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About The Author Harris is a web developer with a strong passion for digital equality. He works at Deque Systems as the Principal UI Engineer building awesome web applications. … More about Harris …[1][2] The most efficient way to build accessible websites and apps is to “shift left” by incorporating accessibility testing into the earliest stages of your development and design process. In this article, Harris will walk you through the process of analyzing a wireframe from an...

Last week Europe’s highest court struck down[1] the Privacy Shield[2] framework, used by almost 5,400 companies for large scale data transfers between Europe and the U.S. The vast majority of U.S. tech and martech firms rely on this agreement, including Facebook, Google, Microsoft, Amazon and thousands of others. The case was “Data Protection Commissioner v Facebook Ireland and Maximillian Schrems.” Schrems is an Austrian privacy advocate who has sued Facebook multiple times and argued that his personal...

After the big Twitter hack last week, Google removed the Twitter carousel[1] from showing in the Google search results. Well, four days later, the Twitter carousel has now returned. Here is a screen shot of the Twitter carousel showing back in Google search: The carousel was removed on July 16th or so and is now back four days later on July 20, 2020. Google’s statement. A Google spokesperson told us after the carousel was removed, “we can confirm we...

Google releases updates and changes to its search results all the time, many of those updates relate directly to Google’s search ranking algorithms[1]. A fun topic is asking an SEO which Google algorithm update felt the biggest to them in their SEO careers. In my keynote during our virtual SMX Next[2] last month, I covered the past 20 years[3] of Google algorithm updates and what SEOs need to focus on in the future. I later hosted a...

30-second summary: Optimizing your local SEO means more website traffic, leads, and conversions, as your local customer base is more relevant. This focused strategy will help you perform more successfully against bigger domestic companies with unrestricted capital. Jackson Keil shares 10 highly effective ways to successfully complete your local online SEO. In comparison to a national level, local SEO is relevant for smaller enterprises operating at a regional level. Although the focus of national SEOs is on rankings across the country, priority should also be...

When you think about Amazon marketing and advertising, naturally the retail sector comes to mind. But Danielle Waller, Amazon capability lead at Merkle, made the case[1] at SMX Next[2] last month that brands in travel, entertainment, financial services and even automotive should also educate themselves about the opportunities. Waller, who has been working with Amazon on behalf of clients for the past six years, is optimistic about the moves the e-commerce behemoth is making to develop new...

30-second summary: Life in lockdown led to a huge uptake in media consumption, including a 44% worldwide increase in social media use according to Statista. While the COVID-19 pandemic has shell shocked the world, many industries were affected Many businesses not only stayed afloat but actually managed to attract new audiences through their intelligent use of content marketing.  CEO of Go Up Ltd. shares four engaging content types that have seen businesses succeed during the lockdown. The COVID-19 pandemic and subsequent lockdown restrictions...

Professional marketers are embracing online-only events as the unlikelihood that they would attend an in-person conference during the COVID-19 pandemic stretches deep into 2021. In our survey of over 300 marketers, respondents on average gave the prospect of attending an in-person event a 3 out of 10 chance through the end of the first half of 2021. That is the same as when we last fielded our Event Participation Index[1] in June, but at that time we...

Most of the information we consume happens through reading, so it makes a lot of sense to pay attention to the words when designing. There are many aspects to typography, but one of the things that helped improve the quality of my design was letter-spacing. Letter-spacing is about adding and removing space between letters. Some people confuse it with kerning, but these two are different; letter-spacing affects the whole line of text, whereas kerning adjusts the space...

About The Author Kelvin Omereshone is the CTO at Quru Lab. Kelvin was formerly a Front-end engineer at myPadi.ng. He’s the creator of Nuxtjs Africa community and very passionate … More about Kelvin …[1][2] In this article, we are going to be looking at how to use Chakra UI and NuxtJS in building accessible front-end applications. In order to follow along, you should be familiar with using the progressive front-end framework Vue.js with Nuxt. If not, see the...

ShopLoop: Google’s mobile commerce experiment Google’s experimental lab Area 120 is out with a new e-commerce experience for mobile web[1] that incorporates social feed engagement and video product demos common on YouTube. Shoploop[2] features a feed of short (90-seconds max) videos from creators using or talking about products. Every post links out to the relevant product page on a retail site. Users can like, save and share posts and follow creators. The current product categories are makeup,...

You would naturally like to see that your website will look good on every browser and device. Especially so if it’s an eCommerce website. The following responsive web design examples are designed to provide you with information you can use to accomplish just that. There’s more than just a few specifications and requirements to be attended to in today’s competitive climate; particularly in the area of responsive website design. Meeting each requirement and checking everything twice to make sure...

We all know that flat design is all the rage right now, and for good reason. Almost every major company that has done a logo redesign in the past two years has gone for a completely minimalist and simple design. Nissan is no exception. [embedded content] Nissan’s New Logo Design 2020 After nearly 20 years, Nissan has gone through its first redesign glow-up and we are loving it. It all started in 2017… The Nissan redesign process all began back in the summer...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

Freelance writers are responsible for creating content that brings visibility to your brand, yet they are often inadvertently kept in the dark, tasked with unrealistic objectives and subject to shifting timelines. These conditions eat away at a writer’s ability to serve your audience and achieve your goals. Here’s how to help to ensure you’re getting the most out of your content marketing campaigns. “On-the-fly” is not an effective content strategy “When a writer fails to meet expectations, it’s...

When it comes to ad targeting and attribution, Connected TV (CTV) beats traditional TV in every way. From an advertiser perspective, however, the challenge has been one of scale. That now appears to be changing rapidly. CTV, including OTT (over the top streaming), has been growing steadily for years. But COVID-19 has accelerated everything significantly. Ready for its closeup. Simpli.fi CEO Frost Prioleau points to his own platform as evidence of the industry’s growth. “We’ve run over 20,000...

Any e-commerce site is probably familiar with the “URL Parameters Tool.” This is a feature in Google Search Console that SEOs have long used to help control the crawl of their websites. In this tool, you inform Google of what your different URL parameters do and how Google should crawl them (“Let Googlebot Decide”, “No URLs” etc). Google has provided extensive documentation[1] on the different settings that can be configured and how the crawl commands interact...

Google has made significant updates to the Google Discover help document[1] designed to help publishers learn about how to get their content to show up in Google Discover. The document was updated a few days ago, as Kenichi Suzuki first[2] noticed, and Google has now officially announced[3] the change. Google Discover is the content feed that appears on Google’s mobile home page on the web and its apps. Discover feed are personalized based on users’ search history,...

Creating a content strategy and finding qualified writers[1] can set the foundation for content marketing success, but there are other important elements to consider before you build on that foundation. Your writer onboarding process and the resources you provide to freelance writers can end up having a large influence over the return on your content investment. Process matters. A thorough onboarding process can eliminate misunderstandings before they occur and set the tone for your relationship with your...

[embedded content] Watch the discussion on CCPA and what marketers need to know.The California Consumer Privacy Act (CCPA) passed in 2018 and went into effect on January 1, 2020. But it’s not just for California companies; it has national reach and implications for marketers collecting and activating data. Formal enforcement began on July 1, despite COVID-19. There’ remains confusion about its application and compliance. Search Engine Land contributing editor, Greg Sterling, discussed who CCPA applies to[1], basic compliance...

Google has removed[1] the prominent Twitter carousel of tweets from the Google search result pages after many prominent Twitter accounts were hacked yesterday. If you missed the Twitter hack news, you can read about it on Techmeme[2]. But this news resulted in Google removing Twitter carousel boxes completely from its search results pages. The Twitter search carousel box is not just gone for those accounts that were hacked but gone for any Twitter account. Google has confirmed...

About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris …[1] What’s new at Smashing? When’s the next event? Did you miss out on anything? Don’t worry, you’ll find everything gathered here in one place so you don’t need to have a hundred tabs open. (Yes, it has been that busy!) Well, I guess we...

About The Author Jhey makes awesome things for awesome people! He’s a web developer with almost 10 years of experience. Working with and for names such as Eurostar, Uber, … More about Jhey …[1] With so much pressure to be our best selves and use every waking moment to develop skills, it’s easy to lose track of our own wellbeing. Self-improvement and commitment to your craft are great — but only if you find the right balance. In fields...

Effective content writers bring quality to your content that can increase your search visibility, traffic, conversions and help to distinguish your brand from competitors. Unfortunately, finding the right author for your audience and organization can take a considerable amount of time, and that time investment may double if the candidate doesn’t work out.  Knowing where to look and what to look out for can help you set the foundation for content marketing success. Below, agency owners, content...

Since its inception in 2015, the Search Engine Land Awards have annually recognized two outstanding individuals as Search Marketer of the Year — one male and one female. The goal was to ensure that there was ample and equal opportunity for women in search to be nominated, made a finalist, and — for one outstanding individual — win the coveted title. We’re proud to announce we achieved that goal in 2019, with female nominees actually outnumbering...