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Google has announced[1] it released version 1.5 of the Google Ads Editor[2]. Google Ads Editor is downloadable application for managing your Google Ads campaigns. Some advertisers find it more efficient to use the Ads Editor to manage their campaigns over using the web interface. Google said “this release includes new tools to help you improve your ad strength, support for additional recommendations, and image extensions.” What is new. Here is a list of what is new in version...

What an extraordinary year 2020 has been for the news! From the ongoing coronavirus crisis, to a turbulent US election, to the unrelenting march of Bitcoin, this year like no other we’ve been glued to our phones micro-analyzing every tidbit of news. Which makes this the perfect time for mediastack[1], an awesome REST API that allows you to embed a customizable news feed, sourced from the world’s top news agencies, and updated by the minute, right on...

We’ve expanded our catalog of SMX events to six virtual learning experiences in 2021. The events will include our well-respected SMX Advanced event which will be held virtually for the first time this coming June and for the second year in a row, we’ll hold SMX Next focusing on next-generation strategies, tactics and technology. The other four events will serve to provide a deeper dive into critical topics such as measurement and reporting, creating compelling content,...

Google has confirmed[1] minutes ago that the December 2020 broad core update[2] that began rolling out on December 3, 2020 is now completely rolled out. Google said “the December 2020 Core Update rollout is complete.” The facts. What we know from Google, as we previously reported[3], is that the December 2020 core update started to roll out around 1:00pm ET on Thursday, Dec. 3. Like all core updates, this was a global update and was not specific to any region,...

I recently decided to make ranking for Featured Snippets a priority. And it helped us go from a handful of Featured Snippets rankings to over 390. Here’s the step-by-step process that I used. 1. Find Featured Snippet opportunities Like most things in SEO, the first step is keyword research[1]. Keywords that you already rank for. AND Keywords that have a Featured Snippet. Why is it important to focus on keywords that you rank for already? 99.58% of all Featured Snippets[2] are from pages that rank...

The one constant in website data is it’s always changing, and Google Analytics is no different. In October, Google announced the release of Google Analytics 4[1] (previously called App + Web), billing it as an analytics tool that provides smarter insights to improve ROI as digital marketing moves to a cookie-less world. After an announcement like this, the first question every digital marketer asks is, “How does this directly impact my job?” The move to Google Analytics...

Google has temporarily disabled yet another feature in Google Search Console, the issue validation function is currently disabled. Google said it is “temporarily disabled due to upcoming changes in the report.” There is not estimated time for when it will be fixed. Issue validation. This feature lets you communicate to Google that you fixed an issue that is preventing Google from properly accessing your site or parts of your site. There is a “validate fix” button for...

Google announced[1] it is now moving the campaign goal metric in Google Ads to an easier location to find it. The score is being moved near your optimization score, so it is easier to locate. Google said it is being moved to make it “easier for you to understand how optimization score prioritizes recommendations.” What is looks like. Here is a screen shot of the new location for the score: How is this score calculated. Your campaign goals are...

30-second summary: Link building still plays a prominent role in SERP ranking, even in 2020. Crowd marketing is a technique that is based on building backlinks on forums and communities. Most people don’t use it, and you can take advantage of that. Crowd marketing: What’s that? Crowd marketing is one of those often neglected link building methods[1], that can give you a competitive edge in Google ranking. It is often called forum or community marketing because that’s where those backlinks come...

For over half of its 22-year history, Google has been the most prevalent search engine in the United States. Over that term, its perception has gone from quintessential Silicon Valley startup and underdog to the gatekeeper of the internet, presiding over algorithms that have massive business implications and developing a reputation for expanding its business into different sectors in the name of providing a better experience to its users. More recently, increased scrutiny over its business practices...

In July, Google announced it would deprecate the Structured Data testing tool[1] after it released the Rich Results Test tool[2] out of beta. The SEO community was not happy[3] with the news and Google listened and decided to keep the tool but move it to schema.org. Google said[4] “we’ve heard your feedback” and it is “refocusing the Structured Data Testing Tool and migrating it to a new domain serving the schema.org community by April 2021.” Rich results tool....

Brian Barwig spotted[1] Google displaying web search results in the Google Maps local search results listings for an individual business. Brian, a local SEO, said “we are noticing a new section, “Web Results”.  We, at Search Engine Land, were able to replicate this. Where to see it. Go to a business listing in Google Maps and scroll past the business information and towards the bottom, you will see “Web Results.” What it looks like. Here is a screen...

30-second summary: Website security directly impacts the SEO performance of the website, as the non-compliance with the security requirements can cause low rankings or Google penalties. Blacklisting, malicious bots interfering with the crawling process, and spam attacks are among the main consequences of low website security. The “site not available” warning, the presence of strange JavaScript code, not working login credentials and frequent error messages can be the warning signs of a cyberattack on your website. Making security checks a...

Microsoft announced[1] that you can now access Microsoft Clarity[2], Microsoft’s new free web analytics tool, within Bing Webmaster Tools[3]. There is a new section in Bing Webmaster Tools named “Microsoft Clarity Beta” and there you can quickly go through the steps to set up Microsoft Clarity for your web site. What is new. Bing Webmaster Tools added a section to quickly add or access Microsoft Clarity within the portal. If you have not added Clarity to your...

This unprecedented year is coming to an end… but you still have a chance to upgrade your skills to prepare for what is sure to be an interesting 2021 in search marketing. Whether you want to explore the advanced nuances of technical SEO, gain a deeper understanding of Google Ads, or learn from fellow marketers facing your same in-house SEO challenges, SMX has a workshop for you[1]! Led by true marketing experts, these deep-dive, two-day workshops[2] take place...

Jumpstart your next design project or speed up a workflow with some of these new tools and resources. With so many new tools being developed all the time, you are almost certain to find something that can help you with projects. Here’s what new for designers this month.   Everypixel Patterns Everypixel Patterns[1] solves a common design problem: Creating seamless patterns with graphic editors is such a long and exhausting process. That’s why some people choose to get patterns from...

In part one of my chat with Alan Rabinowitz of SEO Image[1] we spoke about nofollow and affiliate links[2] but in part two we go through more generic SEO topics and the world of online reputation management. We start off where Alan dishes out his methods for ranking well in Google. Specifically he talks about the value of content, why citations in local matter, how important on-page SEO is plus why conversions and user experience matter now and...

Brad Geddes and I recently debated whether Responsive Search Ads (RSAs) or Expanded Text Ads (ETAs) are better during our SMX session[1] this month with Ginny Marvin.  When I agreed to debate the superiority of Responsive Search Ads (RSAs) and Expanded Text Ads (ETAs) at SMX[2] with Ginny and Brad, I knew I needed to show up prepared. And what research could be better than digging into the results of the work of some of the world’s most...

In this article, I will look into People Also Ask[1] (PAA) on Google’s search results pages for exact match brand searches, also referred to as brand SERPs. What sparked my desire to write this article at this time? There has been a stunning development: PAA boxes, that users have become accustomed to seeing when they conduct a search, have started appearing in knowledge panels, too. And, they’re spreading fast, from 1% in September, they now appear in...

This morning at around 6:55am ET, many of Google’s services went offline. This includes many tools and services that you, as marketers, depend on. While Google Search seems to be working, outside of logging into Google Search, other aspects of Google are not working. What is offline. Here is a list of services that are offline that marketers may care about: Google Ads Google AdSense Google Analytics Google Search Console Google My Business YouTube Google Play Firebase Gmail Google Apps/Workforce Admob Virtually all services that require a Google login...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

It wasn’t that long ago that mobile was primarily considered just the first stop in a conversion journey that, nine times out of ten, ended on desktop. Mobile accounted[1] for just 13% of digital sales at the end of 2014. The numbers look very different this year as digital and mobile commerce habits and experiences have shifted rapidly. Mobile is no longer just top of funnel In an October Instart Logic survey of 2,000 U.S. consumers ages 21-45,...

Traditional media spending, including local TV, print, radio, out-of-home and direct mail, will be down[1] between 15% and nearly 50% this year, depending on the medium. Some advertisers will never return, having shifted spending entirely to digital channels. The decline of traditional, local media spending, however, doesn’t eliminate the need for a local marketing presence. Indeed, in some ways, the need for the trust and credibility that local media and marketing confer may be even greater now...

Depending on the size of the project you are working on, you can structure your Sass code in two ways: a simple one for smaller projects and a more complex one for bigger projects. Read on to find out how. Sass – the extended arm of CSS; the power factor that brings elegance to your code. With Sass, it is all about variables, nesting, mixins, functions, partials, imports, inheritance, and control directives. Sass makes your code more maintainable...

About The Author Precious Ndubueze is a software developer who spends half of her time in her head when not getting lost in problem-solving or writing. More about Precious …[1] Every web application that handles user-specific data needs to implement authentication. Knowing how to do this is important for Vue developers, and that’s what this article aims to shed the spotlight on. This tutorial will prove to be useful for beginner developers who want to learn about authentication...