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30-second summary: Customer reviews are a powerful tool that helps businesses understand what they are doing right and where there’s room for improvement. To efficiently collect client reviews, use multiple channels to encourage users to share their feedback both internally and on third-party platforms. Negative customer feedback is especially precious as, if handled properly, it helps businesses grow and offer better service. Social media can help you build a positive brand image, you just need to engage with people mentioning...

To the extent that tech pundits continue to compare Google’s new Keen[1] search and social discovery site to Pinterest, and users also think of it that way, it’s probably destined to fail. Google famously doesn’t promote and ultimately shutters most of these “experiments.” Need to get away from Pinterest. For Keen to survive, let alone succeed, Google will need to reframe and differentiate it from Pinterest — as a tool for persistent, personalized search and as a...

About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris …[1] Every month, we present an overview of things the Smashing team has been working on — all in one place. The past few weeks have been quite challenging: COVID-19 crisis, #BlackLivesMatter[2], and so many other ongoing issues taking place all over the world....

Over the past two decades, various upstart search engines have tried[1] to take on Google and largely failed – including Microsoft’s Bing. And notwithstanding the recent crop of privacy search players lead by DuckDuckGo, the time may finally be ripe for a true competitive challenge. That challenge may come from Sridhar Ramaswamy, who formerly ran Google’s massive ad business. Ramaswamy left Google in 2018[2] and was succeeded by Prabhakar Raghavan, who now runs Google search[3]. Ads is...

About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick …[1] The ancients can teach us a thing or two about design — even web design. The Roman architect Vitruvius had buildings in mind when laying out his golden triad, but its principles are just as applicable to the web as they are to brick and mortar. There’s no escaping the ancient...

There is no shortage of options for social media management tools; there are more than 300 listed on the marketing technology landscape[1]. And HelloWoofy isn’t on it yet, but the start-up is aiming to bring the assistance of automation to social content creation for small businesses. The company announced[2] a new integration with social media management platform Hootsuite Friday. Hootsuite integration. As with any martech solution, integrations are key to user growth and retention. HelloWoofy has scheduling...

YouTube says the number of advertisers using TrueView for action[1], the ads designed for performance advertisers with calls-to-action, increased by more than 260% last year. Now it’s bringing product selection to these ads. Shoppable TrueView for action. In a new test, ecomm-erce advertisers can show products in their TrueView for action ads. When the users click on the expansion arrow in a TrueView for action banner, a selection of products appears below the video. This test essentially merges...

30-second summary: An under-optimized UX can sometimes limit the user’s journey by creating roadblocks to conversions. Internal site search is one of the hidden gems every SEO should know about.  Not only does it improve UX and conversions but literally shows us what’s missing in our content strategy and product range. CRO Expert Marco Bonomo reveals the top eight tips on internal site search optimization. Making content easy to access and discovering content gaps are one of the greatest challenges in SEO. Aside from that, an under-optimized UX...

Nextdoor introduced[1] Business Posts this week. This is one of a number of tools and features the company has rolled out to support small business owners during COVID-19. Business Posts are free to owners but require a claimed local business page[2] to begin. They appear in the Nextdoor neighborhood newsfeed. Examples of Nextdoor Business Posts Two-mile reach. The company says Business Posts will “reach all neighbors within two miles of your business.” That appears to be the maximum radius,...

[embedded content] Surfaces across Google[1] enables merchants to display their product listings for free in Google Search, Google Images, the Shopping tab, Google Maps and Google Lens. Google Merchant Center reports click data from free listings, but that’s it. During our Google Shopping session of Live with Search Engine Land[2], ZATO Marketing’s Kirk Williams and Smarter Ecommerce’s Mike Ryan discussed how to track free product listing traffic in Google Analytics. Related: FAQ: All about Google Shopping’s free and...

Users come to your website with certain expectations already in their mind; they’ve seen thousands of other websites before and it’s only natural that they’ve adopted certain habits. Instead of trying to change these patterns, it’s much better to incorporate them into your design. To learn more, let’s have a closer look at a psychological concept known as mental models.  Free First Month: Millions of Fonts, Freebies & Design Assets   What Are Mental Models? Before we move on to examples,...

About The Author Flutter and Linux enthusiast, author of the Programming Flutter book with the Pragmatic Bookshelf. Blogs more, tweets less. More about Carmine …[1] When using cross-platform frameworks, people might forget the nuances of each of the platforms they want their code to run on. This article aims to address that. I’ve seen a lot of confusion online regarding Web development with Flutter and, often, it’s sadly for the wrong reasons. Specifically, people sometimes confuse it with the older...

In March, I wrote a post about setting up a Microsoft Audience Ads campaign[1]. I want to take this post a step further. You may already know who your target audience is if you are currently running Audience Ads campaigns. But if you’re looking to expand your reach, and you want more information and data about who the audience is, the Audience Network Planner can be very beneficial. Think of this tool as Microsoft’s version of...

[embedded content] Smart Shopping and standard Shopping campaigns provide various degrees of control and flexibility to merchants advertising on Google’s platform. However, advertisers need to be aware of the limited insights inherent to Smart Shopping campaigns, as well as what the metrics provided actually convey. During our Google Shopping session of Live with Search Engine Land[1], Mike Ryan, product management lead at Smarter Ecommerce, discussed what advertisers need to be mindful of with regards to these potential problems. Smart...

30-second summary: The convergence of content and SEO has happened and digital is next.   Brands that produce quality content over quantity using insights to understand intent stand to capture market share from competitors.   Producing search friendly, optimized content out of the gate and aligned with paid media strategy gives marketers the best opportunity to dominate SERP real estate.  In B2B combined search averages 76% of traffic.  Content also provides value beyond SEO and across whole organizations from branding and awareness through to sales, customer...

Sorry, you’re going to have to stop using “You won’t believe what happened” or “Click here to find out” copy in your Google ads. Google’s suddenly not down with clickbait. Starting in July, it is introducing a Clickbait Ads[1] policy as part of the Misrepresentation policy for advertisers. What’s changing. “This policy covers advertisement which uses sensationalist or clickbait text or imagery which intend to drive traffic to the Ad through pressurizing the viewer to take immediate action...

About The Author Kelvin Omereshone is the CTO at Quru Lab. Kelvin was formerly a Front-end engineer at myPadi.ng. He’s the creator of Nuxtjs Africa community and very passionate … More about Kelvin …[1][2] In this final part of Mirage JS Deep Dive series, we will be putting everything we’ve learned in the past series into learning how to perform UI tests with Mirage JS. One of my favorite quotes about software testing is from the Flutter documentation. It...

Google announced[1] several features and updates Wednesday aimed at helping small and brick-and-mortar businesses re-emerge as local economies begin reopening. Noting some of the ways changing consumer behavior during the coronavirus pandemic has impacted local businesses, Google said searches for “curbside pickup” and “in-stock” surged by more than 70 percent in recent months. And searches for local services have risen by 50%. Pay-to-stay pricing model for hotels. In addition to the announcements below, Google made a major change...

30-second summary: What’s the difference between a regular content marketing team and a high-performing content marketing team? A high-performing content marketing team creates, promotes, and distributes content that helps not only their team but their business to scale.  Kevin Payne shows you the exact steps to build and manage your own high-performing marketing team. There’s a difference between a regular content marketing team and a high-performing content marketing team.  The former creates, promotes, and distributes content. The latter creates, promotes, and...

30-second summary: The point of publication should not be solely focused on promoting a brand or converting readers, it needs to be a strong medium to tell a story, educate, and add value to the audience. Fractl’s Growth Specialist, Delaney Kline shares a guide on how to optimize content through effective headlines. She also covers how you can frame, promote, pitch, and sell your content. As content marketers, we know that the purpose of our content should always be to...

The lack of diversity in the advertising and marketing industry is not a new issue. There has been talk for years about the need for and benefits of diverse teams and the lack of Black and minority representation in the industry. We see the same in tech — lots of talk with little to show for it. The Black Lives Matter movement and protests sparked by the murders of George Floyd, Breonna Taylor and Ahmaud Arbery...

Let’s be honest: the WordPress classic editor wasn’t the easiest solution for building great-looking websites. While Gutenberg has helped, page builder plugins like Elementor are responsible for making a it much easier for any WordPress user to build a powerful and professional website on their own. As a result, users want to know that the theme they’re going to use is compatible with at least one of the leading page builder solutions.  Free First Month: Millions of Fonts,...

Yelp has arguably gone further than Google in providing specialized communication tools for local businesses[1] during COVID-19. And Tuesday, the company announced[2] a number of new features specifically for businesses and restaurants reopening now. COVID update replaces the banner. Described as “phase two” of its COVID tools rollout, Yelp is introducing a new COVID-19 section on business profiles, which expands upon the previous COVID-19 banner rolled out in March. It offers a larger canvas to communicate changes,...

Adobe has just announced the June update to its Creative Cloud suite, with a raft of changes, many of which are directly aimed at making collaboration, and remote-working easier. Whether Adobe’s focus on collaboration and remote-working was prescient long-term thinking, or if this direction of development is a reaction to the Covid-19 pandemic is unclear; what is clear is that the timing of this release is ideal for the new work environment we find ourselves in.   Free First...

[embedded content] Google’s new organic Shopping listings[1] have introduced more competition into its Shopping search results. To gain a visibility advantage, merchants can still opt to advertise their products on the platform. During our Google Shopping session of Live with Search Engine Land[2], Kirk Williams, owner of ZATO Marketing, and Mike Ryan, product management lead at Smarter Ecommerce, shared some of their bidding strategies for new Google Shopping campaigns. “I always start with manual CPC; I try to...