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Schema markup—aka structured data—is a niche area of SEO that helps search engines explicitly understand the content and better match a page to a searcher’s intent.  When you adopt schema markup on your website, you also become eligible for rich results. Rich results make your content stand out in the search engine result pages, helping you engage your audience and yield clicks! In this article I’ll cover the ways you can leverage schema markup within the...

Danny Sullivan of Google confirmed over the weekend that one new ranking change went live in mid-November that was from the slew of announcements[1] at Google’s Search On event last October. Google launched the subtopics ranking feature in mid-November, Sullivan said. What is subtopics. Google said[2] in October that subtopics rankings are “neural nets to understand subtopics around an interest, which helps deliver a greater diversity of content when you search for something broad.” Google gave this...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

We analyzed 502 B2B companies to better understand how they approach content marketing. And to help identify content marketing approaches that work best in the B2B space. Specifically, we looked at: How many B2B companies have a blog The types of content are they publishing How much organic traffic B2B blogs receive each month The characteristics of top performing B2B content And more Now it’s time to share what we discovered. Our summary findings are as follows: 1. 72% of B2B companies have a blog....

30-second summary: Google launched over 4,000 search improvements and new features throughout 2020. Baidu continued to crack down on poor quality sites with its 2020 updates its StrongWind algorithm was introduced to control aggregator content from malicious sites. Bing attempted to build on its approximately 2.8% global search engine market share by adding a Bing app to Xbox. Throughout the year, DuckDuckGo added a number of new features and made updates designed to improve the user experience while protecting privacy. GIPHY now serves more...

As the United States reflects on the riot that occurred on Capitol Hill on Wednesday, social media platforms have taken action against President Trump[1] for his role in fomenting insurrection. While the outgoing president may be absent from these platforms, a stunned nation continues to react as more details regarding the event, and what’s to occur leading up to President-elect Biden’s inauguration, become available. Social media platforms have become an ideological battleground, and in light of recent...

Whether you’re a small business owner or an agency that works with SMBs, you’ve likely encountered issues with low ad budgets. SMBs are often spread thin and, especially in light of business shifts due to COVID, their ad budgets are, too. However, low budgets don’t have to mean small returns for SMBs or their agency partners. What is Google Ads? How does it work? If you’re an SMB owner just getting started, here’s how it works: Google Ads[1] offers...

About The Author Kelvin is an independent software maker currently building Sailscasts — a platform to learn server-side JavaScript. He is also a technical writer and … More about Kelvin …[1][2] GetX is an extra lightweight solution for state, navigation, and dependencies management for Flutter applications. In this article, we will be looking at its benefits, features, and how to start using it in Flutter applications. Flutter is one of the fastest ways to build truly cross-platform native applications....

If you were paying close attention to your IT department around the 8th of December, you might have heard some quiet sobbing and the occasional wail of, “Why? Why?! WHY?!” Now, it was the year 2020, so this might have seemed normal to you, but it’s actually something of a problem that could affect your business: CentOS is pretty much dead. For the non-total-nerds among us, here’s the skinny: CentOS is a Linux-based operating system, typically used...

30-second summary: Virtual experiences like test drives, makeup tutorials, and open houses have become essential as shoppers move their business online. The same digital assets for virtual test-runs and try-ons, once built, can be repurposed in marketing ads, social media, personalized sales demos, and even product redesigns. Elly Uz, content marketing manager at interactive 3D streaming platform PureWeb,[1] shares three steps for marketing in the new landscape. Desperate times call for digital measures. First, a quick recap: The old world was spinning right...

Google is now rolling out new performance reports within the Google My Business insights section. These new reports have been a long time coming with hints of it back in August[1] and then again last month[2]. But now these reports are live for you to access and test out. What it looks like. To access the reports, login to your Google My Business[3] profile and click on “insights.” At the top of the page you may see...

30-second summary: Content quality is key to high rankings in Google organic but it is not easy to tell what a search crawler may deem high quality. High-quality content is most surely one that is semantically relevant to a target query and covers the given topic deep enough to satisfy a search user, hence semantic relevancy is probably the most powerful SEO signal. Content structure helps Google and its users to quickly grasp the main points covered on the...

Collecting and analyzing data promotes better decisions and helps you be proactive in identifying, nurturing, or reversing trends. Although more data is typically considered better, a glut of data can paint a conflicting picture of how your business is performing. Key performance indicators (KPIs) help us cut through the noise and get right to what matters most to our businesses. However, there are many factors to consider before elevating a metric into the almighty KPI slot. And,...

In all likelihood, you’ve already discovered the benefits of WordPress, and worked with one or more popular WordPress themes or other design aids. Top WordPress themes typically bring both advantages and limitations to the table. As a consequence, a web designer is confronted with finding a theme that maximizes the former and minimizes the latter when addressing the task at hand. Finding “the best WP theme” among the large number currently on the market can be a daunting...

2:49 p.m. EST: Twitch, the livestreaming platform, disabled President Trump’s account on Thursday for allegedly violating their terms of service. 11:45 a.m EST: E-commerce platform Shopify has also removed online stores and sites affiliated with President Trump after Wednesday’s violence. Yesterday America went through surreal times when a large group of Trump supporters stormed the Capitol after the President posted numerous social media posts on Twitter and Facebook inciting action from those supporters. Facebook has just blocked President Donald...

About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne Scacca …[1] Developing a Shopify app and being able to sell it are two different things. While you might be a very skilled app developer, that’s not always enough for Shopify merchants to decide to install a newly released and unreviewed app on their sites. If you...

There are dozens of factors that influence the UX of your site, app, or game. Most of them are beyond your control; user connection speed, end-system resources, even browser technology is all out of your hands. So when you do have the opportunity to influence your project’s infrastructure, you should seize it. The world’s fastest muscle car can’t perform at its best when traffic is gridlocked bumper to bumper; likewise, the most finely tuned website can’t meet...

30-second summary: In early November, Google made a UI update to its Disavow Links tool. The core functionality hasn’t changed, meaning that some SEO practitioners will continue to use it incorrectly. Disavow continues to have no impact on fixing negative SEO and often won’t make your website do better in search. However, it can reduce the chances of being served with manual actions as a result of your backlink profile. Once upon a time, Google’s Disavow Links tool seemed like a...

Third Door Media is thrilled to announce this week that seasoned search marketer Carolyn Lyden has joined the team as our director of search content. In this role, Carolyn will act both as editor-in-chief of Search Engine Land and content lead for our SMX events series. Like previous editorial leaders for Search Engine Land and SMX, Carolyn is both endlessly passionate about search marketing and a staunch advocate for marketers as a community leader and educator. She...

30-second summary: A recent survey by UNCTAD shows customer behavior will not change after the pandemic. COVID-19 pandemic has sped up the digitalization of businesses by several years. AI writers can allow companies to curate quality content within a short time. Innovative virtual conferences will grab the attention of millions even after the pandemic. Businesses should capitalize on the surge of social media use that has occurred in the past few months Small businesses need to target ultra-niche keywords to survive the...

When most classrooms were off for the holiday break, Google was spotted testing[1] homework practice problems and quizzes directly in its search results. The special search results seem to come from Toppr and BYJU’S, after-school learning software companies. What it looks like. Here is a screen shot we were able to trigger in Google search on mobile for the term [physics[2]]. As you can see, it shows a question and then multiple choice answers, with the option...

Using the notion of a lighthouse as a metaphor, Google Lighthouse[1] steers developers away from the rocks by shining light at issues it discovers on an asset-by-asset basis. With specific feedback for performance and security improvements, reports include references to media that could use resizing with compression, new or different cache policies, and linked files that contain blocks of unused CSS and/or JavaScript. Until September, however, Google wasn’t calling out JavaScript libraries themselves. If JavaScript libraries are proving...

The Auction Insights Visualizer[1] is a free third-party tool that enables advertisers to generate charts using their Google Ads auction insights reports. As this data is not currently available via API, the tool may help PPC experts visualize that data for stakeholders. It was developed by digital ad agency Optmyzr and there is no registration necessary to use the tool. Google Ads provides its auction insights report (above) in the form of a data table. The Auction...

About The Author Noam Rosenthal is an independent web platform consultant, a WebKit reviewer, and a contributor to Chromium and to several web standards. Recently Noam has … More about Noam …[1] I have recently been interested in the difference of opinions between the different browser vendors about the future of the web — specifically in the various efforts to push web platform capabilities closer to native platforms, such as Chromium’s Project Fugu[2]. The main positions can be summarized...

30-second summary: Affiliate marketers can use Google Analytics to do the following – Google Event Tracking to monitor on-site engagements, Google Dashboards for analyzing user behavior, and build custom Audiences for improving audience retargeting. As an affiliate marketer, Google Analytics does not provide you with off-site tracking, so you can’t see what actions a person performs on a merchant site after leaving your website. With server-side tracking and Google Analytics, you can monitor an entire affiliate funnel through one...