Search intelligence platform Adthena is out with a new solution called Local View[1]. It’s designed to give marketers granular data on how people search locally as well as competitive insights on ad copy and spend in local markets. Local View can highlight local search intent at the DMA, state, city or other local level as well as competitor ad copy, CPC and CTR insights at the local level. Why we care. The launch comes at a time when...
About The Author Zara Cooper is a software developer who enjoys sharing what she learns as a developer with others. When she’s got time to spare, she enjoys reading a good book … More about Zara …[1] Netlify Forms is a form handling feature that receives submissions from HTML forms automatically. In this article, we’ll cover how to use it with Angular reactive forms and how to deploy the finished app on Netlify’s hosting platform, Netlify Edge. Creating the...
About The Author Awesome frontend developer who loves everything coding. I’m a lover of choral music and I’m working to make it more accessible to the world, one upload at a … More about Chidi …[1] In this tutorial, we’re going to learn how to use the Web Worker API[2] to manage time-consuming and UI-blocking tasks in a JavaScript app by building a sample web app that leverages Web Workers. Finally, we’ll end the article by transferring everything...
About The Author Kelvin is an independent software maker currently building Sailscasts — a platform to learn server-side JavaScript. He is also a technical writer and … More about Kelvin …[1][2] Ever had to switch your focus from your editor and to your terminal to see the results of your tests? This article will introduce you to Wallaby.js — a JavaScript productivity tool that supercharges your IDE by allowing you to get real-time feedback on your JavaScript tests...
About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris …[1] It’s time for another monthly update! Join us as we share the latest news and highlight the things we have enjoyed reading over the past month. Whether you’re motivated to get started with creating artworks through code[2] or instead find yourself spending too much...
CI/CD (Continuous Integration and Continuous Deployment & Delivery) is a modern method in the software development cycle that reduces the repetitive process of testing and deploying software. Github Actions is one of the services we can use to achieve CI/CD. In this article, Aleem Isiaka explains how you can deploy a basic NodeJS application to Heroku, automate and schedule a deployment to run at certain intervals of the day, and use other actions from the Github...
We’re talking about TypeScript. What is it, and how can it help us write better JavaScript? Drew McLellan talks to expert Stefan Baumgartner to find out. We’re talking about TypeScript. What is it, and how can it help us write better JavaScript? I spoke to expert Stefan Baumgartner to find out. Show Notes Weekly Update Transcript Drew McLellan: He’s a web developer and web lover based in Linz, Austria. Currently working at web performance company Dynatrace, he writes, speaks and organizes...
About The Author Abel Hancock is a product designer and musician based out of Los Angeles, California. His passion for both structured efficiency and abstract creative … More about Abel …[1] There are hundreds of Figma plugins available as of today, yet the Figma plugin search functionality is pretty basic and at times it can be very difficult to find the right plugin for a certain task. Today, let’s take an in-depth look at several plugins that can...
About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly Friedman …[1] We’re running a lil’ giveaway among our dear Smashing newsletter[2] subscribers, and if you subscribe, you join in the raffle, too! With online workshop tickets, books and an entire collection of 100 Smashing cats in SVG format! We’ll announce the winners in the...
About The Author Adebiyi Adedotun Lukman is a UI/Frontend Engineer based in Lagos, Nigeria who also happens to love UI/UX Design for the love of great software products. When … More about Adebiyi …[1] Next.js is a React framework that is bound to ease your life as a React developer by abstracting away the common and redundant tasks (such as routing) into relatively simpler and powerful APIs. That way, you can focus on writing your apps instead of...
About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Data onboarding with a custom-built solution can be a difficult and error-prone process. Now imagine what happens when you increase the complexity, allowing for different file types, more users, varying sources and a greater need for security and compliance. It shouldn’t be up to your...
Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It looks like we know the answer. As online shopping soared, in-person store visits fell by over 50% compared with 2019. In October, Taylor Schreiner, Director of Digital Insights at Adobe, told us in an interview[1]: “It’s very hard to predict with precision what’s going to happen. The biggest question in my mind...
2020 has been an interesting year, to say the least. And although I’m sure many of you can’t wait until the calendar flips ahead to 2021, it doesn’t look as though we’re going to be able to say goodbye to 2020 so easily. Many of the changes we’ve had to make this year are now expected to stay with us — a least for the following year. The latest research gives us some hints about what’s to...
In part one of my interview with Elie Orgel, the director of marketing at Rosenblum Law Firm, we discussed how to get links by leveraging data sources[1]. Here, in part two, we move to how to build really good and useful and unique content with those data sources. There are many online databases, databases that Google cannot index, that have troves of amazing data. You can use these data sources to build out unique and useful content...
Join more than one thousand search marketers next week to discover actionable tactics that will drive more traffic, leads, and sales: Attend SMX[1] online, December 8-9, for just $249! Your All Access pass unlocks 45+ tactic-rich sessions[2] programmed by the Search Engine Land experts you know and trust, covering crucial topics like… … and beyond. You’ll learn from seasoned search marketers including Elizabeth Marsten, Brad Geddes, John Mueller, Zenia Johnson, Peter Meyers, Frederick Vallaeys, Amy Bishop, Glenn Gabe,...
Snapchat puts the “Spotlight” on top Snaps, will pay creators Snapchat has launched Spotlight[1] to feature the best Snaps in a new feed aimed squarely at countering rival TikTok. Creators whose videos are selected can “earn a share of more than $1 million that we’re distributing to creators every day!,” said the company. Creators can submit their videos to Spotlight. They must be at least 16 years old to be eligible for revenue sharing. Spotlight is first rolling...
Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...
30-second summary: SEO can just as easily destroy websites’ rankings as it can build them up. Newer websites or startups with smaller backlink profiles are the most vulnerable to negative SEO attacks. Webmasters need to regularly monitor their backlink profile to make sure their site is not keeping company with any questionable web properties. Negative SEO can be remediated through manual outreach or Google’s disavow tool, but high-quality link building campaigns are the best way to minimize the impact of...
30-second summary: Roundup posts are pieces of content in which a list of selected experts give their insights on the same topic, in short descriptions that include their opinions, predictions, or reviews. Creating an expert roundup post for your website or blog can take some preparation and organizing efforts, but it brings undeniable long-term benefits in terms of traffic, authoritativeness, and peer recognition. In the following guide, I will take you through every step of creating an enticing expert...
You’ve named your business[1]. You’ve sorted out the visual branding[2] piece. Now, it’s time to get your business online so you can start making money. In this post, we’re going to look at where your web design business needs to set up shop online and how to get it up and running quickly. Step 1: Set Up Your Website As a web designer or developer, having a website is non-negotiable. Not only does a website provide prospective clients with all...
30-second summary: COVID-19 pandemic emphasizing the practicality of internet mobile for all-around daily tasks. Mobile web browsing skyrocketing fuelled by consumer shopping intent. Half the world’s population browsing the internet on a mobile device, with 61 million UK mobile internet users by 2021. Google’s webmasters announcing the mobile-first index launch in March 2021, with a knock-on effect on desktop-only and m-dot websites. Davies, an SEO expert at UENI reveals the top five ways of complementing SEO efforts with responsive web design...
I score poorly on every SEO writing tool out there. My headers, sentences and paragraphs are all too long. My voice is too passive. The tools are unanimous, my writing for SEO needs to change. I must be a terrible writer… but wait, what does any of that have to do with writing? To quote Lord Helmet from Spaceballs, “Absolutely nothing!” Yet, if you asked most SEOs they would tell you that the key to good SEO content is...
30-second summary: Search engine ranking pages and algorithms are evolving quickly and you should keep pace with them to succeed. Did you know, 51% of all searches end without a click? Gone are the days when there are only organic text-based results on the page. Today, there are paid listings, zero-click searches, images, videos, maps, featured snippets, people also asked for boxes, and even podcasts that result in dismal click-through rates (CTRs). Branex’s digital marketing strategist, Irfan Ak has created a...
Google this week began testing[1] showing multiple contextual links within a single featured snippet result. In short, a featured snippet[2] would have not just a single link to the publisher that Google used for this content, but would augment that featured snippet to provide links on phrases that Google feels needs more explanation. The catch is, those links would not link to the place Google grabbed the featured snippet from, but to other web sites. What it...
If you’re interested in a sneak peek of this year’s best Black Friday deals, stick around. You’ll find a few web designers’ favorites, including a stellar deal or two. This year, more than a few of the popular retail outlets are shifting away from the traditional “camp out all night and bust open the doors when the store opens” shopping model. You might just prefer this less chaotic, ecommerce approach. All of us are trying to adjust to...