The need for (mobile) speed: Small improvements have a big conversion impact
Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018[1]. Speed is also a component of the new “Page Experience” ranking factor[2]. But even more importantly, page speed can have a significant impact on conversions and revenue for brands across industries, according to a new report[3] from Deloitte. The study was issued in conjunction with a number of Google mobile app campaign announcements[4] and the...