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30-second summary: Brand health is an umbrella term for metrics that shows you how well your brand is doing. These metrics include – Net promoter score, share of voice, brand reputation, unprompted brand recall, prompted brand recall, purchase intent, and brand equity. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich, walks you through the calculations for each of the metrics. There are three common ways to measure brand health – focus groups, questionnaires, and social listening tools. Brand health...

30-second summary: While nofollow links solely dominated the web for 14 years, Google recently announced two new additions: sponsored and UGC links.   Shortly afterward, Google made further amendments to all three links.  This article breaks down where things currently stand.   Joseph Dyson discusses whether the new link attributes impact rankings and concludes with suggestions on how businesses can improve online visibility.   Whether you’re an SEO newbie or a seasoned pro, we’re sure you’re familiar with the cardinal rule of the game:...

About The Author Visual and UI/UX Designer, the author of dozens Adobe Photoshop and Sketch tutorials. Espresso addict. Watch enthusiast. More about Nikola Lazarević …[1] This tutorial is for illustrators who also happen to be passionate car enthusiasts. If you follow along, you will learn how to draw from scratch in Sketch the legendary Porsche 911 — all in vectors. Together, we will be pushing Sketch to its limits and you will learn how to create an almost...

Sponsored Products is the most widely adopted Amazon search ad format, and typically accounts for more than six times as much ad spend as Sponsored Brands ads for the average Tinuiti (my employer) advertiser. As such, it’s incredibly important for advertisers to understand the full value that these ads drive. Part of this is understanding the click-to-order period between when a user clicks on an ad and when that user ends up converting. Given how Amazon attributes...

On Friday, July 31, Search Engine Land contributing editor, Barry Schwartz, will talk directly with some of the individuals responsible for the updates made to Bing Webmaster Guidelines last month. Bing first published its webmaster guidelines in 2012 and it’s been a while since they were updated. Barry will sum up the changes in the new guidelines, then dig into the thought process behind the updates. There is an entire section just on ranking factors—relevancy, quality, freshness, user...

SEOs are too accustomed to reacting to Google changes; especially Google algorithm updates[1]. But what if you can build a site with content that you are confident won’t take a rankings hit after Google releases a new update. That is what most SEOs are trying to achieve. In my keynote during our virtual SMX Next[2] last month, I covered the past 20 years[3] of Google algorithm updates and what SEOs need to focus on in the future....

[embedded content] As automation, machine learning and artificial intelligence help power more of digital marketing, our skills and the way we work to accomplish our marketing goals need to involve. I spoke about how to emerge a more nimble and successful PPC marketer in the predictive marketing era[1] during SMX Next. Later that day, on a special Live with Search Engine Land, I spoke with two in-house marketing leaders, Natalie Barreda, senior manager of media at T-Mobile,...

30-second summary: Companies can rank for trending keywords by combining content marketing with current events. There are some specific Dos and Don’ts for creating this content in a tasteful manner. Dos include questioning your motives, thinking of clients first, keeping content value-driven, and giving company updates. Don’ts include pretending nothing is going on, posting irrelevant content, abandoning your existing SEO strategy, or giving up. VP of sales and marketing at Strategic Sales & Marketing, helps you achieve SEO value while maintaining...

30-second summary: Digital marketing is not a quick-fix solution to gain momentum. It does not give you visibility overnight. If you are using digital marketing techniques such as search engine optimization (SEO) or social media marketing (SMM). Consumer behavior has changed drastically. We all see a different consumer today.  The pressing question remains, “What strategies should digital marketers follow?”   Co-founder of Lbswebsoft gives you a quick look at some strategic steps that can help your digital marketing and ecommerce efforts during Coronavirus times. The outspread of coronavirus...

When it comes to increasing sales for your ecommerce store, there are 3 levers you can pull: You can increase your average order value; You can increase the amount of traffic to your site; You can increase your conversion rate. While all of the above are important, the cheapest, most effective way to grow your sales is by improving your conversion rate. For most online stores, low conversion rates are typically the result of a poor design or...

About The Author Adebiyi Adedotun Lukman is a UI/Frontend Engineer based in Lagos, Nigeria who also happens to love UI/UX Design for the love of great software products. When … More about Adebiyi …[1] While the component-driven approach has ushered in a new frontier in the way we build web applications, it isn’t without its imperfections — one being its usability and scalability with CSS. This has given birth to a new way to construct and manage our...

30-second summary: If you are thinking about having a site designed or redesigned, it is important to understand the complex relationship between SEO and web design. While designers focus on the aesthetic look of a website, and SEOs focus on optimizing the site for search engine rankings, the desired result is the same – a site that gives visitors what they want and helps your business grow. SEO Expert at UENI, Javier Bello discusses how SEO and web design...

30-second summary: Google has the ability to measure content quality signals like never before, and with each new Core Update, they understand content quality more as humans do. Google uses different search models depending on the search query, meaning ranking signals can vary depending on search intent. In a recent correlation analysis we did in the sports ticketing industry, the top factors that correlated with good rankings were long-form landing page content and high domain authority. Given Google’s guidance about...

About The Author Edoardo is a Web Developer at Chialab. He developed his interests for typography and accessibility working on various EdTech products and some institutional … More about Edoardo …[1] In this article, we cover how we can improve websites legibility using some modern CSS techniques, great new technologies like variable fonts and putting into practise what we learned from doing scientific researches. We can read in many ways, and there are many different types of readers, each...

Though digital marketers felt pressure before to justify their marketing spend, this is a whole new ballgame. Marketing is often an easy target for cost-cutting because of how frictionless it is to adjust course quickly. There’s often no contract or penalty for reducing ad spending, but that doesn’t mean there aren’t consequences for doing so. Will cutting spend in top-of-funnel and brand marketing while maintaining only the areas of highest direct ROI help in the short...

Google announced[1] Wednesday that it has decided to give webmasters, SEOs, developers and developers more time to prepare for the mobile-first indexing switchover. The deadline has been moved from September 2020 to March 2021. Previously. Google in early March[2], before all the lock-downs began across most of the world, announced the deadline for all sites to switch over to mobile-first indexing would be September 2020. At that time, Google said, “To simplify, we’ll be switching to mobile-first...

About The Author Front-end developer based in Lagos, Nigeria. He enjoys converting designs into code and building things for the web. More about Timi …[1] Electron is an open-source software framework developed and maintained by GitHub. It allows for the development of desktop GUI applications using web technologies. In this tutorial, Timi Omoyeni explains what you need to keep in mind when building a desktop application with Vue.js using the Vue CLI Plugin Electron Builder[2]. JavaScript used to be...

Core Web Vitals, or just Web Vitals, are a new set of performance metrics that help highlight aspects of web page development that affect User Experience (UX): page loading, interactivity, and visual stability. Google is set to make Core Web Vitals ranking factors[1] as part of the Page Experience Update some time in 2021. The metrics center on when certain events complete, including what is interactive or visually affected as these events take place while pages load...

Contentful; Webster’s Dictionary defines “contentful” as… not found. Clearly someone made up this word, but that is not necessarily a bad thing. The world of user experience metrics is moving quickly, so new terminology is needed. Largest Contentful Paint (LCP) is one of a number of metrics measuring the render time of content on a web page. Free First Month: Millions of Fonts, Freebies & Design Assets   What is Largest Contentful Paint? Google defines LCP as “the render time of...

Google is working on a fix with the site command, a command used to restrict the search results to a specific domain name. Google said[1] “we are aware of an issue with the site: command that may fail to show some or any indexed pages from a website. We are investigating this and any potentially related issues.” The announcement. Here is the announcement from the Google Search Liaison account: We are aware of an issue with the site:...

Bing announced[1] it has released a new WordPress plugin[2] that leverages the Bing Webmaster Tools API to submit new and updated content from your WordPress blog directly to Bing’s search index. The plugin. The Bing URL submission plugin for WordPress, which you can access over here[3], enables automated submission of URLs from WordPress sites to the Bing index. After you install this and configure the plugin with an API key obtained from Bing Webmaster portal, the plugin...

Microsoft Advertising advertisers can access Shutterstock’s stock photo library of more than 320 million images for their search campaigns. Announced Tuesday, the new partnership[1] makes stock images available for free within the Micorosft Advertising web interface. Shutterstock library access is rolling out first in the U.S. and UK for advertisers participating in the Microsoft Audience Network beta[2]. It will also be available for image extensions[3] in search text ads eventually. Audience ad images. Audience ads are native formats...

[embedded content] The coronavirus pandemic has shifted shopping behavior online and businesses are turning to platforms like Shopify so that they can continue to serve customers. The surge in e-commerce retailers, however, also means increased competition for organic visibility and shoppers. In this session of Live with Search Engine Land, I sat down with Chris Long, SEO senior manager at Go Fish Digital, and Ron Diorio, general manager at The Economist Store and Learning.ly, to discuss the benefits...

Just because you can’t attend in-person conferences this year doesn’t mean you can’t continue improving your marketing efficiency, scale, and effectiveness: Attend MarTech[1] online, this October 6-8, for free! This exclusive virtual experience will help you stay up-to-speed on the latest developments in modern marketing and identify, evaluate, and implement time-saving, profit-generating marketing technologies — all from the comfort and safety of your own computer. The site is up and registration is open… secure your spot now[2]! Don’t miss...

Google has updated the performance report within Google Search Console to let you filter by “News” traffic in the search type filter. Google said[1] on Twitter Tuesday, “Now you can analyze traffic coming from the News tab on Google Search.” What it looks like. Here is a screenshot of the filter option under the “search type” filter box. You can now filter by News, in addition to Web, Image and Video. You can also click the “compare” option...