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SEO Web Design Blog

The New and Improved SEO Blog is Under Development -- Launching Q3 2022!
SEO Web Design /  SEO Web Design Blog
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Web Design

Some of the changes we are seeing with where we work are starting to pop up in the type of new tools made for designers and developers. More tools with remote collaboration as a key feature are increasing in popularity. (You’ll find a few of those here.) Here’s what new for designers this month. Free First Month: Millions of Fonts, Freebies & Design Assets   Webdesign Toolbox Webdesign Toolbox[1] is a collection of tools, apps, and resources all in one location...

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In the next interview I conducted at SMX West in early 2020, I sat down with the Senior Manager of Global Engagement at Microsoft Advertising, Purna Virji. Purna is one of the most loved and respected individuals in our industry and that is not just my opinion, she won the US Search Personality Award in 2019. She has a rich history in the SEM industry and speaking with her for several minutes was a lot of...

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About The Author Front-end engineer passionate about performance and bleeding-edge technologies. More about Ademola …[1] There is a high possibility that a lot of components in your React application will have to make calls to an API to retrieve data that will be displayed to your users. It’s already possible to do that using the componentDidMount() lifecycle method, but with the introduction of Hooks, you can build a custom hook that will fetch and cache the data for...

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You just read the title of this article and you didn’t even think twice about it. When we read, we don’t even realize that we’re reading and doing something incredible. Something so simple, so insignificant to us, is an entirely vital part of life. Something we do all day long and don’t pay any attention to it. Did you know that 18% percent of New Yorkers face the daily struggle of illiteracy? Think about what life would be like if you...

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Web Design

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

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30-second summary: Many businesses opt for content marketing because organic traffic is free. But, this strategy makes them miss a great opportunity to grow fast because combining SEO-optimized content with PPC speeds up the lead generation process. Online businesses need to know specific use cases for content marketing and PPC to assess the value of the strategy. Less than half of small businesses (45%) invest in PPC. PPC and SEO content marketing can bring in more leads by capturing more quality...

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30-second summary: The world is now starting to open back up and we are marketers are adjusting to how we can be effective in this new reality. Search data can help inform the strategic decisions around store locations, hours, payment methods and so much more so that your business can make smarter and more informed decisions on how to be successful. As marketers struggle to grasp the magnitude of changes, Jason Tabeling highlights five Google Trends that can serve...

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30-second summary: Cross-reference what businesses think their target audience is versus their current reality through Google Analytics . Create mock-up personas that you can target your campaigns towards.  Identify key outlets and niches for where your audience consumes media beyond the narrow focus of the business. Blueclaw’s Online PR Campaign Manager shines a light on how audience insights can catalyze your campaign results for good. When we build marketing campaigns, we use a number of metrics to measure success, from the extent...

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30-second summary: Founder and CEO of Organic Growth, Kevin Carney interviewed 39 marketing professionals about their link building practices. He has brilliantly condensed all these thoughts and highlighted a group of eight which is much more strategic about their link building. More insights on what makes them unique and the most preferred link building platforms across the globe. The hyperbolic title of this article is a conclusion I’ve come to after interviewing 39 people – with titles ranging from Marketing...

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Swirl, the mobile interactive display ad format that Google started testing last year[1] is now available globally to Display & Video 360 customers globally. Users can rotate, zoom and expand 3D elements in Swirl ads. Brands that have been testing the ads include Purina, Nissan, Adidas and Belvedere Vodka, Google said[2] in the announcement. How they work. If you have existing 3D assets, upload them to Google Web Designer and select one of the Swirl templates or build...

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The global market for customer data platforms is expected to rise dramatically over the next few years. The CDP Institute pegged industry revenue for 2019 at $1 billion and it expects the sector to reach at least $1.3 billion in 2020. Meanwhile, ResearchandMarkets predicts the industry will grow from $2. billion in 2020 to $10.3 billion by 2025, expanding at an astounding compound annual growth rate (CAGR) of 34.0% during the forecast period. This growth is being...

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On July 22 to 24, Search Engine Land contributing editor, Detlef Johnson, will host a series of 90-minute educational sessions tackling developer communications and SEO-friendly coding in our livestreamed SEO for Developers series. Watch live coding demonstrations, get your questions answered by the experts and engage with other SEOs and developers over the three days. As Google’s search algorithm updates[1] continue to make old-school optimization less impactful, and tools like CMS plugins and SEO platforms are handling more,...

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Web Design

Web design clients come from a wide variety of backgrounds[1]. One day, you’ll be designing a portfolio website for a voiceover artist, the next you’ll be creating a comprehensive ecommerce site for a leading retailer. In an ideal world, you’ll get to a point where you eventually specialize in a niche. However, you’ll need to master both avenues first. The more time you spend in this industry, the more you’ll learn that every client comes with their...

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About The Author Ari Stiles helps coordinate book production for Smashing. She uses her penchant for design, writing, research, and organization to foster meaningful … More about Ari …[1] We shipped the first copies of Click! How to Encourage Clicks Without Shady Tricks[2] in June, with a little extra something for preorder customers. The book is one of our most creative — beautifully designed and filled with great strategies for increasing conversion without falling into the dead-end routine...

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Google is updating[1] its policies to prohibit spyware and surveillance tech products in Google Ads campaigns. including Shopping. What’s changing? Starting August 11, Google’s “Products that enable dishonest behavior” policy will be updated. This is the policy that already covers products and services designed to mislead people such as fake documents, student essays and invalid click products as well as those that can give users unauthorized access to systems such as hacking devices, radar jammers or wiretapping...

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About The Author Front-end developer based in Lagos, Nigeria. He enjoys converting designs into code and building things for the web. More about Timi …[1] Transitions are a nice way to remove, change, or update data in an application because their occurrence adds a nice effect and is good for the user experience. In this tutorial, we’ll look at the different ways to apply transitions in both Vue.js and Nuxt.js applications. Transitions are a module of CSS that lets...

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30-second summary: Research reveals that more than two-thirds of the world’s Instagram accounts follow at least one active company or business venture. This makes it essential for digital marketers to establish their brands’ online presence and successfully source more leads. Bhavik Soni shares the top 10 media tactics to generate more leads on Instagram which can help accelerate your sales in no time. In recent years, Instagram has quickly become a platform that creates and garners social media leads. Research...

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Sure, virtual events are all the rage[1], but the prevailing sentiment about in-person conferences, trade shows and networking events too risky to carry out during the COVID-19 pandemic is that one day they will return. But when, exactly, is the question? We have been tracking these attitudes through our Event Participation Index, a short recurring survey that asks marketers about when they feel it will be safe to return to in-person events. Related: Do online events need a makeover?[2] Most...

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Working from home (WFH) is one of the major long-term economic and cultural shifts that will be with us long after the pandemic. Initially forced by COVID-19 to implement WFH policies, many companies are now making WFH a permanent option, including Facebook and Twitter. WFH could have a major impact on commercial real estate, urban planning, local retail and restaurants and many other aspects of American society and the economy, including marketing. WFH: higher productivity, stress. Contrary to...

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About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] There was a time when marketers used things like urgency, scarcity and FOMO to drive online shoppers to a sale. But scare tactics can actually hurt a brand’s relationships with customers. By their very nature, we run into similar problems with shipping and inventory alerts....

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The demands and expectations of marketers continue to evolve, and increasingly, they “will be a hybrid of marketers, technologists and data analysts,” says Stephen McDonagh, director of digital & growth marketing at 1-800 Flowers, Inc. He discussed how emerging trends in data and technology are changing what it means to be an effective search marketer in a presentation with his 1-800 Flowers colleague Sara Resnick, director of enterprise community marketing for SEO & Social, during SMX Next[1]. McDonagh...

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[embedded content] In this clip, speakers discuss commitment, communication and plans of action to“It’s really important that [executives] acknowledge that this is important to the company as a while and [convey] what our action plan is,” said Jackie Leung, director of talent acquisition at digital marketing agency Wpromote, in discussing what commitment to diversity, equity and inclusion (DE&I) looks like in organizations during a Live with Search Engine Land on diversity recruitment and retainment in marketing[1]. Leung said...

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Oddly enough, the Google Ads app didn’t support manager accounts until now. As of yesterday, when you sign into the app, you’ll see any manager accounts[1] at the top level. The Microsoft Ads mobile app added support for manager accounts a couple of updates ago. No surprise, the increasingly present optimization score[2] is visible on the main manager account dashboard in the Google Ads app. Google just added[3] optimization score to all account Overview pages in the web...

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Google announced[1] it has launched a new feature within Google Image search on mobile to show “quick facts about what you see on Google Images.” Google added under the image preview window knowledge panel details that you can open and expand to show more information about the image. Knowledge panel expanders. Google will show drop down menus under the image preview that shows more details about the image. Google said “when you search for an image on...

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About The Author Kelvin Omereshone is the CTO at Quru Lab. Kelvin was formerly a Front-end engineer at myPadi.ng. He’s the creator of Nuxtjs Africa community and very passionate … More about Kelvin …[1][2] Tauri is a toolchain for creating small, fast, and secure desktop apps from your existing HTML, CSS, and JavaScript. In this article, Kelvin explains how Tauri plays well with the progressive framework Vue.js by integrating both technologies in bundling an example web app called...

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