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30-second summary: In 2020, we saw a vast increase in the usage of email marketing as the volume of senders skyrocketed. Will this trend continue into 2021? Or should we expect a different kind of disruption in the coming year? Based on insight from several of our in-house experts at Validity, below are our top five predictions for email marketing in 2021. These trends include: Inbox overload, alternatives to open rate tracking, increasing email fraud, more intent-based marketing, and...

Search marketing is an art and a science: Creativity and imagination can take you far, but you need research, testing, and measurement to get it right! Join us online at SMX Report[1] — February 23 — to discover actionable tactics to implement sound analytics practices, make data-driven decisions, and measure search marketing success like a pro. Your $99 All Access pass[2] unlocks the crucial analytics topics you need to know, including… Configuring dashboards in Google Data Studio New Google...

30-second summary: Google plans to update its algorithm in 2021 to include a factor called Page Experience. This includes existing Google Search signals such as mobile-friendliness, safe-browsing, HTTPS, and intrusive interstitial guidelines. It also includes metrics in Google’s Web Vitals to do with a site’s loading speed, interactivity, and visual stability. For site owners and others, understanding these signals and making the necessary changes should be a priority. Among the steps to take are optimizing for mobile, improving page speeds, CTAs,...

30-second summary: The events of 2020 will shape the foreseeable future in a significant way. Customer acquisition still remains the most important aspect of business growth. To survive in 2021, brands need to focus on their customers and adopt marketing strategies that bring them closer to their clients. Uncertain times are like the weather, they are always there and both individuals and organizations have little or no control over them. Just like the weather, the severity of uncertain times can...

About The Author Frederick O’Brien is a freelance journalist who conforms to most British stereotypes. His interests include American literature, graphic design, sustainable … More about Frederick …[1] The founding principles of the World Wide Web have been warped by years of over-reliance on advertising. Fixing that imbalance and moving toward a more ethical, open web means relaying the foundations, with sites showing other ways are possible. Money talks, and there is an awful lot of money on the...

Don’t drop the ball on these website design trends for the new year. All of the trends featured here this month are visual in nature – not as many user interface elements as previous months, but all just as stunning and usable. Here’s what’s trending in design this month.   1. 3D Scenes on White (Light) Three-dimensional scenes are not just a trend this month but are likely to be one of the biggest website design trends that you see...

In this vlog series, I met with Anthony Church, VP of client services at Interact Marketing[1]; he works for Joe Beccalori[2], who I interviewed before. Anthony and I went to the same university, Baruch College, City University of New York, and then we both fell in love with search marketing. In our conversation, we spoke about two primary topics: (a) conversion tracking and (b) what SEOs should focus on. Conversion tracking is vital because without tracking what really...

Google Question Hub, accessible at questionhub.withgoogle.com[1], is now open for US-based publishers[2] to sign up for. In 2018, Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. Google then started showing this box to searchers[3] last year but told us it was for COVID related queries[4], but it was much broader than COVID queries. What is Question Hub? Google says[5] “Question Hub is...

Microsoft Bing has added some new metrics to the search performance report[1] within Bing Webmaster Tools[2]. The new metrics include crawl requests, crawl errors, and indexed pages — all of which are not really directly related to the performance of your search results in Microsoft Bing. Frank Sandtmann, a reader, notified us of this new feature this morning and it is indeed new. We do not see an announcement about this from Microsoft. Nor does the current...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

30-second summary: LinkedIn Stories feature allows you to create a video that runs no longer than 20 seconds and host it on your profile. The format will help kickstart conversations and nurture the relationships that are core to everything that happens on LinkedIn. These are a good way for brands to share a behind-the-scenes peek into their business’ professional moments. The feature is expected to promote business content in an area whose netizens are purely composed of professionals, thus helping...

30-second summary: Between the election, a pandemic, protests against racial injustice, and an unusual holiday season, brands face no shortage of challenges communicating their messages. Media buyers have been competing with a lot of noise. It has forced them to get creative and lean on the wealth of knowledge they have about consumers to create original, flashy, engaging, and attention-grabbing content that draws eyeballs. Adam Ortman, director of innovation and technology at Generator Media + Analytics, offers advice for advertisers...

Over the years, experts have repeatedly discussed the possible impact of mixed realities on web design. Concepts like AR and VR are expected to have the potential to change the way that we interact with websites on a fundamental level. Now that we’re in the year 2021, however, discussions about AR aren’t just observational anymore. The age of mixed-reality interfaces is here, in everything from Pokémon Go, to Snapchat filters. The question is, how do web designers create...

What better way could there be to start the new year than with some fresh inspiration? Our collection of wallpapers for January 2021 is bound to put a smile on your face — and maybe spark new ideas, too. Maybe you’ve already started into 2021 as you’re reading this, maybe you’re still waiting for the countdown to begin. Either way, it’s never too late or too early for some New Year’s inspiration! For this wallpapers post, artists and...

Last year, we called 2019[1] a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have lasting consequences for how marketers perform their duties. From Google’s new organic Shopping listings to how SEOs rallied for gender equality and diversity to the upcoming...

30-second summary: Marketing decisions should be backed by data about consumers, their behavior, and conversions. Marketing and namely social media analytics provide numerous categories to analyze, so it is easy to get lost. In the article, Aleh Barysevich defines major points for a social media marketer to analyze strategy success or failure. Important data points for analysis: profiles, target audience, competitors, and web traffic from social media. Social listening data provide even more data about the target audience. Knowledge is power —...

30-second summary: Brands face increasing challenges to capture audiences’ attention with paid posts as users learn to scroll past sponsored content. Advertising spending has dropped during the pandemic, meaning there’s less competitive noise and no better time to shine. Marketer Mike Monroe shares the three most important drivers of increased engagement with sponsored posts on social media. Before the coronavirus pandemic, navigating social media marketing was like trying to make your way through a bustling metropolis. It was noisy, full...

About The Author Jamie is an 18-year-old software developer located in Texas. He has particular interests in enterprise architecture (DDD/CQRS/ES), writing elegant and testable … More about Jamie …[1] This article is the first part of an upcoming series that provides a practical introduction to Dependency Injection in a manner that immediately permits you to realize its many benefits without being hampered down by theory. The concept of Dependency Injection is, at its core, a fundamentally simple notion. It...

This year will forever be known as the year that brought introspection, slowed people down and had them focus less on business and more on family. But, despite the COVID-19 pandemic, business must go on, and so it did with SEO and Google’s numerous algorithm updates throughout the year. From core updates, to machine learning efforts with BERT, passage indexing (or is it passage ranking?), the upcoming Google Page Experience update and many unconfirmed changes — we...

Google Fonts is one of the most useful tools designers have, with hundreds of amazing fonts provided for free. But if you just grab one of the top ten suggestions, you’re missing out on a vast wealth of typographic gems. Just about every font on Google Fonts is worth trying out, but the very best designs — designs that engage, inspire, and delight — combine two or more fonts. It’s the same principle as sweet and sour;...

30-second summary: Natural language processing (NLP) is one factor you’ll need to account for as you do SEO on your website. If your content is optimized for NLP, you can expect it to rise to the top of the search rankings and stay there for some time. As AI and NLP keep evolving, we may also eventually see machines doing a lot of other SEO-related work, like inserting H1 and image alt tags into HTML code, building backlinks via guest posts, and...

In this episode, we’re taking a look back at 2020. Who did we speak to in our episodes this year, and what did we learn? Let’s listen back to some clips to find out. In this episode, we’re taking a look back at 2020. Who did we speak to in our episodes this year, and what did we learn? Let’s listen back to some clips to find out. Show Notes You can find all of our past episodes, including...

Last year, Google announced BERT[1], calling it the largest change to its search system in nearly five years, and now, it powers almost every English-based query[2]. However, language models like BERT are trained on large datasets, and there are potential risks associated with developing language models this way. AI researcher Timnit Gebru’s departure from Google is tied to these issues, as well as concerns over how biased language models may affect search for both marketers and users. A...

30-second summary: The pace of technological advances and progress in the SEO sector isn’t slowing down, and you should expect major changes and updates in 2021. Google has already announced two algorithm updates slated for March and May 2021. There are various trends for SEO in 2020 like UX SEO and feature snippets which appear to become more prominent in the upcoming year. From the humble beginnings of the Internet and online advertising, we’ve reached an era where the Internet...

About The Author Maggie Mackenzie is an Australian writer and editor, currently working as a Copywriter for White Peak Digital, a web design company based in Australia. She has … More about Maggie …[1] This article investigates the intricate dynamics associated with the relationship between creativity and technology and discussing whether or not creativity still exists. We will explore what creativity looks like and who (or what) is it now coming from. Ultimately, if creativity is truly being...