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30-second summary: SEO holds the keys to digital success. Managing SEO across large enterprises or multiple sites requires many skills. SEO can be time-consuming and gets increasingly harder by the day. A combination of talent and technology is needed for Enterprise SEO success. From a global pandemic to the continuing economic, environmental, and leadership crises we’ve seen throughout 2020, brands are being challenged now to rise up and rethink ‘business as usual’. Unprecedented shifts in consumer expectations and behavior, placing digital...

SMX Overtime is part of our SMX[1] speaker series, in which SMX presenters answer questions from attendees on a variety of topics. Earlier this month, I had the pleasure of presenting at the fall virtual SMX. Though nothing replaces the ability to network in-person, SMX did a great job creating an experience that facilitated the discussions and networking that we’ve all been missing, in addition to the excellent content! In my session, “Eternal Testing: The Key to Facebook...

About The Author Software Engineer, trying to make sense of every line of code she writes. Ankita is a JavaScript Enthusiast and adores its weird parts. She’s also an obsessed … More about Ankita Masand …[1] In this article, we’ll learn how to build an event-based application and send a web-push notification when a particular event is triggered. We’ll set up database tables, events, and scheduled triggers on the Hasura GraphQL engine and wire up the GraphQL endpoint...

In this week’s video interview, I spoke with Joe Beccalori, the CEO of Interact Marketing[1], about how SEO has changed over the years. Joe explained that with the changes to the search results page, the value of organic search has diminished and now you need to blend your organic search efforts with other forms of digital marketing in order to get your best bang for your SEO buck. At the start of the video we also spent some...

Looking for the best new CMS plugins to take your website to the next level? Well look no further.  In this post, we’ll cover a list of the best new CMS plugins for December 2020. This article will include useful plugins for WordPress, Shopify, Craft, and Joomla. Let’s get started…   WordPress OptiPic images optimization OptiPic[1] is a simple WordPress plugin that allows users to easily optimize and compress images. The plugin also returns the WebP versions of images if the web...

6 events, actionable tactics, affordable for all marketers December 21, 2020 (Edgartown, MA): Search Marketing Expo – SMX – the world’s largest search engine marketing conference series, announced it’s 2021 North American schedule, which features six topic-specific events. All will be offered online and at affordable rates, making cutting-edge search marketing education accessible to professionals at companies of all sizes. “The pandemic has profoundly changed how search marketing professionals will learn the latest SEO and PPC strategies and...

30-second summary: Website usability refers to how easy or intuitive a website is for visitors to interact with, and usability lies at the heart of delivering a compelling user experience (UX). Incorporating relevant keywords and building backlinks to your website is still crucial, but Google’s algorithm is continually evolving to reward websites that render top-notch UX. In this post, we’ll discuss four core elements you must optimize to gratify both human visitors and search engine crawlers so as to...

About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris …[1] We know how difficult it can sometimes be to stay on top of things. In this monthly edition, you can read more about what’s cookin’ at Smashing and explore some of the most popular resources featured in our newsletter in the past few...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Today, we’re going to look at “The Website Dilemma”. In other words, is it possible to build an authoritative, lead generating, high converting website without manipulating visitors into doing what you want? If you follow social media’s lead, they’re one and the same. If you’d...

About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick …[1] Implementing best SEO practice can produce immediate results, but long-term performance requires long-term maintenance. Besides, the journey is more important than the destination, isn’t it?This is not an exhaustive list, but hopefully there is enough to help you win over some of the most tedious search engine optimization issues. Search engine...

About The Author Fortune Ikechi is a Frontend Engineer based in Rivers State Nigeria. He is a student of the University of Port-Harcourt. He is passionate about community and … More about Fortune …[1] If you have used Redux at any point while developing an application to manage state, you will most definitely have come across reducers. This tutorial will explain the concept of reducers and how they work specifically in Redux. In this tutorial, we’re going to learn...

In this episode, we’re talking about GraphQL. What is it, and how does solve some common API problems? Drew McLellan talks to expert Eve Porcello to find out. In this episode, we’re talking about GraphQL. What is it, and how does solve some common API problems? I spoke with expert Eve Porcello to find out. Show Notes Weekly Update Transcript Drew McLellan: She’s a software engineer, instructor, author, and co-founder of training and curriculum development company, Moon Highway. Her career started...

About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick …[1] Modern websites aren’t inseparable from screens any more. Between phone assistants, home speakers, and screen readers, more and more people are using the web without even looking at it. Websites need to evolve in kind. A website without a screen doesn’t sound right does it. Like a book without pages, or...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Software and apps often solve very complex problems for businesses and consumers in the way of sales, marketing, finances, and so on. But offering a product that solves your users’ problems isn’t enough. If the UI is just as complex as the original problem, user...

Research is an essential part of creating good UX. We are often in roles where we interact with our users in order to collect data to inform our UX. We need to ensure our UX research is compliant with ethical standards of research conducted with humans. To do this, we need to have an awareness of potential ethical issues in research, training on how to conduct ethical research, and a systematic review of our research protocols...

About The Author Nwani Victory works as a Frontend Engineer at Liferithms.inc from Lagos, Nigeria. After office hours, he doubles as a Cloud Engineer seeking ways to make Cloud … More about Nwani …[1][2] The 2019 Capgemini research institute[3]’s report[4] published after a research on the use of chat assistants showed a drastic 76% increase in customer satisfaction from organizations where chat assistants where built and incorporated into their services. But how does Dialogflow[5], a product from Google’s...

MDX gives you the minimalist ergonomics of Markdown with the flexibility of custom components. By combining MDX with Sanity and Next, you can build robust, team-friendly content editing experiences while keeping the pleasant and efficient developer experience of building Jamstack sites with React. Recently, my team took on a project to build an online, video-based learning platform. The project, called Jamstack Explorers[1], is a Jamstack app powered by Sanity and Next.js. We knew that the success of...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

30-second summary: Google Analytics is an important web analytics tool from Google used in digital marketing. Many digital marketers and website owners use it to track and measure the performance of their websites. There are a lot of Google Analytics features that perform different functions. All working towards helping you get the best of your website. However, there are some Google Analytics features that are underrated. Many digital marketers don’t recognize them and what they are capable of doing to...

Animation is a fun and interesting way to bring life to a website. Used correctly, it can capture audience attention, make your website more engaging, and even improve your chances of delivering conversions for your clients. Unfortunately, like many things in the web design world, it’s also easy to get too carried away[1] with animation. As professional designers and developers, it’s up to us to find the line between making the most of animation on our website...

30-second summary: Heatmaps represent user engagement data on your web page in a graphical form. They were introduced by Cormac Kinney, the software maker, to help traders beat the market. Today, marketers use heatmaps to visualize users’ behavior on content and improve their content marketing accordingly. If you are on the digital marketing scene, you’ve probably already heard of heatmaps. They are a great tool for marketers to see how users interact with websites. For those of you who are newbie...

Ten state attorneys general filed a lawsuit against Google on Wednesday, alleging that the company has illegally used its monopoly over the online advertising sector to force out competition via a range of exclusionary tactics. “Plaintiff States seek to restore free and fair competition to these markets and to secure structural, behavioral, and monetary relief to prevent Google from ever again engaging in deceptive trade practices and abusing its monopoly power to foreclose competition and harm consumers,”...

30-second summary: A marketing strategy that focuses on a unique target market is called a niche-hub strategy. Create a niche website and document its progress. Use content formats that boost audience engagement and are easy to produce, such as blog posts, videos, lists, webinars, etc. People engage more with a site that loads fast. Therefore, improve site speed by using affordable options such as cloud storage and AMP. User-generated content makes your brand more personable. Engage with your audience by...

Google is launching a digital “try it on” experience for some cosmetics-related queries using augmented reality, the company announced[1] Thursday. It is working with data partners ModiFace and Perfect Corp to visualize thousands of eyeshadow shades and lipsticks from brands such as L’Oreal, MAC Cosmetics, Black Opal and Charlotte Tilbury. The feature is launching this week in the US. Image: Google. How it works. When you search for certain eyeshadow or lipstick products on the Google app, the...