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We’re talking all about VueJS. What’s new in the 3.0 release, and how hard will it be to migrate? Drew McLellan talks to core team member Natalia Tepluhina to find out. In this podcast episode, we’re talking all about VueJS. What’s new in the 3.0 release, and how hard will it be to migrate? Drew McLellan talks to core team member Natalia Tepluhina to find out. Show Notes Weekly Update Transcript Drew McLellan: She’s a passionate web developer, a Google Developer...

About The Author Front-end developer based in Lagos, Nigeria. He enjoys converting designs into code and building things for the web. More about Timi …[1] There are some tools that developers that are just getting started with Vue or sometimes, have experience building with Vue sometimes do not know exist to make development in Vue a lot easier. In this article, we’re going to look at a few of these libraries, what they do, and how to use...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] In some instances, privacy policy, terms of use, and cookie consent pages do have to be ugly. But that doesn’t mean you can’t improve upon how easy they are to read or navigate (which visitors will definitely appreciate). Today, we’re going to look at four...

About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick …[1] The dream of a machine-readable Internet is as old as the Internet itself, but only in recent years has it really seemed possible. As major websites take strides towards data-fying their content, now’s the perfect time to jump on the bandwagon. In July the Wikimedia Foundation announced Abstract Wikipedia[2], an attempt...

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly Friedman …[1] Meet our new book, “TypeScript in 50 Lessons”, a deep-dive to understand what TypeScript is, how it works, and how you can make it work for you. With code walkthroughs, hands-on examples and common gotchas. 464 pages. Jump to table of contents and...

About The Author Nwani Victory works as a Frontend Engineer at Liferithms.inc from Lagos, Nigeria. After office hours, he doubles as a Cloud Engineer seeking ways to make Cloud … More about Nwani …[1][2] From a user’s profile picture to other media assets, data collection and storage to cloud services through file uploads have become an essential feature for most modern applications. In this article, you will learn how file uploads can be implemented in a GraphQL application. By...

About The Author Nefe is a Frontend Developer who enjoys learning new things and sharing his knowledge with others. More about Nefe …[1] Forms are an integral part of how users interact with our websites and web applications. Validating the data the user passes through the form is a critical aspect of our jobs as web developers. However, it doesn’t have to be a pain-staking process. In this article, we’ll learn how Formik handles the state of the...

About The Author Preston So is a product architect and strategist, digital experience futurist, innovation lead, developer advocate, three-time SXSW speaker, and author of … More about Preston …[1] In this overview of WebXR technologies and the Babylon.js framework, we’ll embark on a journey through the past, present, and future of mixed reality both on the web and on immersive headsets. We’ll inspect the underpinnings of WebXR and the most important aspects of the WebXR Device API before...

About The Author Kelly Schummer (she/her) is Associate Design Director at 10up, where she’s led design of key websites for clients like the California DMV, Facebook, and … More about Kelly …[1] How can you convince your clients to make a faster (and easier) buy-in? With the help of a guided design exercise, Kelly Schummer explains how the Design Shopping workflow can help guide you throughout the design phases. Regardless of where you live, getting your driver’s license renewed...

30-second summary: Promote brand awareness if you want customers to know you exist. Collect social reviews and testimonials like you’re collecting candy. User-generated content builds authenticity which means higher conversions. Stay up to date on customer support so your leads are happy. Use the FOMO (fear of missing out) concept to your advantage. Do you have a new content marketing agency or ecommerce business? Or are you getting irrelevant traffic that doesn’t convert from your marketing campaigns? Is your business model just...

I’m SUPER excited to announce the brand new Digital Marketing Templates Library. What is it? It’s a free library that contains templates for blog posts, SEO campaigns, content calendars, outreach emails, press releases, Facebook ads, and more. You can check out the brand new Digital Marketing Templates Library right here: Visit The Digital Marketing Templates Library[1] This new resource library contains over 20+ proven templates to help with SEO, content marketing, social media, PR and more. All in all, this resource is...

A year after officially closing down the old version of Google Search Console[1], Google announced[2] that it has migrated the disavow link tool from the old Search Console to the new Search Console. Where is the disavow link tool? The new location for the disavow link tool is now at https://search.google.com/search-console/disavow-links[3]. Previously it was located at https://www.google.com/webmasters/tools/disavow-links-main[4]. Both URLs still seem to work, but I suspect Google will redirect the old URL to the new one. What is...

Google is going to start showing new Recommendations for switching to broad match in Google Ads. “If you’re using Smart Bidding, we’ll identify existing keywords that are likely to improve performance if you switch them to broad match,” Google said in a blog post[1] Monday. For example, says Google, the broad match keyword “women’s hats” could match to “winter headwear for women” or “women’s accessories.” “By pairing [a broad match] keyword with Smart Bidding, you can use auction-time signals...

30-second summary: Link building starts from on-page SEO Get your on-page SEO right by working on pillar and cluster pages Blend your on-page success with off-page SEO strategies Link building is not about the quantity  Create a 12-month plan to maximize your off-page SEO success SEO is more important than ever. As online usage is increasing and consumers’ heads are turning to online purchases, it’s vital to have a strong search presence for your business. Your ranking and authority will determine whether...

In the spirit of fall feasts, this month’s collection of tools and resources is a smorgasbord of sorts. You’ll find everything from web tools to icon libraries to animation tools to great free fonts. Let’s dig in. Here’s what new for designers this month.   The Good Line-Height The Good Line-Height[1] is the tool you won’t be able to live without after using it a few times. The tool calculates the ideal line-height for every text size in a typographic...

As we speed towards the end of yet another an absolutely unparalleled year, search marketers like you are reflecting on what’s changed and preparing for what comes next… Constant evolution of SERPs Critical skills for future SEO success Growing importance of structured data New opportunities with marketing and artificial intelligence Endless Google platform and algorithm changes Increasing diversity in the SEO community The list goes on. Join us online at SMX[1], December 8-9, to unlock two exclusive search marketing keynotes that will explore...

Michael Lewittes, a veteran entertainment journalist who worked at numerous large media outlets, started his entertainment news site Gossip Cop and later sold it to a private equity firm at the top of the site’s performance. We discussed how he did it and how he managed to work through numerous Google search algorithm updates — not all of them positive for his site. It was a two-part interview, the first part was mostly about his history in...

Why Pinterest moved beyond CTR to understand ad engagement  Source: PinterestRelying on a straight click-through rate metric to understand how ads are resonating has its shortcomings, explained Pinterest engineers in a blog post[1]. Those shortcomings include not accounting for ad position bias, users’ Save or Hide actions and brand awareness objectives.  Instead, Pinterest explains, it developed a User Metric defined as Weighted Engagement on Ads [Clicks, Saves, Hides, etc.]  / Weighted Engagement on Neighboring Organic Content [To account...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

30-second summary: Ecommerce has become an increasingly important element of any business, but it is more important than ever going into the 2020 holiday season. With the plethora of brands vying for ad space online, companies must make the most of their marketing budgets by adjusting their digital strategies. Socium Media CEO Owen Loft offers four tips for breaking through the noise to get in front of your customers and boost sales this holiday season. Retailers already set up for...

30-second summary: Google’s rise as the dominant search engine has left the industry undisrupted for 20 years. The number of use cases for search are infinite meaning Google’s information lacks depth in some cases. Vertical search engines support unique workflows and provide domain expertise. Specialized search for consumers is well established but B2B search is rapidly growing due to a “digital exhaust” effect. B2B search helps fuel SMB’s and the mid-market because more businesses get found. On October 20, 2020, the Justice...

A hacked WordPress site is as damaging as having your home burgled. It can completely shatter your peace of mind and adversely impact your online business.  Why do hackers target WordPress sites? The answer is relatively simple: WordPress is the single biggest platform for website creation these days, so there’s a larger base to attack; this attracts the attention of online criminals.  So, how can a hack impact your website?  Depending on the type of attack, your website could...

The problem of hijacked Google My Business listings (GMB) – where someone other than the business gains control of the local profile – appears to be growing. SterlingSky’s Joy Hawkins has reported[1] on the trend and some of the methods used by spammers and scammers. GMB phishing. Unethical local marketers are effectively phishing, using the “claim this business” link in the local Knowledge Panel/Profile[2]. That generates an email request for control over the listing, which is sent...

It’s the 2020 holiday shopping season and it’s different than previous shopping seasons, and retailers everywhere are going to need to manage things carefully. Let’s take a closer look. Shoppers will lean on digital A Google-commissioned Ipsos survey[1] says that 74 percent of U.S. Shoppers are going to do more online shopping than they did previously this holiday season.  In response, retailers will need to: Make sure that they are findable online, including websites, Google My Business (GMB) listings, and socials...

30-second summary: With remote work and the peak season coming in, creating an internal communication plan has become a massive priority for upper management to facilitate great teamwork. How can companies create internal communication plans that not only work in the short term but can also be utilized for years to come to achieve steady team growth? Eight great steps to improve your SMB digital marketing team’s internal communication plan and optimize successful outcomes. Creating an internal communication plan has...