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The biggest trend we’re talking about this month started at WWDC as Apple provided a glimpse of what’s coming next for their operating systems. This time around there’s a distinct design element. Did you catch it? Here’s what’s trending in design this month. Free First Month: Millions of Fonts, Freebies & Design Assets   1. Text Highlights and Underlines There’s always been an unwritten rule in website design that text uses more plain styles. Bold is acceptable, italics are OK from...

Google is the company in the strongest position to capitalize on the massive online-to-offline (O2O) economy. I discussed Google’s dominant position linking the digital and physical worlds, Google My Business’ evolution and the future of local search as a more distributed phenomenon in my SMX Next[1] keynote last week. Nearly every ‘enterprise’ is a local business. The term “local business” is often misunderstood and typically conjures up images of mom and pop stores and very small businesses....

Following the significant move of bringing free product listings to Google’s Shopping tab[1] results in April, Google is starting to extend them into the main Search results. The company announced[2] Monday that the product listings in Search knowledge panels will now all be organic and included in Surfaces across Google inventory. “We wanted to make sure that as consumers make a dramatic shift to e-commerce that we’re doing everything we can to make it easy for consumers...

In February, Chris Sherman, one of the founding editors at Search Engine Land, and a current Partner of Third Door Media – our parent company, announced he is leaving[1] after over 20-years of service to the search marketing space. At SMX West in February 2020, I sat down with Chris to talk about his history in the search space. We discussed how he first started in SEO, when he teamed up with Danny Sullivan and how, with...

Have you ever started to write a new social media post, record a YouTube video or some other piece of content and sat at your desk waiting for inspiration to strike? Starting a new piece of content can be a challenge, even when you know what you want to say. You have a general concept of the message you want to deliver, but not the faintest idea of how you’re going to share it all in a...

On Thursday, July 2, Search Engine Land contributing editor, Greg Sterling, will host a discussion about, who CCPA applies to, basic compliance rules (and penalties) and how software can help manage CCPA’s reporting requirements. The California Consumer Privacy Act (CCPA) passed in 2018 and went into effect on January 1, 2020. But it’s not just for California companies; it has national reach. Formal enforcement begins on July 1, despite COVID-19. There’s still confusion about its application and...

Have you ever wondered what a bitten apple and technology have in common? The Apple[1] logo has become one of the most iconic and world-wide known logo, but not many people know the history and the meaning behind the bitten apple. Today, we’re going to dive into the history of the Apple logo, so you can know all about it.  And hey, it’s a cool party story to tell… that is, if you go to parties. I wouldn’t know. ...

This is a developing story. Check back for updates. More brands are joining the Stop [1]Hate for Profit[2] Facebook ads boycott. The campaign asks brands to pause their ad spend on Facebook and Instagram in July and charges that Facebook has tolerated racism and hate speech and “turned a blind eye toward voter suppression on their platform.” Expanding boycott. There are reports that more than 100 brands and companies have joined the boycott. The major ones we know of so...

In the tenth issue of Inspired Design Decisions, Andy Clarke will explain how Giovanni Pintori — the Italian graphic designer best known for his work with Olivetti — can inspire design for the web with his distinctive use of color and shape. Andy will teach you how to use color to attract attention and then to lead someone’s eye around a design. He’ll discuss how a minimal color palette can act as a guide, helping people...

A successful rebrand goes far beyond flashy graphics and high-res photos. It tells a story. It positions a product to fulfill the wants and needs of the consumer. Following the rebrand journey of Lettuce Grow, take a look at how visual elements can enforce the mission of your brand, engage your consumer and cultivate incredible results. Lettuce Grow[1] introduced a sleek, revolutionary, hydroponic growing system that makes growing food from home accessible to the modern lifestyle. However, its branding,...

Bing has added new visual search features to its sponsored Shopping results, the company announced[1] Thursday. Users can click on the visual search icon in the Shopping search bar or in a product result to search for visually similar items. This feature has launched for clothing and shoes, with an expansion into home decor planned for the near future. Clicking on the visual search icon in a product result presents the user with a range of similar...

Ahead of next week’s California Consumer Privacy Act (CCPA[1]) enforcement deadline of July 1, Google announced a number of new privacy updates. The company doesn’t mention CCPA in its blog post[2], but the timing is probably not entirely coincidental. Location History 18 month expiration. The primary announcement concerns Google Location History[3] and a new 18 month, default auto-delete policy. Location history is opt-in (it wasn’t always). But if it’s turned on, user location data will now automatically...

When your rankings decline, your brand’s visibility decreases. That may also be accompanied by less traffic and, for many businesses, that means less revenue. Swiftly identifying the affected areas of your site and the factors that may have resulted in the decline can enable you to reclaim or even improve your rankings. Holly Miller Anderson, former SEO product manager for Macy’s Tech, detailed her systematic approach and the tools she relies on to diagnose and fix rankings...

Seeing search results as real estate is nothing new. Digital marketers are constantly trying to gain “share” of that real estate any way we can. These tactics are constantly changing and ultimately controlled by search engines. Table of contents links are not new either but one that provides several values regardless of how search engines include them in search results. By implementing anchor jumps using <a href=#stuff”> that match a page element with the same ID you...

30-second summary: Podcasting can add a new dimension to your brand and content marketing strategy.   There are many ways you can approach this, utilizing different mediums, channels, and distribution methods to accomplish this, but many content marketers stick to the basics, almost exclusively focusing on written content.  Georgi Todorov shares a comprehensive guide on podcast content which encompasses the benefits, SEO perks, types of podcast content, publishing and marketing platforms, and a lot more! If you have a content...

Google Messaging has been a better idea than experience, perhaps until now. The company announced[1] that it was upgrading the capabilities of messaging for enterprises in Maps and Search. New and improved. Google said today that it was expanding the business categories that would have access to messaging. It was also adding product features: “smart replies, visual product carousels, and unique welcome messages.” Google says that messaging on its platform (Android and Maps for iOS) can also...

About The Author Philip Kiely writes code and words. He is the author of Writing for Software Developers (2020). Philip holds a B.A. with honors in Computer Science from … More about Philip Kiely …[1] Front-end developers and designers create amazing static assets for web applications. Today, we’re focusing on what happens after the style hotfix or beautiful graphic you just finished is pushed to master. We’ll also investigate handling files that users upload, called media files. Together,...

European news publishers and governments have been trying to get Google to pay them to license content for years. There have been legal and legislative fights and tortured battles over copyright laws[1]. After fighting the idea of paying publishers[2] to display or link to their content, Google is now ready to comply. Paying for ‘high-quality’ content. Google said earlier in a blog post[3] that the company would begin paying “for high-quality content for a new news experience...

When working with a company that uses its IT department as a “gatekeeper,” you need to find ways to work with IT staff to get SEO recommendations implemented quickly. Here we’ll discuss our recommendations for making the SEO/IT relationship work to improve the efficiency and effectiveness of SEO campaigns.  If you’ve never worked on an SEO campaign with a large corporate client, you may be wondering what makes it so different. The difference is in your ability...

30-second summary: Running an ecommerce store makes it a must to know customers’ buying habits, insights about your marketing campaign performance, and how well your pricing strategy is performing.   However, your average order value (AOV) can be a key to getting more into customers’ carts and increasing your revenue. Kevin Payne lets you in on how you can increase your AOV through some smart, simple, and effective methods. When you’re running an ecommerce store, you should know that average...

30-second summary: The best social media strategy should not focus on lead generation but on building brand loyalty. How can you utilize social media platforms to make your brand talk of the town? A good social media strategy should have a measurable end goal in mind. Find out how SMART goals eliminate the influence of vanity social media metrics. Strive to understand who your target audience is. Are your social media followers a mirror image of your potential customer? Should...

Just as I was promoting CallJoy[1] as a model for fee-based services for the small business market during my SMX Next[2] session this morning, I learned that Google was shutting it down. The service will end on July 22. Another Area 120 ‘experiment.’ A Google spokesperson provided the following statement: “Like all projects from Area 120[3], CallJoy was an experiment. We’re proud of the team’s work and achievements, and we look forward to seeing the great things...

The coronavirus pandemic and response to racial injustices have greatly impacted what audiences are prioritizing and how they view brands. While these, and other future disruptions, are capable of driving a wedge between businesses and their customers, they also provide brands with opportunities to distinguish themselves through empathetic content marketing that supports both audiences and business goals. At SMX Next, I addressed ways that brands can seize these opportunities and avoid some of the potentially tragic pitfalls...

About The Author Adeneye David Abiodun is a JavaScript lover and a Tech Enthusiast, Founded @corperstechhub and currently a Lecturer / IT Technologist @critm_ugep. I build … More about Adeneye …[1] Building a well-functioning application requires good testing; otherwise, knowing whether your application works as expected would be a matter of guesswork and luck. Jest is one of the best tools available for testing React applications. In this article, you will learn everything you need to create a...