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Site speed has always been an important feature of the mobile user experience. Google made it an explicit ranking factor in 2018[1]. Speed is also a component of the new “Page Experience” ranking factor[2]. But even more importantly, page speed can have a significant impact on conversions and revenue for brands across industries, according to a new report[3] from Deloitte. The study was issued in conjunction with a number of Google mobile app campaign announcements[4] and the...

There’s no shortage of ways in which you can generate traffic towards a website, and the list seems to be growing on a daily basis. For every new traffic generation method, there are thousands of fresh sources of traffic for businesses to tap into.  Plenty of people find themselves so caught up in focusing on new ways of generating traffic that they never get a chance to investigate their actual traffic sources. This can make for a...

Google’s Martin Splitt confirmed earlier this week that Google has fixed an issue with indexing and ranking some content found within the Disqus commenting platform. It is not clear how many sites were impacted by this issue, but Google said it is now resolved. What is Disqus? Disqus is a commenting platform that allows blogs and publishers to add comments to their web sites. While a lot of sites no longer allow user-generated comments on their sites,...

Microsoft’s Digital Marketing Center.Microsoft’s Digital Marketing Center is heading into a pilot stage that is accepting new participants. The platform is designed to help small and medium-sized businesses manage digital campaigns across multiple networks from one interface. Digital Marketing Center enables small businesses to manage organic social media and paid search and social campaigns across Microsoft, Google, Facebook and Instagram, and Twitter’s ad platforms. The product came out of the company’s experimental project lab, Microsoft Garage[1]. A fully...

Google is continuing its emphasis on speed to get site owners to improve their mobile web experiences for users. After rebuilding[1] its Test My Site[2] tool last year, Google has now added speed recommendations aimed at improving user experiences. This includes showing speed metrics that are aligned with the Web Vitals[3] reporting that rolled in Google Search Console earlier this month. The report also shows specific recommendations for improving site experience. These metrics focus on three aspects...

Mobile usage has accelerated during COVID-19 restrictions, says Google. On Wednesday it announced a test that connects feeds to App campaigns and will expand deep linking to more ad formats, expand deep linking and provide more App campaign performance reporting. Google also announced it’s bringing the focus on Web Vitals metrics to its site speed tool[1] for marketers and developers. Feeds in App campaigns. Google is currently beta testing the ability for advertisers to connect their product feeds...

The Google Assistant/Duplex may soon be calling local businesses to check for inventory availability. This notification appears on a support page[1] mostly about appointment booking through Duplex: “Google Assistant will only call you when a customer wants to book an appointment or when it needs to check your business hours or the status of in-demand inventory.” It was first noticed[2] by Android Police. Current usage of Duplex unclear. Google said in March[3] it would be using the...

Digital advertising spending has been on a strong growth trajectory since its inception. The Interactive Advertising Bureau’s report on the first half of 2019 had revenue totaling $57.9 billion, which represented a 16.9% increase from the same period in 2018. But in the numbers was one important sign of maturity of the industry. It’s the first time that revenues for the first half of a year were lower (by $30 million) than the second half of...

Apple announced Monday the first major redesign for Siri since it first launched eight years ago on October 12, 2011. Now, the Siri interface does not overtake the whole screen, instead it shows a Siri logo at the bottom of the screen. This new interface will launch in iOS 14. What the new Siri looks like. Here is a screenshot shown during the Apple WWDC virtual event Monday of the new Siri interface when activated in the...

30-second summary: This 4th of July is coming at a time when the US is seeing waves of social justice protests.   People who are extremely anxious and frustrated in the current climate will pay little attention to your cookie-cutter July 4th themed advertisement. What does this mean for ecommerce marketing and how can marketers? Instead of tone-deaf messages and empty platitudes, how can businesses walk the walk? Evelyn Johnson discusses how businesses need to keep peoples’ sentiments in mind as...

30-second summary: If your search strategy hasn’t evolved to account for algorithm updates, then you’re probably not seeing the returns you want. Your website won’t become an authoritative digital property overnight; it takes time and effort to master modern SEO and earn that clout.   Nick Chasinov, founder and CEO of Teknicks, shares three tactics you can use to support your SEO strategy this year. SEO is alive and well, but it has definitely changed over the years. If your search strategy hasn’t...

Artificial intelligence, machine learning, deep learning, neural networks. These are all part of the digital advertiser’s lexicon now as the algorithms power so much of the tactical mechanics of our campaigns. The purpose? To serve that ad combination on that impression at that bid to that audience member to achieve the campaign goal with greater efficiency and efficacy than we marketers could do manually. All by training algorithmic models to understand patterns and predict outcomes based...

In my SEO keynote talk during our SMX conference SMX Next[1], I discussed what SEOs can learn from the historical record of Google search algorithm updates. History lesson. I went as early back as how Google made updates back in the old Google Dance days. Remember the Florida update from 2003 or maybe the Caffeine[2] infrastructure update from 2009? I covered it. I covered many of the large and even many small Google updates. These updates include...

I’m a big believer in paying a lot of attention to the details of Google’s goings and comings. So when Google was found to be utilizing a new filter at the top of the SERP my curiosity was peaked. When I saw that the potential impact of this change to the SERP aligns with another major push by the search engine I went from curious to cautious.  Here’s why I think Google is gunning for top-level, top...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] The restaurant industry has begun to undergo a major digital transformation. Those that want to survive will need a website that can handle the new way of operating, which means they can no longer afford to hold onto that cheap website they built for themselves...

30-second summary: Landing pages can help you appeal to your audience, so they want to stick around and make the switch to a paying customer. The structure of your landing page is just as important as its content and should lead the human eye directly to the CTA. The top 25% of landing pages convert at 5.3% or higher relative to the average conversion rate of 2.35%- it pays to optimize your landing page. The anatomy of a landing page...

[embedded content] Next year, AMP will no longer be a requirement[1] for content to appear in Google’s Top Stories section. This announcement carries substantial traffic and ad revenue implications for major publishers. To provide SEOs with an overview of the news, factors to consider and an inside look at how BuzzFeed is approaching the situation, Matt Dorville, SEO manager at BuzzFeed, joined me for our AMP session of Live with Search Engine Land. During the session, we discussed...

Google’s net U.S. ad revenue will decline this year by 5.3% according to eMarketer’s newly revised digital ad forecast. That’s a big change from its earlier and more bullish ad forecasts (global[1], search[2]), which envisioned nearly 13% growth for Google. Facebook and Amazon will grow. Yet Facebook and Amazon ad revenues will continue to grow, according to the revised forecast, but “at severely depressed rates” compared to earlier estimates. However, eMarketer doesn’t factor in the potential revenue...

About The Author Ibrahima Ndaw is a Full-stack developer and blogger who loves JavaScript and also dabbles in UI/UX design. More about Ibrahima …[1] In this article, we’ll be looking at a new way of retrieving data in React Apps named SWR. This is a set of hooks for remote data fetching that makes things easier, such as caching, pagination, and so on. We’ll also be building a Pokedex App from scratch and using SWR features to get...

Google announced[1] it now supports the ClaimReview[2] or Fact Check[3] schema markup for Google Images. This is in addition to Google supporting this on Google News back in 2016[4] and then on normal web pages. Google said “starting today, we are surfacing fact check information in Google Images globally to help people navigate these issues and make more informed judgments about what they see on the web.” Why add face checking to images? Google wants to make...

No matter how skilled you are as a designer, you need tools. A surgeon can’t operate without a scalpel; the same goes for designers. To get the job done effectively, you need to right tools in your arsenal. Tools certainly don’t make the craftsman, but they do make your job easier (and mostly fun). Free First Month: Millions of Fonts, Freebies & Design Assets There are so many tools available today, it can be daunting to start seeking out...

At SMX West earlier this year, I sat down with Daniel Waisberg, who is now on the Search Relations Team with John Mueller. We spoke about his job, which focuses on Google Search Console, including his training video series[1] on Search Console. Daniel is a name some of you may remember from the earlier days, he has been part of the search community since the early 2000s. In fact, he used to write[2] here on Search Engine...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

30-second summary: Content marketing and SEO are like a sailboat and its sail, they need each other. We’re in a time where only nine percent of content actually sees organic traffic from search results, and nearly 70% of all clicks go to the first five organic search results. Co-founder and CEO of Influence & Co., Kelsey Raymond shares a five-step guide to help you with an SEO-friendly content creation process that wins in SERPs. Content marketing and SEO are like a sailboat and...

30-second summary: Review your channel mix to find new sources of traffic.  Update your website messaging to show and understanding of the evolving situation.  Monitor user intent to understand how your market is shifting and how you need to react. Focus on CRO, traffic is more valuable than ever, so make sure it converts. Keep on top of content, evolve your strategy with the changing needs of your clients, be useful, creative, and engaging.   Five ways to get through B2B digital...