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Beginning in early 2022, TrueView for action campaigns will be transitioned into Video action campaigns, Google announced[1] Friday. Advertisers will still be able to create new TrueView for action ads until September 30, 2021 and existing TrueView for action ads will continue to run until early next year. Video action ads can run on YouTube’s home feed, the watch page, the watch next feed and Google video partners[2]. Image: Google. Why we care. Video action campaigns drive 20%...

Good morning, Marketers, and can you believe SMX Advanced is next week?! I can, but that’s only because I know how hard the Search Engine Land and SMX teams, expert speakers, and generous sponsors have been working behind the scenes to bring you this event. Not only will we have tracks on SEO and PPC, but we’ve also got a whole path focused solely on user experience. It’s no coincidence. With Google’s page experience update rolling out as...

We don’t need to write everything from scratch every single time. With boilerplates and starter kits, we can set up our projects faster, and get to work immediately. We’ve also just recently covered CSS auditing tools[1], CSS generators[2], accessible front-end components[3] and VS code extensions[4] — you might find them useful, too. Today, we’re shining the spotlight on boilerplates and starter kits for all kinds of projects, from static site templates and React/Vue starter kits to favicon...

“In response to Times articles, the search giant is changing its algorithm, part of a major shift in how Google polices harmful content,” the New York Times said in its article “Google Seeks to Break Vicious Cycle of Online Slander[1],” published on Thursday. With what we’re referring to as the “predatory sites algorithm,” the company is looking to make “ranking improvements to improve our protections against these types of exploitative sites,” a Google spokesperson told us, adding...

About The Author Stefan works in Contentful’s Developer Relations and quickly fell in love with web performance, new technologies, and accessibility. He is also a curator of the … More about Stefan ↬[1][2] Building a faster website can be a rocket task these days. There are so many things to consider, so it’s challenging to get everything right. Here are three less-known tools that might help you get there. Is every resource properly minified and compressed? Are all the...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, is Google a public utility? Ohio’s attorney general will have to prove that it is in a new lawsuit seeking to prohibit the company from prioritizing the placement of its own...

Google has released version 8.0 of the Google Ads API[1], announcing[2] the key highlights of what is new in version 8.0. The previous version, version 7.0[3] was released about six-weeks ago on April 28th. What is new. Google added dozens of features and released numerous changes in version 8.0, the exhaustive list is located in the release notes[4]. But here are the highlighted changes from Google: What is the Google Ads API. The Google Ads API lets you programmatically...

Any Google Partners who meet the new February 2022 Partner requirements early will be able to get the new badge later in June. After the initial Program changes were delayed, Partners asked Google if they could receive the new badges if they met the 2022 requirements before the due date. Updated Partner program delayed launch due to COVID-19. Changes to the Partner program were initially announced in February 2020[1] and slated to go live in June of...

Every designer has their own preferred strategy for collecting resources. Some pluck brushes, fonts, and templates from different “stock photo sites” and public marketplaces. Others collect graphics from swipe files and forums around the web. The never-ending desire for themes, visual content, and graphical components has prompted an influx of “design packages” to appear around the web. These all-in-one bundles, ranging from Envato Elements to Elegant Themes, promise a selection of valuable creative content in exchange for a...

The Google partnership with WooCommerce, originally announced at Google Marketing Live[1], is now available to users globally. The integration allows WooCommerce users to display their inventory and products across Google properties for free with easy setup within the WooCommerce platform. “WooCommerce merchants can upload their products to Google, create free listings and ad campaigns, and review performance metrics — all without leaving their WooCommerce dashboard,” wrote Matt Madrigal[2], VP/GM of Merchant Shopping in the launch blog. Why we...

About The Author Adrian Bece is a versatile fullstack web developer with extensive eCommerce experience who is currently working at PROTOTYP as a technical lead. He enjoys … More about Adrian ↬[1][2] What makes relational selector one of the most requested features and how are we, as developers, working around not having it? In this article, we’re going to check the early spec of the :has selector, and see how it should improve the CSS workflow once it’s...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, as promised, we have more details on the Google core update. The June 2021 core update[2], which was announced on June 2 and began at 6:30pm ET that day, was an...

Google is changing its Android search choice screen to make participation free for eligible search engines, the company announced[1] Tuesday. Previously, search engines that wanted to appear on the screen would participate in a quarterly auction, bidding the amount they were willing to pay per user, with the three highest bidders winning spots on the screen (along with Google). What is the Android search choice screen? The search choice screen was first announced[2] in August 2019. It...

Meet our new book, “Image Optimization”, a deep-dive guide to understand how to deliver high-quality images on the web fast. 528 pages. From formats and compression to delivery and maintenance. Jump to details and get the book right away.[1][2] Images have been a key part of the web for decades. We interpret images much faster than text, which is why high-quality visuals drive conversions and user engagement. To be effective, all these images need to be carefully...

On June 2nd, Google began rolling out the June 2021 core update[1]. Early data seems to show the rollout was mostly felt a few days after it began rolling out, but as Google has said, it can take up to two weeks to fully roll out. Based on everything we have seen so far this update took longer to roll out that prior updates, more spread out when compared to the December 2020 core update[2] – which...

Short names will no longer be available in Google My Business, according to their updated help documentation[1]. Discovered initially by Ben Fisher[2], the Help Center update says: “You can no longer create or edit short names. Short names and URLs that already exist will still work.” Short names made it easier for businesses to share review request URLs. “They are a good short url for getting reviews from clients, just add /review at the end and it...

Google’s mobile page experience ranking factor, originally thought to be part of May’s Core Ranking Update[1], will be rolling out in a matter of days. Are you ready? If not take heart. There are several weeks reserved for observation and adjustment: “Page experience[2] won’t play its full role as part of those systems until the end of August,” said Google. After that, the desktop page experience ranking factor will be next to roll out and will be...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, you asked the questions, I got some of the answers. A few weeks ago we reported on YouTube’s “Right to Monetize,”[2] the ToS change that enables the company to run ads...

If you are feeling like me right now, you have mixed emotions about the world in general. And this is translating into a pretty distinct design trend that’s happening almost across the board: Websites aren’t using many images of people right now. There are just too many questions about what is appropriate (mask, no mask? groups?), so the default answer seems to be using more “artless” options focusing on typography, graphical elements, and small animations. Here’s what’s trending...

Join hundreds of search marketing experts online next week for SMX Advanced[1] — June 15 and 16 — to learn expert-level, actionable tactics that will take your SEO, PPC, and user experience efforts to a new level of success. Your $249 All Access pass unlocks nearly 50 tactic-rich sessions[2] programmed by the Search Engine Land Experts that explore the latest, most sophisticated search marketing issues — from FLoC to GSC Performance reports, automated content generation to Google’s...

About The Author Prince Chukwudire is a Frontend Engineer who is keen on the pixel-perfect implementation of user-centric UI designs and writing unit tests to improve code … More about Prince ↬[1] In this guide, we’ll take a general look at the concepts of forward geocoding and reverse geocoding. We will build a mini-app that applies these concepts to display specific locations, using Mapbox[2] and Vue.js 2.6.11 to achieve this. Pinpoint accuracy and modularity are among the perks that...

Along with paying a $268 million fine, Google agreed to adjust its ad technology to provide more flexibility and transparency as well as improve the way its Ad Manager services works with rival ad servers and sales platforms. “We have agreed on a set of commitments to make it easier for publishers to make use of data and use our tools with other ad technologies,” said Maria Gomri[1], Legal Director of Google France in an announcement...

Search Engine Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s search marketer. If you would like to read this before the rest of the internet does, sign up here[1] to get it delivered to your inbox daily. Good morning, Marketers, so what’s the deal with the Google core update that was released last week? I’ve got to say, this is an unusual one — most core updates that Google releases start...

Every day design fans submit incredible industry stories to our sister-site, Webdesigner News[1]. Our colleagues sift through it, selecting the very best stories from the design, UX, tech, and development worlds and posting them live on the site. The best way to keep up with the most important stories for web professionals is to subscribe to Webdesigner News or check out the site regularly. However, in case you missed a day this week, here’s a handy compilation...

Do you know logos? Is branding your thing? Then try our fiendishly hard logo quiz… We’ve lined up ten logos belonging to household names. We’ve even given you four options to choose from to identify the logo. There’s just one catch: we’re only revealing a small part of the logo. We’re kicking off with a couple of obvious ones to ease you in but be warned, they get tougher… Featured image via Pexels[1]. References^ via Pexels (www.pexels.com)Powered by WPeMatico...