Take a peek into PPC routines during Cyber Five week
The so-called Cyber Five days — Thanksgiving to Cyber Monday — are nearly upon us. In a year unlike any other, we wondered what marketers have planned for their PPC routines this week through Cyber Monday. What will paid search and paid social marketers be looking for, monitoring, launching, adjusting this week? What have they learned from past years about how to manage their time and successful campaigns? Are they planning to do anything differently this year? Here’s what...