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SEO Web Design Blog

The New and Improved SEO Blog is Under Development -- Launching Q3 2022!
SEO Web Design /  SEO Web Design Blog
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This morning, I negated a word that cost a campaign more than $3 for the one click it received in a brand campaign last week. I didn’t add the whole query, just one irrelevant word that triggered a brand keyword. Going forward, I might not ever see that type word or know if it showed up across multiple low-volume queries. As we reported yesterday, Google has notified advertisers the search terms report will “only include terms that...

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30-second summary: Most marketers combine SEO and paid media campaigns, but the marketing budget between the two should not necessarily be split down the middle. Paid media campaigns, which include PPC, social, and influencer campaigns, are a one-and-done expense, meaning the investment doesn’t build on itself. SEO can take weeks or months to show results, but after the effort, it’s cost-effective and sustainable. All in all, SEO should be prioritized if you’re focused on the longevity of your company’s marketing...

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Facebook’s response to CCPA, Limited Data Use (LDU), was late and continues to be confusing and challenging for advertisers. You might not even know if your Facebook marketing is CCPA compliant right now. And, if your Facebook results in July looked wonky, Limited Data Use might be to blame. To recap, for all of July, Facebook suddenly and automatically enabled[1] Limited Data Use in advertisers’ accounts. That effectively flagged all users in California as having submitted “Do...

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Bing has added a robots.txt tester to its Webmaster Tools, the company announced[1] Friday. The new feature allows SEOs to analyze their robots.txt files and highlights issues that may hinder Bing from optimal crawling. The robots.txt tester and editor within Bing Webmaster Tools. How it works. SEOs can use this tool to test and validate their robots.txt file, or to check whether a URL is blocked, which statement is blocking it and for which user agent. Changes can also...

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30-second summary: The fact alone that the search engine giant has deemed site speed important should be enough for you to make it a priority. As your page load speed increases second-by-second, the bounce rate also increases a lot. It’s challenging enough to craft a call-to-action that convinces your site visitors to buy your product or services without adding any additional hurdles. Sprinkle in a bit of slow page load time, and you could be missing out on a ton...

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A burning question this holiday season is whether people will return to physical stores or buy substantially everything online? The Mary Meeker formulation is: what percentage of retail spending will move online? But that binary “brick and mortar vs. e-commerce” narrative is crude and fails to appreciate the role stores play in driving online sales. Indeed, a more interesting question is to what degree traditional retailers will be able to leverage physical stores for competitive advantage in...

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Microsoft is rolling out more access to three of its audiences targeting options. Here’s the rundown of what’s new. LinkedIn profile targeting expands. Microsoft first opened LinkedIn Profile data for targeting on Bing[1] in 2018, about two years after the company acquired LinkedIn. The beta was available in the U.S. With this release, LinkedIn Profile targeting by job function, industry and/or company are available for Search and Audience campaigns (for those with access) in the U.S., Canada,...

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30-second summary: Featured snippets are here to stay, so it’s time for you to adapt. 65% of organic Google searches now include at least one rich snippet. Ranking for them isn’t as difficult as you think. There is a structured and repeatable process for gaining those positions. Ahref’s Mark Webster shows you how to analyze and create featured snippets. The trick is being able to get featured snippets is using a structured process. One that you can repeat over and over again....

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On Wednesday, September 9 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live Kim Davis will be talking with experts in agile marketing about how agile is different from traditional marketing and how to get started with agile if you haven’t done so already. Kim’s guests will include: Stacey Ackerman, agile coach and founder of Agilify John Cass, digital strategist and host of the Deep Dive into Agile Marketing Podcast We’ll start with what agile marketing means and...

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Web Design

I often see freelancers on social media asking what the secret is to working fewer hours, making more money, and helping new clients to find them. While those things tend to happen the longer you’ve been freelancing, it doesn’t happen without some effort. If you’re wondering how you can change things so that your business becomes more profitable and easier to manage, education is the key. But it’s not just mastering new design techniques that will take you...

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Apple Maps currently relies on Yelp and TripAdvisor for local business reviews and related content such as images. That could begin to change with iOS 14; the question is: how disruptive will it be for Apple’s partners and the “review economy” in general? First reported by 9to5Mac[1], based on this tweet[2], iOS 14 will allow users to add photos and rate a business natively within Apple Maps. It differentiates between products and services and uses a binary...

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It’s that time of year. The ad platforms are starting to wheel out their holiday advertising updates. On Tuesday, Google announced new capabilities for Local campaigns and Shopping Promotions. Local campaign updates. Local campaigns, Google’s automated campaign type for local businesses, can now optimize for store visits indicators such as clicks on directions or calls. This can be seen as a proxy for store visits when Google doesn’t have enough actual store visits for a location. The algorithm...

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It’s an understatement to say ad budgets are in flux right now. Some forecasters see a flat to declining outlook for the rest of the year and into 2021, while others see growth. The truth is, there are lots of numbers and none are very precise. The IAB’s latest survey of 242 media buyers and publishers[1] projects that total U.S. ad spending will be down 8% for 2020 but digital will be up 6% year over year....

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Google has begun alerting advertisers that it will soon stop showing search queries that triggered their ads when there is not “significant” data. “We are updating the search terms report to only include terms that were searched by a significant number of users. As a result you may see fewer terms in your report going forward,” the notice says. Google’s statement. “In order to maintain our standards of privacy and strengthen our protections around user data, we have...

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LinkedIn rolled out new features for Pages Wednesday to help companies promote their events, learn more about their followers and facilitate communication among employees directly on the platform. The updates include a new “My Company” Tab, “Events” tab and the ability to “View Page Followers.” Page followers. Page owners can now see the people who follow them and sort their follower lists by current company, industry and location. In addition, the new feature shows an “insight” for...

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30-second summary: An optimized content and voice search SEO is crucial to rank higher in search engines. Long-tail keywords are the backbone of voice searches. Mobile optimization goes hand-in-hand with voice search optimization. FAQ sections are your best friend. Voice search is fast gaining popularity among online users. It is easier, faster, and more conversational as compared to traditional search. As per ComScore[1], by 2020, 50% of all searches will be voice searches. Google[2] also reports that 27% of online users are...

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Google’s “licensable” badge in Image results is now out of beta. Google also changed the “Usage rights” search filter to let users search for images with creative common or other licenses to address concerns about digital images being commodified and used for free. Licensable badge. Google began testing the badge in February[1] after working with the Center of the Picture Industry (CEPIC) and other news and image associations on ways to increase awareness of image licensing and...

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Like many other incredible events this year, due to Corona, this year’s Adobe MAX event will be held online. This may seem like bad news, but there is a good side to it. This year’s Adobe MAX event will be free for everyone to attend! If you’re unaware of what an Adobe MAX event is, let me explain. What is Adobe MAX? Adobe MAX is a creativity conference where they tease their state-of-the-art experimental technologies for the creative world. It includes three...

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In this time of global economic turmoil, it’s more important than it’s ever been that your financial decisions are based on accurate, up-to-date, market information. In a world where stock price is a key confidence marker, the businesses that attract attention, secure investment, and grow, are the ones that can demonstrate their value in a wider market. Up to now, displaying accurate market pricing has been prohibitively expensive, needing direct access to a huge dataset, and the code...

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30-second summary: There’s “super-resolution” technology that can greatly improve the quality of your website images. Higher resolution images have multiple benefits, including being preferred by Google and being more likely to attract attention and be shared. There are a few considerations before using super-resolution, including the impact it can create for on-site speed. Fractl’s VP of Creative, Kristin Tynski, shares a concise instructional guide to help you understand super-resolution and how you can apply it to your images. Find out how...

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Voice and virtual assistants were, for about two or three years, probably the hottest topic in search and SEO. The hype has subsided as Google Home and Amazon smart speakers have, so far, failed to become the market-changing devices many had anticipated. Yet there has been slow and steady growth of voice usage on smartphones over the past decade or so since Siri’s introduction. And when people talk about “voice search” most of the activity is on...

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Google notified advertisers Tuesday of new fees coming for ads that run in the UK, Turkey or Austria. The company is passing on the new digital services taxes (DST) in the three countries. What’s changing? Starting November 1, advertisers running ads in these countries will be charged an additional: 2% in the UK. 5% in Austria. 5% in Turkey. In addition, “The new fees will be subject to any taxes, such as sales tax, VAT, GST, or QST that apply in...

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To understand why user onboarding is such an indispensable tool, we need to empathize with the people using our products; we all come from different backgrounds and cultures, we make different assumptions, and we see the world differently. User onboarding helps mitigate these differences by making your product’s learning curve less steep. However, companies often make unfortunate mistakes that hinder user experience and cause frustration. In today’s article, we’ll take a look at eight ways companies ruin their...

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Last week, I published the last vlog interview I conducted before the lockdown[1] in New York. This week, I have part one of the first one I conducted after New York opened up again. I was lucky enough for Kevin Lee, who helped cultivate the search industry in so many ways, to come out to my house and do an interview in a socially-distant manner. Kevin Lee is the CEO is the Executive Chairman and Founder of...

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Web Design

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

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