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SEO Web Design Blog

Yelp redesigned the Yelp for Business UI and functionality in May. This week, it’s out with more updates[1] aimed at giving advertisers more control over and insights into their campaigns. Bringing ads and profile management together. The biggest change is the integration of the Ads Dashboard into Yelp for Business. Previously the Ads Dashboard and Yelp for Business were two separate tools. Yelp for Business is Yelp’s equivalent of Google My Business[2]. The integration of ads into profile...

30-second summary: A typical consumer now owns an average of 3.6 devices which means a person’s journey may start from a laptop and end on a mobile or a tablet. In the ecommerce business, the cart abandonment rate is the thing that haunts most of the business owners. Developing analytical skills can help you better manage these obstacles. MD of SEO Discovery shares a guide to help you understand Cohort Analysis and Behavior Analysis to eliminate roadblocks and improve engagement. In today’s digital...

If 2020 has taught us anything, it’s this: as businesses embrace a digital-first world, they also need to adapt to the feedback economy. We’ve always known that customer feedback influences whether people choose to do business with you. According to a consumer survey[1] conducted by Fan & Fuel, 97% of participants said customer reviews factor into their buying decisions, and 92% of consumers hesitate to make a purchase when there are no customer reviews. But something else is...

30-second summary: Reducing bad user experience of 404 errors by branding and customizing them. Including links to 404s allow users to navigate the website even when they come across a potential dead end. Boost SEO by placing your sitemap, homepage tab, and search bar. Usage of conversational language along with attractive visuals reduces user’s contempt and frustration. Mention of blog on your customized 404 error page promotes your intellectual prowess for possible users who might be interested in your content. Amanda Jerelyn...

Google is opening up Local Services Ads (LSAs) to auction-based pricing. This comes after a successful test in a subset of professional services categories. Google will notify the eligible advertisers. A selection of advertisers across the expanding list of LSA categories will now have access to bidding in a new beta test. They will be notified by Google if they are eligible to participate. Assuming this larger beta test also delivers positive results (for advertisers and Google),...

Bing is now using natural language generation models (models that generate text) to improve its autosuggest and People Also Ask (PAA) features, the company announced[1] Wednesday. It is also expanding the use of natural language representation models to extend its question answering and semantic highlighting features globally. Real-time phrase suggestions. Bing’s automatically generated search suggestions now make use of Microsoft Turing Natural Language Generation (T-NLG) Next Phase Prediction to present full phrase suggestions in real-time. This expands...

30-second summary: STEPPS model singles out social currency, triggers, emotional value, public popularity, practical value, and background stories as common points between viral content. People’s tendency to mimic popular behavior and be a part of a group activity results in viral trends. The internet likes content that is raw and genuine. Evelyn Johnson details the elements of viral content and how brands can achieve it. George Miller, famously known as Joji is one of the fastest rising musicians. He’s the first...

This is a SUPER detailed SEO tutorial for 2020. In this new tutorial you’ll learn, step-by-step, how to: Find untapped keywords Optimize your content for Google Promote your content Get other sites to link to you Let’s dive right in. 1.Find Keywords That People Search For I had to kick this SEO tutorial off with keyword research[1]. That’s because keywords determine EVERYTHING you do in SEO. And in this first step I’m going to show you how to create a list of awesome keywords for your...

Instagram is getting ready for National Voter Registration Day and so are we. Tomorrow is September 22nd, which means that it’ll be National Voter Registration Day and Instagram has been coming out with some amazing stickers in celebration of that. One thing that I love about Instagram is that they’ve been encouraging people to get out there to vote, and they even have an election info and voting resource center[1]. During this time, they’ve teamed up with six different...

30-second summary: When it comes to the internet browser, Google Chrome, with its extensive list of extensions is the indisputable chart-topper. As a digital marketer, you have to keep track of so many things – different projects at various stages of development, research, reporting, new leads, existing clients, et cetera. Bhavik Soni shares a list of the top 15 Chrome extensions that will make social media marketers more productive, smart, and efficient. These are categorized into extensions for – Productivity,...

The SEO industry is vibrant in large part because of the personalities in the community and their constant desire to learn more about how search engines work. On the latest edition of his vlog, Search Engine Land News Editor Barry Schwartz sits down with one of the Google employees responsible for communicating with search professionals, Developer Advocate Martin Splitt, to discuss (and joke around about) why some SEOs are at odds with Google. [embedded content] Martin shares how...

Be honest, have you ever, ever created an amazing design or came up with a great idea and coffee was not involved? Because, I’ve got to admit… I’ve never had a good idea on a day I didn’t have coffee. And I might have a little bit of a problem. Recently, I’ve been drinking about 4 cups of coffee a day, and that’s not helping my sleeping habits for sure. But that’s what gave me this idea. Today I want to...

Designing for emotion in and of itself is not a problem. Websites are bound to elicit an emotional reaction from visitors, even if it’s as simple as them feeling at ease because of the soft, pastel color palette you’ve designed the site with. I don’t want to outright villainize emotional design. Unless there is some form of unethical manipulation at play, designing for your visitors’ emotions can actually provide them with a more positive experience. So, here’s what...

First, the bad news: Search Engine Land Editor-in-Chief Ginny Marvin is leaving Third Door Media to pursue new projects, and the entire team here could not be more thankful for everything she contributed to the company and especially the search community during her seven years here. Ginny will be leaving behind some very big shoes to fill, so today we are launching our search for the next content leader for Search Engine Land and our companion conference...

Last year, Google open sourced the code for the robots.txt parser used in its production systems. After seeing the community build tools with it and add their own contributions to the open source library, including language ports of the original parser written in C++ to golang[1] and rust[2], Google announced[3] this week it has released additional related source code projects. Here’s what’s new for developers and tech SEOs to play with. C++ and Java. For anyone writing their...

Responding to user behavior and its own evolving search query data, Google continues to build bridges between the digital and physical worlds. Just a week ago, the company introduced new shopping features[1] that help consumers more easily find local in-store inventory. On Wednesday, Google is announcing several new enhancements for local ads: Service attributes for Local Campaigns. “Pick up later” for Local Inventory Ads. Smart Bidding optimization for in-store sales. Attributes for Local Campaigns. There are dozens of local business attributes,...

Regardless of the slice of this industry you’re in — paid or organic, local or international, technical or content — there’s a kind of universality to being a woman in the search industry. The constant challenge of trying to find the balance between striving to be recognized as a knowledgeable expert and being dismissed as, well, “the B word.” Of struggling to balance work and home demands. Of shouldering the weight of trying to change institutional...

Google announced[1] it now supports new schema markup for product results, specifically the shippingDetails[2] schema.org markup. With this markup, you can add details around the cost and expected delivery times around your shipping options on a product-by-product basis. What it looks like in Google search. When you add shippingDetails schema and Google decides to show it, Google can show those shipping costs and options in the product results section. Here is a screenshot: This will show the shipping...

A prompt to set up video appeared in the Google My Business (GMB) dashboard at the end of last month[1], first noticed by SterlingSky’s Colan Nielsen. It didn’t carry any context or explanation and set off speculation about its purpose and functionality. Though not appearing for everyone, some local SEOs speculated that the “launch” may have been premature. I asked Google about it and a company spokesperson clarified the video prompt is actually related to an announcement...

The only constant in search marketing is change… and that’s never been more true than now: Google’s new Page Experience update The increasingly essential role of content marketing Rolling changes to GMB The massive (and necessary) shift to online shopping The list goes on. Marketers have never had more challenges to face… or opportunities to seize. Finish 2020 strong and head into the New Year ready to generate more traffic, leads, conversions, and sales! Join us online, December 8-9, for the largest...

30-second summary: The Americans with Disabilities Act (ADA) passed in 1990 does now include mobile apps and websites. An ADA-compliant website helps more people than those covered by ADA. There are many SEO benefits such as increased visibility on google image searches, and featured snippets. Co-founder of Ally digital media, Abhishek Shah says, “Responsive websites help with ADA compliance and further improve your website’s overall search presence.” The four best ways to make your website ADA-compliant with a clear outline of...

It’s fun to see new website design tools that reflect current times and the state of the world. That’s very true this month with new databases devoted to diversity and women in technology, as well and resources to make your design life easier. Here’s what’s new for designers and developers this month:   Ztext.js Ztext.js[1] is an easy to implement, three-dimensional typography tool for the web that works with any font you want to use. With the popularity of 3D...

Occasionally, Google hits the keyboard and churns out a new post that explains what goes on behind the scenes. At times, these posts are meant to serve as general introductions to a given topic. In other instances, Google uses its blog to update the industry as to its latest advancements. This is exactly what happened on September 10th when Google’s Danny Sullivan and Pandu Nayak simultaneously released blog posts on reliability and quality[1] on the SERP.  For...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

30-second summary: The majority of TikTok users are under the age of 29. So, TikTok is the perfect place if you want to reach Millenials and Gen Zers. TikTok allows users to create short videos with filters, voiceovers, soundtracks, and other additional features. If you want to promote your business, there are multiple paid advertising options. You can run branded hashtag challenges, brand takeovers, and infeed content ads. Influencers are a big deal on TikTok. By partnering with influencers, you...