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The American’s with Disabilities act has influenced the way businesses need to operate online. Now more than ever, providing the proper website accessibility is becoming undeniably more important, not only because it’s the right thing to do, to give all visitors an opportunity to get to your services or products, but also because costly lawsuits against companies with alleged non-compliance have quickly increased over the past few years. Those suits and settlements can cause a huge...

Last week California voters passed Proposition 24, the California Privacy Rights and Enforcement Act (CPRA[1]). It builds upon the California Consumer Privacy Act (CCPA[2]), which only went into effect this year. CPRA is slated to replace it in 2023. Among other things, CPRA expands the types of data covered (any data “shared” with third parties); it also spells out specific categories of sensitive personal information that require special attention. It enables consumers (and employees) to opt-out of...

After more than 14 years, Google Webmasters Central is becoming Google Search Central, the company announced[1] Wednesday. With the name change, some of the Google Webmaster Central properties are going to be redirected to the new location, including the blog, help forums, guidelines, documentation, social channels and more. What is not changing? “Our goal is still the same; we aim to help people improve the visibility of their website on Google Search,” Google said. The name change...

How can your customer reach you? If a client arrives on your website after searching on Google, what can they do to take the next step in a relationship with your brand, without buying anything? One of the primary aims of any website is to drive conversions. However, it usually takes between 5 and 8 touchpoints to generate a viable sales lead[1]. People don’t want to convert straight away. Since building a relationship with customers is crucial to...

What you will read in this post: Understand holiday season traffic trends Optimize for strong SEO and PPC keywords Analyzing keyword-driven traffic for seasonal marketing Which sites won the most keyword traffic? Black Friday marketing: November 2019 Christmas marketing strategy: December 2019 Build strong display and referral partnerships Analyze historic conversion data The biggest display and referral sites (and the brands winning traffic) Black Friday marketing strategy: November 2019 Christmas marketing: December 2019 Already imagining the taste of the delicious holiday meals and the laughter of your kids...

30-second summary: Visual content offers a ton of value for your website. It can boost critical statistics such as time on page. Visuals guide the reader through your content more smoothly. They make your content more consumable and increase sharing. Google loves images that are optimized for search. Read on to learn more about how adding optimized images to your site can boost your search visits from your target audience. See examples of how companies are successfully incorporating visual content into their marketing...

Coming at the end of a roughly two-year investigation, the European Commission (EC) has accused Amazon of violating EU competition law by unfairly using access to non-public data on its platform to undermine competition. Amazon’s behavior as a retailer and as a marketplace are in conflict, according to the antitrust enforcer.   Predatory data and pricing behavior. The EC argues in its Statement of Objections, a formal antitrust charging document[1] made public Tuesday, that Amazon captures data...

The Google Page Experience update[1] is set to launch next May, Google confirmed Tuesday. That’s roughly a year after the company first announced the update and gives us another six months to prepare for it. The update will take expected user experience into consideration for ranking in search results. “Today we’re announcing that the page experience signals in ranking will roll out in May 2021,” Google said[2] in the announcement. Google will also test showing a “visual indicator...

Top 6 Web App Builders Designers Choose to Create an MVP or an App Prototype in 2020 Whether you’re a mature product designer, or only starting your design career, regardless of your knowledge in web design, UI/UX, development, you can build and design a working prototype, or a minimum viable product (MVP) on your own. Today, it’s possible due to the existence of visual app builders. We’ve compiled a list of the visual web app building platforms popular...

Is it too early to get ready for the winter holidays? Starbucks says no! We are all so excited for the holiday season. Not only does it mark the end of the year 2020, but it also means all those holiday traditions we have a love/hate relationship with will start again. One of the traditions we have grown to love is the re-launching of Starbuck’s holiday drinks. And alongside the drinks themselves, Starbucks has released a new set...

It is finally November. And with this new month comes some wonderful seasonal traditions. While many people are looking forward to Thanksgiving, Christmas, Hanukkah, or just relaxing around the house with friends and family, millions of people all around the world are celebrating Movember (or no-shave November).  Movember Means Mr. Pringle Gets A New Look https://www.instagram.com/p/CG9i29GlOQB/?utm_source=ig_web_button_share_sheet[1] As the name implies, this tradition encourages people to shave once at the start of November and then put their razors away till the end...

This year has been a lot, and if there’s one emoji that could accurately explain it all, it’s probably this: I’m currently updating my phone as we speak, because I absolutely can. not. wait. to start using these new emojis. With 117 new emojis being released, and counting, I can’t help but think that there is officially an emoji to describe everything you could ever think/feel. …Or at least they’re getting close. “The new 117 icons, which were released in...

30-second summary: As PPC costs continue to increase, it’s more important than ever for marketers and agencies to be able to access their data – all of their data. What’s even more critical is to track true conversions, meaning the leads that actually convert into paying customers for a business. The issue is that Google and other ad platforms treat all conversions as equal, a major flaw in the system. Do you really want your advertising budget being wasted on...

Automation and machine learning have tremendous potential to help all of us in marketing. But at the moment a lot of these tools are inaccessible to people who can’t code or who can code a bit but aren’t really that comfortable with it. What often happens is that there ends up being one or two people in the office who are comfortable with writing and editing code and then these people produce scripts and notebooks that everyone...

Your chance to save up to $100[1] off your Search Marketing Expo pass expires this Saturday night. Join us online, December 8-9, to access 45+ expert-led sessions[2], two forward-thinking keynotes, live Q&A with speakers, and on-demand access for just $199. Bundle with a two-day, interactive workshop[3] for just $379! Secure your pass now[4] to save big on an unrivaled training experience. These exclusive Early Bird rates end this Saturday, November 14… once they’re gone, they’re gone. What are...

The transitioning of power is fraught with difficulties. Different teams have different values, different experience, different expertise, different priorities, and that leads to different tooling, and different methodologies. It’s tempting to think of web design as an end-to-end process, starting with research and concluding with metrics. The reality is that most designers and developers join projects part-way through an ongoing process. That leaves us with a difficult choice: do we try and meet the client’s expectations with our...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

Facebook Ads has earned a reputation for being particularly glitchy and unpredictable. Over the past 12 to 18 hours, many advertisers experienced issues with temporary ad disapprovals and accounts being disabled. I'm just sitting in front of the computer watching accounts be disabled one by one. — Ameet Khabra ✊✊🏻✊🏼✊🏽✊🏾✊🏿 (@adwordsgirl) November 6, 2020[1] “This is the second widespread bug that we’ve seen impact Facebook campaigns in the last 4 weeks. The most recent bug caused multiple accounts (across...

30-second summary: Once you have the right product and pricing, succeeding with your online store essentially boils down to effective digital marketing and delivering a top-notch customer experience. For ecommerce, in particular, SEO — or ranking on the first page of Google — plays a huge role in effective marketing and online branding, as it builds trust in the eyes of your audience which paid ads can’t. And trust translates to a better customer experience. Here we discuss three...

Domain Authority (DA) is a ranking metric that predicts how well a site will rank online. It goes by a scale of 1 to 100 — the closer you are to 100, the better your odds of ranking in search engine result pages (SERPs), thus giving you more clicks. To see how your site currently ranks, visit Moz’s free Link Explorer[1] to test your DA. Just type your website URL in the search bar and click “Analyze”....

30-second summary: Consumers expect ≈ and apps to respond quickly. Each second of delay can cost $100K in lost revenue for brands. There are tools to help understand a page’s overall speed. Looking at the relationship between page speed and SEO ranking shows that having a faster performing site/page does impact ranking in a positive way, albeit slightly. As marketers look for additional data points about why they should prioritize page speed, Jason Tabeling highlights the data and how...

Competitive analysis should be a regular task for anyone involved in managing PPC campaigns. Keeping up with what messaging your competitors are using, what keywords they’re bidding on, and where they’re overlapping with you are important for keeping your own campaigns on point. The Auction Insights sections in Google Ads and Microsoft Advertising offer a wealth of information about where your competitors are bidding against you. Let’s dive into how to view Auction Insights and then how...

Most of the major presidential polls were off – some way off. And while Joe Biden appears to be headed for victory, as predicted, it’s by margins considerably smaller than expected. In short, the pollsters blew it, and in a bigger way than in 2016.   Every day at Search Engine Land our inboxes are filled with story pitches built on consumer research: surveys about intended holiday spending, about device usage, about privacy and many other topics....

Reported losses of visibility have varied since Google’s change to limit the search queries[1] it reports to advertisers went into effect in September. A report[2] this week from performance agency Tinuiti, looking at dozens of large client accounts, found that there was “a significant drop” in the share of spend attributed to search queries across ad formats and device types. The share of desktop text ads attributed to search queries, for example, fell 24 points from 98%...

30-second summary: Blogs are a valuable and insightful arm of any brands’ marketing strategy. The drawback to that, of course, is that industry blogs are filled with untested theories and can start to resemble echo chambers if relied upon solely. Marketing innovation comes not by reading the work of others, but by continually testing and trying new approaches to age-old problems. Sarah Fruy explores new testing strategies marketers can explore in order to maximize the value of their funnels. If more...