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About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick …[1] SEO is an ever-changing world. Blink and you’ll miss the latest best practices, thought leaders, and tools. Feeling out of touch is natural. This guide is your way back into the groove, baby. Search engine optimization is essential to most websites. The industry is worth more than $70 billion a year[2],...

Establishing a presence for your local business in Google’s — and Bing’s — search results enables potential customers to learn about your products, services and brand without ever having to click through to a website. It can also help you broadly communicate with your audience, keeping prospects and customers up-to-date with your latest offerings and operational changes, especially as you navigate reopening during the coronavirus pandemic. A local Knowledge Panel, which Google also refers to as a...

After a few weeks of testing[1], Google has officially launched[2] new flight search and travel search features to help those who are traveling during the pandemic. Google said these updates are important “because the impact of COVID-19 on destinations can vary, it’s important to stay up to date on the latest travel-related information for places you may want to visit.” Travel trends and advisories. Google is showing “travel trends” and “travel advisory” notices in specific regions that...

Google announced it has added a feature to Google Search to help searchers find live sports games and live TV shows. Google has had TV listing schedules since 2013[1] and made numerous improvements to that search feature over the years. Watch it live. But now, Google is bolstering how users can find and quickly watch live sports games. Right now it just works with MLB and NBA games but Google said they will be expanding it to...

In 2019, to keep pace with an interior redesign of its visitor experience, the Empire State Building[1] decided to redesign its website. Blue Fountain Media[2] were engaged to deliver the project. With the new site launching, we spoke to Head of Design, Tatyana Khamdamova about designing for the world’s most famous building. Webdesigner Depot: The Empire State Building is probably the most iconic building in America, if not the world. Were there any points at which you...

Until now, local businesses or their agencies had to use the Google My Business (GMB) site or mobile app to update business information. But the company is making it possible to edit or update GMB profiles directly from Maps and Search. Google announced[1] Thursday morning that local marketers will be able to “create posts, reply to reviews, add photos and update business information” directly within these consumer-facing interfaces. Here’s how it looks in Google-provided images. To do...

[embedded content] Microsoft released a significant update to its Bing Webmaster Guidelines[1] last month. To dig into the changes, Search Engine Land contributing editor, Barry Schwartz, spoke Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land[2] about what the updates mean for SEOs. Olson and Canal were both directly involved in this latest evolution of the guidelines. Bing first published its webmaster guidelines in 2012 and it had been a while[3] since they were updated. In...

About The Author Umar is a web developer and Google Developer Expert based in London, with a focus on writing tips & tutorials for the modern web. He blogs about technology … More about Umar …[1][2] This article will demonstrate some useful features in DevTools which can help you improve the accessibility of your website. For many websites, things like performance and accessibility are an afterthought. But as web developers, it’s best to strive to create the best...

When people hear the phrase “local business” they tend to think of mom and pop stores. But national brands like Chipotle, Anytime Fitness, Home Depot, Macy’s and Walmart are also local businesses because they exist in specific communities. Local laggards. Despite the fact that they make most of their money in stores, multi-location brands have typically been slow to focus on local-digital marketing tactics such as local SEO, GMB optimization, review management and localized social media marketing....

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] There’s a reason why Google dominates market share for things like search engines, web browsers, email clients and cloud storage services. It knows exactly what consumers want and it has designed simple, intuitive, and useful solutions for them. If there’s one company whose product features...

If your Google product feeds are set to show products across multiple countries, there’s a new feed field to give you some more flexibility. You can now use the shopping_ads_excluded_country attribute to keep some products from showing in certain countries you’re targeting, Google announced[1] this month. That attribute will override the country targeting set at the feed level. An example. If the U.S. is your primary country of sale, and you’ve added Canada and Mexico as additional countries of...

Google announced[1] that the rich results test tool now supports article structured data. Google recently took the rich result test out of beta[2] and announced it will deprecate the older structured data testing tool. So now Google is adding more and more features to the rich result testing tool. What it looks like. Here is what article structured data looks like when you run it through this tool. Article structured data. Google supports structured data markup for your...

Responding to a European antitrust decision[1] against app bundling and pre-installation, Google announced a system last year to present search alternatives to Android users[2] upon device set-up. The resulting “Android choice screen” presents three alternatives (and Google), using an auction to determine the specific competitors.   DuckDuckGo and Info.com bid successfully and are available[3] on the choice screen in all European markets; otherwise there is some variation by country. Google critics decried the auction mechanism as “pay...

Last December song lyrics website Genius sued[1] (.pdf[2]) Google and partner LyricFind in New York state court for allegedly misappropriating song lyrics from its website. It charged the two defendants with breach of contract, unfair competition and other claims. The case was procedurally removed to federal court under the theory that it was really a copyright case “disguised” as state law claims.  Federal courts have exclusive jurisdiction over copyright claims, which arise under federal law. Damages ‘no less...

Many people dream of a career in web design, but it may actually be more attainable than you think. There are countless online courses, of variable quality, with little to no academic structure; self-learning is an option, but it doesn’t come with a curriculum. Without a professional structure and a comprehensive curriculum your dream career might never be more than that. But there is a practical, fast-track option to making a career in web design a reality, and...

30-second summary: Value stream management is the practice that helps businesses to determine the value of the software development process.  By managing value streams, you can improve the flow of value to your SEO agency and monitor the software delivery lifecycle. Mapping value streams will help you improve visibility throughout the whole software development cycle. You can enable value stream management by defining real-time metrics, creating a value stream map, enabling cross-team collaboration, connecting different processes, and automating the workflows. With...

Google has launched public search profile cards for individuals in India, the company announced Tuesday.[1] Known as “people cards,” the new feature has already begun rolling out in English for mobile users in India. The people card creation process. Source: Google. Why we care People cards may increase visibility for personal brands by making a knowledge panel[2]-like list of links and information about an individual available to potential customers, clients and/or employers right from the search results. Individuals that have claimed...

Google has now explained[1] the massive search bug[2] from yesterday was related to an issue with its indexing systems. Google wrote, “On Monday we detected an issue with our indexing systems that affected Google search results. Once the issue was identified, it was promptly fixed by our Site Reliability Engineers and by now it has been mitigated.” The confirmation. Here is the tweet confirming the issue and the explanation: On Monday we detected an issue with our indexing systems...

About The Author Artur is a Software Engineer with a strong frontend and testing focus. He lives and works in Grodno, Belarus, and is passionate about web technologies and all … More about Artur …[1] In this article, Artur Basak introduces a modern approach on how to set up CSS Custom Properties that respond to the application colors. The idea of dividing colors into three levels can be quite useful: a palette (or scheme), functional colors (or theme),...

Monday afternoon, the SEO community began to notice massive ranking changes in the Google search results. Initially it looked like the Google algorithm updates[1] from the old days but as time went on, it just looked like something was really off — as if there was a glitch. It was a bug. Turns out it was a glitch, a Google spokesperson told us last night, “I confirmed with the team that this is a bug that we...

We’re talking about Serverless architectures. What does that mean, and how does it differ from how we might build sites currently? Drew McLellan talks to Chris Coyier to find out. Today, we’re talking about Serverless architectures. What does that mean, and how does it differ from how we might build sites currently? I spoke to Chris Coyier to find out. Show Notes Weekly Update Transcript Drew McLellan: He’s a web designer and developer who you may know from CSS-Tricks, a website...

30-second summary: Content marketing is a tactic 91% of B2B companies use to generate more leads, build customer loyalty, create a subscriber base, and boost sales revenue. For most B2B marketers, this strategy helps them achieve top-of-funnel marketing goals. Let’s face it, developing and distributing white papers, blog articles, videos, and other kinds of content costs time and money. Statistics show that only 43% of B2B companies measure content marketing ROI. A shocking 27% of B2B marketers say they do not know how to...

Google announced[1] this year’s Google Webmaster Conference will be held virtually, and there won’t be any formal presentations. Googlers have proposed 18 different topics[2]. While there won’t be formal presentations, Google said there will be a “series of interactive discussions.” “In this event, you decide what sessions will happen and will actively shape the content in them, by taking part in discussions, feedback sessions, and similar formats that need your input,” Google wrote. That means you are expected...

The right typeface can make or break your website. As designers, we will always be naturally drawn towards the premium fonts such as Circular, DIN, or Maison Neue; Before you know it, your website is racking up a font bill larger than your hosting bill. We’ve put together a list of open-source fonts that will rival your fancy fonts, and might even persuade you to switch them out. All the fonts listed here are completely open-source, which...

About The Author Kelvin Omereshone is the CTO at Quru Lab. Kelvin was formerly a Front-end engineer at myPadi.ng. He’s the creator of Nuxtjs Africa community and very passionate … More about Kelvin …[1][2] This article is for JavaScript and NodeJS developers who want to improve error-handling in their applications. Kelvin Omereshone explains the error class pattern and how to use it for a better, more efficient way of handling errors across your applications. Error handling is one of...