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Newly released Chrome 88 adds features for developers looking forward towards the upcoming Page Experience[1] update, which adds the relatively new Web Vitals[2] metrics to any pre-existing user experience ranking signals. Web Vitals measure several things which are then collated into three summary scores as Core Web Vitals: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. Each of these must be optimized to reach performance (timings) thresholds to avoid suffering against more performant peers who...

30-second summary: App marketing is intensely competitive. There are limited channels to market your app but millions of apps to compete with. It’s important to maximize every opportunity. Like SEO, App Store Optimization involves keyword research and optimization. App developers have limited space for their keywords and much competition to face. Hence, precision is highly necessary. App ads on Facebook are unlike other types of ads. You need Facebook SDK, in addition to the ads manager, to properly track...

30-second summary: For B2B marketers, Instagram Stories may not seem the most obvious medium for content creation, but it can be a very effective one. B2B brands are able to generate 20x more engagement on Instagram compared to LinkedIn. Digital Marketing Strategist, Sumeet Anand details on six ways B2B marketers can use Instagram Stories for lead generation with examples from Salesforce, Oracle, Hubspot, Slack, and more. Instagram is the hottest new social media channel for B2B marketing. In fact, a study...

Local SEO, Joy Hawkins, posted[1] that Google has updated the form businesses use to “flag a review” within Google My Business as being inappropriate. The new form seems to offer additional options and a slightly updated workflow. What is looks like. The new form now overlays on the screen and asks the business owner, “Why are you reporting this review?” Then it offers these options: Off topic: Review doesn’t pertain to an experience at or with this business Spam:...

Google has threatened to leave Australia and remove Google Search for Australian users if the Australian government forces the company to pay to link to websites it lists in its search results. The news has caught wide media attention[1], as you would expect, but also sets a huge precedent that can change the web as we know it. “The latest version of the Code requires Google to pay to link to news sites, breaking a fundamental principle...

[embedded content] In an interview with the Best SEO Initiative Award winners, Search Engine Land Editor George Nguyen deep-dives into the best SEO strategies and tactics for your campaigns. Here are the category winners: Lindsay Neilson from NP Digital worked with PROS to overcome the challenges of a conceptual product and finding search volume in the market to win the Best B2B Search Marketing Initiative – SEO: “We were trying to find a nice balance between the product...

30-second summary: SEO is rife with myths and it is difficult to separate fact from fiction. SEO and SEM, while complementary, are not the same thing and cannot be approached the same way. SEO is not a temporary or one-time adjustment — far from it. Your SEO agency, while rockstars are not superhuman. They cannot do everything for you. SEO results are not instant. Myths, what are they? To Joseph Campbell, “myths are the world’s dreams. They are archetypal dreams and deal...

About The Author Vitaly Friedman loves beautiful content and doesn’t like to give in easily. When he is not writing or speaking at a conference, he’s most probably running … More about Vitaly ↬[1] In this article, we’ll take a close look at some of the changes we made on this very site — running on JAMStack with React — to optimize the web performance and improve the Core Web Vitals metrics. With some of the mistakes we’ve...

It’s never been easier to set up an ecommerce store and start selling. There are a dizzying array of ecommerce solutions available in 2021, and most are feature-rich and competitively priced. Ecommerce sites are notoriously difficult to migrate from platform to platform, so more often than not, you’ll be committed to your chosen solution for years. The key when choosing an ecommerce solution to maximize your return on investment, is to consider not just what your business...

If you already have a good idea of what you want a new website to look like, the next step would be to decide on the tools you’ll need to put into play to turn that vision into a reality. Tools enable you to present its content in ways that will engage and captivate its audience and gain their trust. Tools that will make your website perform flawlessly in all respects. That is why choosing the right WordPress theme...

30-second summary: SEO A/B testing allows site owners to understand whether the changes they make to their website have a positive impact on keyword rankings. Anything on a website can be A/B tested, but the best variants to test are those that have a direct relationship to Google’s ranking algorithm. How site owners can best execute an SEO A/B test will depend on the size of their website and their ability to easily roll back changes. If an A/B test...

30-second summary: The search engine results page (SERP) is a battleground for user attention riddled with colorful paid and organic content including shopping ads, Quick Answers, popular products, and videos. Today’s search users would rather see to believe than read. Let’s explore what marketers must master in 2021 to stay ahead of the curve for search marketing. Pull up your phone and search for any good or service, what do you see? In today’s Google and Microsoft search experiences, you...

The Beazley Design of the Year for 2020[1] has just been awarded to US architecture firm Rael San Fratello[2] & Colectivo Chopeke[3] for their Teeter-Totter Wall project, a series of luminous pink seesaws built into the US-Mexico border wall in July 2019. The 74 shortlisted entrants for the prize range from a poster for vegan burgers to a parody of Pantone’s Color of the Year[4]. Most were self-consciously political. As design has grown in stature, so has its ability...

About The Author John Agbanusi is a passionate full stack developer, a developer at Meet Kumba and an active open source contributor to the free open source softwares. His major … More about John ↬[1] In this article, John Agbanusi explains how you can build a Node.js API from scratch by building and deploying an Ethereum Blockchain for decentralization. He also shows you a step-by-step process of integrating both the API and blockchain into a single API called...

DuckDuckGo served 102,251,307 search queries on January 11, breaking past the 100 million query milestone for the first time, according to the search engine’s traffic page[1]. Daily average search queries served by DuckDuckGo. The letters (A-F) refer to privacy-related blog and news articles published on those dates. Source: DuckDuckGo[2]. DuckDuckGo remains a very niche competitor. As of December 2020, Google’s estimated search engine market share in the US is 87.81%, according to data from statcounter[3]. The closest competitor,...

30-second summary: PPC advertising is a highly effective way to drive targeted prospects to websites, sales pages, or blogs. Even though PPC can take up some parts of your budget, there are important benefits attached to this practice. Did you know, 92% of all keywords that people type into search engines are long tails? This article gives you a brief on the benefits of having a PPC strategy, must-haves for PPC advertising through Google Adwords, elements of attractive and effective...

If your New Year’s resolutions include earning more organic traffic, executing stronger PPC campaigns, and generating greater profits, you can’t afford to miss the actionable tactics at SMX Report[1] — online February 23. At just $99, your All Access pass packs a ton of value, including an all-new training experience covering everything you need to know about search marketing analytics. Here’s how it works: Crafted by the Search Engine Land experts, the agenda[2] features two dedicated “learning journeys”: SEO...

Google has posted[1] an update on its new crawl stats report saying “the crawl stats report has increased its reporting coverage for additional types of crawls.” This means you may see an increase in the number of crawls reported for your site but this is just a reporting change – there is no direct impact in search. Crawl stats report. Google, back in November 2020, launched the new crawl stats report[2]. You can check it out over...

In part one with Phillip Thune[1], we spoke about the super old days in the search industry. Phillip Thune, the CEO of Textbroker and former President of FindWhat.com. Here, in part two, we speak a bit more tactical, about how content and search. Specifically we spoke about how to prepare to write for users and search engines. What you can do to help find the write authors for your content, if outsourcing content is what you want...

30-second summary: Through all of the turmoil, key marketing trends emerged that will impact the way small businesses operate in 2021. From catalyzed digital transformation and conversational marketing to AI’s application and data privacy emphasis, these are some themes that will serve as pillars for marketing success. Five predictions for how these trends will play out this year. In 2020, small businesses were forced to be nimble to grow and survive. As a result, more small businesses accelerated their digital transformation efforts to quickly and effectively...

About The Author Fortune Ikechi is a Frontend Engineer based in Rivers State Nigeria. He is a student of the University of Port-Harcourt. He is passionate about community and … More about Fortune ↬[1] In this tutorial, we’re going to learn how to use Grommet as a UI library for React applications. We’ll use Grommet as a UI library of choice to create a pricing component, this would help us have a better understanding of how to use...

30-second summary: Optimizing your ecommerce site’s SEO is essential to maximizing your ecommerce site’s traffic and revenue potential. Improve your SEO by structuring your website and page in a way that is easy for Google to understand. Pagespeed optimization is a necessity, not an option, with the upcoming algorithm change. Writing a relevant, informative blog on your ecommerce site will help increase organic traffic. A recent statistic shows that 33%[1] of global ecommerce traffic comes from organic searches. In other words,...

The new year is often packed with resolutions. Make the most of those goals and resolve to design better, faster, and more efficiently with some of these new tools and resources. Here’s what new for designers this month.   Radix UI Radix UI[1] is an open-source UI component library for building high-quality, accessible design systems and web apps. It includes examples and guidelines for all kinds of user interface elements that provide guidance and really make you think about accessible...

Every week users submit a lot of interesting stuff on our sister site Webdesigner News, highlighting great content from around the web that can be of interest to web designers. The best way to keep track of all the great stories and news being posted is simply to check out the Webdesigner News[1] site, however, in case you missed some here’s a quick and useful compilation of the most popular designer news that we curated from the...

30-second overview. LinkedIn introduces on-demand video courses to teach advertisers how to use LinkedIn ad tools Courses cover the basics including an introduction to LinkedIn Ads, how to use LinkedIn ad targeting, and reporting and analytics for LinkedIn ads. Advertisers differ on their opinions of LinkedIn ads’ effectiveness, saying success is often achievable for niche industries. Why we care. For businesses looking to advertise on LinkedIn, the platform has historically been hard for marketers to use. That, plus the lack...