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30-second summary: With the number of cases of the novel coronavirus rising once again, content marketers face a resumed challenge to meet consumer needs. Sales around the holidays will need to be approached sensitively, as unemployment rises and families are forced to tighten their belts. Creating empathetic and emotionally-driven content will be more likely to appeal to audiences during these times. The potential for future lockdown measures will see a potential increase in the demand for video content, particularly tutorials...

Multiple tech companies announced quarterly earnings on the same day last week, including Apple, Google, Amazon and Facebook. Apple is the only company in the “antitrust quartet” that doesn’t formally report ad revenue, although third party estimates argue that Apple might bring in $2 billion[1] this year from search ads. Google, Facebook and Amazon each saw significant advertising revenue growth – especially against the backdrop (or perhaps because) of COVID-19 and ad-budget pressure. Double-digit ad growth Arguably the...

There are so many things to think about when first starting a business. What will your business offer? How will this differ from existing solutions? Who will benefit most from your offering? And why are you so passionate about this? If you haven’t done so yet, work through this exercise[1] to come up with your brand identity and business name. Once you’ve figured out your brand identity, you have to create a visual identity — also referred to...

We’re talking about RedwoodJS. What exactly does it mean to be a full-stack Jamstack framework? Drew McLellan talks to community champion Anthony Campolo to find out. We’re talking about RedwoodJS. What exactly does it mean to be a full-stack Jamstack framework? I spoke to community champion Anthony Campolo to find out. Show Notes Weekly Update Transcript Drew McLellan: He’s a Lambda School student, studying full stack web development, as well as being a contributor to RedwoodJS. Something of a community champion,...

About The Author Matt is a passionate social entrepreneur helping purposeful organisations make greater impact with digital technology. He provides development support for … More about Matt …[1] Building positive relationships with your clients is the secret ingredient to delivering better work, earning more money, and creating lasting partnerships. In this article, Matt Saunders offers some straightforward advice on how you can become a more business-savvy web designer and take your practice to the next level. Working as a...

About The Author Bryan is a designer, developer, and educator with a passion for CSS and static sites. He actively works to mentor and teach developers and designers the value … More about Bryan Robinson …[1] In modern development, there are so many great tools for developing websites, but often they are more than what’s necessary for a given project. In this article, we’ll explore how to take a humble HTML page and make its content editable in...

About The Author Liam is a Developer Community Manager at Shopify, based in Ireland, and specializes in front end development, Liquid, and working with themes. He is passionate … More about Liam …[1] In this article, we’ll be looking at how to set up a grid layout for products on your collection pages, and how to use Shopify’s section settings to create customizable options in the online store editor. CSS Grid has become an increasingly popular technique for applying...

About The Author Saskia Freeke brings code into play to create geometric artworks on a daily basis. Both her works and her practice stand out through their distinctive, playful … More about Saskia …[1] Coding thousands of pieces of artwork teaches you a thing or two about the creative process. Whether you want to overcome perfectionism, learn new skills, or simply explore the playful side of coding, regular projects may be just what you need. For more than five...

About The Author With over 20 years experience in the field of user centered design, and a background in web design and development, Carrie has worked in startups through to … More about Carrie …[1] “Intuitive design” is one of those overused phrases that we as designers hear all too often from stakeholders and their requirements. This article explores what intuitive design actually means, why it doesn’t make sense, how we can better approach design solutions, and what...

About The Author Fortune Ikechi is a Frontend Engineer based in Rivers State Nigeria. He is a student of the University of Port-Harcourt. He is passionate about community and … More about Fortune …[1] Unit testing has become an integral part of the software development process. It is the level of testing at which the components of the software are tested. In this tutorial, you’ll learn how to test units of a React Native application. React Native is one...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Digital content (eBooks, stock media and courses) can easily be advertised and sold through online marketplaces. But your clients won’t make as much money that way and really can’t control how their products are marketed. By designing digital product pages for smartphone users who are...

Get ready for autumn and the upcoming Halloween season with beautiful and inspiring wallpapers. Created by the community for the community, they are available with and without a calendar for October 2020. From curious squirrels embracing the autumn season and cats finding a new favorite spot in a Halloween pumpkin to ancient traditions and the history of art — inspiration lies everywhere, as our new collection of wallpapers shows. For this October edition, artists and designers from across...

About The Author Clara Buenconsejo currently works as a Digital Marketing Consultant for The Clay Media, a niche web development and digital marketing agency. While she’s … More about Clara …[1][2] Ever wondered what all those Google Analytics code snippets are for and why your marketing team regularly asks you to add a new one? In this article, we’ll look at 5 features in Google Analytics that can help web developers and designers in making a better user...

While most people are focused Tuesday on the U.S. presidential election, Californians are voting (or have voted) on ballot proposition 24, the California Privacy Rights Act of 2020 (CPRA[1]). Known in some quarters as “CCPA 2.0,” CPRA was intended by its sponsors to expand and strengthen CCPA. CPRA will probably pass. Polling suggests[2] it’s likely to pass, with a significant majority (80%) of those surveyed in favor. Even if polling is off by 20 points, CPRA will...

A couple of weeks ago, Google released an excellent movie[1] (as we mentioned in our newsletter[2]) about how search works. We highly recommend you watch it. One portion of that video goes through Google’s launch of BERT, which was internally referenced as the DeepRank project. DeepRank is live. To be clear, DeepRank did get “launch approval” from Google and has been live in Google Search since October 2019. A Google spokesperson confirmed with us today, “DeepRank was...

30-second summary: Although a business phone number isn’t as tough on your SEO as a complete rebrand, changing it can have an impact on your SEO. Preserving NAP consistency should be your primary goal when changing your phone number. Your marketing strategy can help make the transition easier for your customers, too, as you can notify them of the change ahead of time. The key goal in addition to retaining your ranking should be to not lose the trust of...

Promotion extensions are now available[1] for Microsoft Advertising accounts in the U.S. These are similar to Google Ads promotion extensions[2], including the ability to select from a list of events or occasions[3] such as Christmas, Black Friday or Cyber Monday. The promotion details and dates will also show in Microsoft Advertising text ads, as shown in the example below. You can set up promotion extensions at the account, campaign or ad group level. Keep in mind, that the...

Artificial intelligence-written articles and copy have been around for several years now, but GPT-3 promises to take AI-produced copy to the next level. GPT-3 is Open AI’s powerful autoregressive language model that is capable of generating human-like natural language. What makes GPT-3 so much better than its predecessors is the size of its training data. GPT-3 has 175 billion parameters, “10x more than any previous non-sparse language model,” according to OpenAI researchers[1]. New GPT-3 powered solutions for marketers. One...

Product Knowledge Panels may be the first place shoppers encounter information about a product they’re interested in — and, they may never need to leave the Knowledge Panel to conduct their research, read reviews or compare prices. This makes the product panel the frontline in terms of providing potential customers with the information they need to decide whether they’re going to buy, and possibly who they’re going to buy from. Within the product panel, brands and manufacturers...

Email Signup Page Template An email signup page (also known as a “Squeeze Page[1]”) is a page engineered to collect emails in exchange for an ebook, report or a valuable newsletter. Headline=What They Get People today are SUPER reluctant to give away their email address. And I can’t blame them. When you hand over your email to someone you have no clue what’s coming next. They could start sending you a bunch of crap, bombard you with a million messages,...

30-second summary: Ever since Google made the announcement in January that Chrome would phase out the technology in two years, marketers, publishers, agencies, and data owners have been scrambling to prepare for this sea change. Many marketing tech companies are built on the faceless calculations of cookie-based tracking, targeting, and attribution. Michael Hussey, President of StatSocial, discusses how the demise of the cookie presents opportunities for consumers and data-dependent organizations. COVID-19 is still dominating business headlines, but inside the digital marketing...

Now, more than ever, search marketers are on the hook to drive more traffic, conversions, and sales. Attend Search Marketing Expo[1] online, December 8-9, for actionable tactics and trusted advice that can help you achieve your SEO and SEM goals in 2020 and beyond. Here’s the rundown: Your $199 All Access pass unlocks 45+ tactic-rich sessions tackling Google’s Broad Core algorithm and Page Experience updates, on-SERP strategies, emerging digital commerce channels, Facebook and Instagram ads optimization, Google Core...

As we turn the corner into the final part of the year, many of the new websites and redesigns that we see during much of the rest of the year tend to slow down. Many businesses are focusing on fourth quarter and holiday sales. With that being said, there are plenty of holiday flourishes already showing up on many websites. But there are still a few trends that don’t have a holiday theme. Here’s what’s trending in design...

30-second summary: Starcom’s Owned Strategy Director Jack Telford argues that it’s easy to become over-reliant on Search Volume data when building SEO strategies. An approach that combines such information with the bounty of qualitative data that’s available around “low to no volume terms” can illuminate a host of new opportunities. Jack shares a few tricks and recommendations for getting started with a more qualitative keyword research approach. Analyzing search volume figures from tools like Google Keyword Planner is a core...