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30-second summary: Consumers’ and app developers’ wish came true in part when the White House announced the DoD will “relinquish 100MHz of 3.5GHz spectrum for commercial use, a process that will augment U.S. 5G networks over the next two years.” These developments will lay the groundwork for some pretty cool app experiences, as well as a burst of innovation for users, advertisers, and app developers alike. Digital Turbine Media’s Executive Vice President shares the top six trends to expect as...

With billions of internet users worldwide spending several hours online each day, the online presence of brands is now a necessary avenue for building, boosting, and maintaining positive value and attracting and interacting with customers.  This has created increasing pressure for web design agencies when creating and managing websites[1]. This pressure is multiplied by all the projects that web design agencies have to handle at one time. This is because different clients demand different things for their...

Breaking news is not always easy to keep track of, especially if you’re the one that’s supposed to report it. With news stories happening as we speak, all over the world, how are you meant to not only keep track but document it in an efficient way? The answer to that question is a free, simple REST API for live news and blog articles. The answer is Mediastack[1].  What is Mediastack? Mediastack is a scalable JSON API that delivers world-wide...

30-second summary: Customers today have high standards when it comes to their online shopping experiences, so you can’t afford to be lax with your operation. Before you do anything else, you should create some in-depth brand guidelines to steer your company’s creative and conversational output. Responding quickly is paramount because it shows that you’re committed to excellent service and are paying attention to what people are saying. By closely tracking when people reach out to you and storing relevant information,...

Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance of pricing and promotions. Retail advertisers will also have access to more reporting and performance insights for Shopping campaigns and new customer targeting for Smart Shopping is coming out of beta. This, of course, is also the first holiday season with free and paid listings[1] in...

Following the lead of Apple’s Safari and Mozilla’s Firefox, this January Google announced[1] the end of support for third-party cookies in Chrome by 2022. Simultaneously, the company promoted its “Privacy Sandbox” initiative as an industry collaboration to develop new privacy friendly methods of audience targeting that don’t rely on unique IDs or individual cross-site tracking and offer personalization with anonymity. Group targeting as an alternative approach. As a significant step, yesterday Google released the findings[2] of a preliminary study...

We’re talking about SVG Animation. How can vector images, JavaScript and CSS all work together to provide engaging motion graphics? Drew McLellan talks to SVG expert Cassie Evans to find out. Today we’re talking about SVG Animation. How can vector images, JavaScript and CSS all work together to provide engaging motion graphics? I spoke to SVG expert Cassie Evans to find out. Show Notes Weekly Update Transcript Drew McLellan: She is a front end developer and speaker with a background in...

Thanks to the wide support of the prefers-reduced-motion-media feature, we now have more advanced ways to design motion that can be creative and innovative while also being safer for those with motion sensitivities. This article is all about the how and why of making that happen. CSS has recently added features that allow us to recognize certain user preferences and qualities of the user’s current environment. One of those new features, specifically the prefers-reduced-motion media feature, can...

About The Author Katy is passionate about making tech easier for those who build and use it. In her role as a developer at Sparkbox, she works mainly in JavaScript to implement … More about Katy …[1][2] Being able to run Google’s Lighthouse analysis suite programmatically provides a lot of advantages, especially for larger or more complex web applications. Using Lighthouse programmatically allows engineers to set up quality monitoring for sites that need more customization than straightforward applications...

Choosing what CMS to use in your next development project is a critical decision for any business, large or small. In this guide, we’re going to run through the potential of Craft CMS, setting up a local environment and creating a basic cat blog with an API endpoint to accompany it. It’s a perfect jumping off point for anyone looking to expand from their current CMS system, or make the leap from Wordpress. Craft CMS[1] is brought...

About The Author Ibrahima Ndaw is a Full-stack developer and blogger who loves JavaScript and also dabbles in UI/UX design. More about Ibrahima …[1] In this guide, we will be looking at Next.js, a popular React framework that offers a great developer experience and ships with all of the features you need for production. We will also build a blog, step by step, using Next.js and MDX. Finally, we’ll cover why you would opt for Next.js instead of...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] This week we celebrate the 14th birthday of Smashing Magazine. We didn’t quite have the year that we planned though! I took a look back at some memories from this year and previous years — with the help of the...

We must effectively design to gain and hold users’ attention in order to have them use our digital products. In this article, Victor Yocco covers specific tactics with supporting research that are bound to help you design for attention. He also discusses the need to understand why we want to gain users’ attention as well as what our users’ needs are. We face many competing interests for users’ time and attention. If we factor in perceptions of...

About The Author Blessing Krofegha is a Software Engineer Based in Lagos Nigeria, with a burning desire to contribute to making the web awesome for all, by writing and building … More about Blessing …[1] GreenSock Animation Platform (GSAP) is a set JavaScript functions that let you tween a value/attribute/CSS property over time and insert these tweens into a timeline for more complex animations. In this article, Blessing explains how GSAP plays well with the React library by...

In this article, Aleem Isiaka explains what GraphQL query constructs are, and how they can be used to interact with the data access layer of a Gatsby website. Let’s take a look at some of the advanced use cases of GraphQL within a Gatsby website by using matching data from different sources. Before the release of GraphQL in 2015, Representational State Transfer (REST)[1] was the main way to interface with an API. The introduction of GraphQL was...

About The Author Adebiyi Adedotun Lukman is a UI/Frontend Engineer based in Lagos, Nigeria who also happens to love UI/UX Design for the love of great software products. When … More about Adebiyi …[1] Among others, Next.js[2] has dubbed itself: The React Framework for Static Websites. But just like every other framework whose goal is to help you build what matters by abstracting common, redundant tasks, you’re often required to learn something new and opinionated. With Next.js, one...

Consumers’ accelerated shift to online shopping will be one of the lasting trends of 2020. Nearly three-quarters (73%) of U.S. holiday shoppers said they plan to shop online more for the holidays during COVID-19, a Google survey[1] found. It’s unclear whether Amazon’s Prime Day shift from July to October will last post-pandemic, but the timing gives us a window into the holiday shopping season and what marketers can expect, plan for and start doing now to...

Google plans to begin restricting terms within the search query report, to show only those that had been “searched by a significant number of users.[1]“ As one of the main controls around monitoring and optimizing paid search activity on the platform, and with (unsurprisingly) little clarification around quite how this significance is calculated, this update was met with frustration and anger by the SEM community. Some went as far as to start a petition[2] for Google to allow...

Today, great design isn’t just about conveying the right amount of information in a certain number of pages.  There’s more to creating the perfect website than experimenting with visuals and sound. Designers need to think carefully about how each element of their site impacts the overall user experience.[1]  After all, with billions of websites available to explore, it takes something truly immersive to convince your client’s audience that they should stay on their pages. The more convenient and...

As we head into the holiday season, Facebook is rolling out several new features for e-commerce marketers and brands. It is also launching promotional support for Black-owned businesses and training and software discounts for small businesses. Instagram ads with product tags. For more than a year, Instagram has been testing[1] product tags for organic Shopping posts. Marketers can then promote those posts as ads. Now, marketers will be able to create ads with product tags directly in...

More than 20 years ago then Attorney General Janet Reno said, “Microsoft is unlawfully taking advantage of its Windows monopoly to protect and extend that monopoly.” That preceded the government’s successful antitrust prosecution against the company. Today the Trump administration is using the Microsoft playbook and similar antitrust arguments under the Sherman Act[1] against Google.   Following a roughly 16-month investigation, the Department of Justice (DOJ) and 11 state Attorney’s General filed a long-awaited but reportedly hurried[2]...

30-second summary: If a company or brand wants to go global, it must understand the intricacies of where and how consumers browse, realizing that true optimization must consider content consumption trends and regional device or browser differences. Better user experiences and higher engagement levels depend on it. There is no such thing as “mobile vs. desktop” when optimizing visuals for a website. Cloudinary’s VP of Marketing discusses how to optimize at a global scale.  Just as diverse as the devices and...

30-second summary: Hyperlocal SEO will help struggling communities salvage their local businesses. Moz surveyed over 1,400 local business marketers and more than half said they plan to implement Google’s new features to support COVID-19 affected businesses. Five under-rated yet crucial parameters marketers need to stay on top of. Sarah Bird’s special tips to optimize audience engagement at various marketing touchpoints. The best things you can do for landing pages is….? Dive in for these golden nuggets and a lot more. 2020 has hit...

30-second summary: Nearly half of all consumers consume plenty of content before deciding on a purchase, so brands should focus on crafting compelling, useful reads. If you position your brand as a trusted source, people are five times likelier to look to you for pre-purchase information. RAPP copywriter Jack Schuleman shares three tips for encouraging a team to use personal passions to write richer content.  Content is still one of the best ways to engage consumers. Create meaningful content, and you...

Google has confirmed[1] on Twitter much of what we wrote in our story: How Google indexes passages of a page and what it means for SEO[2]. Google wrote “this change doesn’t mean we’re indexing individual passages independently of pages. We’re still indexing pages and considering info about entire pages for ranking. But now we can also consider passages from pages as an additional ranking factor…” Here are the tweets, but most of this is just a confirmation...