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30-second summary: Google is giving a lot of visibility to video content through its interactive SERP section called a “video carousel”. Getting your video ranked in Google’s “video carousels” can drive lots of views to your channel but it will also allow you to control more elements in your target SERPs. Ranking in Google’s video carousel is quite doable and doesn’t require months of work or waiting. All you need is keyword research and video page optimization. YouTube is one...

30-second summary: TikTok has quickly become one of the most popular, addictive social networks. President Trump issued an executive order threatening to ban the platform in the US, and TikTok filed a lawsuit in response. If it can continue to operate, it’s slated to become one of the most powerful marketing tools for brands. Beyond creative users and an open, democratized essence, TikTok is designed for the user. CEO and founder of Heartbeat, Brian Freeman, dissects the TikTok algorithm and...

While 2020 will be remembered as a year of disruption across so many areas of our world, the killings of George Floyd, Breonna Taylor and Ahmaud Arbery, as well as the recent shooting of Jacob Blake, have caused our community and our country to reckon with the systematic racism, prejudice and lack of equality that has persisted for far too long.  This past June we, like other organizations, admitted that we could do a better job to...

30-second summary: You probably can’t afford a super bowl ad, yet you want to make a name for your brand in an industry dominated by big guns. How do you crack the code using the right method and what’s the most effective for you? Inbound marketing or outbound marketing? Ali Faagba discusses the challenges of inbound marketing and the how-to solve them The first rule in the 22 Immutable Laws of Marketing is to be the first. But what do...

Voice is one aspect of technology that is getting bigger and bigger, and showing little sign of relenting. In fact, 2019 data revealed that 22% of UK households owned a voice-controlled digital home assistant device such as an Amazon Echo or Google home. This is double the figure recorded in 2017 and it is predicted that over the next five years nearly 50% of all homes will have one. Smart home adoption rates are increasing, and...

30-second summary: Crawl budget is an area that remains underrated in SEO. If you’re running a large-scale website, crawl budget is something that site runner can, and should, be optimized for SEO. April Brown talks about the basics of crawl budgeting, why it matters, and how you can optimize it for SEO. Crawl budget is one of the most underrated concepts in SEO. Although most people might have heard of crawl budgeting, they might have considered using it, to begin...

Google has introduced a new set of “health & safety” business attributes[1] tied to COVID-19. This follows earlier introductions of similar features by Yelp[2] and TripAdvisor[3]. These attributes started appearing yesterday[4] for some, in the Google My Business (GMB) dashboard. They haven’t shown up yet in Search and Maps but presumably will soon. The new attributes help provide clarity and reassurance to potential customers that safety protocols are in place. New healthy & safety attributes available in Google...

Google announced[1] and summarized[2] a lot of the changes and updates the company made to Google Search over the past year. This announcement covers changes to Google Search, Google News, autocomplete, fact checking, through BERT and language processing. At a high level, Google is aiming to provide search results that are not just as relevant as possible, but also as reliable as possible. And in some cases, like in the YMYL[3], your money your life sector, reliability...

If your brand has been creating content for some time, you’ll likely reach a point where some of your newer content overlaps with existing content. Or you may have several related, but relatively thin pieces you’ve published. Since many people have been sold on the idea that more content is better, the potential problem here may not be obvious. If left unchecked, this may create a situation in which you have numerous pieces of content competing for...

30-second summary: Unlike paid media, earned media lacks the tools to form trustworthy predictions about the outcomes, which can make potential SEO customers indecisive. A quick look at the typical story of how the pitching process works and the top reasons that make customers indecisive about an SEO proposal. SEOmonitor looks into all the aspects of pitching an SEO proposal, the key components, and how to help your customers say a loud yes instead of a silent no. Unlike paid...

Expanded text ads (ETAs) aren’t going anywhere just yet, but Google’s latest experiment to make responsive search ads (RSAs) the default option[1] is a sign of where things are heading. Responsive search ads are indicative of the broader shift to machine learning and automation, where bids, ads, landing pages, etc. are powered by algorithms designed to predict[2] better outcomes than we can manually. The promise of RSAs is that when you feed the system a bunch of...

Location analytics and data providers InMarket and NinthDecimal are joining forces[1]. InMarket is buying the latter for an undisclosed sum. The combined entity, InMarket, says “on day one” it will have revenue of $100 million, 550 partners and serve a large number of brands, agencies and publishers. (The company says to date it has worked with “more than 2,000 brands, agencies, publishers and platforms.”) Need to better compete with Foursquare. The acquisition was likely motivated by several factors,...

The creative process doesn’t end when a project is approved and deployed as a marketing asset. Looping that asset’s performance metrics back to the design team is a pivotal part of the overall creative workflow. When analysts for professional sports teams noticed that marketing promotions that included the team’s logo vastly outperformed similar creative assets that featured player imagery — something which, to the casual observer, this may simply sound like good analyst work — it showed something...

Last Friday, John Mueller of Google said in a webmaster hangout video that if your site was negatively impacted by a Google core algorithm update[1], that you do not need to wait for the next time Google pushes out a core update to recover. Yesterday, in another Google webmaster hangout with John, I asked him numerous questions around that statement and it turns out that the data and signals that make up these core updates do...

Today I’m going to show you 17 little-known ways to find GREAT content ideas. In fact, finding untapped content topics is one of the main reasons that my blog now brings in 519,977 visits per month: So if you want to come up with content topic ideas for blog posts, YouTube videos and podcasts, this list is for you. 1. Use Google Image Tags Here’s how this strategy works: First, type a broad topic idea into Google Images[1]. Then, take a look...

30-second summary: Your content marketing may sound like a success story, until your CEO asks, “Is all this effort and spending really paying off?” You’re doing a great job if you’re one of the 39 % of marketers who are successfully tracking the ROI of their content marketing, if not, there’s a long way to go. Evaldas Mockus, Director of SEO at Omnisend helps you pick content marketing metrics that matter for your business. More on Top of the Funnel (ToFu),...

30-second summary: The term artificial intelligence (AI) is an umbrella term that covers a wide range of machines that learn through the data that we feed them with to perform certain cognitive tasks just like humans. Because of their outstanding abilities, the use of artificial intelligence-powered machines is growing exponentially. These machines possess the ability to read and understand the text, hear sounds, and understand them, see and identify images and even move flawlessly around obstacles just like humans. AI...

On Friday, September 11, join us for a discussion on the gender gap in SEO. We will talk about new research, experiences of women in SEO and solutions for improving female representation and pay equity in the search industry. Our panelists will include: New research from DeLeon and North Star Inbound shows that women account for roughly 30% of SEOs globally — a stat that hasn’t budged in five years. Across the board, whether by retainer, project or...

In part one of my interview with Kevin Lee, we talked about why digital PR is key for SEO success[1]. In part two, we cover a lot more ground and dig into a ton of questions around if nofollow links and 302 redirects pass signals to Google. Is Google being truthful when it says 302 redirects pass signals along or not? We also talk about the importance of branded content and the role it plays in SEO...

Fasten your seat belts, ladies and gentlemen, because Rolls-Royce just went full-rebrand on us and I’m about to present to you their new and improved brand identity. Ah, Rolls-Royce. The British luxury car brand that we all know and adore. [embedded content]They have done a complete 180 and changed literally everything about their brand to please and draw in a younger generation. Between a new typeface, color palette, new icon, and everything in between, we’re going to be covering...

The global stock market is something that I think most of us are familiar with, but very few people know how to capitalize on. After all, it’s not as easy as simply sinking money into a stock and hoping it rises.  With the global stock market, there are trends and data that you have to follow in order to really be efficient. That’s where Marketstack[1] comes into play.  What is Marketstack? Marketstack is a real-time, intraday and historical market...

30-second summary: In the “coexisting with-COVID-19” world, an average user is now spending “Remote” is the new usual. Using the avenue of YouTube for your business can be an open-ended option to help with marketing and product promotions during the COVID-19 crisis. If you think this is an approachable recommendation for your business, here’s how YouTube can help you out in the COVID-19 situation. The outbreak[1] of COVID-19 has led global businesses to a scenario where business continuity has severely...

A seasonal change is on the horizon and that always has me looking to refresh projects. This month’s design trends provide a few different ways to do that without ripping up your entire website. Here’s what’s trending in design this month.   Animated Heroes (That Aren’t Video) Hero headers and screens that feature video animation have been popular for a while, but more website designers are experimenting with other types of full-screen moving graphics. What’s cool about this trend is that...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

Virtual events are the talk of marketing departments these days. We know, we’re putting on a host of them[1]. But the big question that has remained since COVID-19 put an end to large-scale, in-person gatherings has been, “When will conferences, trade shows and other in-person business events come back?” The answer: You tell us. For the past few months, we have been fielding a regular survey dubbed the Events Participation Index[2], and for the most part it has...