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Facebook has introduced knowledge panel-like information boxes into its search results for certain queries, SocialMediaToday first reported[1] Tuesday. The information within the boxes are sourced from Wikipedia. The Facebook search results for “nicolas cage,” on desktop and on the Facebook mobile app. Clicking on “More Info” takes users to the entity’s Facebook page.Not just for celebrities. As is the case with Google’s knowledge panels, these information boxes may surface for non-human entities. Below are the results for...

[embedded content] The closure of non-essential businesses has driven consumers online for their retail needs, resulting in Black Friday-levels of traffic[1] as well as double and triple-digit sales growth in April in some sectors. During that same month, Google opened up its Shopping search results[2] to free listing after eight years as an ads-only product, giving merchants one more organic avenue to reach consumers. For e-commerce businesses, the stage is set to increase sales, if they can get...

Our Martech Intelligence Reports[1] feature in-depth information about solutions in the category covered. Over the next weeks, we’ll be highlighting vendors from our report on Digital Commerce Ad Management Platforms for Amazon, Google Shopping and Beyond, which you can download as a PDF anytime[2]. Kenshoo Ecommerce combines holistic measurement of Amazon Advertising activity, retail analytics and product-driven data with optimization technology. Advertisers have access to product-driven campaign management at scale. Features such as bulk creation, automated actions...

About The Author Adeneye David Abiodun is a JavaScript lover and a Tech Enthusiast, Founded @corperstechhub and currently a Lecturer / IT Technologist @critm_ugep. I build … More about Adeneye …[1] In this article, Adeneye David Abiodun explains how to build a facial recognition web app with React by using the Face Recognition API, as well as the Face Detection model and Predict API. The app built in this article is similar to the face detection box on...

Average email open rates[1] for retail marketers are just over 18%, but more than 90%[2] of text messages are opened by recipients – typically within minutes[3]. Even as messaging is gaining in popularity as a marketing channel, it’s still woefully underutilized by the majority of retail marketers. Minority of brands currently use SMS. According to 2016 research[4] conducted by Internet Retailer for OpenMarket, only 29% of retail brands were using SMS for marketing or customer service purposes,...

Google shopping is the 800-pound gorilla and it’s the default ad platform many people jump on. If it’s not Google, it’s Facebook and Instagram that people want to pour money into. However, what a lot of brands miss out on is having a true cross channel marketing strategy. The best marketers I know are able to work across ad platforms and are not a one trick pony. They can help guide, suggest and recommend how to incorporate...

George Floyd was killed by police on May 25. Since that time, Black Lives Matter (BLM) protests have swept much of the country and grown into an international movement against racism and police violence. Most brands have historically avoided taking political stands for fear of offending some of their customers. While that has slowly changed over time — as Millennials increasingly expect them to take stands[1] on social and political issues — the conventional wisdom has largely...

About The Author Kelvin Omereshone is the CTO at Quru Lab. Kelvin was formerly a Front-end engineer at myPadi.ng. He’s the creator of Nuxtjs Africa community and very passionate … More about Kelvin …[1][2] In this third part of Mirage JS Deep Dive series, we will be focusing on using response, timing and passthrough in Mirage for a better handle on simulating an actual backend server. However, before you begin reading this article, please read the introduction to...

If a free trial model is executed well, it can become your new secret weapon for lowering your CAC (Customer Acquisition Cost) and increasing conversion rates. However, that level of success doesn’t come without its fair share of challenges. What if you lose money? How do you avoid freeloaders? Which free trial model should you choose?  If you’re looking to dive deeper into the free trial models that have swept across the SaaS industry, look no further....

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Stress isn’t just something that makes people feel uncomfortable. It stimulates the urge to “fight” or “flight”. The very last thing you want is to design a website that stresses visitors out, leading them to dread the experience or abandon it entirely. There are many...

30-second summary: SEO has evolved to cover a wide range of efforts that contribute to traffic generation.  The easiest way to improve search visibility is to have an arsenal of tactics at your disposal for creating a top-ranking page.  Improving the quality of content and backlinks are prime ranking factors that influence the placement of a page in a search result and can be done in a variety of ways.  Founder of Digital Ducats Inc, shares in detail 10 different...

30-second summary: Whether through featured snippets and knowledge graphs, or carousels of movie times and podcast episodes, Google’s SERPs have increasingly become a one-stop-shop for users’ needs. As previously reported, these zero-click searches account for just shy of 55% of all Google search results, outdoing organic results altogether.  Zero-click search is not as much of a hurdle as you might think. Chief Executive at Go Up Ltd, Edward Coram James shares more about how you can tailor your search strategy to...

30-second summary: Now is the time to connect your audience to show who your brand is and why you’re valuable to them, through the power of social media content. Gone are the days of posting “just to post”. Have a purpose – be a human. Social media is where your brand can spread its wings as real people and share data-driven advice, what you see in the industry, and how you’re overcoming challenges, and how your audience can too. Make...

Google discovers more than 25 billion spammy pages a day, according to its annual webspam report released[1] Tuesday. The company also published[2] a companion post on why it’s important to keep spam out of search results. The definition of spam. “We define ‘spam’ as using techniques that attempt to mimic [high quality content] signals without actually delivering on the promise of high quality content, or other tactics that might prove harmful to searchers,” the post reads. A more...

Google has added new filter options to the performance reports within Google Search Console[1]. If you use recipe markup, Google may give you the ability to filter your performance report within the “search appearance” options. Where are these filters? You can access the filters by logging into Google Search Console. Then click on the “performance report” and then select the “+New” option to select “search appearance…” Within those options, you might see two new filters for recipe: Recipe...

30-second summary: Search is proving to be the pulse of the digital marketing industry.  BrightEdge research highlights the importance of understanding real-time demand volatility and consumers’ online behavior shifts as critical to digital progression.   Consumers are having different, more emotional experiences in their quest for products, solutions and services which represents a fundamental change in the customer journey.  Marketers can prepare for the future by understanding consumers’ online behavior and impact now across four key areas that include: Rebounding – focus on winning categories, accelerating – pour on the gas, stabilizing – double down...

Bid management is understandably a favorite topic for PPC marketers because the right bids make the difference between campaigns that lose money and ones that make money. In the old days, search marketers spent a lot of time setting the right CPC bids. But nowadays, in a world where more of the day-to-day of PPC management can be automated, that task has shifted to picking the right automation and feeding it the right settings like targets...

by Brian Dean · Updated Jun. 09, 2020 We analyzed 65,388 Google Lens search results to better understand how visual search works. Specifically, we looked at potential ranking factors that Google may use in its Lens algorithm, including: Alt text Domain Authority URLs Title tags Responsive design And in this post I’m going to share what we discovered. A Summary of Our Most Interesting Findings is As Follows: 1. 32.5% of all Google Lens results have a “matching” keyword in the page’s title tag. Therefore, keyword-optimized...

About The Author Bryan is a designer, developer, and educator with a passion for CSS and static sites. He actively works to mentor and teach developers and designers the value … More about Bryan Robinson …[1] To make the move from “site” to app, we’ll need to dive into the world of “app-generated” content. In this article, we’ll get started in this world with the power of serverless data. We’ll start with a simple demo by ingesting and...

The likelihood that marketers will attend an in-person conference or event before the end of 2020 continues to fade, according to the latest data from MarTech Today’s Event Participation Index. In fact, marketers on average gave the likelihood that they would attend an event in the fourth quarter a 3 out of 10 chance, compared to 4 out of 10 when we first asked the question in late April. Related: Many marketers unlikely to attend in-person conferences until...

About The Author Slava is a designer from Ukraine. He works in Berlin as a Designer Manager at ELEKS, a software consultancy, and is a journalist by education. Slava curates … More about Slava Shestopalov …[1] Right questions don’t simply roll off the tongue, but it’s a handy skill everyone can train. The following pieces of advice will help you to formulate questions that foster reliable answers from your users and clients. An experienced interviewer takes care of many...

Searching for a professional training experience that delivers fresh, actionable SEO and SEM tactics for more traffic, leads, and sales? Search no more! Join thousands of fellow search marketers online (for free!), June 23-24, for SMX Next. The agenda is live[1] and ready for you to explore! Check out some of the tactic-rich sessions in store: Leverage Digital Experiences To Improve CX During A Time of Uncertainty, with Natalie Barreda, Sr. Manager, Media, T-Mobile Diagnosing And Fixing A Drop...

The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more shifts as some people start to return to work and leisure activities. Understanding changes in consumer activity, sentiment and broader industry trends can help businesses continue to adjust. Although regions may be lifting business and safety restrictions, consumers are going to reemerge at their own pace[1]. The resources here can help you...

On Friday, June 12,  Search Engine Land contributing editor, Barry Schwartz, will host a discussion with SEO content experts about on-page experience in preparation for Google’s Page Experience Update. The conversation will start with Barry explaining the Page Experience update[1] and how Google will use it as a ranking factor. Then the panelists will discuss what this means in terms of preparing for the update and whether or not this will be a positive development for the...

About The Author Shedrack Akintayo is a software engineer from Lagos, Nigeria, who has a love for community building, open source and creating content and tech for the next … More about Shedrack …[1] In this tutorial, we are going to learn about higher-order components, the syntax of higher-order components, as well as use cases for them. In the process, we will build a higher-order component from an existing React component. By the end of this tutorial, you...