About The Author Awesome frontend developer who loves everything coding. I’m a lover of choral music and I’m working to make it more accessible to the world, one upload at a … More about Chidi …[1] In this article, we’re going to learn how to use Immer to write reducers. When working with React, we maintain a lot of state. To make updates to our state, we need to write a lot of reducers. Manually writing reducers results...
In this episode of the Smashing Podcast, we’re talking about learning React. What’s React like to work with, and how can experienced developers get started? Drew McLellan chats to Mina Markham to find out. In this episode of the Smashing Podcast, we’re talking about learning React. What’s React like to work with, and how can experienced developers get started? I spoke to Mina Markham to find out. Show Notes Weekly Update Transcript Drew McLellan: She is a front-end architect, conference speaker...
On Thursday, June 18, Search Engine Land editor, George Nguyen, will host a discussion with Matt Dorville, SEO manager at BuzzFeed. The conversation will start with George explaining Google’s plans for AMP[1], then discuss the factors to consider before making any changes to your AMP strategy, challenges and opportunities that publishers may face when the switch occurs, and whether the framework itself will survive the change. The chat will take place at 1 p.m. EDT and we will...
Despite the reopening of physical retail stores, double-digit commerce gains appear permanent. Adobe’s latest Digital Economy Index report[1], reflecting online buying in April and May, found digital shopping activity exceeded holiday 2019 by 7%, and posted a whopping $52 billion increase from April and May a year ago. Responding to these trends, more small merchants are pushing further into digital commerce. And both Amazon and Walmart are wooing them. Credit and distribution for SMB sellers. Amazon is offering...
An ad for Septicease displays on a New York Times article about Black Lives Matter.No offense to Septicease, but the company would likely admit it is not a brand-name advertiser. That its ad is showing at the top of a New York Times article about the dramatic increase in public support for the Black Lives Matter highlights the deep misalignment between media consumption (rising) and digital ad spend (declining) that often occurs in pivotal societal moments. In...
30-second summary: During the past seven years, ad blocking increased from 15,7% to 26,4% and this rate continues to grow. APAC countries block the most – 50% of ads, second-leading is MEA region with 49%. The greatest share of ad blockers is seen on desktops. Google starts its own ad-blocking initiatives to restrict annoying ads. In-game, native ad formats coupled with personalization may be potentially useful for the ad block problem resolution. Online advertising brings profits to a large number of digital...
Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where marketers can find every relevant version of the media assets that have been created for the brand — images, PDFs, photographs, audio, video and even virtual reality or other cutting-edge formats. This phenomenon is driving brands to shift to a customer-centric...
[embedded content] “[It’s] a totally fascinating product, but has some drawbacks as well,” Mike Ryan, product management lead at Smarter Ecommerce, said of Google’s Smart Shopping campaigns, which use automated ad placement and bidding to optimize for a given conversion or return on ad spend (ROAS) goal. During our Google Shopping session of Live with Search Engine Land[1], Ryan shared some of the pros and cons of the newer Smart Shopping campaign type compared to Google’s standard Shopping...
About The Author Claudio is a certified accessibility professional with over 20 years’ experience in UX design and front-end development. He is an accessibility expert that … More about Claudio …[1] In this article, Claudio Luis Vera explains what to keep in mind when choosing between video conferencing tools to benefit everyone on your team — including those with disabilities. With us all suddenly working from home in the COVID era, most of us have had to make some...
30-second summary: Knowledge gap stands as the biggest challenge for AI technology adoption and implementation Our AI Summit 2020 is a cost-free event that aims to equip marketers with the much needed knowledge to adopt AI, realize AI’s true power, and know how to create strategies that can create huge competitive advantages. Brian Solis, IBM Watson Advertising, Adobe and Esri are our headline speakers More details on why marketers can’t afford to miss this golden opportunity Artificial intelligence (AI) has long...
The best new tools for designers are ones that make your life easier and your workflows faster. You’ll find some of those in this list this month for sure. From tools to help you capture and manage color palettes to AI-powered design analytics to simple animations, there’s something for almost every designer or developer. Here’s what new for designers this month. Free First Month: Millions of Fonts, Freebies & Design Assets The Hero Generator The Hero Generator[1] is a fun...
Eli Schwartz — no, we are not related — was in New York last December and stopped by my office to chat. I decided to capture most of our conversation on my video camera and use it for vlog material. He was a good sport and let me publish it on YouTube. Eli told me about the day when he was working at a company in 2011 and Google Panda[1] touched down. He said, overnight, the company...
John Mueller, a Google senior webmaster trends analyst who has been with the company for almost 13 years now, recently said[1] on Twitter that links within guest blog posts or contributed content should be nofollowed[2]. This is not necessarily new messaging from Google but whenever Google talks about guest posts, it seems the SEO world wakes up to a lively debate. Google’s recent statement. Here is what Mueller recently said[3] on Twitter about links in guest blog...
[embedded content] On Friday, June 12, Search Engine Land contributing editor, Barry Schwartz, held a discussion with SEO content experts about on-page experience in preparation for Google’s Page Experience Update. Watch the full session above. The conversation kicked off with Barry explaining the Page Experience update[1] and how Google will use it as a ranking factor. Then the panelists dove in to what all this means in terms of preparing for the update and whether or not it will...
Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...
30-second summary: Since the lockdown online video content has been steadily replacing traditional television as people spend more time streaming shows and playing video games. Advertisers are redistributing their ad budgets making stakes on CTV/ OTT and social media. 64% of advertisers terminated their ad campaigns while 24% used this period as an opportunity to launch something new. In-stream, shoppable, vertical, and short video formats are gaining momentum as social media traffic volumes are peaking. CEO of SmartyAds, Ivan Guzenko shares...
30-second summary: According to Neil Patel, less than one percent of businesses take advantage of FAQ schema markups. There are several benefits schema markups provide to your overall SEO rankings. Implemented correctly, the FAQ schema markup can get your site into the featured snippets section of Google’s first page. Google has outlined which pages are eligible and which are prohibited from showing up as featured snippets in Google. FAQ schema markup added to quality, in-depth content can help to quickly improve your SEO score. Co-founder...
30-second summary: The project in a nutshell: A magazine-type website, monetizing programmatic ads. Agency work scope: Build the platform from scratch, utilizing WordPress multisite functionality and RTK.io infrastructure plus numerous ad operation tools, migrate it to new hosting, and secure project scale. Time frame: One month. Success indicators: Stability to scale to 8+ million user sessions per month with a monetization increased 8.5 times. The Brand: Digital Publisher in Need of scaling The project is a digital publishing platform, based on WordPress,...
30-second summary: Quarantine and the COVID-19 crisis have totally rewritten our cultural rules of communication. But the frantic ways we’re corresponding now will likely shift the way we connect long beyond the end of lockdown. Open Mind Strategy’s Megan Routh shares four crucial shifts in online behaviors with examples of how brands like Skittles, Frito Lay’s, and many other popular faces have quickly adapted their communication to these shifts. Read on for some refreshing insights and lessons that will help your brand pivot successfully in...
When it comes to creating and launching a website, it’s important to deliver realistic time expectations to the client, and establish the different stages you can bill them for. After all, creating a site is about so much more than putting some code together. From the initial brief to the launch of the site there are numerous stages in between. It can be natural to quote a lump price and charge it all at the end, or...
[embedded content] “In the past, I would just suggest, ‘Hey, just upload the products you actually want to advertise, it’s easier to manage,’” Kirk Williams, owner of ZATO Marketing, said in reference to what he would’ve advised clients before Google opened up its Shopping results to free listings[1], during our Google Shopping session of Live with Search Engine Land[2]. “Now, I would reverse that and say ‘upload and manage your entire catalog because you could get free...
Google is updating its advertising policies around housing, employment and credit opportunities, the company announced[1] Thursday. New policy. Employment, housing and credit advertisers will no longer be permitted to target or exclude their ads being from being shown based on demographics — gender, age, parental status, marital status — or zip code. This adds on to existing policies that prohibit targeting based on race, religion, ethnicity, sexual orientation, national origin or disability. Timing. The new policy will roll out...
About The Author Front-end developer based in Lagos, Nigeria. He enjoys converting designs into code and building things for the web. More about Timi …[1] Adding Internationalization to your Vue.js application has a lot of use cases and in this tutorial, we’re going to learn about to do this with the Vue I18n plugin and how to set it up in our application. Building applications for people from different parts of the world comes with challenges like support for...
30-second summary: More than 4500 digital marketing professionals from the USA and Europe participated in the anonymous survey. We asked them about the impact of COVID-19 on their business and the working routine. 63% of participants reallocate budgets to activities that bring results in the short term. Most entrepreneurs in the internet marketing believe that it is necessary to adapt as much as possible to new conditions not to lose current customers and quickly return to pre-quarantined indicators. Some respondents...
Google is now allowing users to report counterfeit goods within the organic/free Google search results for removal. This works similar to the DMCA process, where you can request removal of stolen copyrighted content from Google’s search results. What are counterfeit goods? Google Ads already prohibits[1] such products from being advertised on Google and it describes[2] counterfeit goods as goods that “contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another....