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SEO Web Design Blog

If you have been following our newsletter[1], you would have seen us reporting on unconfirmed cases of indexing issues around URLs that seem to be dropping out of the Google index[2]. We suspected canonicalization issues[3] with Google and we were right, partially. Google said no only are there canonicalization issues but also issues with mobile-indexing. It is believed that this started sometime around September 22nd or 23rd when the SEO community began noticing big changes to the...

Google News Showcase is an initiative teased[1] by the company in June. On Thursday, Google announced[2] it is rolling out in certain markets along with a $1 billion financial commitment to partnering publishers. Google News Showcase has two basic aspects: significant content-licensing payments to news publishers and new “packaged” content panels that will appear within Google News to provide deeper context and different types of storytelling, including audio and video. Google News Showcase will also eventually come to...

How can I prepare for mobile-first indexing? What is on-SERP SEO… and how do I get started? How do I take my Facebook ads to the next level? What’s the most effective way to build brand authority? How do I create a content marketing program from scratch? Get tactical answers to these and more essential SEO and SEM questions at Search Marketing Expo[1], online December 8-9! Your $149 All Access pass gets you 45+ expert-led sessions[2], including extended...

30-second summary: On-page SEO is one of the most effective ways to boost your organic search engine rankings, improve your website’s user experience (UX) offerings, and grow your business consistently. But, without understanding your audience and measuring your results, how can you make changes or create strategies that actually make a difference? In short, you can’t. To help you enhance your search engine optimization activities and grow your business, here we explore three uncommon on-page SEO analysis techniques, complete...

30-second summary: Distinctly’s SEO Manager, Matt Finch provides insight on how the team worked with events company Wildgoose to pivot quickly in the face of the COVID-19 pandemic. When lockdown began, Wildgoose’s sales and pipeline took an immediate downturn, with a year on year drop in sales of 62% for the month of April. Operational costs were tightened along with evaluations of the marketing and tech spend, and Wildgoose was forced to downsize its workforce by over 50%. The company...

Antisemitic memes appearing in Google Image search results caught the attention of search professionals last week — and broader media this week. Many are urging the company to make tangible moves towards removing such content. Google isn’t the only search engine surfacing these hateful memes — Search Engine Land’s Editor-in-Chief, Ginny Marvin, pointed out that they can also be found on Bing and DuckDuckGo[1]. On its face, the issue may seem simple to resolve by just removing the...

Artificial intelligence. Just hearing the phrase has been a trigger for many in the technology world since that creepy Haley Joel Osment film circa 2001. But more recently, artificial intelligence and machine learning strike fear into the hearts of skilled workers for an entirely different reason: job security, or lack thereof. Smart-home devices, streaming services, self-checkouts, even Google searches are ways that artificial intelligence has seeped into everyday life, exemplifying the abilities of computers and machines to master...

In April 2020, Google opened up Google Shopping to free listings[1] for all U.S. merchants, starting with the Google Shopping tab and then expanding to the main search results[2] section. Google announced[3] on Wednesday that it is expanding Google Shopping listings for free globally. The announcement. Google said “today we announced that we’re bringing free listings to the Shopping tab in countries across Europe, Asia, and Latin America. Just as we don’t charge sites to be part of...

30-second summary: The popularity of dark mode web design and its adoption by leading tech giants. How coders and web developers became influencers for this change. The impact of dark mode web design on users and their eyes. How dark mode web design leads to less battery consumption. Various guidelines available online to adopt this new theme. Search engines do not mind the change and thus it doesn’t affect your SEO adversely. User preferences, mood changer, and why adding space matters. In recent times...

30-second summary: Trends suggest that about 25% of businesses paused their marketing and advertising on social media during the first six months of 2020. Facebook reports that 89% of advertisers reconsidered their budget in response to the coronavirus outbreak. This post attempts to underline some of the strategies you can consider practicing to restore your reputation and recognition on social media. COVID-19 has had an impact on everyone and everything – starting from our lives and lifestyle to economies and...

Google’s Local Services Ads (LSAs) program is now rolling out in Europe. It will initially be available for 16 home services categories (not professional services) in 10 countries: Germany, UK, France, Austria, Belgium, Ireland, Italy, Netherlands, Switzerland and Spain. 16 home services verticals. The featured home services verticals include Appliance Repair, Carpet Cleaning, Electricians, Garage Door Installation and Repair, House Cleaning, Lawn Care, Movers, Pest Control, Plumbers, Roofers, Water Damage Restoration, Window Cleaning, Window Repair, Junk Removal...

Marketers’ already low expectations that they could safely attend in-person events this year have bottomed out, according to our latest Events Participation Index, which isn’t surprising as the planet passed a grim milestone of 1 million deaths tied to COVID-19 this week.  But despite concerns over second and, in some cases, third waves of the virus[1] beginning to show, many of the 350 professionals we surveyed are hopeful that they can travel and attend conferences, trade shows...

In part one of my interview with Drew Madore,  the CEO and founder of Synergist Digital Media, we spoke a lot about “black hat SEO.” Black Hat SEO is basically SEO that is not in accordance with Google’s guidelines. We spoke about how black hat SEO has changed over the years. Such as how the definition of black hat SEO has become wider and covers more and more SEO techniques that were maybe once considered acceptable tactics within...

30-second summary: Given that consumers run billions of searches every day — with Google estimated to process 40,000 per second it’s clear marketers need a smart strategy to cut through the competition. The question is: Will they drive the highest traffic and performance with SEO or PPC? Head of Paid Media at Tug shares insight on how perfectly balancing these two facets can lead to success in the new normal. Consumer activity online is at an all-time high. So, it’s no...

There is a common problem when auditing staging enterprise sites inside corporate networks.  If you work in-house, you first connect to the corporate network using a VPN client. Then, you need to run auditing tools to review the pages.  The only tools that work are the ones that you can run directly from your computer. For example, the ScreamingFrog spider, which is a downloadable program. However, many enterprise sites have millions of pages which makes crawling from your computer impractical...

30-second summary: On September 16, Apple launched iOS 14, which is a major overhaul of the Apple operating system and would require users to authorize information known as (IDFA). This was followed by announcements from Google that they will be following a similar path for Google Chrome, effectively turning off tracking on Safari, which commands 90 percent usage on iPhones, and Chrome, which commands five percent. These moves towards user privacy and marketing compliance are effectively a pivot away...

This month we’re going big and bold. Oversized type, strong colors, in-your-face layouts, and little touches of playfulness exude confidence and make a statement. There are some quieter moments too, with thoughtful illustration and more gentle use of color. Animation still features strongly in the details, with circles proving popular in rollover effects. Enjoy.   Fledge Fledge[1] is a film production company based in Belgium. Their site uses split screen with looped text scrolling in opposite directions on each...

Microsoft Advertising announced[1] Monday that it has partnered with Integral Ad Science (IAS) to provide brand safety verification for the native ads that run on the Microsoft Audience Network. The Microsoft Audience Network[2] encompasses ad inventory on Microsoft-owned and operated sites such as MSN, Outlook.com, and Microsoft Edge browser as well as partner properties. Advertisers can target ads using data from the Microsoft audience graph, which includes LinkedIn professional data. The IAS integration is built in, automatically...

So long, 20% text limit in Facebook ad images Facebook Ads is officially removing its 20% text rule. The company’s rule that text not take up more than 20% of ad images is now a mere suggestion: “We’ve found that images with less than 20% text perform better. With this in mind, we recommend keeping your text short, clear and concise in order to get your message across effectively,” the help page[1] now states.    Why we care. Facebook...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

30-second summary: Web development is very essential for guiding you past the traditional methods of website development and approaching to other more unique and efficient prospects in the IT field. Building an app or website is real but sometimes can be better facilitated through the testing and implementation phases of web tools. Entering the new age of the digital world is just impossible without proper deployment, scaling, and database management. And this where the best web development weapons are...

30-second summary: The research shows most agencies failed when it comes to the performance of their website. Search engine ranking is a multi-factor game, and performance, while it matters for many reasons, is just one piece in this puzzle. Nebojsa Radakovic shares insights. Ever since Google announced that page speed would be a ranking factor in its mobile-first index in 2018, the need for speed became one of the most important aspects of web dev trait. A lot of businesses...

accessiBe is a web accessibility solution for ADA and WCAG compliance. It enables websites to be accessible to people with disabilities. Web accessibility is important for two reasons: Being ADA & WCAG compliant is required by law (we’ll explain this further) so if your website isn’t compliant, you can get sued. It allows people with disabilities to browse your website, which increases your potential audience and it is the decent thing to do. In this accessiBe review, we’ll cover:   How Does...

Google’s U.S. ad revenues will fall this year[1] for the first time since 2008, according to an eMarketer report. The estimated 5.3% decline will shave more than $2 billion off Google’s earnings and leave the search giant with less than 30% of the U.S. digital ad market. That’s a remarkable turnaround at a time when Amazon — a relative newcomer to the space — is expected to post 23.5% growth and capture almost a tenth of...