in-Chief Ginny Marvin for a deep dive into Facebook’s big push into e-commerce: Facebook Shops. Watch the replay above. Based in Northern Ireland, Gil is an official Facebook Marketing Consultant Partner who works with businesses all over the world spending from a few hundred dollars to more than $150,000 per month on Facebook...

30-second summary: Since shelter-in-place rules were enacted, the way people use the internet has changed. They’re consuming more media and increasing web research and browsing.  Paid search strategy is not one-size-fits-all. Each vertical must be treated differently, as some industries like ecommerce have seen improved performance while others have seen a declined performance.  A pandemic is not the time to cut ad budget. Instead, investing in advertising now should pay dividends when the market normalizes.  Ensure your ad copy is appropriate for the landscape....

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] In this post, Rachel Andrew looks back at our successful Smashing Meets[2] and considers how we will take everything we learned to make our Smashing Live[3] conference even better. Last week we had our first Smashing Meets event. A free event...

About The Author Kelvin Omereshone is the CTO at Quru Lab. Kelvin was formerly a Front-end engineer at myPadi.ng. He’s the creator of Nuxtjs Africa community and very passionate … More about Kelvin …[1][2] In this second part of the Mirage JS Deep Dive series, we will be looking at Mirage JS’ Factories, Fixtures, and Serializers. We’ll see how they enable rapid API mocking using Mirage. In the previous[3] article of this series, we understudied Models and Associations as...

User research helps companies make higher quality software faster and more cost-effectively. However, there can sometimes be resistance to the up-front costs of running UX studies. This article equips you with some of the tools you will need to run the right kind of research study. This helps a research team run high quality, reliable studies that have a real impact on design and product decisions. Product and design teams make a lot of decisions. Early on...

30-second summary: Many ecommerce stores struggle to boost conversions because 75% of people abandon the cart never to return. Speeding up your ecommerce conversions seems hard, but it isn’t. Using scarcity, urgency, and exclusivity to influence your potential customers into buying can significantly improve your conversions. Let’s have a look at five quick and lesser-known ways to speed up ecommerce conversions. The retail ecommerce revenues are predicted to grow to $4.88 trillion in 2021. But many ecommerce stores struggle to boost...

About The Author Zara Cooper is a software developer and technical writer who enjoys sharing what she learns as a developer with others. When she’s got time to spare, she enjoys … More about Zara …[1] Pug is a template engine that allows you to write cleaner templates with less repetition. In Angular, you can use Pug to write component templates and improve a project’s development workflow. In this article, Zara Cooper explains what Pug is and how...

Taking a stab in the dark is taking on a new meaning with the rise of dark mode design. One of the most requested features over the past few years, both Apple and Google have made a dark theme an essential part of their UI. But why is this? What are the benefits? Are there any pitfalls? These are the top things to consider when designing for dark mode…   Free First Month: Millions of Fonts, Freebies &...

30-second summary: The latest broad core algorithm update, called the May core update, is making headlines in the SEO world.  It was launched early May, but all leading digital marketers and webmaster community agree that it’s one of the biggest Google algorithm updates. Award-winning digital agency, MintTwist’s SEO Manager shares a bunch of tips to survive and thrive in light of the new Google update. The latest broad core algorithm update, called the May core update, is making headlines in the SEO world. It’s the second update of...

There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items locally. As the Marketplace grew in popularity, Facebook added new features, like the ability to process a transaction through checkout, and the option to offer shipping. Now, Facebook Marketplace is open to US-based businesses selling new products.  According...

30-second summary: The pandora’s box opened when the link building game got out of control at some point ultimately leading to lower-quality but better-linked pages on top of search results – and that’s when Google started taking counteractions. Whether you or Google like it or not, backlinks remain the crucial part of Google’s algorithm, and consequently, backlink analysis remains the most important step to organic visibility. However, everyone in our industry keeps facing the same question again and again:...

Starting today, Google is beginning the first phase of its program to provide $340 million in Google Ads advertising credits[1] for eligible small and medium-sized businesses. Qualifying advertisers in New Zealand will be the first recipients of this program. Advertisers that qualify will be notified and see the credit to be used for future advertising in their Google Ads accounts. How much? Google also has provided more information about the amount of the credits. The amount will vary...

[embedded content] The crawling and indexing processes lay the groundwork for search engines to rank results. Despite being fundamental aspects of how search engines operate, crawling and indexing are often overlooked or misunderstood. During our crawling and indexing session of Live with Search Engine Land[1], Martin Splitt, search developer advocate at Google, explained these two processes using a simple analogy about librarians. “Imagine a librarian: If you are writing a new book, the librarian has to actually take...

Looking for creative ways to adapt search to new digital experiences? Wondering what tools can help remedy a drop in rankings? Eager to leverage new technologies to enhance e-commerce experiences? Join thousands of your peers online (for free!), June 23-24, for SMX Next[1] to learn innovative SEO and SEM tactics that can help you achieve these and many more search marketing initiatives! Don’t miss the opportunity to learn from T-Mobile, Procter & Gamble, Macy’s, and more –...

About The Author Eric is a Boston-based designer who helps create straightforward solutions that address a person’s practical, physical, cognitive, and emotional needs. More about Eric Bailey …[1] An equivalent experience is one that has been deliberately conceived of and built to be able to be used by the widest possible range of people. To create an equivalent experience, you must understand all the different ways people interact with technology, as well as common barriers they experience. If you...

Google has quietly swapped out the speed report[1] in Google Search Console with the new Core Web Vitals report. If you are trying to find the speed report, don’t panic, it has just changed names and is using the new web vitals engine to power it. Core Web Vitals in Search Console. When you login to Google Search Console, Google will show you a notice about this new report: This is what the report looks like; yes, it...

Google reported searches for “how to help small businesses” spiked in March, “increasing more than 700% since February.” Partly in response to this outpouring of interest, Google introduced support links[1] in early May. This is just one of several new features and tools Google is rolling out broadly in an effort to help local businesses survive COVID-19. Global expansion of support links. Initially available for English speaking markets (i.e., U.S., U.K, Canada, Ireland, Australia and New Zealand),...

Discovery ads serve automatically across YouTube, Discover and Gmail.Google introduced two big image-driven ad tests at its Google Marketing Live event last year. Gallery ads for Search campaigns didn’t make it and are set to shuffle off[1] this summer, but Discovery ads[2] have emerged from testing and are now available to all advertisers globally. Discovery campaigns quietly rolled out last month, and Google made the news official[3] Wednesday. Discovery ads are eligible to serve across the YouTube...

New Google Ads retail category reporting[1] allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set of pre-defined product categories based on labels Google “uses to categorize the words that people search for on Google.” To get started. Create a new custom table report from the Reports tab in Google Ads. The fastest way to start building a retail category report is to just enter “Retail” in the search...

This is a complete guide to off-page SEO in 2020. In this new guide you’ll learn exactly how to build the type of off-site signals that Google wants to see, including: Backlinks Social signals E-A-T Branded searches Online reputation signals Lots more Let’s get started. Chapter 1:Off-Page SEO Fundamentals Let’s start things off with a quick review of the basics. Specifically, I’m going to share what off-page SEO is and why it’s important in 2020. You’ll also learn the major differences between off-page SEO and on-page SEO[1]. Chapter 2:Boost...

[embedded content] As lockdowns begin lifting, businesses have to consider how their reopening might be perceived by customers. While some customers are eager to return to their pre-pandemic activities, others are reluctant for fear of a second wave of infections. During our brand marketing session of Live with Search Engine Land[1], Cultivative’s Amy Bishop, Clix Marketing’s Michelle Morgan and Survata’s Chris Kelly discussed how their clients are thinking about the issue and the type of messaging that’s...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] A desk is an essential piece of equipment for a web designer. Without it, you’d end up working from wobbly tables at cafes or staring down at your lap all day — uncomfortable options, to say the least. Then again, your desk could also cause...

30-second summary: The COVID-19 era dramatically impacted the world, and marketers are scrambling to adjust.  If you want to stay on top of what’s going on in the marketing industry, you have to meet people where they are.  Founder and CEO of  Teknicks, Nick Chasinov, shares three marketing trends that can help businesses meet consumer demand and capitalize on the industry dynamics. Today, marketing shifts happen without warning and seemingly overnight. The novel coronavirus caused the initial wave, and now...