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[embedded content] “From a marketer’s perspective, from a retail or restaurant perspective, there is this great reset where you have an opportunity to actually grab market share that you’ve never had before,” Foursquare CEO David Shim said of how the coronavirus pandemic has created a level playing field in which reopening businesses stand to gain on competitors at a fraction of what it might typically cost. During our local intelligence session of Live with Search Engine Land[1], Shim...

After I sat down with Sarah Teach to talk about conscious capitalism in SEO[1], I then spoke with Katherine Watier Ong. Katherine’s internet career goes back to 1994 and has been doing the SEO thing for over 15 years now. In some of her early days, she had to build an SEO team out of nothing. We spoke about how she was able to build out SEO teams through a careful vetting process and then continued training....

Every month we publish a roundup of the 20 most unmissable websites newly launched, or updated in the previous four weeks. In June’s edition you’ll find everything from corporate sites for global power-houses, to personal sites for innovative designers. This month we’re seeing a lot of flamboyance, a lot of passion, and the color of the moment is (hooray!) yellow. Enjoy! Free First Month: Millions of Fonts, Freebies & Design Assets   Black Lives Matter In recent weeks there have been...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

Marketers are using call analytics platforms to identify the rich data and consumer insights hidden in the growing volume of inbound calls. Call analytics platforms are one of the few martech systems that can track both online and offline leads. Call tracking – following a call from source (i.e., website, click-to-call search or display ad) to sales representative (i.e., based on geographic location or product line) – has been a core use case. However, call analytics platforms...

There is a new feature that was just released in the new version of Bing Webmaster Tools[1], it is called Site Scan. Site Scan is a site audit tool which crawls your site and checks for common technical SEO issues. You can access this in the new Bing Webmaster Tools over here[2]. What is Site Scan. Bing said “Site Scan is an on-demand site audit tool which crawls your site and checks for common technical SEO issues. Fixing...

Prabhakar Raghavan, Google’s new head of Search and Assistant.A number of SEOs on Twitter reacted to yesterday’s news that Prabhakar Raghavan was taking over Search and Assistant[1] from Ben Gomes with uncertainty or confusion. This may reflect respect for Gomes and unfamiliarity with Raghavan’s background. Gomes’ move is voluntary, and the company says he will remain involved as a technical advisor to search in addition to his new role leading Google Education initiatives. Unfamiliar with Raghavan’s history. Many...

About The Author Eric is a Boston-based designer who helps create straightforward solutions that address a person’s practical, physical, cognitive, and emotional needs. More about Eric Bailey …[1] Constructing an equivalent experience may mean changing the way you think about development and design, and potentially reevaluating your existing work. In this article, we’ll address common accessibility issues, and how to best go about improving them so everyone can effortlessly access your content. This is the second of two articles...

Explanations may be available when comparing recent campaign performance to a previous period.Google Ads is testing “Explanations” in the interface to help advertisers diagnose potential reasons behind changes in conversion volume. Announced this week[1], Explanations are available at the campaign and ad group levels when there is a significant change in performance of clicks, cost, impressions or conversions. Before you read further, if you’re all in on Smart bidding, you won’t see Explanations. They’re only available — at...

Web designers could be forgiven if their eyes glazed over at the mere mention of building a custom website. Creating an advanced website used to require programming knowledge and hours of coding. But thanks to Gutenberg, even those who don’t know their HTML from their CSS will be able to create professional websites that stand out from the competition. Free First Month: Millions of Fonts, Freebies & Design Assets The initial feedback to the release of Gutenberg certainly was...

Google’s Accelerated Mobile Pages[1] (AMP) framework was designed to give site owners a way to quickly deliver their content to mobile users. The company incentivized AMP implementation by making it a requirement for publishers that want their articles featured in Google’s prominent Top Stories carousel. With the recent announcement[2] that Google plans to lift the AMP requirement beginning in 2021, publishers are reevaluating whether their resources are better spent optimizing their mobile experiences to be eligible to...

[embedded content] “Location [data] . . . allows you to look back and say, ‘Pre-pandemic, who are the folks who went to Whole Foods? Who went to Costco? . . . How did that change during the pandemic? Who lost? Who won? And, who do we think is going to be at risk?’” said Duncan McCall, CEO of PlaceIQ, during our local intelligence session of Live with Search Engine Land[1], adding, “Location [data] allows you to look...

30-second summary: There is a common and long-held belief that getting results from SEO takes at least six months. How true is that? SEO can be costly and requires big dollars and a huge team to succeed. Should you ever compete with the biggies at all? SEO is highly technical, changes from time to time with Google algorithm updates, hence, making it unpredictable.  This piece answers those questions in detail and further debunks two common myths regarding the time it...

[embedded content] As markets reemerge from the coronavirus pandemic, location data can help businesses[1] identify shopping behavior changes and formulate marketing strategies for returning and new customers. Those strategies are more effective when they’re layered with economic and psychographic information to build diverse target audiences, said PlaceIQ’s Duncan McCall and Foursquare’s David Shim, during our local intelligence session of Live with Search Engine Land[2]. “What we’re seeing is, as part of the reset, past behaviors aren’t going to...

Google announced several major personnel changes Thursday. They involve search, engineering and ads and the internal promotion of some Google veterans to new roles: Prabhakar Raghavan, Jerry Dischler, Jen Fitzpatrick and Ben Gomes. Ben Gomes moves from Search to Education Gomes isn’t leaving Google; he’ll be taking on a new role connected to various Google education and learning initiatives: Google for Education[1], Google Scholar[2] and education search, as well as Google Arts & Culture[3]. These areas are said...

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly Friedman …[1] We stand firmly behind the Black Lives Matter movement. We have always stood strongly behind introducing a wide range of voices to Smashing publications and conferences. Positive change is difficult, but it’s possible. It takes work, time, and dedication. We are fully committed...

About The Author Paul is a leader in conversion rate optimisation and user experience design thinking. He has over 25 years experience working with clients such as Doctors … More about Paul …[1] Getting a client or stakeholder to approve a design concept can be challenging. However, testing can make it easier, as well as ensuring you have the right solution. Most of us are reasonably comfortable with the idea of carrying out usability testing[2] on a website or...

In an effort to best serve our community, our team here at Search Engine Land wanted share a quick list of our best resources — daily tips, printable assets, virtual training opportunities, and more — to help keep you and your teams informed and empowered. Feel free to check them out below! 1. Attend SMX Next together, June 23 & 24 online, for free Odds are, you’re working remotely at the moment — perhaps for the first time...

SEMrush, a very popular SEO toolset, came under scrutiny[1] in the SEO industry this week when its content marketplace added guest blogging services that highlighted natural links as a benefit to the service. This ultimately resulted in SEMrush dropping the service from its website. SEMRush guest blogging. SEMRush removed[2] the guest blogging page from its site, which previously said: “The Guest Posting service from SEMrush Marketplace provides you with a cascade of high-quality, natural links to your site,...

Google My Business has launched a new feature to give local businesses more flexibility with their business hours that reflect ways they’re adapting for social distancing as they start to reopen. You can now set up “more hours” in Google My Business with special times for seniors, pickup, kitchen, and more. You can even set these hours by day of the week and multiple times per day. How it works. You will need to login to your business...

Google has confirmed that there are indexing issues in Google Search that are causing some stale search results. Google said “we’re currently experiencing indexing issues that may cause stale search results in some cases.” The confirmation. Here is Google’s post on Twitter about this issue: We're currently experiencing indexing issues that may cause stale search results in some cases. We'll update this thread when we can provide more information. — Google Webmasters (@googlewmc) June 2, 2020[1] What are the issues....

30-second summary: Apparently, it’s crucial to track your reputation in order to prevent PR crises. Moreover, monitoring your reputation enables you to discover valuable customer insights. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, shares a strategy to tackle the challenges of online reputation management.  Right from setting up your online reputation management (ORM) protocol to becoming proactive about getting reviews, there’s more to discover.  There’s no need to explain the importance of reputation for businesses. The good word...

30-second summary: Achieving online visibility on an international scale can be tricky, particularly when you factor in differences in language, culture, and search habits. It’s not a cookie-cutter approach where one size fits all across all regions.  Chief Executive at Go Up Ltd, Edward Coram James shares a strategy to tackle the challenges of international SEO. Right from picking an effective domain strategy to implementing localized link building, there’s more to discover. The start of international expansion is an incredible milestone for any...

For the past couple of years Google has tested highlighting content on a web page based on clicking on a featured snippet from the Google search results. This was being tested both on desktop[1] and mobile[2]. This is now live and works on most Google featured snippets and on most web browsers. The confirmation. Danny Sullivan from Google said[3] on Twitter this feature went live last week after years of testing. Danny said “we’ve done this regularly with...

When you’re designing a website, the single most important thing you can do is gather strong feedback, so your team knows what’s approved, what needs improvement, and what direction to take the project. Unfortunately, the most important group to gather feedback from, your stakeholders, is also all-too-often the least technically able. Free First Month: Millions of Fonts, Freebies & Design Assets BugHerd[1] should be your primary tool for gathering website feedback, especially from non-technical users, because it’s perfected and...