TrueView for action campaigns will be transitioned into Video action campaigns in early 2022
Beginning in early 2022, TrueView for action campaigns will be transitioned into Video action campaigns, Google announced[1] Friday. Advertisers will still be able to create new TrueView for action ads until September 30, 2021 and existing TrueView for action ads will continue to run until early next year. Video action ads can run on YouTube’s home feed, the watch page, the watch next feed and Google video partners[2]. Image: Google. Why we care. Video action campaigns drive 20%...