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On Friday, August 14, Search Engine Land’s editor-in-chief, Ginny Marvin, will lead a discussion with the other Search Engine Land editors about the effects of the disruptions marketers have experienced in the past several months including COVID, anti-trust, privacy, data and social activism. Ginny and the panelists will revisit what marketers were focusing on back in March and April at the start of COVID-related lockdowns, look at where we are now and what marketers can expect going forward....

Andrew Goodman has been providing SEM services for 20 years now under his agency Page Zero Media[1]. But throughout that time, Andrew has spoken hundreds of times at conferences, including many SMX events. Andrew wrote one of the first books on Google Ads, back then known as Google AdWords. And now he has a new 50-part series named TheScienceOfPPC.com[2]. In our talk, we discussed many topics including how to compete in paid search against big brands. He...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

30-second summary: Emotion is a pivotal component of great content. If you have an opportunity to create emotional content, you’re much more likely to be successful.  A new Fractl study reveals what emotions are most common in highly-linked-to content in each industry. You should explore what emotions are already prevalent in your industry to gain new ideas and understand what already resonates with your audience. When pitching content to writers, highlight the key emotional takeaways so reporters glean them quickly. Yes, content...

30-second summary: Why influencer marketing should be an essential part of any digital marketing strategy. How to find approachable influencers, device the best way to associate them with your brand. Research each influencer and each opportunity to maximize your chances to get noticed. Plus, there’s a key to keep those initial relationships going for even more benefits, in the long run. Internet Marketing Ninjas’ Community Manager gives you a concise overview of six great tools that can add value to your...

It’s no secret that the senior population is growing. By 2030, people over the age of 65 are predicted to make up 20.6% of the population[1] of the US.  Around the world, people are living longer and remaining more active in the later years of their lives. What’s more, despite what you might have heard in the past, seniors aren’t as wary of the internet as they used to be. In 2019, the Pew Research institute revealed...

About The Author Visual and UI/UX Designer, the author of dozens Adobe Photoshop and Sketch tutorials. Espresso addict. Watch enthusiast. More about Nikola Lazarević …[1] This is the third and final part of the tutorial in which we’ll create the wheels (rims and tires), and add all the final touches (including the racing decals on the car’s body). This tutorial is geared more towards experienced illustrators, but if you’re new to Sketch, you should be able to profit...

Google My Business (GMB) profiles now indicate when business hours were last updated. A small but important change, this happened roughly two weeks ago.[1] Not a test. Some SEOs interpreted this as a test when it first appeared, but I confirmed with Google today that it’s not. In the examples below — both are London retail store locations — the hours information includes the notification: “updated by business” and how recently. Profiles showing how recently business hours updated It...

30-second summary: Take advantage of Google’s search market domination with two spots on the first page of Google – Local pack and localized organic search results. Optimize for high converting local keywords, establish a local content schedule, and more. Founder of Digital Ducats Inc. shares a thorough guide on everything you need for a successful local SEO strategy. For many companies, an effective SEO strategy for local business is the key factor for increasing revenue from high converting traffic. Local SEO...

About The Author Blessing Krofegha is a Software Engineer Based in Lagos Nigeria, with a burning desire to contribute to making the web awesome for all, by writing and building … More about Blessing …[1] Showcasing new product features to users or familiarizing them with some UI functionality in a web app can get tedious, especially when you want users to see a lot of things. In the following guide, you’ll learn how to proactively use product tours...

Google announced[1] it has been working on upgrading the API for Google Search Console. Although Google said “the API is backward compatible and there are currently no changes in scope or functionality,” there are some changes you should be aware of. The changes. Google said that some may have “already noticed some minor changes, but in general, our goal was to make the migration as invisible as possible.” But here are the three changes to note: (1) Cloud Platform dashboard....

SEOs and site owners love to talk about various Google ranking factors. While we know content and links are still important signals, there is always chatter about elements that Google has repeatedly stated don’t actually affect rankings. Here are some of the signals that Google has said are not direct ranking signals in its Search algorithms: Does it really matter if these are ranking factors Google uses in its search algorithm? No, not really. Just make your site awesome...

Google has been testing lead form ad extensions[1] in Search campaigns since last fall. Now, advertisers can use the lead form extensions in YouTube and Discovery campaign ads as well. The company also announced new initiatives to automate data imports into Google Ads. When logged-in users click on a Google lead form ad extension, some information pre-populates.. Lead form ad extensions will be available in Display campaigns later this year, Google noted in its announcement[2] Wednesday. Google has expanded...

Artificial Intelligence is the use of computers or machines that have been created to work and react like humans. Some of the computers that have AI, are designed to include speech recognition, and learn user behaviours so they can predict activities or decisions before they happen. AI creates a bridge to a new kind of interface, making work processes easier for businesses and customers alike.   Why is AI Important? There are constant AI technological advances being made, so why...

About The Author Daniel Madalitso Phiri is a Developer, Writer, Builder of Wacky things, DJ, Lorde superfan and Community Builder from Lusaka, Zambia. More about Daniel …[1] This article will take you through how to build a Svelte-powered static blog with Sapper and Strapi, as well as how to deploy the website to Netlify. You’ll understand how to build a static website, as well as use the power of a headless CMS, with a real-world example. In this tutorial,...

As an SEO I’m constantly utilizing keyword search volume data to help make more informed decisions about clients’ online presence. But the reality is, this data has way more use cases than anyone gives it credit for. The role of a decision maker in any online business requires the ability to gather (or be presented with), understand, and forecast with all types of data. Simple yet effective methods for identifying trends in online searches can ensure...

30-second summary: When writing a survey, clarify your objectives before you start writing questions—time spent writing a strategy is well worth it if it means you didn’t forget a vital question (or include an irrelevant one). Don’t get stuck in your old habits when writing surveys—keep trying new things. Phrase questions in a way to get the most specific and clear answers from your survey respondents. Get granular. When writing surveys, draw connections. How might one question relate to other...

30-second summary: Search engine rankings play a huge role in making your online store more visible to shoppers. If you rank higher on the SERPs, there’s a higher chance that you’ll rake in more sales.  Shopify is one of the most recommended ecommerce platforms. Data from BuiltWith shows that usage of the CMS platform has doubled since 2017, and it currently has more than one million active websites.  It offers a great backend administration that can be tailored. More important, it’s...

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly Friedman …[1] Meet our Smart Interface Design Patterns Checklist Cards, a deck of 100 cards with questions to ask when designing and building any interface component — carousel, hamburger, table, date picker, filtering, autocomplete, configurator, slider, timeline, map, reviews and testimonials, onboarding, pricing plan, authentication,...

On Friday, August 7, Search Engine Land’s Editor-in-Chief, Ginny Marvin, will talk with advertising and data intelligence experts about what advertisers affected by CCPA need to do to keep their Facebook campaigns compliant, how to adjust Facebook campaigns as a result of this change, and the impact marketers are already seeing due to Limited Data Use. As of July 1, Facebook automatically opted advertisers into its new Limited Data Use setting for California Consumer Privacy Act (CCPA) compliance. When...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] While you don’t want to design a website for all five senses — because that would most certainly lead to sensory overload — you can use individual senses to strengthen the experience visitors have. Let’s take a look at five ways you can use the...

Privacy regulations and changes to the ways browsers and operating systems — namely those by Apple and Google — handle ad targeting and tracking mechanisms are causing upheaval across the digital ad ecosystem. To address these challenges, and push back on Google and Apple, leading ad industry associations and companies launched a standards initiative Tuesday. Dubbed the Partnership for Responsible Addressable Media, the group said it was created to “advance and protect critical functionalities like customization and...

Every business owner wants more conversions. More conversions[1] equal more sales, and more sales mean exponential business growth. But netting those conversions can prove challenging, especially if your website is not in the best shape. This is where web design plays a major role. The web design concepts you utilize directly impacts growth and how many of those coveted conversions your business racks up. Let’s say your SEO is on point, but conversions are lacking. Yes, optimization is a must-do...

About The Author I love building software for the web, writing about web technologies, and playing video games. More about Jerry …[1] Redux is a robust state-management library for single-page Javascript apps. It is described on the official documentation as a predictable state container for Javascript applications and it’s fairly simple to learn the concepts and implement Redux in a simple app. Going from a simple counter app to a real-world app, however, can be quite the jump. Redux...