Google’s search terms move will make millions in ad spend invisible to advertisers
This morning, I negated a word that cost a campaign more than $3 for the one click it received in a brand campaign last week. I didn’t add the whole query, just one irrelevant word that triggered a brand keyword. Going forward, I might not ever see that type word or know if it showed up across multiple low-volume queries. As we reported yesterday, Google has notified advertisers the search terms report will “only include terms that...