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The so-called Cyber Five days — Thanksgiving to Cyber Monday — are nearly upon us. In a year unlike any other, we wondered what marketers have planned for their PPC routines this week through Cyber Monday. What will paid search and paid social marketers be looking for, monitoring, launching, adjusting this week? What have they learned from past years about how to manage their time and successful campaigns? Are they planning to do anything differently this year? Here’s what...

Google has shared some details[1] around search features it has launched throughout the year that helps searchers search for what it thinks they are looking for. In short, Google is giving us more context around some of its newer contextual search features. Google did this around the Thanksgiving theme, which is timely in that sense, but these features have rolled out slowly throughout the past year or so. Suggestions based on recent activity. Back in May, we first...

Google has announced[1] the launch of a new crawl stats report in Google Search Console. You may be able to access this report over here[2] but keep in mind Google is rolling this out now and it might generate an error for you. What’s new. Google said the new report makes it easier for developers, webmasters, SEOs, etc to find issues with Google crawling. What is new is: Total number of requests grouped by response code, crawled file type,...

The SEO industry holds opportunities galore to gain leadership skills, work with top companies, and earn a good salary. However, a recent study[1] by Nicole DeLeon shows that in 2020, 70% of SEOs identify as male. We can do better than that.  By supporting and encouraging women, we can work to increase women’s representation in this industry. But often, the question is, “Where do I start?”  Great question. I asked a variety of female-identifying search marketers – from industry...

30-second summary: There are SEO tactics you can apply even without significant expertise. These tactics even the playing field a bit for those who can’t hire a huge team or outsource to an agency. Paying attention to things like images and hosting can give your site a boost. There are simple link building tools that are free and easy to use. Applying these tactics will help you get in the SEO game and give your website a boost in search. SEO is...

DuckDuckGo is a search engine that was founded in 2008 with a focus on protecting searchers’ privacy, notably showing all searchers the same search results and refraining from building profiles of its users. Its search volume has risen steadily over the years, and in October 2020 was up to nearly 60 million queries daily. This rise could be evidence that Google’s dominance is not prohibitive to the rise of competitors, and that a search engine focused on...

Are you and your search marketing colleagues asking these difficult questions as you plan for 2021? How can my organization win new customers? Where can I eliminate PPC campaign waste? What’s the secret to SEO success in 2021? Get actionable answers to these and more essential SEO and SEM challenges at Search Marketing Expo, online December 8-9.Your $249 All Access pass gets you 45+ expert-led sessions, including Overtime, extended live Q&A with the speakers — plus forward-thinking keynotes featuring Areej AbuAli (Zoopla) and Mike King (iPullRank) that...

As we approach our first winter holiday season since the pandemic set in, the world could feel like a very scary place; there is a great deal of uncertainty about the future for businesses, for young people in education, for jobs, for travel. Celebrations are certainly going to be a lot quieter this year. And yet, the web is far from showing doom and gloom. We’re seeing confidence and positivity in designs across the board. As businesses...

YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update[1], YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for YouTube’s revenue sharing Partner Program (YPP), channels need to have more than 4,000 watch hours in the past 12 months and have more than 1,000 subscribers among...

The next SEO I sat with to interview is named Elie Orgel, he is the Director of Marketing at Rosenblum Law Firm. He has been doing SEO for about ten years now and works in a pretty competitive space now. In part one of our conversation, we spoke about his career and experience and then got into a fun SEO topic. We spoke about how he uses data sources that are on the web but not indexed...

Google has confirmed it fixed a bug where some sites with manual actions[1] were not seeing those manual actions in Google Search Console. Daniel Waisberg from Google said[2] Monday morning, “Everything should be back to normal.” Manual actions disappeared. For some sites that had manual actions, the manual actions notices disappeared from Google Search Console. This began on Wednesday, November 18 and was resolved as of this morning, Monday, November 23. Small impact. Daniel Waisberg from Google said...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

30-second summary: Due to the rise of online shopping and the amount of time people spend on social media, social media impacts consumer buying decisions. Consumers who are influenced by social media are four times more likely to spend more on purchases. There are four ways in which social media has a direct influence on purchase decisions. Social media and online shopping shortened the customer journey. Social media amplified the impact of social proof or word-of-mouth. Social media influencer marketing is one...

Since there are so many CMS plugins out there, it can be overwhelming to choose the best ones for your website. We’ve done the research for you; this list contains the top new CMS plugins for November 2020. You’ll find useful plugins for WordPress, Craft, Shopify, and Joomla. Let’s get started…   WordPress 404 Page Editor 404 Page Editor[1] is a simple WordPress plugin that helps you add custom text to the default 404 page on your website. The plugin comes...

30-second summary: 60% of consumers have been shopping online more often since COVID-19. Making your local SEO strategy a top priority for small retailers and those with multiple locations. Shoppers are browsing more frequently and making more purchases, although they are smaller in value. Local retailers should focus on creating in-store experiences online and pick up. Understanding your local audience and optimizing at the hyper-local level is key. Jim Yu, Founder and CEO of BrightEdge highlights five great ways your business can...

Google has been making a big push of late with Local Services Ads, which includes its two underlying “trust certifications,” Google Guaranteed[1] (home services) and Google Screened[2] (professional services). And recently the company started making the Google Guaranteed badge available to businesses for a monthly fee, outside of participation in Local Services Ads (LSA). Badges in the wild. Positioned as part of an “upgraded profile[3],” the Google Guaranteed badge costs $50 per month or $600 per year. The...

30-second summary: Video marketing is more than a trend; it’s a must. But most companies are leaving out a key ingredient to ensure customers engage with their videos: captions and subtitles. Captioning videos in English or subtitling them in other languages has been proven to greatly boost the success and accessibility of online video content. Adding captions, subtitles or a transcript to videos allows Google to index the entirety of video content, rather than just indexing the video title. Captions...

30-second summary: A lot of debate has been going on as regards whether businesses should reduce or increase their marketing efforts. The conclusion is that reducing marketing will lead to a decline in sales. Out of all the many digital marketing channels available today, email marketing still proves to be the most effective as it gives the easiest and most direct access to the customer you want to reach. Is there anything about it that has remained effective in...

There are widespread reports[1] that manual actions are disappearing from Google Search Console. If you had manual actions and they are not showing up this morning, you are not alone. Daniel Waisberg from Google said he is investigating these reports. What is a manual action? Google will issue a manual action against a site when a human reviewer at Google has determined that pages on the site are not compliant with Google’s webmaster quality guidelines[2]. These manual actions...

Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors[1] (SBA), the program offers 50-minute individualized consulting sessions on a range of products from Google My Business to Ads and Analytics to YouTube. No enterprises or agencies. Google told me in an email that the program is “is open to small businesses in the United States with an active Google account.  Large businesses, marketing and SEO...

In January 2019, Google notified advertisers and agencies about a new program in which Google Ads would automatically make changes in ad accounts[1] — unless the advertisers opted-out of the pilot program. It caused a big stir, but then nothing much seemed to happen. Then on Friday, I heard from Lior Krolewicz of Yael Consulting who said he made a concerning discovery in an account. Noticing a client’s campaign overspending, last week, he dug in and found...

Google unveiled the Page Experience update[1] in May, coupling that announcement with a new set of metrics called Core Web Vitals[2] and laying out its plan to remove the AMP restriction[3] on its Top Stories carousel. Last week, the company revealed that the page experience signals in ranking will go live in May 2021[4]. With roughly six months remaining before the impact manifests in the search results, marketers may think that there’s plenty of time to prepare...

Personalization; it’s probably one of the most important design trends to emerge in recent years.  As consumers in all industries become more demanding, they’re increasingly searching for online experiences that are customized to suit their individual needs and expectations[1].  Today, personalization exists in virtually every digital interaction, from adverts on social media to PPC campaigns and email marketing efforts.  Used correctly, the manipulation of demographic, behavioral, and other in-depth user-data can help designers to create dynamic, highly customized content...

About The Author Edoardo is a Web Developer at Chialab. He developed his interests for typography and accessibility working on various EdTech products and some institutional … More about Edoardo …[1] In this article, we will cover how to combine Machine Learning, variable fonts, and CSS grids to create layouts that respond to the proximity, the inclination, and the number of the users’ faces. Web designers are always looking for new ways to improve the presentation of a page’s...