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About The Author Nefe is a Frontend Developer who enjoys learning new things and sharing his knowledge with others. More about Nefe …[1] Animations, when done right, are powerful. However, creating eye-catching animations with CSS can be tricky. In comes Framer Motion. With Framer Motion, you don’t need to be a CSS expert to make beautiful animations. Framer Motion provides us with production-ready animations and a low-level API we can interact with to integrate these animations into our...

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly Friedman …[1] Many companies had to struggle in one way or another in the last couple of months. We had to get creative, and we had to rethink our conferences and workshops altogether. In this article, CEO and co-founder Vitaly Friedman shares how Smashing runs...

About The Author Ibrahima Ndaw is a Full-stack developer and blogger who loves JavaScript and also dabbles in UI/UX design. More about Ibrahima …[1] This guide will teach you the basics of Next.js API Routes. We will start by explaining what they are and why API Routes are useful compared to REST or GraphQL APIs. Then, we will guide you through a step by step tutorial on how to build your very first GraphQL server with Next.js and...

About The Author Elizabeth is the founding designer at Primer creating learning experiences for homeschooling families. She has developed and taught design courses at UC … More about Elizabeth …[1][2] We’re taught to communicate with words. We write essays, prepare speeches, and take written notes. But words aren’t always the best option for conveying information and ideas. Sometimes the best way to tell stories is through thoughtfully crafted visuals, not long paragraphs of text. Visual storytelling can be intimidating....

Give your desktop a makeover with this new collection of wallpapers. Designed by the community for the community, the wallpapers come in versions with and without a calendar for November 2020. A bit of colorful inspiration is always a good thing, don’t you think so? Especially in November when the days tend to be rather gray and misty in a lot of parts of the world. To bring a splash of color and some positive vibes to...

About The Author Rachel Andrew is not only Editor in Chief of Smashing Magazine, but also a web developer, writer and speaker. She is the author of a number of books, including … More about Rachel Andrew …[1] There is now a specification for native CSS masonry layout, as part of the Grid Layout spec. In this article, Rachel Andrew explains how it works with the help of a couple of demos you can try out in Firefox...

We’re talking about Eleventy. What is it and how does it fit into your Jamstack workflow? Drew McLellan talks to David Darnes to find out. In this episode of The Smashing Podcast, we’re talking about Eleventy. What is it and how does it fit into your Jamstack workflow? I spoke to David Darnes to find out. Show Notes Weekly Update Transcript Drew McLellan: He’s a freelance designer, front-end developer, and writer based in Bristol, U.K. With over 11 years professional experience,...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Do you have a hard time throwing away mockups, logos and other content you’ve created for clients? The good news is that you don’t have to see rejected or unused designs as a sign of failure or waste. You can actually repurpose them and give...

About The Author Sam Richard, better known as Snugug throughout the Internet, is a developer with design tendencies and a love of building open source tools to help with both. … More about Sam …[1] Internationalization and localization is more than just writing your content in multiple languages. You need a strategy to determine what localization to send, and code to do it. You need to be able to support not just different languages, but different regions with...

It’s that time again: the self-fulfilling prophecy that is the Pantone Color of the Year[1] has been announced for 2021. For 2021, we’re getting two colors of the year. The colors selected to grace museum gift shops, and end-of-year blog posts are Ultimate Gray (a mid-range gray somewhere around #939597) and Illuminating (a citrus yellow that’s approximately #F5DF4D). A marriage of color conveying a message of strength and hopefulness that is both enduring and uplifting. The last time Pantone...

Google is launching programmatic ad buying for Web Stories in open beta. Until now, Story Ads could only be direct sold by publishers via Google Ad Manager. Story Ads can be sold programmatically by all publishers using Ad Manager and AdSense. Publishers will just need to add the <amp-story-auto-ads> tag in their Web Stories. Ad serving within Web Stories is handled dynamically “to optimize both user experience and monetization potential,” says Google, meaning publishers can’t control where...

30-second summary: Google surprised marketers with a few changes in 2020 – an updated search query report, new ad extensions, and new audience targeting, to name a few — which forced advertisers to adjust their SEM strategies and tactics in order to maintain or increase their ROI. B2B advertisers are testing and investing in different campaign types besides the traditional search and display campaigns, and are seeing good performance with Discovery Campaigns. In the wake of the changes Google...

Despite new state lockdowns and significant e-commerce growth[1] over Black Friday weekend, large numbers of consumers continue to shop offline. Beyond this, local shopping remains critical for most small businesses (SMBs), many of whom may not survive[2] if they don’t make their Q4 sales numbers. Google, Facebook, Yelp, Waze[3] and others have initiated programs and product changes to help local businesses throughout the pandemic. Google My Business introduced numerous updates and changes this year, most recently launching...

Every year, our team here at Search Engine Land puts our heads together and selects an organization to donate $5,000 to on behalf of our annual Search Engine Land Awards program. Per the suggestion of our Editor-in-Chief, Ginny Marvin, we happily landed upon COOP Careers[1] (“ko-op”) for our 2020 selection, and I had the honor of sitting down (virtually) with its Founder and CEO Kalani Leifer and alumni / Captain Oscar Alejandro Vera to find out...

Google is adding new user controls for alcohol and gambling ads. The new feature, announced Thursday, will launch first on YouTube in the U.S. It will then roll out to Google ads and other countries next year, the company says. “We’ve heard feedback that some people would prefer to limit ads in certain categories like alcohol, so today, we’re launching a new control in Ad Settings, enabling people to see fewer alcohol ads, with gambling as an...

30-second summary: SEO is always changing but the need for high-quality backlinks remains constant. Traditional link building methods aren’t as effective as they once were. Marketers don’t need to reinvent the wheel to get good at building links. They just need to approach old strategies in modern ways. The best way to build links is to blend long-term strategies with short-term tactics that will generate quick wins. If you’ve spent any time experimenting with SEO, you probably know that links are...

“Don’t wait to see if Google makes moves into your vertical,” says Areej AbuAli[1], “It’s one thing to be optimizing for your own website, but then it’s another to be thinking, ‘Well, how do I compete with the SERPs? Maybe it’s not enough that I rank in the first three positions when there’s a lot of other stuff that can show up above me.’” The London-based SEO manager of property listings site Zoopla and founder of Women...

Google announced[1] updates to the Google Search Console API, after informing us the company was upgrading the API’s infrastructure[2] a few months ago, now those upgrades are resulting in some new and useful features. Fresher data. A year ago last September, Google brought faster and fresher data to the Google Search Console performance reports[3]. Now, with the updated API, that data can be accessed via the API. Google explained that the Performance report[4] already supports fresh data that is less...

30-second summary: Reviews are critical for both merchants and consumers. That’s especially true right now, as holiday shoppers look to reviews to help make decisions about which TVs, wireless earbuds, home security systems or air fryers to buy. Many consumers will probably encounter inauthentic or illegitimate reviews without knowing it. Fake reviews exist on all the major platforms; it’s really just a question of degree. And it’s a growing problem. Trafficking in fake reviews is a bad idea for...

At SMX Tuesday, John Mueller, the lead of the Search Relations team at Google, gave a talk named “Google Search #2020: What’s New That Matters To SEOs.” You can still watch the talk on demand at SMX Virtual[1] if you missed it. Mueller gave an overview of what has changed in Google Search this year and what to expect in 2021. We then dug in during the Q&A where we learned some new tidbits we have...

By the end of the year, the number of global smartphone users is expected to reach 3.5 billion[1]. That’s a significant 9.3% increase over the last 12 months. In a world where everyone is constantly connected to their mobile devices, it makes sense that web developers and designers would need to consider new rules for how they create engaging experiences. After all, most of us find browsing from our smartphones to be much more convenient than sitting...

Google has rolled out App campaigns for engagement globally. The ads run across Google Search, Play, YouTube and the mobile app Display Network. Google first introduced[1] the campaign type more than a year ago. Why we care. App campaigns for engagement are aimed at targeting an app’s existing users bring users back to the app and foster their loyalty and engagement. How they work. The retargeting ads can feature new offers or content to bring users back who...

One piece of content can’t meet all of your goals. This may sound obvious, but sometimes marketers treat all of their content equally, which is a mistake. Each piece of content you create should have its own individualized expectations and goals. My favorite framework to use when considering content strategy is to think of two buckets: “rank-worthy” content and “link-worthy” content. To illustrate these two types and why they’re effective, I’m going to pull examples from work we’ve done...

The effort to reverse engineer and improve visibility in Google search results spawned an industry. Now the EU wants to make it easier for non-SEO professionals, especially small businesses, to understand how search rankings work. Guidelines support 2019 regulation. That effort is embodied in regulatory guidelines[1] released yesterday in Europe. They ask search engines, “online intermediation services” (e.g., marketplaces) and travel sites to disclose ranking factors and update them each time a meaningful algorithmic change takes place....

30-second summary: The best time to prepare for the holidays was 6 months ago. The second best time is now. Stay ahead: pinpoint a launch date for next year’s holiday season by backing into link acquisition needs for target SERPs. Holiday-related URLs on your site are not temporary. They should be evergreen components of your year-round organic strategy. Tap into the previous year’s Google Search Console data. Identify holiday-related terms you’ve surfaced for and make sure you have intent-aligned pages...