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[unable to retrieve full-text content]Every day design fans submit incredible industry stories to our sister-site, Webdesigner News. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe […] The post Popular Design News of the Week: May 24 2021 – May 30, 2021 first appeared...

Psychologists tell us that by answering a handful of oblique questions, we can gain greater insight into our real desires. Today, we’re going to put that to the test with a simple fill-in-the-gaps story that will help you determine your ideal career in design. We’ll tell you a short story, and ask you to add a few key details, from which we’ll work out what kind of career probably suits you; what kind of roles you should...

I won’t stand on this soapbox for long, but while I’m here, I want to take a second to advocate for something counterintuitive coming from someone with the title of Sr. Analyst, Paid Search: you should pause paid search.  Not outright. Not all at once. But with the right structure and parameters, pausing paid search can be an invaluable source of data for us as PPC professionals.  The incrementality question When it comes to demonstrating return, I’d wager most...

Microsoft Advertising is now rolling out Facebook Import, enabling advertisers to carry over their campaigns, ad groups, budgets, creative assets and more from Facebook into the Microsoft Audience Network, the company announced[1] Friday. Why we care Facebook Import allows advertisers to extend their campaigns to Bing and the Microsoft Audience Network without spending extra time reconfiguring them, much in the same way the Google Import[2] feature does. Enabling advertisers to get more out of the work they’ve already...

About The Author Shalabh Vyas is a Front-End Engineer with the experience of working through the entire product-development lifecycle launching rich web-based applications. … More about Shalabh ↬[1] In this article, we’ll be re-using the foundational WYSIWYG Editor built in the first article[2] to build a commenting system for a WYSIWYG Editor that enables users to select text inside a document and share their comments on it. We’ll also be bringing in RecoilJS[3] for state management in the...

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. That is why MarTech is releasing today an updated Email Marketing Periodic Table[1] that tells you everything you...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, and did you watch Google Marketing Live yesterday? The overall reactions from the PPC community were mixed at best. Some outrage, some resigned acceptance, but overall, the crowd goes mild. ¯_(ツ)_/¯ We’ve...

Meet useful Visual Studio Code extensions for web developers: little helpers to minimize slow-downs and frustrations, and boost developer’s workflow along the way. Recently, we’ve also covered CSS auditing tools[1], CSS generators[2] and accessible front-end components[3] — you might find them useful, too. We spend so much time in our text editors, and every now and again we encounter those little frustrating issues that slow us down. Perhaps finding the right file takes too long, or finding...

Google is rolling out integrations with more e-commerce platforms to enable retailers to show their products for free across Google, the company announced[1] Thursday. It is also testing a new checkout experience that shows shoppers all the purchasing options offered by a merchant in one place. Shopping partnerships with more platforms. Expanding on the Shopify integration it announced last week at I/O[2], Google has launched partnerships with WooCommerce, GoDaddy and Square to enable retailers on those platforms...

With the unpredictability of travel last year, Google made adjustments to help both advertisers and searchers adapt. Now, travel- and tourism-related businesses are expecting a dramatic increase in search volume and bookings due to the pent-up demand for … well, just getting the heck out of our houses after a year in lockdown. At Google Marketing Live, Google announced three new travel products and updates to help partners capture this increase in demand. Vacation rentals now showing in...

Google expanded the capabilities of numerous existing features and products at its Marketing Livestream[1] event on Thursday. The company is removing the spend threshold for its Customer Match feature, which should make it useful to more businesses. On the automation front, the Google Ads Insights page is getting a new Demand Forecast that predicts relevant changes to search behavior over the next 90 days, and Performance Max campaigns are rolling out globally as an open beta. Businesses using...

Google is announcing a number of new local ad-based features at its Google Marketing Livestream event today. These include new ad formats for local campaigns and a new option for “pickup later” in the local inventory ads. New local campaign ad formats Auto Suggest ads. Google launched a new ad format for local ads named Auto Suggest ads. Auto Suggest ads show ads based on the searcher’s location. When a searcher is nearby and looks for a related...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, the possibilities are endless. Perhaps that’s why it doesn’t always occur to us to explore them — that applies to a lot of topics but today I’m talking about MUM[2], the...

While web builders have been around for a long time, it wasn’t until recently that they became practical for professional use. Closing the gap between design and code has become the north star for many companies and we are seeing a wave of tools that deliver on this promise. One such product is Editor X[1], which we’ll review in this article. As designers, we are used to having a lot of creative freedom within our tools. We...

In an effort to make paid search and social media advertising accessible to businesses of all sizes, Microsoft Advertising announced the pilot program for a single streamlined place to manage all of a business’s advertising campaigns. Interested parties can complete the online questionnaire[1] to get early access. For businesses just starting out with advertising, paid search marketers can enter the business URL and their advertising goals, and Microsoft will automatically create a campaign based on the website...

Announcements at Google I/O last week include those by the Google Chrome Team about the availability of technologies in a session titled: “What’s new for The Web Platform[1].” It’s no coincidence that the two primary speakers of the session, Ben Galbraith & Dion Almaer, co-wrote a book about AJAX and Web 2.0 back in the early days. The Web Platform[2] consists of open web technologies[3] that allow the web to function as a virtual stand-in for an...

Asset management and website performance optimization are two of those unavoidable headaches faced by every website owner. A digital asset management (DAM) platform can provide centralized asset repositories with intuitive dashboards to help you manage assets. On the other hand, an image CDN can help you get rid of that messy responsive syntax and provide dynamic asset optimization with huge performance boosts. The problem is that website performance has become such a competitive factor that DAMs with other...

About The Author Carie Fisher is an author, speaker, and developer who is passionate about the intersection of front-end code and UX, digital accessibility, and diversity in … More about Carie ↬[1][2] Discover which SVG patterns we should avoid and which patterns are the most inclusive when comparing different combinations of OSs, browsers, and screen readers. Carie will also be running an online workshop on Accessible Front-End Patterns[3] all around front-end accessibility. While Scalable Vector Graphics (SVGs) were first...

The SMX single-day learning journey events, SMX Report and SMX Create, have been a hit with attendees eager to learn an end-to-end approach on in-depth search marketing topics. The third event in the SMX learning journey series will be SMX Convert taking place on August 17th, which will continue in the same format. The event will offer search marketers both a PPC and SEO track with learning segments focused on the different stages of the customer journey...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, Corporate moved me to the Wednesday slot for the newsletter – to cheer you up on hump day.  🐪🐪🐪 In my newsletter on Friday, I covered how busy Google was this...

Most of the Content Management Systems (CMSs) businesses use today were originally built for a single purpose — delivering content to a desktop web browser. Looking closer, WordPress — the open-source platform now used for everything from e-commerce to massive corporate sites and owning 65% of the CMS market (see the image below) — was built in 2003 as a blogging platform, competing with names you rarely hear today outside of a historical discussion. Download our newly-released...

Mistakes. These cruel villains do not even stop at the beautiful world of software development. But although we cannot avoid making mistakes, we can learn to undo them! This article will show the right tools for your daily work with Git. You might want to check the first article of the series[1] as well. In this second part of our series on “Undoing Mistakes with Git”, we’ll bravely look danger in the eye again: I’ve prepared four...

Your chance to save up to $50[1] on actionable, advanced search marketing tactics and training expires this Saturday night! Secure your SMX Advanced All Access pass now for just $219[2] and join us online, June 15-16, to dive deep into the latest, sophisticated search marketing topics and trends, hear what the best in the business are up to, and validate your SEO and PPC instincts and activities. Nearly 50 expert-level sessions[3] will equip you with actionable tactics and...

LinkedIn has introduced Event Ads and the ability to “Boost” organic posts from within a brand’s page, the company announced[1] Tuesday. Alongside these ad products, the professional networking platform also announced Custom Streaming integrations and Mobile Page Analytics. “Boosted” posts. Brands can now increase their post’s reach directly from their LinkedIn page. This feature, known as “Boost,” creates a campaign in an ad account associated with your page. Image: LinkedIn. To boost a post, click on the Boost button...

Google announced it is removing the generic rich results filer in the search appearance section within Search Console[1]‘s performance report. This means you will no longer be able to see in an aggregate how your rich results are performing. Google said it is removing this filter because it has breakout filters and reports for most individual rich results, such as event rich results, how to rich results and many others[2], so this is not a real loss...