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SEO Web Design Blog

30-second summary: The evolution of search results in addition to this crazy pandemic has changed search results more than ever. Including new features to drill down by brand, see news, and reviews. Brands who appear in both paid and organic listings were at the lowest level in 11 years with just 8% of brands appearing in both categories. Google local map pack results are appearing in 47% of search results. The highest since this study has been conducted in...

2020 has been one of the most memorable years in our history. Few of us have been alive long enough to experience a more turbulent time. But throughout the year, we saw design respond to challenging events with positivity, color, and a desire to elevate those people and projects working to make the world better. As we head into 2021, there’s no denying that 2020 has changed our outlook on life and marked a major turning point...

In part one with Joe Beccalori of Interact Marketing we spoke about the diminishing value of the organic SERP[1], so in part two we talk about how to tweak more about organic search by blending it with other digital marketing techniques. We first went over how the SEO competitive landscape in almost all niches were virtually not existent but now, it is all super saturated and competitive, even in really small niches. We work in a space...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

30-second summary: Despite the overall doom and gloom, some industries actually skyrocketed in 2020. 2021 is supposed to dot some i’s and cross some t’s in the field of transparency and first-party data solutions. Live streaming related to gaming and sports is a huge advertising-friendly zone that is expected to expand further in 2021. Header bidding solutions for OTT and CTV, new attribution, and monetization features are the advertising technologies that will gather momentum in 2021. AI and ML predictive algorithms...

In the design industry, you may often feel like it’s you, the designer, vs. the client. Creative differences do arise and it’s hard to not blame the client when they do. But it shouldn’t be this way! Naturally, there are bad clients out there, but 90% of the time, it’s not really the client who is at fault. Poor communication, a lack of setting expectations, and a failure to qualify clients beforehand is usually the problem. If you’re...

30-second summary: SEO is a major supportive strategy to digital marketing for businesses. Impact of AI and machine learning (ML) is undeniable for the future of SEO. User Experience is taking prominence for a majority of search engines out there. Local SEO is important for businesses to get hits from local audiences. The Expertise, Authority, and Trustworthiness aspect is defined by Google as a ranking factor. Structured Data can help you deliver rich results for users on SERPs. There are more data-backed trends...

30-second summary: Customers are at the heart of brand success and customer feedback is a leading resource that you should never take for granted. While it is true that there is a lot of useful information that can be collected without customer intervention, things like questionnaires are no less important. The more you talk to your clients, the more valuable information you obtain, the easier it is to address consumer needs. Zakhar Yung shares a comprehensive guide to make the...

30-second summary: A controlled chaos mindset helps brands and smart marketers recognize the inherent biases that tend to guide research and execution. The first pieces to get cut from budgets are the listening and planning portions of the planning process, which creates several problems for marketers. Max Braun, associate director of experience planning at RAPP, gives five steps for shaking out the biases, gaining a more accurate perspective on the customer, and driving true innovation. Controlled chaos. Is that the state...

30-second summary: Generate highly personalized and engaging campaigns to drive conversions. Segment your contact list by analyzing historic customer data. Remind customers you are appreciative of their support. Leverage the power of social media to grow your lead base. Create a sense of urgency to drive sales. A/B test campaigns to determine top-performing content. A study by Mastercard shows that 77% of Americans will choose to shop local this year, while 82% of them are likely to shop online. To make the most...

Vuex is the go-to state management library for Vue applications, and the Vue core team has some big plans to make it better than ever. Here’s a preview of where they are looking to take it. Vuex[1] is the solution for state management in Vue applications. The next version — Vuex 4 — is making its way through the final steps before officially releasing. This release will bring full compatibility with Vue 3, but doesn’t add new...

Google’s December 2020 Core update[1] was a big one[2] according to many of the data providers. Our job, day in and day out, is to analyze Google updates and determine what the commonalities are so that we can advise our clients on how to improve their websites. Now that the core update is done rolling out[3], as of December 16, 2020 and while we do not have the December core update figured out completely, we thought...

This is my complete guide to content marketing in 2021. In this all-new guide you’ll learn: How to promote your content Content formats that are working right now The top content marketing trends in 2021 New content creation strategies Lots of advanced tips, strategies and techniques So if you want to get more traffic from your content this year, you’ll love today’s guide. Let’s get started. Chapter 1:Double Down on Video Content Is video really “the future of content marketing”? Yup! In fact, the number of businesses that...

DEC. 14, 2020 — Nurse Sandra Lindsay is the first American to receive the Pfizer COVID-19 vaccine at Long Island Jewish Medical Center in Queens, New York. (Courtesy: Northwell Health)Last week, the United States began the historic rollout[1] of the first approved vaccine for COVID-19, giving the country and the rest of the world some long-overdue optimism that this grim pandemic will soon come to an end. On a simply human level, the relief in a future...

This deep dive started with a thread a few weeks ago about Google’s selection of People Also Ask (PAA) results and the potential impact it has on brands. Thread Time:Subject: Negative brand impact of PAA results.Google has been including more balanced questions into People Also Ask (PAA) results. Here is a selection where I think they go to far. This selection was found in 7 searches at random for companies that came to mind. pic.twitter.com/Lpxtnc0qmf[1] — JR Oakes...

Since its inception, Google has made its way towards being the most sought after input box on the whole web. This is a path that’s usually monitored with an ever-increasing curiosity, from web professionals, taking everything apart in an attempt to understand what makes Google tick and how search works, with all its nuts and bolts. I mean, we’ve all experienced the power that this little input box yields, especially when it stops working. Alone, it has...

User experience is one of the most important aspects of web design, but many experts overlook that UX doesn’t just apply to web pages. User experience as a concept encompasses all aspects of end-user interaction with a company. That means you need to discover the right UX strategies for everything from your homepage to your email marketing and even your listings on Google. Today, we’re going to explore some of how you can apply UX principles to your...

This year was largely defined by platforms introducing, fast-tracking or postponing new policies, features, campaign types and offerings in reaction to how consumers and, by extension, advertisers, were impacted by the coronavirus pandemic. In early March, the approaching crisis began disrupting search and digital ad budgets[1], with some businesses cutting their ad spend due to supply chain concerns and advertisers in heavily impacted industries, such as travel[2], halting ads altogether. Despite the initial shock, the industry rebounded...

About The Author Gert Svaiko is a professional copywriter and mainly works with digital marketing companies in the US and EU. More about Gert …[1] Progressive web applications are proven to raise user engagement and keep the costs down effectively. Building a modern PWA requires more than just the core setup to keep up with the user’s expectations. Therefore, let’s take a first-hand look at adding contemporary characteristics to PWAs, from functioning offline to user-friendly permission requests. Progressive web...

Google’s Danny Sullivan has confirmed with us that Google has not yet rolled out passage indexing[1]. Initially we expected, based on the original announcement, that Google would roll out passage indexing by the end of the year – 2020. But since it is not rolled out yet, I suspect Google will hold the launch until early 2021. The confirmation. I asked Danny Sullivan on Twitter if it rolled out yet and he said “it is not.” Here...

30-second summary: The pandemic drove people inside their homes and onto social media like never before. Hootsuite has closely been monitoring the changing behaviors of consumers online since the beginning of 2020. We caught up with Henk Campher, VP of Corporate Marketing and Head of Social Impact at Hootsuite, to help you derive a cream level perspective for your digital strategies. Know how CMOs can find value in SMM efforts, conduct market analysis, and run social media campaigns that actually...

Google has reenabled the request indexing tool, within the URL Inspection tool in Google Search Console. The tool was disabled on October 14, 2020[1] – 69 days ago – and it was expected to come back before the holiday shopping season. That came and past but it is now back before Christmas and New Years. It’s back. Here is a screen shot of the feature in Google Search Console: The announcement. Google announced[2] this on Twitter saying “We’re...

Ready to transform your data into actionable insights that drive more awareness, leads, and revenue? Join us online at SMX Report[1] — February 23! This exclusive one-day event delivers proven strategies and actionable tactics for measuring search marketing success. After attending, you’ll be able to: Configure dashboards in Google Data Studio Leverage new features in Google Search Console and Bing Webmaster Tools Measure ad profitability and performance with Google Ads reporting Make data-driven decisions that can boost traffic and revenue You’ll also...

About The Author Slava is a designer from Ukraine. He works in Berlin as a Designer Manager at ELEKS, a software consultancy, and is a journalist by education. Slava curates … More about Slava Shestopalov …[1] When you’re working on a new project, what is more crucial than choosing the right features to develop? However, the exercise often turns into a spectacle of team voting. As a result, decisions change many times down the road. Let’s talk about...