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Attention is the new gold; brands are in a constant competition for our attention. A big portion of our time we spend online, where we are bombarded with insane amounts of information and advertisements. It’s hard not to become overwhelmed in this world of consumerism. We have had to become good at quickly evaluating which information is important, especially on the internet. Free First Month: Millions of Fonts, Freebies & Design Assets Good marketing specialists know that they have mere...

Marie Haynes recently had a really insightful podcast interview with John Muller[1]. I specifically enjoyed the conversation about BERT and its potential for content quality evaluation. “M 26:40 – .. Is Google using BERT now to better understand now whether content is good?” “J 27:00 – … It’s not so much to understand the quality of the content but more to understand what is this content about, what is this sentence about, what is this query about …” Google has...

As digital marketers, we are always looking for the next time saving idea to provide a competitive edge. Due to Covid-19, we are making this one public in the hope it can help your business or clients.  Special thanks to Duane Brown for his input during research, Angelo Caldeira for all things code related, and Richard Kliskey for keeping the PPC lens in focus throughout.  The big idea The popularity of all retail products bought online through Google Shopping...

[embedded content] During his SMX Next keynote, Search Engine Land’s Barry Schwartz took a trip down memory lane of Google’s algorithm updates since 2001[1]. During this Live with Search Engine Land that took place later that day, he spoke with notable SEO practitioners on what we’ve learned from these updates to position ourselves, and our sites, to stay ahead of a constantly evolving SEO environment. Barry was joined by Eric Wu, VP of product growth at Honey Science;...

There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott[1]. The organizations behind the campaign have lobbied brands to promote the boycott and its objectives, but there has been limited effort to build public awareness and support. Seeking consumer sentiment. To determine consumer sentiment toward the boycott, I conducted a Google Consumer Survey of more than 1,000 US adults between June 30 – July 5. (I did...

I had the privilege of sitting down for a few minutes at SMX West earlier this year with Christi Olson, the head of Evangelism for Search and Advertising at Microsoft. She has been with Microsoft on and off for a long time, since before it was called Bing — seeing the launch of Live Search, adCenter, and the transitions to Bing and Microsoft Advertising. We talked about audience targeting, a topic she is passionate about. Audience targeting...

The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. One of the more interesting examples of bringing digital experiences into physical stores comes from Chicago-based Cooler Screens, which replaces conventional refrigerated-case doors with digital screens that can showcase product inventory inside or display ads dynamically. It’s both an in-store...

Google operates in 219 countries throughout the world and has Google search results specific to 179 of them according to its settings. Google’s mission is “to organize the world’s information and make it universally accessible and useful,” and most would probably say that it is doing a pretty good job of that. However, for users in Scotland (plus Wales and Northern Ireland) Google often serves up results that are not relevant and in some cases potentially dangerous. A...

Google may have made it easier for marketers to turn a blind eye to text ad testing with automated ad serving, but there are still advantages for those that commit to even a simple cadence of testing ad copy in their paid search campaigns. “Your ads and extensions are the only part of your account searchers see,” said Mike Henderson, CMO at SuretyBonds.com, in his SMX Next presentation on ad testing within the Google Ads platform[1]. “If...

Google announced[1] that it has removed the beta label from the Rich Results Test tool[2]. The tool now “fully supports all Google Search rich result features.” Deprecating Structured Data Testing Tool. With that, Google said it will begin to deprecate the Structured Data Testing Tool. Google said the old Structured Data Testing Tool “will still be available for the time being.” It does plan to go away at some point in the future, so Google “strongly recommends”...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] In this article, Rachel Andrew takes a look at some of the interesting CSS features that are making their way into browsers right now. Things move a lot faster than they used to in terms of the implementation of Web Platform...

30-second summary: Organic traffic is the best shareware way to attract visitors who already want to make a deal. You should conduct a good SEO analysis and take care of the quality of your site to increase it. You can get more organic visits if you develop a strategy, eliminate technical errors of your site, use its good mobile version, make correct external and internal optimization, optimize URLs, update the site content regularly, develop a blog with unique...

Gatsby is a modern static-site generator that has revamped the way static websites are being built. It incorporates React, Node.js, and GraphQL to create stunning and blazing-fast websites. In this post, we will discuss Gatsby plugins and develop our own comment plugin. Gatsby is a React-based static-site generator that has overhauled how websites and blogs are created. It supports the use of plugins to create custom functionality that is not available in the standard installation. In this post,...

About The Author Dion Almaer is striving for a better Web as Director of the Web Developer Ecosystem at Google. He works on tools, services, and libraries that aim to make it … More about Dion …[1] From June 30th to July 2nd, Google’s web platform team brought together the web community for web.dev LIVE[2], a digital event to talk about the latest development to the platform and tools ecosystem, give developers a chance to talk to each...

Have you ever looked around the web and wondered why so many websites look like one another? It’s not like every website uses the same color palette, or identical structures. However, they do all seem to use the same basic components, and formulas for success. If we don’t question this kind of design homogenization, do we put ourselves at risk of perpetuating the same mistakes in the years to come? Or is it even a mistake to begin...

Google updated the help document[1] for the performance report within Google Search Console to say you can use regular expressions to filter the report results. Google wrote, “If you choose the Custom (regex) filter, you can filter by a regular expression (a wildcard match) for the selected item. You can use regular expression, or regex, filters for page URLs and user queries. The RE2 syntax[2] is used.” Regular expressions. Regex is often used by developers, but RE2 is the same regex syntax...

Storytelling is essential when it comes to branding. Without a story, your brand won’t stand out and you’ll look like everyone else. When you have a story, people are more likely to remember who you are and what you have to offer. Storytelling in branding can have an emotional impact on your clients, and while you tell your story, you’re also telling them important facts about your business. You may have an amazing story, but you might not be telling...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

Gary Illyes of Google announced[1] on the Google webmaster blog this morning that it wanted to clarify that spam reports[2] are only to improve Google’s spam detection algorithms. Google removed any mention of manual actions in the Google webmaster guidelines[3] and say these spam reports will not lead to a Google employee reviewing a site and manually penalizing it. Automated spam prevention. The difference is that when you submit a spam report, this spam report will only...

The California Consumer Privacy Act[1] ([2]CCPA[3])[4] went into effect on January 1, 2020, and businesses have been working to make sure they are in compliance before the window for litigation opens on July 1. This isn’t new news: at this point, we’ve been talking about this for over 2 years. And lo! Here we are, two years later, and confusion around compliance requirements abounds. Part of the challenge with CCPA compliance[5] is the lack of clarity around...

Google is testing ads again in local business profiles. The company did something similar in 2017[1] and again last year[2]. Tim Capper was the first[3] to notice this recent test, in restaurants and several other categories. No opt-out. I confirmed that businesses cannot opt-out or choose the advertisers that appear on their local profiles. The ads can appear both on desktop and mobile. The third-party ads so far all appear to be connected to the businesses themselves. Food...

[embedded content] As Google lifts the AMP restriction on its Top Stories[1] section in favor of page experience factors[2] next year, it will also open up the framework’s exclusive benefit to all sites: eligibility for increased visibility and traffic from the Top Stories carousel. Maintaining AMP pages requires resources, and with less incentive to commit those resources, it may just be a matter of time before publishers begin abandoning AMP en masse. During our AMP session of Live...

A Google crawler has been adding products to e-commerce site shopping carts, the Wall Street Journal reported[1] Wednesday. Sellers have been complaining about a serial cart abandoner named, John Smith. Turns out John is a Google bot. A Google spokesperson told the Wall Street Journal that it built systems to ensure the pricing seen on the product pages is reflected when a user adds a product to the cart. GoogleBot shopping. Google told Search Engine Land in...

The California Consumer Privacy Act (CCPA[1]) went into effect on January 1, 2020 with a six-month enforcement grace period. That end date is now here. The basics. As a refresher, CCPA explicitly applies to companies[2] that qualify under one or more of the following statutory criteria:   Have gross annual revenues in excess of $25 million; Possess the personal information of 50,000 or more consumers, households, or devices; or Earn more than half of their annual revenue from selling consumers’...

The list of advertisers keeps growing — 500 and counting, according to Sleeping Giants. Much has been written about whether the advertiser boycott of Facebook Ads that kicked off today will amount to anything. It may depend on your expectations. Most brands want to see action to create a cleaner, safer environment for their brands. Some can take part with little financial sacrifice and ride the positive PR at Facebook’s expense. Still, other brands are using the...