While a lot of the research for web designers that’s come out this year has to do with COVID-19, we’re starting to see a light at the end of the tunnel. Many of these reports aren’t just looking at the effects of the pandemic on business and marketing today. They’re now looking at what consumers plan to do once the pandemic is gone. So, I have some very interesting research for you here today. Three of the...
Microsoft Advertising Editor users now have access to AI-powered recommendations and campaign-level associations, the company announced[1] Wednesday. The new features are designed to help advertisers optimize campaign performance and make bulk campaign management easier. Recommendations as they appear in Microsoft Advertising Editor. Source: Microsoft. AI-powered recommendations. Recommendations, which were released as a closed beta[2] in November, are now available globally. Denoted with a lightbulb icon, recommendations can include suggestions for bid optimizations, new keywords to add, and fixes...
Drew McLellan 2020-08-11T05:00:00+00:002020-08-19T02:34:38+00:00Today, we’re talking about Serverless architectures. What does that mean, and how does it differ from how we might build sites currently? I spoke to Chris Coyier to find out.Show Notes Weekly Update Transcript Drew McLellan: He’s a web designer and developer...
Organic product listings are now available in the Bing Shopping tab, Microsoft announced[1] Monday. They are currently offered to Microsoft Merchant Center store owners with approved offers, and will launch with a small volume of traffic this month. The ability to promote products for free is currently only available to merchants in the U.S., but will also eventually roll out to those in the UK, Canada, Australia, France and Germany. How it works. Microsoft Shopping Campaigns customers do...
30-second summary: Today, digital business is gaining ground fast, especially with the coronavirus pandemic pushing more business and marketing operations online. In the virtual business space, it is all about each enterprise targeting the maximum interested audience as the center of its campaigns. Indeed, audience targeting has become a common measure to enhance enterprise marketing campaigns. Co-founder and Director of eSparkBiz Technologies shares all the tricks and tips to use in-market audiences for better search campaigns. Audience targeting refers to establishing...
Google has extended the functionality of its related activity cards[1] with respect to shopping, job and recipe-related searches, the company announced[2] Tuesday. The new features are designed to make it easier for users to take the next step in their journey; in this case, making a purchase, finding a job or preparing a meal. The shopping activity card. Google search will now show products that a user has been researching, even if the product was featured in...
Search is not simply about keyword density and the number of links to a specific page, it is much more complex now. In our interview with Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land[1] about What SEOs need to know about Bing Webmaster Guidelines[2], we spoke about how Bing ranks content and the importance of semantic and searcher intent. Bing: It’s all about machine learning Fabrice Canal, Principal Program Manager at Bing, Microsoft, said “it’s all...
Yelp introduced “Request a Quote” business messaging in 2016[1]. In the interim, the company added capabilities and is now reintroducing it as a more full-featured lead-generation and business matching tool[2] with appointment booking. Yelp is also launching “Nearby Jobs” for local services businesses, which gives them the ability to access a flow of local leads a part of a $240 monthly subscription. Businesses can proactively reach out to interested consumers based on a feed of local projects...
Google announced[1] that Search Console has been upgraded to support reporting on issues around AMP and signed exchanges. Signed exchanges (SXG) can be used with AMP to show your real publisher URL and not the Google AMP cache URL[2] when serving your AMP articles. Google’s URL inspection tool and the AMP enhancement report within Search Console can both now report on issues around signed exchanges and AMP. With these updates, “sites implementing SXG for their AMP pages...
Google and Mozilla’s Firefox need one another. That was recently reaffirmed in the decision to extend their 2017 search partnership[1], which was set to expire this year. Mozilla gets most of its revenue from search partnerships, the most important of which is Google — the latter is the default search engine for Firefox in North America. Google needs Firefox as a competitor in the browser segment, which it dominates globally. Google’s browser is under antitrust scrutiny in...
30-second summary: Almost 80% of shoppers do online research before buying and almost 70% of consumers click on a link that is on the first page of SERPs. [1][2] Built-in SEO tools in your point of sale system are an excellent thing for retailers. Wondering why SEO is key for retail business? Content Media shares six SEO tips retailers can use to boost reach and sales. An excellent way for you, as a retail business, to reach more customers is to have built-in SEO tools in...
30-second summary: Search marketing is evolving at lightning speed alongside the consumer. One company’s challenge can be another’s opportunity. Activating search and market insights has become mission-critical for brands. Brands need to stay on top of what’s happening with both the consumer and the SERP. Creating and optimizing content that enhances a consumer’s experience is key. Jim Yu shares five search opportunities you’ll want to have your eye on as you strategize for the rest of 2020 and beyond. Late in 2019 and just around...
Google has added three new features to Performance Planner, its ad campaign forecasting tool, the company announced[1] Monday. Performance Planner[2] can now account for conversion delay and supports shared budgets across search campaigns as well as campaign plans that can be viewed and edited by other stakeholders. A screenshot of Performance Planner’s new sharing feature. Source: Google. Why we care Being able to account for the lag between when a user clicks on an ad and when they perform...
Acquiring search data is not a terribly hard part of an SEO’s job. From the platform-based tools that give marketers the ability to see how their site rankings perform to a range of third-party tools that dig deeper into the data to understand intent and customer lifecycle, there are many ways marketers gather data on how their customers are behaving. “But how can we then take information that we’ve acquired and then apply it to our strategies...
The common theme in this month’s collection of new tools and resources is “things that help you show off your work.” Many of these tools are made to help you better web products or apps or showcase designs with others. Here’s what new for designers this month. Naturaltts Naturaltts[1] is an online text to speech converter, that allows you to download an mp3 recording. The tool has more than 60 voices to choose from in six languages. There’s a...
Props and PropTypes are an important mechanism for passing information between React components, and we’re going to look into them in great detail here. This tutorial will introduce you to the details about props, passing and accessing props, and passing information to any component using props. However, it’s always a good practice to validate the data we are getting through props by using PropTypes. So, you will also learn how to integrate PropTypes in React. Do props...
[embedded content] How to market to California residents on Facebook and stay CCPA compliant.Facebook was very late to the CCPA party, perhaps presuming that because its tracking Pixel is technically free, it didn’t fall under the regulation’s definition of data selling. Enforcement of CCPA went into effect on July 1. As of that date, Facebook opted all advertisers into its new Limited Data Use solution[1] for CCPA compliance — whether they already had a solution in place, aren’t...
The last interview I did at SMX West[1] last February was with Patrick Stox. Patrick is a long time speaker at the SMX conference, he has worked at IBM for several years as a technical SEO and now works at Ahrefs, the popular SEO toolset company. In our interview, besides for joking around probably a bit too much, we talked a bit about some technical SEO topics. We covered how Google surprisingly dropped the rel=next/prev support[2], we...
After being under the radar[1] for a couple of months, Google has confirmed the new Google Search Console Insights. Search Console Insights is a new view of your data specifically “tailored for content creators and publishers,” Google said. It can help content creators understand how audiences discover their site’s content and what resonates with their audiences. Search Console Insights uses both Search Console and Google Analytics data in one view. Google announced[2] the beta today on Twitter,...
Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...
30-second summary: Brands and marketers are always on the lookout for platforms, strategies, and ways to grow their presence and business. When platforms like Facebook and Instagram show signs of saturation in terms of organic reach, LinkedIn saves the day. However, in a crowd of 30 million company pages, to stand out and grow your brand is undoubtedly a tedious task. So how do you stand out? Co-founder and Director of eSparkBiz Technologies, Harikrishna Kundariya shares the super six of LinkedIn...
30-second summary: Performance marketing is growing strong and the idea of thinking of the future along with emerging technologies that can supercharge your campaigns sounds exciting. The applied use of AI in marketing is a common challenge for many brands. As consumer behaviors are changing and new technologies emerge, it’s critical for marketers to explore the different benefits of integrating AI into their marketing strategies. AI can transform performance marketing by making the most of all available data. The...
. Tha30-second summary: From Google’s Cloud Next conference to Starbucks’ shareholder’s meetings, the live event industry has undergone a dramatic transformation in light of the global COVID-19 outbreak. As online services become more integrated into people’s lives, audiences expect more information that’s up-to-date and delivered quickly, including the events they plan on attending. This is where event schema markup can really help optimize event web pages so they show up on search results pages. Superb Digital’s Managing Director, Paul Morris shares a comprehensive...
Facebook wants to help small businesses (SMBs) survive the COVID crisis — and make money. A few months ago, the company announced[1] $100M in cash grants and ad credits for SMBs. It later introduced[2] Facebook Shops to help SMBs sell online. And today it announced[3] a new product to monetize classes and online events called, matter-of-factly, “paid online events.” Potentially powerful new channel. Paid online events is currently a free product that enables “businesses, creators, educators and media...
About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris …[1] With so much going on, we’ve made it our mission to help you stay on top of things. Of course, you can follow us on social media and subscribe to our RSS feed[2], but it’s nice to have an overview of the most...