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[embedded content] Next year, Google will lift the AMP restriction[1] on its Top Stories section and instead use page experience factors[2] to determine what content shows up in the Top Stories. This news has publishers reevaluating AMP and their mobile strategy. During our AMP session of Live with Search Engine Land[3], Matt Dorville, SEO manager at BuzzFeed, shared some important considerations for publishers ahead of the change. Wait and see. How the Page Experience update affects the Top...

The CHEQ PPC dashboard. Image: CHEQ.CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed for paid search and paid search advertising channels called CHEQ PPC. With the majority of digital ad spend going to paid search and social platforms, CHEQ says it has seen significant growth in click fraud with nearly one in five clicks proving non-human and/or fraudulent, according to...

30-second summary: The worldwide web is a clear reflection of all the shifts 2020 has brought and as businesses and marketers crunch majority of their budgets and pivot strategies. In light of the current scenario businesses, digital marketers, and content creators continue to face some key problems around digital ad revenue, ad blocking, and more. We caught up with Lior Davidovitch, the founder of PUBLC, an innovative search engine that reinvents user experience and technology. PUBLC is a new search...

About The Author Awesome frontend developer who loves everything coding. I’m a lover of choral music and I’m working to make it more accessible to the world, one upload at a … More about Chidi …[1] Testing gives confidence in written code. In the context of this article, ‘testing’ means ‘automated testing’. Without automated testing, it is significantly harder to ensure the quality of a web application of significant complexity. Fails caused by automated testing may lead to...

30-second summary: Less than a quarter of marketers are satisfied with the conversion rates they achieve today. A/B and multivariate testing help to put your website’s variables to work, with various text boxes, images, and call-to-actions capable of being tested among different audiences simultaneously. Where A/B testing can perform trials of two ideologies, multivariate testing can display a wide range of varied elements to show users exponents are preferred by audiences. Multivariate testing can help to optimize web pages based...

Web developers have been the bedrock of any company’s business strategy for some time, and the industry is continuing to thrive and grow at a rapid pace. This is why it’s surprising that it is so lacklustre when it comes to diversity. A recent study[1] revealed 80% of those in the design industry are male, and more specifically 79% within the field of web design. According to WISE[2], just 23% of the people working in STEM roles...

Creating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building[1] can help boost content visibility via other websites and in the search results. Michael Johnson, sales manager at Page One Power, explained how to create and leverage linkable assets, identify relevant linking opportunities, communicate with site owners in a way that compels them to link to your content and what to do after...

30-second summary: Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just six months ago.   The situation that has unfolded over the last few months has thrown “business as usual” out of the window. Budgets are tight, events are canceled, and your buyers’ needs have dramatically changed in the last few months. Credly’s VP of Marketing, Adam Masur shares three of the most critical marketing metrics...

About The Author Front-end developer based in Lagos, Nigeria. He enjoys converting designs into code and building things for the web. More about Timi …[1] Statically generated sites or pre-rendering and server-side rendered applications are two modern ways to build front-end applications using JavaScript frameworks. These two modes, yet different, are often mixed up as the same thing and in this tutorial, we’re going to learn about the differences between them. JavaScript currently has three types of applications that...

Roy Amara’s oft-cited law states, “We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run.” This appears to especially applicable to voice and voice search. While there’s been steady growth in the use of voice and virtual assistants since Siri was introduced more than a decade ago[1], the market hasn’t been transformed. Smart speakers are even a better case-in-point: widely adopted, they’ve failed to become the revolutionary product[2] many had expected. Now survey data[3] from...

When you’re making a decision about a Digital Asset Management partner, consider the following eight areas. File formats and handling One area of differentiation involves the varying abilities to manage a variety of file formats. Though most players say they support the most popular video, image and audio formats, if your workflow requires the use of a specialized format you will want to ensure the vendors you’re considering can fully support that format. User permissions management The content production supply...

Black “Ad’ labels display above Google Shopping ads across mobile Search, Shopping and Images results. In November, Google quietly changed the way it labels Shopping ads across mobile search results. Now it’s bringing that change to desktop. You can see in the mobile screenshots above, Google displays a black “Ads” label in the upper left corner above Shopping ads on the main search results page as well as the Shopping and Images tabs. That matches the black “Ad”...

Bing has vastly updated its Bing Webmaster Guidelines[1]. The new updated guidelines is broken down into multiple sections including: How Bing finds and indexes your site Help Bing understand your pages How Bing ranks your content Abuse and examples of things to avoid Previous guidelines. It has been a while since Bing updated their guidelines. Bing first published its webmaster guidelines in 2012[2]. We have those guidelines archived in this screen capture over here[3]. Why update it. Bing updated the Bing Webmaster...

30-second summary: Brand authority can make a huge difference in whether someone decides to buy from you or not. First you have to examine what your current brand recognition is like by seeing how you’re talked about online. This can help you identify opportunity areas. Then you can dive in deeper and start researching typical questions your target audience has. Why? So you can answer them. Finally, you’ll set out to answer the questions you collected in an authoritative way...

About The Author With over 20 years experience in the field of user centered design, and a background in web design and development, Carrie has worked in startups through to … More about Carrie …[1] Information architecture is the process of categorizing and organizing information to create structure and meaning. To give this context, this article explores not only the basics of information architecture, but also the broader view of the information age, how we use information and...

You’ve been working away at your latest design project, and the client has given the go-ahead on your lovingly created digital concepts. Now it’s time to bring those designs to life, and you have a developer queued up to do just that. So your part’s done, right? Not quite. You’re going to want to make sure your developer has the best head start they can in order to create the site as you imagined. Free First Month: Millions...

It’s safe to say that the U.S. has badly fumbled its response to COVID-19 and the pandemic will be with us through at least the end of 2020. That means consumers will probably remain cautious about returning to hotels, restaurants, retail stores, gyms and salons for the foreseeable future. Varying levels of consumer comfort. In a recent coronavirus-response consumer survey, the Pew Research Center found[1]: 79% of U.S. adults are now comfortable going to the grocery store. 53% would...

Prominent brands and civil rights groups are leading the charge for a July 2020 boycott of Facebook Ads[1]. They want to see changes implemented[2] to the platform and are organizing under the hashtag #StopHateForProfit.  Whatever your views on these issues, it’s important to make an informed decision about how your business will approach this boycott. We offer you inspiration for an alternative media plan if you do decide to divert funds from Facebook Ads.  Here are some media...

30-second summary: Google advanced search helps you get granular with your searches and deliver hyper-focused searches with the help of search operators (or a combination of them). For example, you can search for articles published in the last week by your competitors or discover internal linking opportunities you might’ve missed. In this how-to guide, Venngage’s Aditya Sheth outlines six Google advanced search hacks you need to know to master Google search and become a better SEO. I have to come...

SERP Overview At the bottom of the page you’ll see information on the pages that rank in the SERPs[1] for the keyword you’re looking at. First, you have “SERP History”. This is a breakdown of how the rankings have changed since Ahrefs started to collect data on that term (this starts in 2016 for most keywords). That way, you get some context around how pages have come and gone from the first page. You can also see how much the results...

30-second summary: It’s important to stay engaged with our audience during the crisis, and there’s a lot we can do to accomplish that.   Low budgets, limited workforce, and lesser bandwidth for content production are some challenges businesses are seeing on the forefront. Roman Daneghyan shares four strategies to maintain your social media activity during a crisis. Social media is a fun place where we can engage with our audience on a daily basis. You’re probably already familiar with the...

What could be a better way to welcome July than with some colorful inspiration? Well, we might have something for you: wallpapers created with love by artists and designers from across the globe. The smell of rain after a hot day, watching the moon rise on a summer night’s sky, going for a swim — often it’s the simple experiences that inspire us and that we treasure most. No matter what July will have in store for...

SEO teams are often tasked with improving the organic visibility of an entire organization, yet any given member of that organization can make changes to the site that undo the work of their SEO[1] colleagues[2]. Conversely, when silos are broken down and SEO data and education are provided to every team, businesses stand to increase efficiency across the board. “SEO done alone gets lonely results” “You need to actually be engaging other stakeholders within the company who don’t...

We’re talking about CUBE CSS. What is it, and how does it differ from approaches such as BEM, SMACSS, and OOCSS? Drew McLellan talks to its creator, Andy Bell, to find out. Today, we’re talking about CUBE CSS. What is it, and how does it differ from approaches such as BEM, SMACSS, and OOCSS? I spoke to its creator, Andy Bell, to find out. Show Notes Note: Listeners of the Smashing Podcast can save a whopping 40% on Andy’s...

About The Author Awesome frontend developer who loves everything coding. I’m a lover of choral music and I’m working to make it more accessible to the world, one upload at a … More about Chidi …[1] In this tutorial, we’ll learn how to work with Firebase push notifications in the backend and frontend. We’ll set up the notifications system with an Express back-end server. Afterwards, we’ll listen for the notifications in a React front-end app. Notifications have become a...