Adthena launches granular local search insights solution
Search intelligence platform Adthena is out with a new solution called Local View[1]. It’s designed to give marketers granular data on how people search locally as well as competitive insights on ad copy and spend in local markets. Local View can highlight local search intent at the DMA, state, city or other local level as well as competitor ad copy, CPC and CTR insights at the local level. Why we care. The launch comes at a time when...