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If you are encountering problems finding photos for your website, there’s a simple solution you might consider. Use illustrations. The examples in this post will show you various ways to go about doing so Sound reasonable? If you believe that to be true, when you start building your next website you’re going to have to ask yourself this:   What kind of visual style do you want to use?  You don’t have to reject photographs out of hand. That’s...

BIPOC and white SEOs say they see more bias and discrimination in the wider SEO industry than they do within their own companies, according to the results of a recent Diversity and Inclusion in SEO survey. The report, out this week[1] from Nicole DeLeon’s North Star Inbound, indicates that many companies and agencies are addressing diversity, equity and inclusion within their cultures and with formal policies. Yet, nearly one-third of both BIPOC and white respondents said bias...

30-second summary: Proper optimization is about comprehensive basics, not the “secret tricks”. The most important basic tactic to get right is keyword targeting. First, you need to know where in the sales funnel your clients are. Then, you use the best-matching and most valuable keywords targeting the clients’ intent. By mapping the keywords to your content, you’re able to always keep track of which page is targeting which search queries. Founder and CMO at SEO PowerSuite and Awario, Aleh Barysevich’s guide will...

According to an exhaustive report issued yesterday by the House Judiciary Subcommittee on Antitrust, Google, Apple, Amazon and Facebook wield monopoly power over their respective markets. Produced after more than a year of fact-finding and testimony the Congressional report (.pdf[1]) recommends a host of remedies, including “structural separation” (divestiture) to restore competition and prevent a similar concentration of power in the future. The more than 400 page report details alleged market abuses by each company with specific...

Since it was first spotted in 2015[1], the People Also Ask (PAA) box has become a familiar feature on search results pages. So familiar, in fact, that it appears in both Google’s and Bing’s results, with the former search engine presenting it in 49% of all searches, according to a study[2] of a one-million-keyword dataset by Olga Andrienko of SEMrush. That means the PAA box appears roughly four times more frequently in search results than featured...

Google is testing a new feature in Google My Business called “call history[1].” It’s designed to help businesses see and respond to missed calls coming from Google Search and Maps. It’s opt-in and currently available to “a select group of businesses in the US only.” Colan Nielsen first spotted this[2] yesterday. Here’s what we know. Uses call forwarding, doesn’t track texts. I asked Google whether it was in any way connected to the company’s now shuttered CallJoy virtual...

30-second summary: While there are issues around zero click search, there are useful insights for brands looking to connect searchers into their purchase funnel that go beyond boosting SEO. Ron provides an overview of the various zero click SERP features and their functions, including the answer box, the “people also ask” box, and the knowledge graph. The first use case for these features is to qualify whether a keyword is worth targeting. Secondly, brands can get specific on the types...

Microsoft Digital Marketing Center (DCM) is now available in open beta in the U.S. The company had been piloting the free platform designed for SMBs[1] to manage automated search and social campaigns across Microsoft, Google, Twitter, Facebook and Instagram since June. With the move to beta[2], Microsoft has added several new features. On-site analytics. Customer action tracking reports whether users complete the conversion actions you’re tracking on your website, such as product purchase or lead form submission. Analytics...

It would be way too easy to answer this question with: “Whoever pays your bills.” And, honestly, I don’t think you can be a very successful web designer if you’re only driven by what the person paying you tells you to do. Then again, that doesn’t mean you should swing to the exact opposite end and say that you only serve the end user. When you take an extreme view or approach to this, you’re bound to leave...

Have you ever had a client (or boss) that called out discrepancies between the SEO tools you use?  As an SEO, it’s tough to have that conversation. Nobody likes to hear, “Well, these tools all measure things in different ways and are never 100% … yada yada yada.”  To non-SEO people, this feels like a convenient cop-out to answering a simple question: “Why can’t you give me accurate data?”  Having had this conversation so many times over the past...

30-second summary: Targeting the wrong audience can lead to poor engagement on your YouTube channel. Competitor analysis will help you solve this problem. A well-structured plan for promotion will help you measure the results of your YouTube marketing campaign. By setting the right metrics, you can set your campaign in the right direction from the very start. Optimization of your YouTube channel is just a multiplier of quality. Creating user-centric titles will help you make content more clickable and user-friendly. YouTube is...

Google has been rolling out “simplified” location reports in the Google Ads UI over the past month or so. Any time a platform uses “simplified” or “streamlined” to describe a change, we have to wonder if it’s a red herring. Does it provide an easier way to get at the same access, data and functionality? Or is it “simplified” — wink-wink — with features and data stripped out? Before we get into these changes, first a reminder...

Google announced[1] it is now bringing the Web Stories feature (previously known as AMP Stories[2]) to Google Discover. So not only can you find Web Stories in Google Search and some other supported platforms, it is now also going to surface in Google Discover – in the Google iOS and Android app. The announcement. Google said “Today we are bringing visual and immersive Web Stories to Discover which is part of the Google app on Android[3] and...

30-second summary: Even if you have a small marketing budget, you can still compete with bigger competitors. To navigate social media well, you must hone your social listening and online investigation skills to find out what topics are relevant to your core audience. Success requires embracing trends early with a creative and positive mindset. Arjun Rai details four strategies for learning to navigate the changing social media landscape. It’s no secret that social media marketing trends change rapidly[1]. You might see a...

Structure Your Content The Right Way Most people think SEO copywriting is all about putting words after words. But in my experience, the STRUCTURE of your content is just as important as the writing itself. And what better place to find proven content structures than Udemy? (In case you’re not familiar with Udemy, it’s a platform with thousands of online courses) Here’s how you can use Udemy to make your next piece of content 2-3x more compelling: First, head over to Udemy...

Google introduced more automation features and campaign types as part of Advertising Week Tuesday. The announcements[1] speak to what has been a years-long effort to use machine learning to serve campaigns across Google’s properties as well as to the moves it’s made in response to the pandemic. “We’ve now had a chance to take a step back and figure out what some of the long-term trends are, and we either create a new effort or accelerate existing...

Microsoft has rebranded Bing, the company announced[1] Monday, to incorporate the parent name. The now-dubbed “Microsoft Bing” also has a new logo. The company also announced an expansion of Give with Bing[2], an extension of Microsoft Rewards that lets users donate their points to a nonprofit organization of their choice, alongside the rebrand. The previous Bing logo (left) and the new logo (right). The rebrand. The new logo can be seen in Bing’s favicon, but does not appear...

Google continues to pour more resources into local, with multiple ads innovations[1] and Google My Business feature enhancements[2] in the past six months. Google’s introduction of GMB video conferencing[3] and the recent move to auction-based pricing[4] for Local Services Ads are examples. Despite all the attention on ads, it’s worth noting that organic rankings still drive roughly 20x more clicks, according to Moz[5]. Thus the continued and growing focus on local SEO and ranking factors. A couple...

Design can make a statement. It evokes feeling and can encourage thought and conversation. That’s the common theme among the three trends in website design this month. Each trend is rooted on the time and place where we live and includes elements that provoke thought. Kudos to these designers and design teams for jumpstarting conversations. Here’s what’s trending in design this month.   1. “Taking a Stance” Design From social to environmental issues, design projects are echoing the sentiments of...

Outside of the Google page experience update[1] that is coming to a Google ranking algorithm near you next year, does Google use click-through rate, pogosticking, time spent on a site, and other user experience signals as a ranking factor? That was the topic of conversation in part two of my video interview with Drew Madore. Now, to be clear, Google has said time and time again, on-the-record[2], that it does not use CTR and similar signals as...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

30-second summary: Google antitrust, the market cases you need to know. Google’s featured snippets do not payback content creators. How to make content discoverable — no matter the marketing budget. Tim Suolo, Ahrefs’ Chief Marketing Officer explains how they intend to level the playing field for smaller players. While Google faces lawmakers with antitrust cases, it continues making billions from search result ads. Big players invest heavily in professional SEO tools and expertise to help get their content found in Google....

A properly designed and functioning website landing page is a thing of beauty. It greets customers warmly, informs leads, and even collects customer contact information. It presents news and information relevant to its industry, and shares internal and external communications. And it does this 24 hours a day, 7 days a week, 52 weeks a year without ever asking for a pay raise. But this is true only if your website landing page is designed well, maintained, and...

Advertising on branded keywords is often misunderstood. Advertisers either take too much credit for branded keywords, or they deem the impact of branded keywords completely zero (Did eBay just prove that paid search ads don’t work?[1]). The question that is often asked: Should we invest in branded keywords? However, the question we should ask: How much should we invest in branded keywords to have a positive incremental ROI? In this article I will answer this question in 4 steps: How to...

I don’t know about you, but when I text, I use a lot of emojis to express myself. Maybe too many. And there were so many times where there just wasn’t an emoji I needed to express myself, or something to describe what I was doing. That’s why I’m so incredibly excited to announce that Apple will be adding an additional 217 emojis to the pack. This year, they already added over 100 new emojis, including one of my personal...