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SEO Web Design Blog

There’s a perception that Google favors YouTube content above other video sites in search results. A July, 2020 Wall Street Journal analysis[1] found “Google searches placed YouTube videos first in video carousel results by an overwhelming margin . . . [compared with] other video platforms.” An earlier search ranking study[2] from 2017 by Perficient Digital concluded, “YouTube videos rank far more frequently in the top 10 than videos that are either self-hosted, or hosted on other video...

On Dec. 3, Google began rolling out the December 2020 core update[1]. Early data seems to show the rollout was mostly felt the following day, but as Google has said, it can take up to a couple of weeks to fully roll out. Based on everything we have seen so far this update is a very big broad update, even possibly bigger than the one seven-months ago, the May 2020 core update[2] — and that one was...

The end of the year tends to be busy for a variety of reasons and it can limit some of the freshness we see in designs during much of the year. Regardless, there are a few trending design elements. What we are seeing right now is rooted in deep simplicity with a focus on the message. Here’s what’s trending in design this month…   Activism and Engagement Websites with a focus on societal issues have moved to the forefront. While the...

Twitter enables frequency capping for all campaign types Advertisers can now control the number of times ads are shown to users with campaign frequency caps. The feature is available in ad group details for Reach, Engagement, Video Views, and Pre-Roll Views objectives by default. Why we care. Frequency capping will allow advertisers to tailor their ad exposures based on their campaign goals. Twitter says[1] its testing shows better performance for driving upper-funnel metrics like ad recall and brand...

Alan Rabinowitz, the CEO of SEO Image, and I got together in a socially distant way to talk SEO. We spent the first part of our talk going through some of Alan’s history in the search marketing space. But then we got into links, what links matter, what links don’t matter and how links have changed over the years. We spoke about his thoughts around links that have the nofollow attribute on them. Alan believes, on some level,...

Search is a specialty area that can be extremely difficult to learn, understand and stay up to speed with industry standard. Just when you get your footing, things rapidly change and require extreme flexibility and agility. A large amount of my success in this industry comes from my commitment to be a Search Sherpa. Here are top 5 tips on becoming the proactive and supportive Search Sherpa for your own organization.  Be a translator My husband is bilingual and...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

30-second summary: Social media can provide a personable avenue for starting a connection. Keeping connections on social media and emails consistent allows for a solid flow through the construction of a relationship. Compliments and details are valuable if used in the correct context in conjunction with a relevant pitch. Media Relations Lead Nicole Franco shares personalization tips and tricks on sending both professional and personalized media pitches. Marketers who strive to build backlinks and brand awareness often engage in digital PR.  But...

30-second summary: Google’s market-leading Chrome browser utilizes a signed-in Google account, and Facebook requires personal logins to access its ubiquitous platform. Marketers who wanted to reach consumers efficiently outside of the walled gardens have long relied on the third-party tracking cookie. Now Google has announced that they will phase out third-party tracking cookies in Chrome, and the industry has been in a panic. VP of Ad Operations at Octopus Interactive shares a fresh perspective and potential of a post-cookie world. Facebook...

Whether marketers like it or not, Apple (and others) are forcing greater transparency on them. Although Apple delayed its “permission to track[1],” opt-in rules until next year, its “privacy nutrition labels[2]” for app developers go into effect next week on Dec. 8. Information self-reported. First announced at Apple’s WWDC developer event this summer, these data-collection disclosures ask developers to self-report the categories of information collected by their apps. Developers will need to provide the required disclosures in...

Despite a year of tumult and a jolt to its ad revenues, Google is as important as ever. Google is the world’s fourth most valuable brand according to Interbrand’s recently released Best Global Brands 2020[1] report. And even though Google reported[2] its first-ever ad revenue drop because of COVID-19, the company’s business has rebounded sharply[3] even as the Justice Department hits the company with a massive anti-trust lawsuit. You can never count out Google. In fact,...

30-second summary: Featured snippets account for a 35.1% share of all clicks. The featured snippet and knowledge panel SERP give a better click-through rate together. Users click on featured snippets that seem “informative”. Users who prefer the regular search results listings don’t click on featured snippets. “People also ask” boxes are an unpopular choice showing the lowest amount of clicks. 24% of users consider a featured snippet as an ‘Ad’ and don’t click on it. Featured snippets are probably the first thing people...

30-second summary: Content marketing is a strategy focused on creating, publishing, and distributing content that’ll get people to take action. It’ll help your ecommerce site to rank higher on search engines without having to spend a lot on ads. Publishing content that your potential customers find helpful and packed with valuable information helps you win their trust, making it easier to convince them to buy. Content like how-to videos, online courses, and infographics are easier to consume and boost your...

As human beings, we like to think that we’re rational creatures. We tell ourselves that we make our decisions based on fact and logic. However, that’s rarely the full truth. As much as we try to make choices guided by rationality, the truth is that we’re often highly emotional people, driven by the way that things make us feel[1]. So, what does that mean for a website designer? Though designing a functional and logical website is important, it’s crucial...

Google announced[1] it is rolling out a new core update, the December 2020 core update. This is the third core update of the 2020 year, the first one was the January 2020 core update[2] and the second one was May 2020 core update[3]. Historically, Google has released a core Google algorithm update[4] every few months or so. It has been just about seven months since the May 2020 core update, which took place on May 4, 2020. So this one took a...

We analyzed 306M keywords to understand the types of queries that people use in Google search. Specifically, we looked at keyword distribution, query length, keyword difficulty, CPC, SERP features, and more. Using data from DataForSEO[1] and Ahrefs[2], we uncovered some very interesting findings. Now it’s time to share what we found. Here is a Summary of Our Key Findings: 1. 91.8% of all search queries are long tail keywords. However, long tails are responsible for a relatively small percentage of total...

Google has published[1] a list of frequently asked questions regarding Core Web Vitals[2], the company’s set of performance metrics pertaining to user experience, and the upcoming Page Experience update[3], which will roll out in May 2021. Page experience signals for ranking apply only to mobile search. In the answers to the questions “Why are there differences in scores between mobile and desktop?” and “Is there a difference between desktop and mobile ranking?” Google states, “At this time,...

Google is rolling out[1] two updates to Google Maps and Google My Business for both consumers and business owners. Messaging is being expanded so consumers can message with businesses in more ways. Business owners will be able to see more local maps insights and analytics to understand how customers are finding them on Google. Messaging expanded. Customers using Google Maps can now message with businesses via their business profiles on Google Maps within the updates section and...

Google has launched the “Google Shopping Gift Guide[1],” a microsite that highlights products it predicts will increase in popularity in the US this month, according to Google search trends over the last several months.   The Google Shopping Gift Guide on mobile. Image: Google. The site contains the year’s top 100 trending gifts, divided into seven product categories. Some of the trending products are generic terms (e.g., “LED Lights”), while others are specific products (e.g., “Fitbit Versa 3”). Clicking...

30-second summary: Optimizing your content for search results requires search intent. Understanding search intent will help you generate effective content. Target search intent by examining high ranking search results. How-to and listicles are the most shared blog post ideas. Focusing on key on-page SEO elements drives higher search visibility. When it comes to blog posts, not all content formats are created equal. What’s more, with more than 500 million blogs out there all vying for attention, it’s getting harder and harder to stand...

30-second summary: Google page experience metric goes live in 2021. Rewarding pages that offer a better user experience. The signal measures a site’s performance, security, and mobile-friendliness. To prepare for 2021, get a fast web hosting service, optimize your content for mobile users, and install security measures (firewall, SSL, etc.). Avoid pop-ups and whole screen banners that restrict the visitors’ access to content. The newest search ranking benchmark that’s cooking in Google’s development lab is the Google page experience metric.  In short, this...

Google is further developing the “social features” of Google Maps with the rollout of a new “community feed”[1] under the Explore tab of Google Maps. This is happening globally for both Android and the iPhone. Last November Google started enabling users to follow LocalGuides[2]. That was done in the name of local discovery. Expanding on that concept, Google’s new community feed presents a different types of content (essentially lists) tied to the user’s location. Places and activities. There...

So, you want to create a festive website or give your existing one a little holiday flare? There’s no need to spend a lot of time or money on this. Here’s how BeTheme will help. The holidays are fast approaching. But that doesn’t mean it’s too late to get a new website online or to make your existing one look festive for the holiday season. When it comes to decking the halls of your website with a little...

Google announced updates[1] for Discovery ads Tuesday. There is now a 4:5 portrait aspect ratio layout that showcases Discovery ad images more prominently in feeds. Google is also rolling out updates to audience selection workflow for Discovery campaigns[2], which run across YouTube, Gmail and the Discover Feed. 4:5 images. If you’re running social campaigns, you may already have 4:5 assets for Facebook and Instagram feed and Stories ads. Now you can use those assets in Discovery campaigns. The...