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Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, were you surprised at YouTube’s updated terms of service announcement? If you didn’t catch our newsletter yesterday, the TL;DR of it is that YouTube may now show ads on your videos...

Web fonts are often terrible for web performance and none of the font loading strategies are particularly effective to address that. Upcoming font options may finally deliver on the promise of making it easier to align fallback fonts to the final fonts. Font loading has long been a bugbear of web performance, and there really are no good choices here[1]. If you want to use web fonts your choices are basically Flash of Invisible Text (aka FOIT)...

30-second summary: Are your leads slipping through the cracks in these business gaps? SEOs have a great vantage point in the form of data that actively helps identify business opportunities and gaps SEO pioneer, serial entrepreneur, and best selling author, Kris Jones identifies three critical aspects that can be fixed to create the foundation of a successful SEO strategy in 2021 One of the strangest things to try to explain to someone who isn’t so familiar with digital marketing is...

This month we have several examples of brutalism used to good effect as a foil to showcase products and/or work. By contrast, at the other end of the scale, we have brands who have chosen to go more of an immersive experience route, using full-screen images, sound, animation, and even VR. Both are valid approaches, depending on the content. The former tends to work better as a backdrop for artwork, photography, and artisanal craft goods — acting...

Google News Showcase[1] launched in October 2020 to offer paid licensing options to publishers. The Showcase is now available in the U.K., Australia, Germany, Brazil, Argentina, Italy, Czechia and India.  Google News Showcase is now available on desktop, according to an announcement[2] from Alex Cox, Product Manager of News. “Now every user of Google News, regardless of what device they’re using, can see enhanced story panels from our News Showcase partners,” said Cox. The desktop News Showcase is available in the same countries where the...

About The Author Adrian Bece is a versatile fullstack web developer with extensive eCommerce experience who is currently working at PROTOTYP as a technical lead. He enjoys … More about Adrian ↬[1][2] CSS Container queries bring media queries closer to the target elements themselves and enables them to adapt to virtually any given container or layout. In this article, we’re going to cover CSS container query basics and how to use them today with progressive enhancement or polyfills. When...

Google announced a new addition to the performance report in Search Console, specific for the practice problems rich results[1]. You can now see the impressions, clicks, click through rates and other metrics in the performance report by filtering the report in the “search appearance” filter. Note, you will only see the “practice problems” option if you have rich results showing in Google for your site for these practice problems. The announcement. Google said[2] on Twitter “following the...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and where are you finding a competitive edge in content? I’ve been interested to see Google’s announcement of LaMDA and MUM at I/O last week. To me, it seems like the...

Mike McPeak, the marketing technologist and CRM specialist at Hale Trailer Brake & Wheel, came to my office a couple of months ago to talk about search marketing. We covered a number of topics in this video including: Mike’s history in search marketing How he learned SEO on the job Hiring a search marketing agency SEO in low tech spaces (like flatbed trucks) What to watch out for in low volume keyword spaces You can learn more about Mike McPeak on LinkedIn[1] or follow...

Businesses on Yelp can now use the LGBTQ-owned attribute to distinguish themselves to potential customers, the company announced[1] Monday. In addition, businesses that self-identify as either LGBTQ-owned or “Open to All” will be highlighted with a rainbow-colored map pin on Yelp during Pride Month (the month of June). The LGBTQ-owned attribute and Pride Month map pin. Image: Yelp. The LGBTQ-owned attribute. The new LGBTQ-owned business attribute is available now for businesses that wish to self-identify as such. The...

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News[1]. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation...

This week at I/O, Google unveiled the latest version of its Material Design design system, Material You. Initially presented as an upgrade for Android 12, Material You is the biggest revision to Material Design since its launch in 2014 and will be rolling out across all Google products in the coming year. Material You is an adaptable system that takes the building blocks of Material Design — the spacing and component approach — and skins it to allow...

About The Author Shalabh Vyas is a Front-End Engineer with the experience of working through the entire product-development lifecycle launching rich web-based applications. … More about Shalabh ↬[1] In this article, we will learn how to build a WYSIWYG/Rich-Text Editor that supports rich text, images, links and some nuanced features from word processing apps. We will use SlateJS[2] to build the shell of the editor and then add a toolbar and custom configurations. The code for the application...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, we saw a lot of announcements from Google out of the Google I/O event this week. Knowing what is real and what is not is hard so be skeptical when...

About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris ↬[1] Front-end and design are remarkably complex these days. That’s why we invite kind, smart folks from the community to run online workshops for all of us to learn together. And we have new ones coming up. How do we build and establish a successful...

About The Author Systems Engineer from Buenos Aires, Argentina, with 15+ years of experience in software development. Full Stack Developer. Auth0 Ambassador. GitKraken … More about Facundo ↬[1] At the moment of adding authentication and authorization to our web applications, there are some things that we should evaluate, e.g. whether we need to create our own security platform or whether we can rely on an existing third-party service. Let’s see how we can implement authentication and authorization in...

As the app market continues to grow, standing out in the app store is getting harder. New features announced by Google today aim to help app developers reach new users, understand data and insights to improve performance, and keep people coming back to the apps they love. App campaigns coming to desktop in June. Many developers and app marketers reach new audiences with app campaigns in Search, YouTube, Play, Discover. Starting in June, Google is expanding the...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and it’s Global Accessibility Awareness Day (GAAD). “The purpose of GAAD is to get everyone talking, thinking and learning about digital access and inclusion, and the more than one billion people...

At Google I/O, John Mueller, Google Search Advocate, spoke about new video structured data that you can use to help your videos gain more visibility in Google Search. The new structured data is called Clip markup and Seek markup and they work to help Google create key moment video clips[1] in Google Search. The announcement. About 9 minutes into John Mueller’s I/O talk about What’s new in Search[2] – he talked about these new markup options to...

Google is launching new features for Smart Bidding[1] to help make automation more intuitive to search marketers’ needs and better cater to changes in each advertiser’s individual market. Top signals changes. Advertisers can now use top signals for search campaigns using Target ROAS and Maximize conversion value. “Currently, you can only view top signals for campaigns that use Target CPA and Maximize conversions” but that’s expanded now, wrote Neera Thavornvanit[2], Product Manager, Google Ads. Seasonality adjustments can now...

At Google I/O on Tuesday, Bill Ready, the company’s president of commerce and payments, revealed details about its Shopping Graph, the real-time dataset that connects shoppers with billions of product listings from merchants all across the internet. He also announced an expanded Shopify integration and several other features designed to facilitate e-commerce for users. Data used in Google’s Shopping Graph. Image: Google. Google’s Shopping Graph in a nutshell. “Building on the Knowledge Graph[1], the Shopping Graph brings together...

Parallax is a term that is applied loosely and frequently in the world of web design. As a trend, it has been popular and unpopular in equal measures[1] for some time. However, it’s still one of the most valuable tools for animation in the digital world. Parallax creates an illusion of depth when scrolling, a timeless effect that still has lots of value in the web design world. Sure, parallax has its issues, from problems with usability, to...

Sundar Pichai, CEO of Google’s parent company Alphabet, previewed a new conversational model called LaMDA, or “Language Model for Dialogue Applications,” at the company’s I/O event on Tuesday. The new language model is designed to carry on an open-ended conversation with a human user without repeating information. LaMDA is still in early-phase research, with no rollout dates announced. An example conversation with LaMDA (grey text box) and a user (purple text box). Image: Google. How it’s different from...

Do we need mega-dropdown hover menus in 2021? Probably not. Let’s explore things to keep in mind when designing and building a mega-dropdown, alternatives to hover menus and fine details for designing a better UX. Complex websites often rely on complex navigation. When a website houses thousands of pages, often combined with micro-websites and hundreds of subsections, eventually the navigation will go deep and broad. And with such a complex multi-level navigation, showing the breadth of options...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, it’s good to be back. If you didn’t catch last Wednesday’s newsletter, I was out all week hanging out with my mom, who flew across the country for her 70th birthday...