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SEO tool provider Moz has been acquired by iContact Marketing Corp, a subsidiary of the publicly traded company, J2 Global. Sarah Bird, Moz’s CEO, posted the announcement[1] on the Moz blog Friday afternoon. “Exciting news, Moz fans! We are thrilled to announce that Moz has been acquired by iContact Marketing Corp!” Bird wrote. iContact was founded in 2003 and is based in Morrisville, North Carolina with about 300 employees. it is focused on email marketing and offers email...

In an email sent to Android app developers on Wednesday, Google announced that it will enable users to opt out of sharing their Advertiser ID (the unique device identifier that enables marketers to track users as they move between apps), the Financial Times reported[1] Thursday. The announcement comes less than six weeks after Apple rolled out a similar user privacy change[2] with its iOS 14.5 update. What’s going to happen and when. “When a user opts out...

About The Author Nwani Victory works remotely as a Fullstack developer from Lagos, Nigeria. After office hours, he doubles as a Cloud Engineer seeking ways to make Cloud … More about Nwani ↬[1] Modern browsers provide good support[2] for JavaScript modules, but module bundlers such as webpack[3] stay a critical part of the JavaScript toolchain. Let’s take a deep dive into what webpack is and how to use it in your development workflow. In the early days when modularity[4]...

Good morning, Marketers, what if we shook up the traditional search model? That’s what search engine Neeva is asking in its latest announcement. The company said yesterday[1] that they’re going to begin sharing “at least 20% of their topline revenue with content creator partners when their content is used to directly answer a Neeva customer inquiry.” When I’ve had the debate with other SEOs about the search engine turned tech company Google, I’ve often said that Google exists...

Google has released some changes to Google Local and Maps this week including changes to short names, a new on Google label in the search results, testing an updated layout to the local business profile cards on mobile and more. Here is what is new with Google Maps and Local this week. Google My Business short names going away? Google updated the Google help document[1] for short names use in Google My Business. It now says “you can...

Twitter is now testing Fleet ads, which would bring vertical format, full-screen ads to the platform for the first time, the company announced[1] Tuesday. Fleet ads support 9:16 aspect ratio video (up to 30 seconds long) and images, and feature a swipe-up call-to-action (as shown below). A Fleet ad. Source: Twitter. Fleet ads will appear between Fleets from other users or brands, similar to Instagram Stories ads, and they are currently only visible to a limited group of...

In a changelog update today, Google Ads announced updates[1] to the scope and requirements for cryptocurrency ads to be allowed on the platform. Starting August 3, crypto exchange and wallet advertisers must meet new requirements and be certified by Google in order to be eligible to advertise on the platform. New policies. Financial advertisers will need to check the following boxes to be able to advertise on Google Ads: Be duly registered with (a) FinCEN as a Money Services...

We know our audience is made up of talented SEOs, which is why we’re very excited to announce that we are looking for an experienced content and SEO manager to work on Third Door Media’s flagship brands MarTech and Search Engine Land. Specifically, we are looking for someone who can help us grow our audience of digital marketers through SEO, content and website optimization, and by building content destinations that drive organic search traffic. What you will do As...

About The Author Shawn Wildermuth has been tinkering with computers and software since he got a Vic-20 back in the early ‘80s. As a Microsoft MVP since 2003, he’s also involved … More about Shawn ↬[1] Writing large-scale Vue applications can be a challenge. Using shared state in your Vue 3 applications can be a solution to reducing this complexity. There are a number common solutions to solving state. In this article, I will dive into the pros...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, it’s going to be quite a month (or two), Yesterday Google announced that it had begun rolling out another core update, and it’s about time considering the last one was in...

HTML is one of the foundational building blocks of the Web. But just as web design best practices and techniques change over time, so does the code we use. As HTML evolves, some of its older markup has been deprecated while other parts have been repurposed. Does that create more problems for us, though? Would we be better off starting over so we can make sure we’re all working from the same language rather than trying to...

A new broad core update began rolling out Wednesday – this one named the June 2021 Core Update, Google’s search liason Danny Sullivan announced, adding that we should also expect a July 2021 Core Update next month. Historically, Google has released a core Google algorithm update[1] every few months or so. It has been just about six months since the last core update, the December 2020 Core Update[2]. Before that it was seven months since the May 2020 core...

Google’s Core Web Vitals initiative has taken the SEO and Web Performance worlds by storm and many sites are busy optimizing their Page Experience to maximize the ranking factor. The Cumulative Layout Shift metric is causing trouble to a lot of sites, so let’s have a look at ways of addressing any issues for that metric. Cumulative Layout Shift (CLS)[1] attempts to measure those jarring movements of the page as new content — be it images, advertisements,...

About The Author Jennifer Brehm wears many hats at ilscipio which she helped found: Frontend, backend, and management. But her heart belongs to the logic puzzle that is CSS. More about Jennifer ↬[1] Getting a good performance score from Google is hard for any website — but doing so for an online store is even harder. We achieved green scores — even several for mobile. Here is how we did it. Every front-end developer is chasing the same holy...

In April, Google added regular expression filtering support[1] to some of the Search Console[2] reports. The issue was, it only let you filter on positive matches, not exclude negative matches. Today, Google announced[3] you can now perform negative matches using regular expressions (regex) in the performance report in Google Search Console. The announcement. Google said “starting today the Performance report filter supports both matching and not matching regex filters.” How to access it. This filter is “available through...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, is transparency always a good thing—I mean, from Google Search? I’ve been covering Google Search and SEO for a long time, literally almost half of my lifetime. Sometimes I wonder if...

If you check your core web vitals report within Google Search Console (check here[1]) you may see an improvement to your cumulative layout shift (CLS) metrics. Google made an update in April[2] to lower the threshold of what it takes to get a “good” green score on that metric and now[3], as of June 1st, those metrics are in Google Search Console’s report. What may you see. Most sites probably won’t see huge improvements to their CLS...

About The Author Drew is a Staff Engineer specialising in Frontend at Snyk, as well as being a co-founder of Notist and the small content management system Perch. Prior to this, … More about Drew ↬[1][2][3][4] In this episode, we’re talking about React performance. What factors slow our React apps down, and how can we fix it? Drew McLellan talks to expert Ivan Akulov to find out. In this episode, we’re talking about React performance. What factors slow our...

Microsoft Advertising will be rolling out Similar Audiences, the ability to import Google Merchant Center stores and an expansion of its Audience Network to include France and Germany, the company announced[1] Tuesday. Similar Audiences rolls out domestically. The Similar Audiences feature, which finds new customers by looking for searchers similar to the ones on your remarketing lists, will be rolling out to U.S. advertisers later this month. To use Similar Audiences, you need to have at least one...

Google has pub[1]lished more details on its transparency policies around Google News for publishers. This has come a few months after Google quietly published new manual actions[2] for Google News and Google Discover content policies. Google “considers what types of information an ordinary person might find helpful if they want to assess a site’s credibility” to determine “what constitutes meaningful transparency from news sources,” the policy states. Article level factors. Google listed out these “article level” factors and...

Your opportunity to create stronger SEO and PPC campaigns, design superior user experiences, and become a more successful search marketer is here: Attend SMX Advanced[1], online June 15-16, to learn actionable, expert-level tactics that will give you an edge over the competition and set you up for a winning Q3 and beyond — all for just $249[2]. Together with a welcoming community of experienced search marketers, you’ll access a tactic-rich agenda[3] programmed by the Search Engine Land...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, yesterday was Memorial Day here in the U.S., so I hope you got to relax and reflect over the three-day weekend. I’ve been reflecting over the weekend, and my mind turned...

About The Author Leonardo Losoviz is a freelance developer and writer, with an ongoing quest to integrate innovative paradigms (Serverless PHP, server-side components, GraphQL) … More about Leonardo ↬[1] Amazon allows visitors to display prices in their own currency. Thanks to ExchangeRatesApi.io[2], we can do the same for our online shops, providing a better experience to our customers. Let’s find out how. Products and services are increasingly accessed and bought online. As we live in a global village, if...

Want to know which of the top blogging platforms you should consider using this year? Blogging is still one of the best ways to draw attention to your brand, generate thought leadership, and build your credibility. Research suggests that US internet users spend 3x more[1] of their browsing time on blogs than on email. Additionally, people view about 20 billion blog[2] pages on average each month.  So, how do you join the blogging revolution? You’ll need the right...

What could be a better way to welcome June than with some colorful inspiration? Well, we might have something for you: wallpapers created with love by artists and designers from across the globe. There’s an artist in everyone. Some bring their creative ideas to life with digital tools, others capture the perfect moment with a camera, or love to grab pen and paper to create little doodles or pieces of lettering. And even if you think you’re...