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This story is developing. Some search marketers reported Friday that the “Text ad” option is not available from the Ads dropdown for Search campaigns in the Google Ads interface. Instead, the ad options from the Ads dropdown are limited to Responsive search ad (RSA) and Call ad. Frederick Vallaeys, CEO of Optmyzr, is among those seeing this change in his own account. The ability to create manual text ads (AKA expanded text ads[1], or ETAs) isn’t gone altogether in...

30-second summary: Mobile applications have become essential for human life, It has managed to reach every corner of the world, it is used for all kinds of things. There are more than two million mobile apps available in app stores but all of them are not equally successful. App Store Optimization (ASO) is one of the techniques that app owners and developers used to optimize their mobile for keywords. After that, you need to measure campaign success by monitoring some...

30-second summary: Having a promotion plan is a key component of a successful content marketing strategy. There’s more to effective promotion than just sharing articles on social media. Your promotion strategy has to be tactical if you want to cut through the noise. The best way to maximize the number of people that see your content is to promote and distribute it across various channels. Directive’s Content Writer, Izabelle Hundrev, shares five creative content promotions strategies that SaaS marketers can...

Google resembles an iceberg: there’s the part above the water we can see and use everyday; there’s also the part beneath the water, that we don’t see and know little about. While many of us are concerned about the aspects of Google we don’t see — the parts that threaten our privacy, or monopolize the web — there’s no denying that Google offers some amazing products and tools, many of them free, all from the convenience of...

About The Author Precious Ndubueze is a software developer who spends half of her time in her head when not getting lost in problem-solving or writing. More about Precious …[1] In this article, we will be taking an in-depth look at what Django brings to the table by understanding what the generated files and folder do, this will give us a better understanding of the Django framework. According to the official documentation, Django is a high-level Python Web framework that...

Google My Business (GMB) optimization has become critical for brands and small businesses alike as the gateway to offline and, increasingly, online conversions. Google Search and Maps (especially) are often the first points of contact for millions of consumers with businesses that have physical locations, as well as service-area businesses. Percentage of owner-verified listings One of the questions I’ve asked repeatedly over the past few years is “how many businesses have verified their listings on GMB?” Places Scout[1]...

Let’s say your site was flagged by Google search as having a security issue, be it malware or maybe your site appeared to be hacked. Google is now testing a feature to let you request that Google review the site and the specific security issue if you think Google mistakenly identified your site as having such a security issue. The announcement. “We’re piloting a new reporting system beginning with security issues,” Google said on Twitter[1]. There is...

With more than 80 million customer calls a month being driven by Google search ads, there’s an enormous opportunity to leverage call analytics to maximize that engagement into conversions. The technology can also eliminate wastes of time, resources and money. “We’re talking about eliminating underperforming campaigns, those campaigns that are not driving the outcomes that you’re interested in,” said Bill Hyatt, senior director at call analytics provider Invoca, speaking at SMX Next[1]. “We’re talking about suppressing unnecessary ad...

We’re talking about Next.js. What is it, and where might it fit into our web development workflow? Drew McLellan talks to co-creator Guillermo Rauch to find out. Today, We’re talking about Next.js. What is it, and where might it fit into our web development workflow? I spoke to co-creator Guillermo Rauch to find out. Show Notes Weekly Update Transcript Drew McLellan: He’s the founder and CEO of Vercel, a cloud platform for static sites that fits around a Jamstack workflow. He’s...

Customer needs should be one of the primary considerations when designing a website or landing page. In this article, Travis Jamison explains why customer-centricity is so important and how you can apply it to almost every business decision that you make. Establishing whether there’s a market for a specific product takes a lot of time and effort. Through years of exposure to the nuances of a particular industry, experienced entrepreneurs develop a keen sense for noticing “gaps...

About The Author Fortune Ikechi is a Frontend Engineer based in Rivers State Nigeria. He is a student of the University of Port-Harcourt. He is passionate about community and … More about Fortune …[1] MobX is one of the many state management tools available to React developers. In this tutorial, Fortune Kay explains what MobX is and how you can use it in your React applications by building one from scratch. State management is an integral part of developing...

About The Author Aman is a software developer and a student. He codes, writes, and runs a lot. He usually finds time to study when he is not doing any of those. More about Aman …[1] Ever wanted to have a comments section for your blog, but were overwhelmed by the high cost and maintenance solutions? Firebase can be your savior. In this guide, we’ll learn how to add a comments section to your blog with Firebase, while...

About The Author I love building software for the web, writing about web technologies, and playing video games. More about Jerry …[1] Ionic Framework provides first-class support for building fast and mobile-optimized applications for any platform using React. In this tutorial, you will learn how to build forms when working with Ionic React and how to make these forms interactive by adding validation rules with helpful text hints. Ionic Framework is a UI Toolkit for building cross-platform mobile applications...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] A website earns a backlink whenever another website links to it. But there’s a big difference between a backlink and a high-authority backlink. If an authoritative website links to yours, it can significantly boost your ranking in Google search. And this is why backlinks are...

About The Author Wole Oyekanmi is a data scientist who is working on applying machine learning to consumer finance. When he’s not working, he enjoys drumming up new startup … More about Wole …[1] Flask makes it possible for developers to build an API for whatever use case they might have. In this tutorial, we’ll learn how to set up Google Cloud, Cloud SQL, and App Engine to build a Flask API. (Cloud SQL is a fully managed...

After 12 inspiring articles, Andy Clarke draws his Inspired Design Decisions series to a close by explaining how studying the work of Bradbury Thompson — one of the masters of 20th Century graphic — will teach you how to combine graphic and typographical elements with innovative layouts to create stunning designs for the web. In this final article, Andy brings together lessons from all his previous articles to teach you about choosing color palettes, working with...

Google’s COVID-19 Community Mobility Reports[1] show how visits and length of stay in various place categories have changed compared to a baseline period before the pandemic. The reports, which are published on an ongoing basis, illustrate movement trends over time with respect to geography (including country, state and county) over a six-week period, with the most recent data representing approximately 2-3 days ago (the amount of time it takes to produce the reports). Mobility changes over time for...

Part of Google’s mobile search success relies on the fact that it’s the default search engine for the iPhone. The company has paid billions[1] for that privilege over the years. But there’s evidence that Apple might be building a search engine to take on Google – for real this time. First the evidence. As Coywolf’s Jon Henshaw pointed out[2] in a blog post, Apple has recently been listing more job announcements[3] for search engineers (including for Apple...

30-second summary: It’s common for organic search traffic to a website or old blog to decline over time. While some of the factors causing that are outside the site owner’s control, part of the reason is likely related to problems that gradually build up on the site. Obsolete content, broken links, and technical issues are among the correctable items that can help reverse declining search traffic. Principal and senior digital marketing consultant at Webbiquity LLC, Tom Pick shares a nine-step...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] The SmashingConf team had such fun at their first SmashingConf Live! event last week. In this post, editor-in-chief Rachel Andrew shares highlights and feedback from the online conference. Last week, we ran our very first SmashingConf Live! event, the first in...

About The Author Ana has a background in design, video and photography and started developing for the web over 10 years ago as a hobby. Fortunately she’s never looked back and … More about Ana …[1] There is an alternative to corporate bubbles online — it’s called the IndieWeb. Build your own personal websites, control your online presence, and learn on your own terms. Web 2.0 celebrated the idea of everyone being able to contribute to the web regardless...

Google has added new search developer documentation for the home activities structured data. Home activities structured data is primarily to be used for activities that you can do at home such as watching videos and online events. It appears in the Google Search results as special rich results. The rich results will give searchers more details on the video or online class that you offer, including more details such as a description of the activity, how to...

30-second summary: Workflow problems can cause a lot of delays in content marketing, use value stream management to figure out the cause. The next common problem is content quality. Use a range of metrics like the average time on page to figure out the problem. Content distribution is one of the most straightforward things to analyze, look at website traffic, and backlinks. Content conversion is more tricky to analyze, but you can use customer journey mapping and Google’s Attribution report...

It’s no secret that having a custom domain name is an essential piece of any company’s branding strategy. While there are a myriad of hosting plans available that offer domains like your company.webhost.com, making the shift from one of those to simply yourcompany.com is an important step. However, your domain branding strategy need not end there. Domain mapping offers an opportunity for web developers and online business owners the ability to improve their marketing campaigns, protect their...

In our ongoing coverage of Bing’s search ranking factors[1], which the company listed out when it published its new webmaster guidelines[2], I asked the search company about its indexing benchmarks: Does Bing index everything or does a site or a page have to meet a specific quality threshold for it to be indexed by Bing? This is from our interview with Microsoft’s Christi Olson and Fabrice Canal, on Live with Search Engine Land[3] about What SEOs need to know about Bing Webmaster...