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SEO Web Design Blog

The New and Improved SEO Blog is Under Development -- Launching Q3 2022!
SEO Web Design /  SEO Web Design Blog
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About The Author Juggling between three languages on a daily basis, Iris is known for her love of linguistics, arts, web design and typography, as well as her goldmine of … More about Iris ↬[1] Catch up on what’s been cookin’ at Smashing and explore some of the most popular community resources featured in our newsletter over the past few weeks. Spoiler: there are also new workshops[2], front-end & UX audits[3] and truly smashing podcast episodes[4]. With the new...

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30-second summary: To convert bottom-funnel prospects, must combine data-backed remarketing with product experience demonstrations, exclusive offers, and relevant upsell opportunities. The first one determines who you should target while the rest three explain how to target them. Dynamic remarketing on (Facebook and Google) allow you to target prospects who have previously visited your website or app with a call-to-action to make an immediate purchase. Product demos, customer reviews, testimonials, etc. work best when they are personalized, showing how your...

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About The Author Suzanne Scacca is a former WordPress implementer, trainer and agency manager who now works as a freelance copywriter. She specializes in crafting marketing, web … More about Suzanne ↬[1] 2020 was anything but normal. Consumers had their lives shaken up and many businesses experienced new challenges as well as opportunities thanks to the novel events of the year. As a result of all this upheaval and change that happened in 2020, the landscape is changing. Editor...

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About The Author Nwani Victory works as a Frontend Engineer at Liferithms.inc from Lagos, Nigeria. After office hours, he doubles as a Cloud Engineer seeking ways to make Cloud … More about Nwani …[1][2] When it comes to building a conversational chat assistant that could be used at a small or enterprise level, Dialogflow would most likely be one of the first options that would show up in your search list — and why wouldn’t it? It offers...

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30-second summary: Content creation can be an overwhelming task for websites/blogs that need to push out content on a daily basis, to a consistent audience. ‘Quality’ exceeds ‘Quantity’ and webmasters and content creators should absolutely follow that to make sure they’re not churning low-quality content pieces for their audience. This is where the requirement of an ‘Editorial Calendar’ comes in. With the careful implementation of the right Editorial Calendar, content teams can stay prepared and streamline their efforts towards...

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This year’s Search Engine Land Award winners for Agency of the Year in SEO and SEM sat down with our Search Engine Land’s own Matt Van Wagner to talk about how they make their award-winning agencies work. [embedded content] Adam Heitzman is the cofounder and managing partner at Higher Visibility, a full-service digital agency based out of Memphis, TN, most widely recognized for SEO. Higher Visibility is Search Engine Land’s SEO Agency of the Year. David Dweck is...

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When creating a website, it’s vital to remember that not only does it need to work and look great on the device you are creating it on, but on all the other devices, it might be used on too. Mobile and tablet optimization is important not only for the user journey but from an SEO point of view too, and badly created mobile sites just don’t cut it anymore. With more and more devices entering the market, you...

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Let’s face it; conferences delivered predictable content experiences long before the COVID-19 pandemic caused the industry to wind down overnight. Don’t get me wrong, we miss the expo halls, networking parties and intimate dinners with colleagues, new connections and prospects too. But you always knew what you were in for with the content experience. Big-name keynotes delivering big-picture inspiration, and a menu of sessions that kept you bouncing from one corner of the convention center to...

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30-second summary: Google plans to roll out the new Core Web Vitals update in early 2021. The overall size, dimensions, load order, and format of your images will drastically affect your PageSpeed score. Loading critical CSS and JS inline can improve the perceived load time of your site. Above-the-fold videos and large background images can be particularly damaging to your Largest Contentful Paint time. A server upgrade and a CDN can improve your server response time and your contentful paint score. Founder of Content...

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30-second summary: 2020 set the stage for one of the most disruptive and fluid years search has ever seen. Local search and Google My Business (GMB) set to be key focal areas for search advertisers and marketers amid shifts in COVID era search activity. Google continues to make moves at further integrating ecommerce into search. Manual Text Ads look to be on shaky ground as we move into 2021. Ashley Fletcher, VP of Marketing at Adthena, shares five must-knows for search...

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30 second overview. Google has temporarily disabled political ads for at least a week beginning January 14.  They say they plan to continually monitor and reassess the decision, so the ban could potentially extend even longer. Ads mentioning politics, impeachment, the inauguration, and the insurrection at the US Capitol will all be halted. The ban includes ads run by news organizations and merchandisers. Why we care. In a week where social media and PPC practitioners have been juggling national news, overseeing...

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Ecommerce design may seem fairly straight-forward; you build an online store that showcases a company’s products or services and gives customers a quick and pain-free way to purchase them. While that formula will always hold true, ecommerce is undergoing some big changes, and web designers need to be prepared to keep up with them. This monthly ecommerce trends roundup will explore these new and evolving design, sales, and marketing trends.   1. Calmer Color Palettes Although we’re not likely to...

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Burger King, the globally recognized food chain with 19,000 restaurants worldwide, has unveiled a redesigned set of brand assets. Since the late 1960s, the company has used a logotype sandwiched between two buns. In 1999 the design was updated to add a blue swoosh and some plastic highlights to the bun; Jones Knowles Ritchie’s new design[1] reverts to the classic 1969 approach, with some modern refinements. Left: The 1999 design, Right: JKR’s redesign The lettering has been plumped up...

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30-second summary: The debate still continues in the SEO community on the variation of value from backlinks. Google has shifted their position on these links. What do we get for our efforts? Are nofollow links worth the pain? Are nofollow links a waste of time? SEO practitioners have for years been told that nofollow links have zero value. It has become a mantra that has been repeated to the point where it has become a vulgar term to us. Is this a healthy...

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30-second summary: If you’re focusing solely on growth, you may not be seeing the huge impact that customer churn has on your agency. Acquiring a new client costs 5X more than retaining an existing one. Service Provider Pro uses their expertise of helping over a thousand agencies with their systems and processes to share five crucial reasons for why your clients are jumping ship. There’s an age-old saying that acquiring a new client costs 5X more than retaining an existing...

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Yelp now lets users leave feedback on local businesses’ health and safety compliance around COVID pandemic precautions. Community members can vouch that businesses are enforcing social distancing and requiring staff to wear masks. Why we care. As the COVID-19 situation continues to evolve, SMBs and local businesses want to ensure they’re communicating their safety precautions to customers. The new feature allows you to let Yelp users know what measures you’re taking to keep them and your employees...

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Make 2021 the year you implement proven analytics practices that drive more traffic, leads, and sales: Join us at SMX Report[1], online February 23! Grab an affordable $99 All Access pass now to unlock a structured learning journey through the most important analytics topics and platforms — from creating insight-driven Google Data Studio dashboards to measuring ad profitability and performance with Google Ads reporting. The all-new agenda, programmed by the experts at Search Engine Land, is designed...

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Google launched a new dedicated performance report within Google Search Console for Google News publishers. This report will show on the left sidebar under the “Performance” section for any site that appears in Google News. What is the Google News performance report. This report shows you clicks, impressions and click-through-rates for your performance on Google News from news.google.com, and from the Google News app on Android and iOS. Google said it helps news publishers answer questions such as: How...

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30-second summary: As Google increasingly favors sites with content that exudes expertise, authority, and trustworthiness (E-A-T), it is imperative that SEOs and marketers produce content that is not just well written, but that also demonstrates expertise. How do you understand what topics and concerns matter most to your customer base? Can you use Q&As to inform content strategies?  XPath notations can be your treasure trove. Catalyst’s Organic Search Manager, Brad McCourt shares a detailed guide on using XPath notations and your...

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Is web font delivery optimized?The first question that’s worth asking is if we can get away with using UI system fonts[1] in the first place — we just need to make sure to double check that they appear correctly[2] on various platforms. If it’s not the case, chances are high that the web fonts we are serving include glyphs and extra features and weights that aren’t being used. We can ask our type foundry to subset web...

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Last Wednesday, America went through surreal times when a large group of Trump supporters stormed the Capitol after the President posted numerous social media posts on Twitter and Facebook inciting action from those supporters. Facebook has blocked President Donald Trump from posting on its platform for the remainder of his term as President of the United States. Twitter initially set a 12-hour temporary action of blocking Trump from posting on its platform with a warning that the...

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Google announced[1] it has made substantial updates to the coverage report within Google Search Console[2]. Google wrote the company is “rolling out significant improvements to this report so you’re better informed on issues that might prevent Google from crawling and indexing your pages. The change is focused on providing a more accurate state to existing issues, which should help you solve them more easily.” What is the coverage report. The coverage report can be found in Google...

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The start of the year is always a good time to reassess priorities and consider new approaches, but 2021 is more of a reset than we expected this time last year. 2020 is unlikely to go down in anyone’s autobiography as the best year of their life, but it has done something positive: it’s prepared the ground for rapid change in the next 12 months. More than any other year in our lifetimes, 2021 is set to...

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I had the opportunity to interview Phillip Thune, the CEO of Textbroker and former President of FindWhat.com. FindWhat.com was one of the original paid search advertising platforms, it competed on a much smaller scale with GoTo, which became Overture, which became Yahoo! Advertising. Ultimately the company went out of business but Google Ads clearly survived and became the leader in the space. We spoke about those early days in the search industry, including going to the industry...

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